Based Business With Parker McCumber

Parker McCumber
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  • ENTREPRENEURSHIP

Business commentary and coaching based in rational thought and logic. Drawing on a foundation in business and military leadership, Parker McCumber shares perspective and insights that are beneficial for anyone interested in business, finance, and wealth. This podcast features co-hosts and interviews that bring a spectrum of knowledge and insight that adds real value for listeners. Occasionally discussing politics, social media, investing, family life, and more! About your host: Parker McCumber is a 2-Comma Club and 2-Comma Club X Award recipient who has been active in online business since 2017. Parker Holds an M.B.A. and is a commissioned officer in the Utah Army National Guard. Parker has served in the military since 2011, and draws on his military experience and his business experience to develop and enhance best practices for his partners, his clients, and himself. Parker is also a car enthusiast, enjoys trading in the stock market, investing in real estate, and investing in luxury goods.

  1. # 37 The Real Cost of Starting a Business with Andrew Barnes

    8H AGO

    # 37 The Real Cost of Starting a Business with Andrew Barnes

    Entrepreneurship reality, starting a business, small business risk, opportunity cost, how to start a business—Andrew Barnes shares what it really takes. In this episode of Based Business, Andrew Barnes breaks down the truth about entrepreneurship—from risk and opportunity cost to building a real business while supporting a family. Andrew, founder of Winter Print, shares how he went from working in a lumber company to launching a print brokerage—and eventually opening a full commercial print shop. But his biggest insight? 👉 Entrepreneurship isn’t about freedom… it’s about risk, responsibility, and how much you’re willing to lose 💡 In this episode, you’ll learn: The real risks of starting a business (beyond money)How to think about opportunity cost and long-term tradeoffsWhy the “entrepreneurship = freedom” narrative is misleadingHow to start small and validate before scalingWhat commercial printing actually is (and how it works)Lessons from transitioning from brokerage to ownershipHiring mistakes and how to build the right teamHow to grow a business while supporting a family🚀 Who this is for: People thinking about starting a businessEntrepreneurs feeling overwhelmed or uncertainFounders balancing risk, family, and incomeAnyone who wants a realistic view of entrepreneurship🔗 Connect with Andrew Barnes:  Website: WinterPrintUtah.com  Instagram: @winter_print_  Facebook: Winter Print🎙️ FULL PODCAST TIMELINE (1:06:21)00:00 Introduction & What Entrepreneurship Really Looks Like  02:15 Why “It’s Not All Sunshine and Rainbows”  05:40 The Early Struggles Nobody Talks About  09:10 Long Hours, Burnout & Sacrifice  13:25 Financial Stress & Risk Taking  17:50 Why Most People Quit Too Early  21:30 Learning Through Failure  25:05 The Turning Point Moment  29:40 Building Momentum in Business  33:15 Discipline vs Motivation  37:00 The Mental Game of Entrepreneurship  41:10 Handling Pressure & Uncertainty  45:20 The Hidden Costs of Ownership  49:30 What Success Actually Feels Like  53:10 Why It’s Still Worth It  57:00 Advice for New Entrepreneurs  01:00:10 Final Thoughts & Mindset Shift  01:03:30 Closing & Key Takeaways #entrepreneurship #smallbusiness #businessgrowth #startabusiness #entrepreneurlife

    2h 13m
  2. # 36 Burnout Is a Signal, Here’s What It’s Trying to Tell You with Kimberly Parry

