The Local Brand Podcast

Kirsty Foster
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  • BUSINESS
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Marketing a local business in a local community is nothing like marketing a big brand or an e-commerce store. It’s unique, it’s niche & it’s different. If you’re a local business owner—this podcast is your new secret weapon. Tune in for tailored strategies and simple tips to build a standout local brand that really connects with your local community… The kind locals know, love, trust, and can’t help but recommend to their neighbours and friends. I’m your host, Kirsty Foster, Founder of Social Mums Club and The Local Brand Network. And this is Your Local Brand Podcast __________________________________ Join YOUR Local Brand Network here - https://www.socialmumsclub.com/the-local-brand-network Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. FEB 12

    Do you have a local business support crew?

    If you don't have an incredible local business support crew yet then you are seriously missing out. Your local business support crew: Knows your local communityKnows YOUKnows your local business deeply Oh and they also know a whole lot of other locals who might be interested in your business and vice versa. That and you have incredible, trusted people who can bounce ideas off and will cheer you on when the going gets tough. Get yourself a local business support crew today! You'll be so glad you did! Check out ours right here - you will love it! https://www.socialmumsclub.com/the-local-brand-network Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    8 min

  2. 06/05/2025

    Purpose Isn’t a Buzzword—It’s Your Business GPS

    In this episode, we explore why making money matters—but it’s not the whole story. A clear business purpose gives you direction, fuels your motivation, and helps you stay grounded when challenges hit. Think of it as your GPS—guiding your decisions and keeping you aligned with what truly matters. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. How to continue connecting with Kirsty and the Social Mums Club brand!! 🩷Join your local Social Mums Club Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner 🩷Get your business featured in the Little Pink Book for Mums Purchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. We actively share this directory with our tens of thousands of Social Mums and encourage them to support our featured businesses first! https://www.socialmumsclub.com/little-pink-book-for-mums Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    7 min

  3. 05/30/2025

    The Science of Connection: Boost Your Biz & Wellbeing

    In this short but powerful episode, I dive into the science behind why connection isn’t just a “nice to have”—it’s essential. And we'll discuss why Networking is a time-efficient and extremely effective way for local business owners to fit more connection into their lives and feel amazing as a result. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. 🩷Join your local Social Mums Club Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner 🩷Your business can sponsor your local Social Mums Club When you sponsor your local Social Mums Club you not only help us to improve the lives of mums in your local community BUT you’re also growing awareness, visibility and trust of your brand too. Your local Social Mums Club professional will help your business become the brand that your community LOVES. We do this by building brand strength with our thousands of ‘Social Mums’; and we upskill you through the in-person delivery of our 10 month ‘Local Brand Marketing Programme’ valued at over $999. https://www.socialmumsclub.com/work-with-us Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    6 min

  4. 05/01/2025

    Consistent, Clear & In the Right Place: Your Brand's Secret Sauce

    Struggling to keep up with all the platforms, trends, and ways to “show up” online? You’re not alone. In this episode, I’m sharing the secret sauce to building a strong local brand—spoiler alert - it’s consistency, clarity, and being strategic about where you show up. You don’t have to be everywhere to be effective. Instead, focus on where your ideal customers are, whether that’s online or offline. Let’s simplify things and help you show up with confidence and intention. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. LEARN MORE ABOUT SOCIAL MUMS CLUB https://www.socialmumsclub.com/ Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    15 min

  5. 04/26/2025

    What Are You Not... And Why It Matters for Your Brand

    In this episode, we’re flipping the usual branding conversation on its head. Instead of asking who you are, we’re asking—what are you not? Knowing what your business doesn’t do, who you don’t serve, and what you won’t stand for is just as important as defining what you do. It helps you stay on track with your business mission and helps you create a stronger, more focused brand that connects deeply with the right people. If you’ve ever felt pressure to appeal to everyone or say yes to everything, this episode is your permission slip to draw clear lines and own your niche. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. LEARN MORE ABOUT SOCIAL MUMS CLUB https://www.socialmumsclub.com/ Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    11 min

  6. 04/12/2025

    Shiny Ideas VS Strategic Moves

    New ideas? Love them. Opportunities? Bring them on. But if you're constantly chasing every shiny new thing in your business, it might be time to pause and ask the question: Does it make the boat go faster? In this episode, Kirsty shares how this one powerful question can help you cut through the noise, ditch distractions, and focus on the things that actually move your business forward. You'll hear real talk about shiny object syndrome, why saying yes to everything is costing you more than you think, and how to confidently choose strategic moves over scattered ones. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. How to continue connecting with Kirsty and the Social Mums Club brand!! 🩷Join your local Social Mums Club Join over 21,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own a Social Mums Club Franchise. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    4 min

  7. 04/03/2025

    How to Love Sales

    Does the thought of ‘sales’ make you feel icky? Do you avoid sales because you think your amazing products and services will speak for themselves? In this episode we talk about why sales can feel ‘icky’. Why sales is an essential part of business ownership and by not doing it well you are not only limiting your own business success and revenue opportunities, but you are also letting down thousands of customers who would benefit so greatly from what you have to offer. By the end of this episode I want you to think of sales in a completely new light. You can be like me and learn to love it. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. 🩷Join your local Social Mums Club Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own Social Mums Club Franchises. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    8 min

  8. 03/27/2025

    Is your Website Homepage Losing you Customers?

