Breakthrough with Coach B

Braden

We are on a mission to help successful real estate agents streamline thier business so they can work less while earning and living more. How do we do it? The Breakthrough Method. Created by Broker-Owner and Business Coach Braden Wheatcroft, the Breakthrough Method is designed to help you regain ten hours a week every 90 days while still growing your business.

  1. SEP 29

    The Second Phone Strategy Every Realtor Needs

    Are you ready to take your first step toward your next Breakthrough? Start with our Resource Review — a simple but powerful tool that helps you see exactly where your time, money, and energy are going. From there, we’ll pinpoint what’s holding you back so you can focus on what moves you forward. 👉 Grab the free guide and companion training video here: Resource Review Episode Summary In this episode of Breakthrough with Coach B, we dig into the hidden costs of hustle culture in real estate and why psychological detachment from work is more important than ever. My guests and I share real stories of burnout, boundaries, and breakthroughs — including the surprising power of something as simple as a second phone to create real separation between work and life. We unpack how setting clear boundaries protects your energy, strengthens your relationships, and actually improves your business. The conversation wraps with practical tips you can start using right away to reclaim your time, protect your peace, and build a business you love. Key Takeaways Most realtors are addicted to their cell phonesPsychological detachment is crucial for mental healthSetting boundaries is essential for a sustainable careerA second phone can help create work-life separationClients often expect availability at all timesSelf-care is not selfish; it’s necessary for successBurnout reduces performance and client satisfactionBoundaries need to be clearly communicated to clientsTime off can actually lead to stronger business outcomesYou don’t have to be available 24/7 to be a great realtorChapters 00:00 – The Hustle Culture and Its Consequences  02:43 – Psychological Detachment from Work  05:47 – Experiences of Detachment: Personal Stories  08:39 – Setting Boundaries in Business  11:47 – The Importance of Self-Care  14:54 – The Role of a Second Phone  17:38 – Client Expectations and Availability  20:54 – The Value of Personal Time  23:49 – Implementing a Second Phone Strategy  26:51 – Tips for Managing Work-Life Balance  29:40 – Final Thoughts on Boundaries and Self-Care Meet the Guests Ashley Metcalf – Nanaimo, BC | RE/MAX Professionals 👉 Follow Ashley on Instagram Tim Hill – New Westminster, BC | RE/MAX All Points Realty 👉 Follow Time on Instagram Sydney Fairman – Northumberland & Quinte, ON | RE/MAX Hallmark 👉 Follow Sydney on Instagram

    1h 8m
  2. JUL 24

    Marketing Before Admin – The First Hire That Changed Everything with Kim and Cody LeClair

    Ready to reclaim 10 hours a week in the next 90 days (while still growing your business)? The first step is to take our Resource Review. You can download your free copy along with our video training by following the link below:  📥 Get Your Resource Review Workbook + Video Training 🔹 Episode Summary: When most REALTORS® think about hiring help, they imagine a classic admin assistant—someone to manage the inbox, book showings, and keep the paperwork moving. But what if your first hire wasn’t about staying organized… and instead, was about building momentum? In Episode 011 of Breakthrough with Coach B, I sit down with real estate duo Kim and Cody LeClair, a mother-son team from RE/MAX in Sturgeon County, Alberta, who flipped the hiring script—and saw real results. After years of doing everything themselves (and doing it well), they didn’t bring on an assistant. They hired a marketing manager—and that one decision brought their database back to life, reactivated old referrals, and gave them breathing room in their business. We talk about what held them back from hiring for so long, what finally tipped the scales, and how doing things out of order turned out to be exactly the right move. 🔹 What You’ll Learn in This Episode:  ✅ How a marketing-first hire reactivated their referral pipeline  ✅ What hiring “small” actually looks like (spoiler: it’s not 40 hours a week)  ✅ How the LeClairs used tools + trust to delegate without micromanaging  ✅ The difference between staying busy and building momentum  ✅ Why outsourcing marketing helped them look—and feel—more professional 🔹 Bumper Sticker Worthy Quotes:  💡 “You can do it until you can’t—then you’re running behind.” – Cody LeClair  💡 “Momentum can cut both ways, but it’s sure nice when it’s pushing you in the right direction.” – Braden Wheatcroft  💡 “Your first hire doesn’t have to be forever or full time.” – Braden Wheatcroft  💡 “We picked the area we were failing at [to delegate]—and it wasn’t admin, it was marketing.” – Cody LeClair 🔹 Resources & Free Downloads:  📚 Who by Geoff Smart – a great read for smarter hiring decisions 🛠️ Tools the LeClairs use to manage their team: – Hippo Video – for screen-share instructions that scale – Exact – for tracking timelines and project flow 💡 Learn more about the Lifetime Referral System at Richard Robbins International 🔹 Next Steps: ✅ Ask yourself: Is admin really the area that’s holding me back? ✅ Make a short list of tasks you avoid or consistently leave undone ✅ Consider hiring part-time, project-based, or even from within your personal network ✅ Use screen recordings to teach once, trust often 🔹 Connect with Us:  🌎 Website: BradenWheatcroft.com 📱 Instagram: @bradenwheatcroft 📩 Email: braden@bradenwheatcroft.com

