The Contentbase Podcast

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Diving into the ever-evolving world of search engine optimization, programmatic SEO, and content marketing tactics that drive results.

  1. Programmatic SEO Case Study - Zapier

    03/01/2025

    Programmatic SEO Case Study - Zapier

    This podcast episode highlights how Zapier pioneered programmatic SEO as one of its first adopters. Zapier has created hundreds of thousands of transactional landing pages across two key areas: individual app integration capabilities and specific app-to-app connection guides, generating 2.6 million monthly organic visits through user-friendly pages that target exactly what potential automation customers are searching for.

    5 min
  2. Programmatic SEO Case Study - Wise

    03/01/2025

    Programmatic SEO Case Study - Wise

    This podcast episode examines how Wise leverages programmatic SEO to attract international money transfer users. Wise has created informational and commercial landing pages across three key areas: currency converters, bank routing numbers, and SWIFT codes, generating an impressive 60.5 million monthly organic visits by targeting specific search queries from people looking to send money abroad.

    3 min
  3. Programmatic SEO Case Study - VEED

    03/01/2025

    Programmatic SEO Case Study - VEED

    This podcast episode showcases how VEED implements "engineering as marketing" through programmatic SEO. Despite being founded only in 2017, VEED has experienced exponential growth by creating hundreds of free transactional landing pages across two key areas: utility video editing tools and specific video maker applications, generating 3.5 million monthly organic visits.

    4 min
  4. Programmatic SEO Case Study - Tripadvisor

    03/01/2025

    Programmatic SEO Case Study - Tripadvisor

    This podcast episode examines how Tripadvisor implements programmatic SEO on a massive scale with over 70 million indexed pages. Tripadvisor has created informational and commercial landing pages across two key areas: location-specific activity guides and hotel recommendations, generating an extraordinary 226 million monthly organic visits by dominating travel-related search queries.

    3 min
  5. Programmatic SEO Case Study - Retool

    03/01/2025

    Programmatic SEO Case Study - Retool

    This podcast episode analyzes how Retool leverages programmatic SEO by understanding how people search for internal tool solutions. Retool has created commercial landing pages across two key areas: integration-specific capabilities and use case-specific builders, generating 97,000 monthly organic visits by targeting highly transactional keywords for their low-code platform.

    3 min
  6. Programmatic SEO Case Study - Product Hunt

    03/01/2025

    Programmatic SEO Case Study - Product Hunt

    This podcast episode explores how Product Hunt implements programmatic SEO to serve the creator community. Product Hunt has created informational landing pages across two key areas: individual product profile pages and "alternatives" comparison pages for various digital products, generating 666,000 monthly organic visits by helping users discover new products and services.

    3 min
  7. Programmatic SEO Case Study - Payscale

    03/01/2025

    Programmatic SEO Case Study - Payscale

    This podcast episode examines how Payscale leverages programmatic SEO to generate an impressive 2.9 million monthly organic visits. Payscale has created informational landing pages across three key areas: employer-specific hourly pay rates, profession-specific average salaries, and degree-specific job compensation data, presenting comprehensive salary information in a meaningful format similar to G2.

    3 min
  8. Programmatic SEO Case Study - Nomad List

    03/01/2025

    Programmatic SEO Case Study - Nomad List

    This podcast episode highlights how Nomad List serves digital nomads through extensive programmatic SEO. Nomad List has created over 24,000 indexed informational landing pages across two key areas: location-specific cost of living calculators and regional "best places to live" guides, generating 50,000 monthly organic visits by providing comprehensive data on destinations for remote workers.

    3 min
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Diving into the ever-evolving world of search engine optimization, programmatic SEO, and content marketing tactics that drive results.

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