Healthcare Business Thrivecast

Healthcare Business Thrivecast
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Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you're a clinic owner or health professional, tune in and take your business to the next level!

  1. 4D AGO

    Attract, Don't Chase: Building a Powerful Brand That Brings Patients to You with Andrew Ford

    Summary In this episode of the Healthcare Business Thrivecast, host Michael Kenahan speaks with marketing expert Andrew Ford about the importance of personal branding, mentorship, and effective networking in the healthcare business. They discuss the e-traction method, which helps professionals attract clients by understanding their true drivers and building a strong online presence. Andrew shares insights on identifying client avatars and the significance of having a supportive network for business success. Takeaways Great physiotherapy starts with great learning. Creating a powerful brand is essential for business success. Personal branding is crucial in today's market. Mentorship plays a vital role in personal and professional growth. Branding consists of three elements: people, business, and product. The e-traction method helps attract clients effectively. Networking is key to business opportunities and growth. Doing what you love leads to better business outcomes. Kindness in business fosters long-term relationships. Building a strong team enhances business success. Titles Unlocking Success in Healthcare Business The Power of Personal Branding  sound bites "Your personal brand matters." "Do what you love in business." "Be kind; it costs nothing." Chapters 00:00 Introduction to Healthcare Business Thrivecast 01:02 Meet Andrew Ford: Marketing Expert 02:26 The Importance of Personal Branding 05:07 Influences from Early Life 09:52 The Role of Mentorship 13:07 Understanding Branding in Business 17:17 The E-Traction Method Explained 22:51 Identifying Your Client Avatar 29:37 The Power of Networking 33:39 Keys to Business Success Resources & Links:⁠⁠ www.learn.physio⁠⁠ – Evidence-based courses for health professionals

    37 min

  2. FEB 23

    Why Failure Builds Better Businesses - Antony Hirst interview with Dean Shepherd

    Keywords healthcare, entrepreneurship, business failure, emotional intelligence, learning from failure, small business, physiotherapy, mental health, business strategies, resilience Summary In this episode of the Health Business Thrivecast, host Antony Hirst speaks with Dean Shepherd, a professor of entrepreneurship, about the complexities of failure in business. They explore how failure can be a learning opportunity, the importance of emotional intelligence in handling setbacks, and the need for small business owners to share their experiences to foster a supportive community. Dean offers practical advice for managing failure and emphasizes the significance of self-kindness and seeking help during challenging times. Takeaways Failure is an opportunity to learn and grow. Entrepreneurs are motivated to try again after failure. It's essential to review and learn from failures. Venture capitalists prefer investing in those who have experienced failure. Acceptable failures are those that lead to learning. Sharing failures can improve systems and practices. Emotional intelligence is crucial for learning from failure. Self-kindness is important during tough times. Seek help when struggling with business challenges. Emotional mindfulness helps in coping with failure.  sound bites "We need to think through the failure." "It's okay to fail, as long as we learn." "Seek help when you're struggling with failure." Chapters 00:00 Introduction to the Health Business Thrivecast 02:20 Understanding Failure in Business 09:18 Learning from Failure: The Entrepreneurial Perspective 17:23 Emotional Intelligence and Handling Failure 21:00 Advice for Managing Business Failure Resources & Links: ⁠⁠www.learn.physio⁠⁠ – Evidence-based courses for health professionals