    6D AGO

    # 36 Burnout Is a Signal, Here’s What It’s Trying to Tell You with Kimberly Parry

    Burnout recovery, personal branding, how to overcome burnout, entrepreneur mindset, finding your purpose—Kimberly Parry explains what’s actually keeping you stuck. In this episode of Based Business, Kimberly Parry shares how a complete life collapse—health, marriage, and career—forced her to rebuild from scratch and discover a new path through entrepreneurship, coaching, and personal brand transformation. What started as burnout turned into a breakthrough. But her biggest insight? 👉 Burnout isn’t caused by working too hard… it’s caused by living out of alignment with who you really are 💡 In this episode, you’ll learn: The real cause of burnout (and why most people get it wrong)How to rebuild your life after hitting rock bottomWhy personal style is directly tied to identity and confidenceHow to stop living someone else’s version of successThe role of intuition in business and leadershipWhy authenticity is the key to sustainable successHow to break through “glass ceilings” in life and businessWhy investing in mentors accelerates transformation🚀 Who this is for: Entrepreneurs feeling burned out or stuckHigh performers questioning their pathPeople trying to reinvent themselvesAnyone struggling with identity, confidence, or direction🔗 Connect with Kimberly: Website: emergence lifecoaching.com Instagram: @KimberlyParrySpeaker LinkedIn: Kimberly Parry (Emergence Life Coaching) ⏱️ Timestamps 00:00 Choosing Authenticity 00:23 Meet the Fairy Godmother 01:32 What Fairy Godmothers Do 04:52 Mentors and the Hero Quest 06:13 Burnout to Entrepreneurship 08:54 Style as Identity Tool 10:27 Parker’s Stage Breakthrough 14:07 Succeed With Style Framework 16:02 Burnout vs Success Signal 19:31 Personal Brand Defined 20:43 Pivoting to Be Yourself 29:12 Trust Your Gut Leadership 32:57 Clothing and Identity Psychology 42:21 Second Adolescence Explained 43:35 Who Kimberly Serves Now 46:33 Transformations in Work and Love 49:53 Matching Your Growth 51:04 Confidence Socks Story 52:10 Emotional Closet Clutter 54:36 Archetypes And Show Up 58:08 Power Pieces Rituals 01:02:51 TEDx Power Bra 01:04:30 Brand Differentiation Style 01:08:22 Mentors Over Strategies 01:13:10 Starting Speaking Career 01:21:32 Invest In Yourself ROI 01:28:30 Focus And Iterate 01:29:54 Final Wrap And Links #entrepreneurship #burnoutrecovery #personalbranding #mindset #selfdevelopment

    1h 31m

  3. APR 22

    #35 From $0 to Millions Selling on Amazon (What Actually Works in 2026) with Nathan Bailey