    55 min
  3. JUL 7

    Gift Giving That Actually Grows Your Business with Vonny Fast

    🔹 Episode Summary: Let’s be real—most closing gifts are an afterthought. A frantic trip to HomeSense or a generic gift card that screams panic purchase. But what if gifting wasn’t just a nice gesture at the end of a deal? What if it was a scalable, strategic, and dare we say—profitable—way to grow your business? In Episode 010 of Breakthrough with Coach B, I sit down with Vonny Fast, a 28-year Cutco veteran who has turned intentional gifting into a referral-generating machine. She shares about the business of relationships, the power of intentional gifting, and why learning to let go might be the thing that helps you scale your business. Vonny started like a lot of us—grinding for leads, winging it without a database, and just trying to keep up. But somewhere along the way, she made a shift: from hustle mode to systems thinking. You can too. 🔹 What You’ll Learn in This Episode:  ✅ Why what got you here might not get you to the next level ✅ The difference between 2x and 10x thinking (and why it matters) ✅ What “practical luxury” means—and why it blows gift cards out of the water ✅ How to build a client journey that actually builds loyalty  ✅ When to automate, when to personalize, and how to stop being the bottleneck 🔹 Bumper Sticker Worthy Quotes:  💡 “Giving starts the receiving process.” – Richard Robbins  💡 “Gifts for centuries have been a vehicle to show the value we place on a relationship.” – Vonny  💡 “Impactful doesn’t need to be epic.” – Vonny  💡 “Done is better than perfect.” – Braden 🔹 Resources & Free Downloads:  📚 Learn more about Vonny and Cutco’s gifting program  📚 Read the blog post How to Use Gifting as a Business Growth Strategy (Without Overthinking It) 🔹 Next Steps:  ✅ Sketch out your client gifting touchpoints (hint: don’t stop at closing)  ✅ Pick 1 or 2 “practical luxury” items to have on hand  ✅ Create a simple system—or better yet, delegate one  ✅ Remember: gifting is about connection, not perfection 🔹 Connect with Us:  🌎 Website: BradenWheatcroft.com 📱 Instagram: @bradenwheatcroft 📩 Email: braden@bradenwheatcroft.com

    1h 1m
  4. JUN 23

    How to Build a Lifestyle-Based Business (workshop audio)

