Roots & Realities: Stories of Motherhood & Marketing

Fiddle Leaf Marketing | Emma Huschka
  • 5.0 (2)
  • MARKETING

Welcome to Roots & Realities, the podcast where motherhood meets marketing and nothing is off the table. Hosted by Emma Huschka, founder of Fiddle Leaf Marketing and mom of two, this show dives into the messy, meaningful middle of growing a business and raising a family. Each episode, Emma chats with real women, from stay-at-home moms to full-time founders, about the challenges, wins, and wild stories that come with building brands and bedtime routines. Expect honest conversations, zero judgment, and a whole lot of "me too" moments. Whether you're scaling a business, folding laundry, or both at the same time, you’re in good company here.

Episodes

  1. Showing Up Online Without Burning Out

    FEB 19

    Showing Up Online Without Burning Out

    In this episode of Roots & Realities, Emma sits down with Leanne Miller to talk about what it really takes to show up online consistently without letting your business take over your life. Leanne shares her journey from photography and nonprofit media work to building a content strategy business that supports women-led brands in showing up with clarity and confidence. Together, they unpack the tension between storytelling and selling, the pressure founders feel to be everywhere at once, and how motherhood reshapes both ambition and success. This conversation is honest, practical, and deeply relatable for any woman building something meaningful while raising a family. In this episode, you’ll hear about: How Leanne built content pillars that feel sustainable, not overwhelmingThe most common mistake founders make with social mediaWhere to focus if you only have 30 minutes a weekBalancing entrepreneurship with motherhood in real lifeBoundaries, burnout, and redefining success as your seasons changeThis episode is for the founder who wants growth that feels aligned, content that feels authentic, and a business that supports her life instead of consuming it. Connect with Leanne Website: www.leannemillermedia.com Instagram: @leannemillermedia If this episode resonated with you, share it with a fellow mom or business owner and leave a review to help more women find Roots & Realities. 💛

    52 min
  2. Author, Lauren Boss, Of All The Girls I Was Before

    10/03/2025

    Author, Lauren Boss, Of All The Girls I Was Before

    In this episode, I chat with Lauren Boss, author of All the Girls I Was Before, about identity, motherhood, and redefining success. We cover the versions of ourselves we grow through, the shifts that come with becoming a mom, and what it takes to claim success on your own terms. Lauren shares encouragement for women who feel stuck in a version of themselves that doesn’t fit anymore. 📖 Get your copy of All The Girls I Was Before 📲 Follow Lauren on Instagram

    47 min
  3. When Motherhood Is The Full-Time Job

    10/01/2025

    When Motherhood Is The Full-Time Job

    In this episode of Roots & Realities, I sit down with one of my best friends, Miranda Lehmann, a stay-at-home mom of four boys, to talk honestly about what life at home really looks like. We dig into the decision to step away from teaching and step fully into motherhood, the wins that make it all worth it, and the challenges that don’t always get talked about out loud. From the daily chaos to the quiet moments of joy, Miranda shares the real of day-to-day mom life. We also explore the impact and strength of both stay-at-home moms and working moms, releasing expectations, facing down mom guilt, and the importance of finding your community. This is a heart-to-heart conversation about the hardest job in the world and the women who show up for it every single day.

    56 min
  4. Marketers Marketing Marketers: Why Even the Pros Struggle to Market Themselves

    06/06/2025

    Marketers Marketing Marketers: Why Even the Pros Struggle to Market Themselves

    In this episode, Emma from Fiddle Leaf Marketing teams up with Dani from Mise En Plan to get real about something most business owners (and yes, even marketers) don’t talk about enough: how hard it is to market your own business. Whether you’re a small business owner, a fellow marketer, or someone just trying to figure out why your marketing efforts feel stuck—this conversation is for you. We’re sharing the honest truth behind why the strategies we use for our clients often feel harder to apply to ourselves, the foundational work that needs to happen before you run ads, and the kind of support that makes a real difference at each stage of business growth. You’ll learn: Why clear messaging is everything—and why it’s so hard to write your own The difference between being ready for ads vs. hoping ads will fix things How coaching and paid strategy work together to move your business forward And why it’s totally normal to feel stuck, even when you know what you should be doing This one’s part pep talk, part practical guide—and a reminder that you don’t have to do it alone.👉 Learn more about Dani’s 1:1 coaching and foundational support, schedule a free consultation: https://www.miseenplan.com/ https://www.instagram.com/miseenplan/ 🎯 Ready to explore paid ads, book a free strategy session with Emma: https://www.fiddleleafmarketing.com/ https://www.instagram.com/fiddleleafmarketing/

    51 min
  5. Beyond the Baby Bonus, What Moms Actually Need

    05/09/2025

    Beyond the Baby Bonus, What Moms Actually Need

    In this episode, we unpack the Trump administration’s proposed $5,000 baby bonus—and why cash alone isn’t the support new moms really need. Joined by Hilary Ogro Plante, Certified Birth Coach & Doula, Momentum Birth Coaching,, we dive into the realities of motherhood, the systemic gaps in support for women, and how individuals, communities, and businesses can do better. Whether you're a parent, an employer, or just someone who cares, this is a conversation worth hearing. @momentumbirthcoaching Resources: Postpartum Support International 988 Crisis Lifeline Nurse Family Partnership

    1h 20m

  6. 03/02/2025

    International Women's Day: Women in Business

    Join us for the inaugural episode celebrating Fiddle Leaf Marketing’s 1-year anniversary and International Women’s Day! We’ve brought together an incredible panel of women business owners to discuss the highs, challenges, and realities of entrepreneurship. From marketing and retail to wellness and coaching, these women share their experiences, insights, and advice on building and growing a business today. Panelists: Emma Huschka – Founder & CEO, Fiddle Leaf Marketingwww.fiddleleafmarketing.comEmily Arbour – Owner, Cheerfully MadeSarah Biggs – COO, Cheerfully Madewww.cheerfullymade.comMegan Munro – Owner, Caribou Giftswww.caribougifts.caMichelle Macgillivray – Co-Founder, Blondie Apparelwww.blondieapparel.comHilary Ogro Plante – Founder, Momentum Birth Coachingwww.momentumbirth.comCasey Telleria – Founder, Rose Bud Speech Therapywww.rosebudspeech.comKrystin Wood – Co-Owner & Director of Operations, Mahogany Salon and Spa & Mahogany Medical Aesthetic Clinicwww.mahoganysalonandspa.comwww.mahoganymac.comWhether you’re an aspiring entrepreneur, a seasoned business owner, or just love hearing stories of resilience and success, this episode is packed with inspiration. Tune in and celebrate with us!

    1h 8m
  • 6 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Roots & Realities, the podcast where motherhood meets marketing and nothing is off the table. Hosted by Emma Huschka, founder of Fiddle Leaf Marketing and mom of two, this show dives into the messy, meaningful middle of growing a business and raising a family. Each episode, Emma chats with real women, from stay-at-home moms to full-time founders, about the challenges, wins, and wild stories that come with building brands and bedtime routines. Expect honest conversations, zero judgment, and a whole lot of "me too" moments. Whether you're scaling a business, folding laundry, or both at the same time, you’re in good company here.

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