    Why your business isn’t growing, how to make money online, and how to start an Amazon business from scratch—Nathan Bailey breaks it all down. In this episode of Based Business, Nathan Bailey shares how he built one of the first Amazon selling courses, scaled multiple businesses, and why most entrepreneurs fail before they ever succeed. We dive into: How to start an Amazon business (even with no money)The biggest mistakes new entrepreneurs makeWhy mindset—not money—is holding you backThe truth about “passive income” and online businessHow to scale without burning out or getting stuckNathan has helped thousands of entrepreneurs build real income streams through e-commerce, Amazon selling, and online business systems. If you feel stuck, overwhelmed, or like your business isn’t growing—this episode will show you exactly what to fix. Subscribe for more episodes on entrepreneurship, mindset, and building real businesses. ⏱️ FULL TIMELINE00:00 Introduction & Why Most Entrepreneurs Stay Broke  00:35 Meet Nathan Bailey  01:40 Early Days Selling Online (Pre-Amazon)  03:50 eBay Hustle & Learning the Game  06:10 Transition Into Amazon Selling  08:45 Building One of the First Amazon Courses  12:00 Growth of the Amazon Seller Community  15:20 Why Most People Never Start a Business  18:10 Fear, Risk & Taking the First Step  21:30 Mindset vs Strategy (The Real Bottleneck)  24:00 Scarcity vs Abundance Thinking   27:10 Breaking Limiting Beliefs Around Money  30:25 Income Ceilings & Self-Sabotage   34:40 Why Entrepreneurs Plateau 💰 Making Money Online / Amazon Section 38:10 How to Start With No Money  41:30 Arbitrage Explained (Beginner Strategy)  45:00 Finding Products That Actually Sell  48:30 The Fastest Way to Generate Cash Flow  52:15 Why Most Beginners Fail at Amazon  56:40 The Truth About “Passive Income” 🧠 Mindset, Failure & Growth 01:00:10 Why You Need to Fail Daily  01:04:30 Fear of Failure vs Fear of Success  01:08:20 Overcoming Self-Doubt  01:12:10 Confidence Through Action  01:15:40 What Nathan Would Do Differently Today  01:18:00 Investing in Yourself Earlier  🚀 Scaling & Business Systems 01:22:30 Scaling Beyond Yourself  01:26:10 Delegation & Building Teams  01:30:40 Becoming the Bottleneck  01:34:20 Systems That Actually Scale  01:38:50 Building Multiple Businesses 🤝 Networking, Relationships & Opportunity 01:42:30 The Power of Proximity  01:45:50 How Relationships Make You Millions   01:49:10 Getting in the Right Rooms  01:52:00 “Luck” vs Preparedness 📣 Marketing, Content & Offers 01:55:40 Hook, Story, Offer Framework   01:59:20 Copywriting & Influence (Dan Kennedy, Gary Halbert)  02:03:30 Why Most Marketing Doesn’t Convert  02:07:10 Building Offers That Actually Sell 🧩 Business Model & Ecosystem Thinking 02:10:30 Stacking Businesses Together  02:14:20 Increasing Customer Lifetime Value   02:18:00 Monetization Strategy  02:21:40 Serving Clients at a Higher Level 🧘 Mindset Deep Dive (Late Episode) 02:24:00 Identity, Belief & Success  02:27:00 Law of Attraction & Consciousness   02:29:30 Let Go of Control  02:32:10 Obsession vs Alignment 🎯 Closing Section 02:35:00 Final Advice for Entrepreneurs  02:37:30 Gratitude & Reflection  02:39:00 Where to Connect with Nathan  02:40:00 Closing

    2h 29m
  4. #34 Why You’re Stuck in Business (It’s Not Strategy) with Marina Dooley

    APR 17

    #34 Why You’re Stuck in Business (It’s Not Strategy) with Marina Dooley

    Entrepreneur mindset, business growth, how to get clients, money mindset, scaling a business, Marina Dooley shares how she turned layoffs into multiple businesses and helps entrepreneurs break through. In this episode of Based Business, Marina Dooley shares how she went from multiple layoffs in the mortgage industry to building Green Edge CFO and Marina Dooley Advisory—and helping other entrepreneurs do the same. After nearly a year without work, Marina learned bookkeeping to support her husband’s business, got certified, and launched her own firm. What started as survival turned into a scalable business—and eventually a thriving entrepreneur accountability community. Her biggest insight? 👉 Most entrepreneurs don’t fail because of strategy… they fail because of mindset, money beliefs, and lack of execution support 💡 In this episode, you’ll learn: How to rebuild after layoffs and start a business from scratch Why trust and connection are the foundation of growth The difference between having a plan vs. actually executing How Marina built a community from a single post The “rule of 100” for consistent lead generation How to get clients using direct outreach and content Why delegation is the key to scaling How to break through income ceilings and limiting beliefs 🚀 Who this is for: Entrepreneurs stuck at the same level Service business owners trying to get clients Anyone struggling with mindset, confidence, or execution Founders looking to scale beyond themselves 🔗 Connect with Marina:  https://www.instagram.com/marinadooley20/ https://greenedgecfo.com Green Edge CFO Marina Dooley Advisory ⏱️ Timestamps 00:00 Trust And Connection 00:13 Meet Marina Dooley 01:21 Mortgage Layoffs To Bookkeeping 04:20 Accountability Group Origins 07:04 Turning Community Into Advisory 09:25 Money Beliefs And Mindset 18:09 Fear And Success Stories 24:32 Business Ecosystems That Feed 32:23 Lead Gen Rule Of 100 36:40 Direct Mail And Being Seen 43:46 Content Volume And Consistency 48:04 Delegation And Hiring Help 50:13 Hiring Help to Scale 50:30 Breaking the Solo Trap 51:04 First Hire Virtual Assistant 52:06 Tax Season Wake Up Call 54:03 Perfectionism and Delegation 55:03 Defining Your Superpower 59:33 Confidence Mantras and Beliefs 01:02:43 Morning Routine for Clarity 01:08:20 Sleep Science and Recovery 01:13:09 Goals Purpose and Impact 01:21:03 Reverse Engineering Revenue Targets 01:26:00 Fractional CFO Explained 01:30:51 Course Idea Lead Magnet 01:35:50 Overcoming Fear to Start 01:37:24 Connect and Closing Thoughts