    This week’s Breakthrough episode is a little different: I’m sharing the keynote I delivered at the 2025 RE/MAX Canada Young Leaders Network Conference in St. John’s, Newfoundland—a talk that’s as raw as it is real. It’s called Building a Lifestyle-Based Business, but it could just as easily be called How to Keep Going When You’re Burnt Out, Tapped Out, and Questioning Everything. I open up about my own mental health struggles—panic attacks, anxiety, depression—and what it means to be a “depressed motivational speaker” in a business that often rewards overwork and performance over well-being. If you’ve ever looked at a top producer and thought, I want their numbers but not their life, this one’s for you. 🔹 What You’ll Learn in This Episode: ✅ Why 9 out of 10 REALTORS® are secretly struggling  ✅ How to set financial goals that actually support your lifestyle  ✅ Why “balance” isn’t something you find—it’s something you do ✅ How to calculate your Effective Hourly Rate (and why it should guide your calendar) ✅ The 4 productivity zones: Swamp, Campfire, Climb, and Summit ✅ A simple exercise to get 10 hours a week back—without your business missing a beat 🔹 Bumper Sticker Worthy Quotes: 💡 “Balance as a noun is make believe. Balancing as a verb is achievable.” – Braden Wheatcroft  💡 “What good is a map if you don’t know where you are?” – Braden Wheatcroft (on goal setting)  💡 “Awards and recognition are a pat on the back on the way to what matters.” – Braden Wheatcroft  💡 “You need to let go to grow.” – Braden Wheatcroft 🔹 Resources & Free Downloads: 📚 Try the Life in 100 Dots & Wheel of Life exercises from the keynote 🧮 Use the Resource Review to calculate your Effective Hourly Rate 🤖 Access the custom GPT link to walk through your business/lifestyle math 🎓 Join the On Demand Academy for full access to Braden’s tools & trainings 🔹 Next Steps: Or rather, first steps… ✅ Audit your calendar: What gave you energy? What drained you? What paid you?  ✅ Write down everything you did last week—and assign a dollar-per-hour value  ✅ Revisit your financial goals through the lens of the lifestyle you want  ✅ Start eliminating low-impact, low-energy tasks (your “swamp”)  ✅ Shift your time toward your “summit” zone: high-impact, high-energy work 🔹 Connect with Us:🌎 Website: BradenWheatcroft.com 📱 Instagram: @bradenwheatcroft 📩 Email: braden@bradenwheatcroft.com

    56 min
  5. JUN 9

    How to Actually Make Real Estate Ads Work with Andrew Fogliato

    Let’s face it—most REALTORS® dabble in digital ads without ever seeing consistent results. This week on Breakthrough with Coach B, I’m joined by Andrew Fogliato, founder of Just Sell Homes, to unpack why that is... and what to do about it. Andrew doesn’t sugarcoat it: if 100 agents are running ads right now, maybe one is doing it well. The difference? Strategy, systems, and knowing how to manage a lead once it comes in. We get into the nitty-gritty of ad spend, lead handling, performance vs. brand marketing, and why throwing $500 at Facebook just isn’t going to cut it anymore. Whether you’re new to digital ads or ready to stop wasting money on boosted posts that go nowhere, this conversation will give you the clarity and confidence to invest wisely—and convert consistently. 🔹 What You’ll Learn in This Episode: ✅ Why most REALTORS® fail with Facebook ads ✅ What needs to be in place before you ever run a campaign ✅ Why boosting posts is a total waste of money (with one exception) ✅ The one question you must know the answer to before you scale: What’s your spend per transaction? ✅ Pro tips to stretch your ad budget (and avoid the 30% mobile tax!) 🔹 Bumper Sticker Worthy Quotes: 💡 “You don’t need crazy complicated lead magnets, you need the right message in front of the right person at the right time.” – Andrew Fogliato 💡 “If you don’t have a defined niche, you’re leaving money on the table.” – Andrew Fogliato 💡 “If you don’t pay, you don’t pay attention.” – Braden Wheatcroft 🔹 Resources & Free Downloads: 📚 Check out Andrew’s workshops at justsellhomes.com/workshops 📖 Read his latest marketing insights on REM 📲 Follow @andrewfogliato on Instagram for practical tips that actually work 🔹 Next Steps: ✅ Before running ads, map out your lead follow-up system—seriously  ✅ Audit your current ad spend and ask: what’s my ROI per transaction?  ✅ Subscribe to Breakthrough with Coach B for more no-fluff business strategies 🔹 Connect with Us: 🌎 Website: BradenWheatcroft.com 📱 Instagram: @bradenwheatcroft 📩 Email: braden@bradenwheatcroft.com

    1h 2m
  6. MAY 26

    From Hot Mess to Hand-Off: How to Prep Your Business for a VA with Brittney Ashley