    Do you feel like you’re working your butt off to get people interested in your business but a lot of that hard work just isn’t converting into paying customers? It’s time to review your website homepage - it could be costing you thousands! For those that don’t already know me, I’m Kirsty Foster. Founder Social Mums Club, Advocate for mums across Australia, Local Brand Marketing Specialist, former teacher & mum of 3 boys. Your homepage might be quietly costing you customers—but the good news? It’s an easy fix. In this episode, I’m sharing three things most homepages are missing and how you can tweak yours to start turning more visitors into paying customers This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    8 min

  9. 03/20/2025

    Do you suffer from IMPOSTER SYNDROME?

    Do you suffer from IMPOSTER SYNDROME? Do this Is imposter syndrome holding you back from achieving your business goals? You’re not alone. 75% of female business owners experience imposter syndrome at some point in their career. In this episode we unpack all of this and I share the tool I used to overcome my imposter syndrome which helped me push through the side hustle phase of business so that I could grow the thriving business that I own today. Action to Overcome Imposter Syndrome What’s your affirmation?Write it down right now and put it on your wall so you can’t miss it.Don’t forget to say it to yourself every night when you go to sleep and every night when you wake up in the morning. Each day write in on a post it note and stick it where you will read it multiple times per day. How to continue connecting with Kirsty and the Social Mums Club brand!! 🩷Join your local Social Mums Club Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner 🩷Get your business featured in the Little Pink Book for Mums Purchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. We actively share this directory with our tens of thousands of Social Mums and encourage them to support our featured businesses first! https://www.socialmumsclub.com/little-pink-book-for-mums Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    13 min

  10. 03/13/2025

    The three questions EVERY local business owner should ask themselves

    The three questions EVERY local business owner should ask themselves - YOUR SUCCESS DEPENDS ON IT In this episode I ask you three essential questions. You might be surprised as to what these questions are and you might be even more surprised about your answers. This could be a breakthrough moment for your local business so make sure you listen to this episode, future you will thank you for investing 15 minutes of your time. This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. Actionable Steps for this episode Write down your answers to these three questions, take a screenshot and DM them to me on Instagram www.instagram.com/social_mums_club, I’d love to read them and chat to you about these… I also think it will help you stay accountable to the answer you need to work on for business success! When thinking about your business... 1) Are you deeply passionate about the product or service that you offer? 2) With a lot of hard work and determination can you be the best in your community at providing this product/service/offer? 3) Can this product/service/offer drive your economic engine - can you be profitable? Questions adapted from the book by Jim Collins, ‘Good to Great’. How to continue connecting with Kirsty and the Social Mums Club brand!! 🩷Join your local Social Mums Club Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    10 min

  11. 03/06/2025

    What is a Local Brand?

    The Local Brand Marketing Podcast with Kirsty Foster Episode 1: What is a Local Brand? (hint it’s more than just a logo) Before you can market your brand effectively with your local community, you MUST know what your brand actually is! In this episode we discuss how to define your brand and why it’s so much more than just logos and colours - you won’t want to miss it! This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES. Learning intention for this episode I want you to come away from this episode thinking about ‘branding’ differently. I want you to understand why it’s so important for your local businesses to have a strong brand in your local community. Actionable Steps for this episode  This episode will have hopefully got you thinking deeply about your business brand. Whilst all of this is fresh in your mind, write it down OR if you’re driving or walking right now, record a quick voice note so you can use it later. Answer these questions… ⭐️What is your visual brand? ⭐️How does your brand make YOU feel? ⭐️How do you want your brand to make people in your local community feel? ⭐️What’s one thing you can do this week to get your brand outside your door connecting with your community  How to continue connecting with Kirsty and the Social Mums Club brand!! 🩷Join your local Social Mums Club Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t have to be a mum). https://www.socialmumsclub.com/ 🩷No Social Mums Club in your community YET? Why not own and operate one for your community? We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below. https://www.socialmumsclub.com/business-owner 🩷Get your business featured in the Little Pink Book for Mums Purchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. https://www.socialmumsclub.com/little-pink-book-for-mums Want to join a Local Brand Network near you? Join us for your closest complimentary session. https://www.socialmumsclub.com/the-local-brand-network Get your Free Guide - 3 Things Local Business Owners are doing wrong with their marketing https://socialmumsclub.myflodesk.com/ntfbelyp73 See you soon!! Kirsty xoxo Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • 11 Episodes

About

Marketing a local business in a local community is nothing like marketing a big brand or an e-commerce store. It’s unique, it’s niche & it’s different. If you’re a local business owner—this podcast is your new secret weapon. Tune in for tailored strategies and simple tips to build a standout local brand that really connects with your local community… The kind locals know, love, trust, and can’t help but recommend to their neighbours and friends. I’m your host, Kirsty Foster, Founder of Social Mums Club and The Local Brand Network. And this is Your Local Brand Podcast __________________________________ Join YOUR Local Brand Network here - https://www.socialmumsclub.com/the-local-brand-network Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Kirsty Foster
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Kirsty Foster
  • Show Website
    The Local Brand Podcast