    1h 38m
  5. #33 Marketing Think Tank with Ryan Howard, Jod Booker, and Brayden Tomicic

    APR 17

    #33 Marketing Think Tank with Ryan Howard, Jod Booker, and Brayden Tomicic

    Marketing Think Tank Mastermind: Paid Ads vs Organic, Networking, AI Automation & Public Speaking Anxiety Four entrepreneurs form a marketing “think tank” to share complementary expertise—paid ads for e-commerce and coaching, organic content and brand storytelling, relationship-driven networking, and jack-of-all-trades marketing with AI and web/SEO—and then brainstorm current challenges. Ryan Howard, Jod Booker, Brayden Tomicic, and Parker McCumber each share their unique perspectives on marketing and business growth. They discuss overcoming public speaking anxiety for a UVU talk (with Fortune 500 executives present) by focusing on authenticity, admitting what you don’t know, and remembering you only need to be a few steps ahead to teach. They explore B2B growth without existing connections using repeated multi-channel outreach, personalization, leveraging networks, and thoughtful direct mail. The group addresses personal brand building pitfalls from meme-follower growth, the limits of paid ads for personal branding, and the value of community engagement and collaborations. They cover scaling constraints, delegation, and automating tedious work with AI, ending with brief promotions and advice emphasizing action and discomfort-driven growth. 00:00 Marketing Think Tank 01:12 Panel Backgrounds 06:29 Public Speaking Anxiety 07:36 Confidence and Authenticity 09:31 Speaking to Execs 22:53 Stage Selling ROI 27:09 AI Automation Story 31:37 B2B Outreach Challenge 37:41 LinkedIn Authentic Branding 40:38 AI for Prospecting 43:54 B2B Follow Up Numbers 45:35 Getting Attention Fast 46:03 Cookie Outreach Tactics 46:55 Personalized Direct Mail 48:33 Parker Brand Struggles 53:41 Content That Converts 56:07 Three Pillars Fix 01:05:10 Weaponize Your Network 01:09:16 Community Management Wins 01:15:15 AI Outreach Automation 01:26:05 Networking and Branding Talk 01:33:16 Braden Juggling Businesses 01:35:06 Outsource Sales First 01:36:07 10 100 1000 Tasks 01:37:59 Creative Control Bottleneck 01:43:23 Selling Through Relationships 01:44:58 Set Expectations With Training 01:47:44 Automate Admin Work 01:47:55 Leave Behind Sales Assets 01:52:26 Passion Versus Employees 01:57:20 Culture Fit Sales Hiring 01:59:43 Network Driven Referrals 02:05:17 Friendship And Selling 02:09:36 Networking That Feels Real 02:15:29 Rising Tide Philosophy 02:18:00 Plugs And Final Advice