    Are you ready to take your first step towards your next breakthrough? Download our Resource Review to see where you invest your time, money and energy.  👉 Download here 🔹 Episode Summary: This week on Breakthrough with Coach B, I’m sitting down with Brittney Ashley, the founder of Creative Dynamics Virtual Services. If you’ve ever said, “I just need a VA!”—you might want to listen to this first. Brittney shares what needs to happen first to get a real return on that hire. We explore the difference between a VA and an Online Business Manager (OBM), how to know which one you need, and how a business audit can uncover the hidden inefficiencies costing you time, energy, and money. We also talk pricing models, team structure, delegation fears, and what “fractional employment” actually looks like in a modern real estate business. This is about more than outsourcing—it’s about stepping into leadership and setting your business up to grow (with or without you). 🔹 What You’ll Learn in This Episode: ✅ Why OBMs are more than just “advanced VAs” ✅ What needs to be in place before you hire help ✅ How to stop being a DEY (Do-Everything-Yourself) agent ✅ The surprising ROI of cleaning up your back end ✅ How to know if your business is actually sellable ✅ Tips to prepare for onboarding—from systems to passwords ✅ Why leadership (not perfectionism) is the real growth strategy 🔹 Bumper Sticker Worthy Quotes: 💡 "A lot of people say that they need a VA but they don’t have the systems or procedures established in their business to utilize their VA." – Brittney Ashley  💡 "We need to reshape the conversation from the expense of hiring to the investment of hiring." – Braden Wheatcroft  💡 "As your business grows, your roles and responsibilities shrink." – Braden Wheatcroft 🔹 Resources & Free Downloads: 📚 Explore virtual support services and business audits at CreativeDynamicsVA.com 💻 Complete our free Resource Review to learn which tasks in your business are ripe for delegation  🔹 Next Steps: ✅ Audit your own business—do you have SOPs? Would your business survive if you took a week off? ✅ Review your Visa statement and start collecting those logins and subscriptions—you’ll need them 🔹 Connect with Us: 🌎 Website: BradenWheatcroft.com 📱 Instagram: @bradenwheatcroft 📩 Email: braden@bradenwheatcroft.com

    50 min
  7. MAY 12

    Confessions of a Social Media Manager with Katie Dempsey

    Are you ready to take your first step towards your next breakthrough? Download our Resource Review to see where you invest your time, money and energy.  👉 Download here 🔹 Episode Summary:  This week on Breakthrough with Coach B, I’m joined by my longtime collaborator and social media partner, Katie Dempsey of Brand Ambition. Since January 2022, Katie and I have been working together to keep my content consistent, customized, and aligned with who I am as a real estate coach and entrepreneur. In this episode, we’re pulling back the curtain on what it really looks like to hand off your social media—and how to do it without losing your voice in the process. Katie shares her journey from wellness centre marketing coordinator to agency founder, working with clients (40–60% of them REALTORS®!) who are ready to get serious about their online presence. We get into camera confidence, systems that save your sanity, and the mindset shift you need to make before hiring a social media manager. If you've ever felt stuck between “I should post more” and “I don’t want to look like a narcissist”… this one’s for you. 🔹 What You’ll Learn in This Episode:  ✅ Why “letting go” of your social media doesn’t mean losing control  ✅ The #1 mistake people make when hiring a social media manager  ✅ Why content strategy has to be built with you—not just for you ✅ Tips to baby-step your way into video without cringing ✅ How Brand Ambition creates content that’s 100% custom and never cookie-cutter ✅ The difference between posting to stay visible and posting with a purpose ✅ The surprising types of content that perform best (hint: it’s not always you talking to camera) 🔹 Bumper Sticker Worthy Quotes:  💡 "The biggest mistake people make when hiring a social media manager is that they think it’s set it and forget it." – Braden Wheatcroft  💡 "Your brand is a living, breathing thing that changes as your business evolves." – Katie Dempsey  💡 "If you don’t feel confident doing your own social media, you may not feel confident having someone manage your social media either." – Katie Dempsey  💡 "Document, don’t create." – Gary Vee 🔹 Resources & Free Downloads: 💻Check out Brand Ambition’s website to explore resources and workshops (hint: Social Media For Realtors may be a good start!) 📚Read the Blog Post - Discover which level you’re at in the social media game, and how to hit that next tier without creating cringeworthy content.🔹 Next Steps:  ✅ Start by uploading something—even if it’s your dog in a sunbeam ✅ Experiment with Reels and carousels—especially if you’re still stuck on static posts  ✅ Subscribe to my email list for more real-world strategies and inspiring convos like this one  ✅ Give Brand Ambition a follow over on Instagram 🔹 Connect with Us:  🌎 Website: BradenWheatcroft.com 📱 Instagram: @bradenwheatcroft 📩 Email: braden@bradenwheatcroft.com

    1 hr

About

We are on a mission to help successful real estate agents streamline thier business so they can work less while earning and living more. How do we do it? The Breakthrough Method. Created by Broker-Owner and Business Coach Braden Wheatcroft, the Breakthrough Method is designed to help you regain ten hours a week every 90 days while still growing your business.