    2h 22m
  6. #32 - Build Strength, Confidence, and Discipline with Alex Mikle

    MAR 31

    #32 - Build Strength, Confidence, and Discipline with Alex Mikle

    Military fitness, strength training, fat loss, and performance coaching, Alex Mikle breaks down how to build strength, fix “skinny fat,” and develop discipline through structured training systems. On this episode of Based Business, Parker McCumber sits down with Alex Mikle, founder of Rounds Complete Fitness, to discuss how elite-level fitness training translates directly into confidence, leadership, and success in business and life. Alex shares how her background in athletics, advanced education in exercise science, and experience in the Army shaped her mission to “serve those who serve”—helping women in the military and high-performing professionals get stronger, faster, and more capable. This conversation goes deeper than workouts. It’s about discipline, identity, and performance. What You’ll Learn: Why most people stay “skinny fat” (and how to fix it) The truth about nutrition, under-eating, and performance How strength training builds confidence and command presence The biggest fitness mistakes holding people back Why discipline in fitness transfers to success in business How structured 12-week programs drive real transformation Fixing posture, shoulder pain, and military-related injuries The difference between training hard vs training intelligently Key Concepts Covered: Military fitness standards and performance training Strength vs aesthetics (why performance wins long term) Posterior chain development and injury prevention Nutrition strategies for fat loss and muscle growth Building confidence through physical discipline Chapters: 00:00 Service Driven Mindset 01:26 Rounds Complete Fitness Mission 04:56 Athletics Background & Education 11:59 Why Join the Military 24:09 Nutrition Myths & “Skinny Fat” 28:40 Shoulder Pain & Injuries 35:01 Fixing Posture & Strength Imbalances 41:55 Fitness & Command Presence 52:07 Client Acquisition Strategy 01:06:31 Sales as Service Mindset Who This Is For: Entrepreneurs who want more energy, confidence, and discipline Military members preparing for fitness standards Professionals stuck in the “skinny fat” cycle Anyone serious about strength, performance, and longevity Connect with Coach Alex: https://www.instagram.com/roundscompletefitnessllc/

    1h 12m
  7. #31 - YouTube for Entrepreneurs with Adam Ivy

    MAR 31

    #31 - YouTube for Entrepreneurs with Adam Ivy

    YouTube growth strategy, personal branding, and turning creativity into a business — this episode with Adam Ivy breaks down exactly how to build a profitable YouTube channel from scratch. On this episode of Based Business, Parker McCumber sits down with Adam Ivy — YouTuber, entrepreneur, and coach — to discuss how he went from struggling creative to building two 7-figure businesses using YouTube, systems, and intentional content creation. Adam shares how he helped a company grow from 150 views per video to over 1.6 million views, scaling revenue from $5–7M to $20M+ in just 24 months, and how any entrepreneur can apply the same principles today. This conversation goes deeper than just YouTube. It covers: Building systems that scale your business Why most creators fail (and how to avoid it) The future of YouTube in an AI-driven world How to turn content into clients and revenue The “Rainmaker, Engineer, Creator” framework for growth Leveraging networks, cars, and status for opportunity Overcoming burnout and staying aligned with your mission If you’re an entrepreneur, creator, or business owner trying to grow online, this episode will show you how to build authority, attract attention, and monetize your content. 🔑 Key Takeaways YouTube is a skill, not luck — treat it like a sport Systems and consistency outperform talent Attention is the most valuable currency in business Content → Trust → Clients → Revenue Massive action creates massive opportunity 👇 Who This Is For Entrepreneurs trying to grow a brand online Coaches, creators, and business owners Anyone stuck under 1,000 views or struggling with content People who want to turn creativity into income 📚 Topics Covered YouTube Growth Strategy Personal Branding Content Marketing Online Business Systems AI & Content Creation Entrepreneurship Mindset

    2h 46m
  8. #30 - From Idea to Energy Drink Brand: How STEEP Was Built with Kevin Schmidt

    MAR 5

    #30 - From Idea to Energy Drink Brand: How STEEP Was Built with Kevin Schmidt

    Entrepreneurship podcast about starting a business, building a startup, and launching a consumer product brand. In this episode of the Based Business Podcast, Parker McCumber interviews Kevin Schmidt, founder of STEEP, about building a yerba mate energy drink startup, validating a product idea, and overcoming fear in entrepreneurship. If you're an entrepreneur, startup founder, or aspiring business owner, this episode breaks down the real process of launching a product and building a company from scratch. Kevin Schmidt shares how he built STEEP, a zero-sugar yerba mate energy drink, despite having no background in beverage manufacturing, consumer packaged goods (CPG), or product formulation. Instead of waiting for the perfect plan, Kevin simply started building. He reached out to food formulators, developed the drink, built a brand, and validated demand through word-of-mouth sales. This conversation explores the startup mindset, entrepreneurship lessons, and business strategies required to launch a successful product brand. As Kevin explains: “I have no idea what I’m doing… but that’s the first thing I say.”  Kevin Schmidt Based Business Tr… That mindset allowed him to detach self-worth from outcomes and pursue entrepreneurship with real conviction. If you're interested in starting a beverage company, building a consumer brand, or launching a startup, this episode will give you a realistic look at the early stages of entrepreneurship. Topics Covered • How Kevin Schmidt built the STEEP energy drink brand • Starting a beverage brand from scratch • Product formulation and beverage manufacturing • Validating a startup idea without ads • Building a consumer packaged goods (CPG) startup • The fear of looking stupid in entrepreneurship • Why action beats waiting for the perfect plan • Startup marketing and word-of-mouth growth • Founder mindset and entrepreneurial persistence • Scaling a startup energy drink brand About Kevin Schmidt Kevin Schmidt is the founder of STEEP, a zero-sugar carbonated yerba mate energy drink startup focused on clean energy and organic brand growth. Kevin previously worked in tech startups and now applies those lessons to building a consumer beverage brand. About the Based Business Podcast The Based Business Podcast with Parker McCumber interviews entrepreneurs, founders, and builders about how they started their businesses, overcame challenges, and built successful companies. Episodes focus on entrepreneurship, startup strategy, leadership, and business growth. Chapters 00:00 Fear of Looking Stupid 01:04 Meet Kevin Schmidt & STEEP 03:20 Risk Appetite and Responsibility 05:50 Opportunity Cost and Hustle 10:00 Early Wins and Word-of-Mouth Sales 13:54 Build Around Passion 17:05 From Money to Freedom 20:23 The Muse and Entrepreneur Ideas 28:55 Simulation Theory Rabbit Hole 34:09 Equivalent Exchange Mindset 41:22 How STEEP Got Started 44:45 Finding a Food Formulator 47:37 Building the Brand and Team 51:59 Lessons in Action and Humility 57:20 Monetizing the Podcast Studio 01:02:05 Scaling Strategy 01:06:04 Variety Packs and Sampling Funnel 01:16:30 Organic Social Growth 01:21:11 Final Takeaways Keywords entrepreneurship podcast  startup founder story how to start a beverage brand energy drink startup yerba mate energy drink consumer packaged goods startup CPG business how to validate a startup idea founder mindset starting a business from scratch

    1h 22m
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About

Business commentary and coaching based in rational thought and logic. Drawing on a foundation in business and military leadership, Parker McCumber shares perspective and insights that are beneficial for anyone interested in business, finance, and wealth. This podcast features co-hosts and interviews that bring a spectrum of knowledge and insight that adds real value for listeners. Occasionally discussing politics, social media, investing, family life, and more! About your host: Parker McCumber is a 2-Comma Club and 2-Comma Club X Award recipient who has been active in online business since 2017. Parker Holds an M.B.A. and is a commissioned officer in the Utah Army National Guard. Parker has served in the military since 2011, and draws on his military experience and his business experience to develop and enhance best practices for his partners, his clients, and himself. Parker is also a car enthusiast, enjoys trading in the stock market, investing in real estate, and investing in luxury goods.

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