    24 min

  3. FEB 16

    Why Most Physio Clinics Are Undercharging - And What To Do About It

    Summary In this episode of the Healthcare Business Thrivecast, hosts Randall Cooper, Michael Kenahan, and Anthony Hurst delve into the critical topic of physiotherapy fees and the recent APA report that outlines recommended fee structures. The discussion covers the historical context of fee setting in the physiotherapy profession, the process behind the APA's recommendations, and the importance of creating a sustainable practice. The hosts emphasise the need for practitioners to understand their worth, the competitive landscape, and the necessity of educating themselves and their clients about appropriate pricing. The episode concludes with practical advice for clinic owners on implementing these recommendations and fostering a culture of value within their practices. Takeaways The APA report provides a much-needed benchmark for physiotherapy fees. Creating a discussion point about fees is essential for the profession. Practitioners should not compete solely on price. The historical context of fee setting has led to low rates in physiotherapy. Education about business practices is crucial for clinic owners. Market competition influences fee structures significantly. The report serves as an educational tool for practice owners. Physiotherapists need to recognise and communicate their value. Industry feedback has been overwhelmingly positive on the report. Implementing the recommended fees can lead to a more sustainable practice. Chapters 00:00 Introduction to the Healthcare Business Thrivecast 02:21 The Importance of Fee Structures in Physiotherapy 06:50 The Nouse Report: Insights and Recommendations 12:38 Understanding the Recommended Hourly Rate 18:06 Discussion on Experience and Specialisation in Fees 23:34 The Importance of Specialist Qualifications 25:42 Reception of the New Fee Structure 27:54 The Value of Physiotherapy and Market Perception 31:26 Engaging Younger Physiotherapists 34:04 Addressing Health Fund Reactions 34:36 Confidence in Fee Adjustments 37:37 Advice for Clinic Owners on Fee Structures

    43 min

  4. FEB 10

    The Five Questions Every Clinic Owner Eventually Asks

    Summary In this episode of the Healthcare Business Thrivecast, the hosts discuss essential elements for healthcare professionals to thrive in their practices. Key topics include understanding practice culture, identifying success metrics, the role of mentoring in commercial growth, the need for clear career paths, and the importance of maintaining a clean profit-and-loss statement for practice valuation. The conversation emphasises the interconnectedness of these elements and their impact on the overall success of healthcare practices. Takeaways Practice culture is crucial for growth and retention. Key metrics should be simple and understood by all. Mentoring should include commercial aspects, not just clinical. Career paths need to be clearly defined for practitioners. A clean P&L is essential for practice valuation. Collaboration is key when setting KPIs. Simplicity in measurement leads to better analysis. Understanding practice culture takes time and effort. Continuous learning is vital for professional growth. Look outside the industry for best practices.  Chapters 00:00 Understanding Practice Culture 10:30 Identifying Key Metrics 18:08 The Importance of Commercial Mentoring 24:12 Navigating Career Paths in Healthcare 27:16 The Significance of a Clean P&L

    35 min

  5. FEB 6

    Can You Keep Your Best Practitioners - Or Are You Training Your Future Competitors?

    Summary In this episode of the Healthcare Business Thrivecast, hosts Randall Cooper, Michael Kenahan, and Anthony Hirst discuss the evolving landscape of healthcare practices, with a focus on the challenges of retaining talented practitioners in private practice. They explore various strategies for staff retention, the importance of flexibility and options for practitioners, and the generational differences in work ethic. The conversation emphasises the need for honest communication between practice owners and staff, and the importance of adapting to evolving industry expectations. The episode concludes with insights on financial structures and vertical progression for practitioners. Takeaways The importance of adapting to changing dynamics in healthcare. Retaining talent is crucial for the sustainability of practices. Offering options and flexibility can enhance staff satisfaction. Generational differences impact work expectations and ethics. Honest communication is key to understanding staff needs. Practitioners may not always aspire to own a practice. Financial structures should reflect the contributions of experienced practitioners. Creating a supportive culture can lead to better retention. It's acceptable for staff to leave and succeed elsewhere. Practice owners should focus on mutual expectations with their staff. Chapters 00:00 Introduction to the Healthcare Business Thrivecast 02:00 New Format and Exciting Changes for 2026 02:46 Retaining Practitioners: A Balancing Act 08:09 Strategies for Staff Retention and Development 13:38 The Importance of Open Communication 19:27 Adapting to Generational Changes in Practice Ownership 25:01 The Future of Fee Structures and Practitioner Progression

    36 min

  6. 11/10/2025

    A Discussion with Physiotherapist Cameron Tudor

    Summary In this episode of the Healthcare Business Thrivecast, Randall Cooper speaks with Cameron Tudor, a seasoned physiotherapist and entrepreneur with over two decades of experience. They discuss Cameron's journey from Australia to the UK, the importance of patient experience in healthcare, and the challenges of starting and managing a physiotherapy practice. Cameron shares insights on catering to VIP clients, expanding his business, and reflecting on his career decisions, emphasising the need for balance between work and family life. Takeaways Cameron Tudor emphasises the importance of patient experience in healthcare. He believes that the patient's journey begins with their first contact with the clinic. Cameron emphasises the importance of physiotherapists' understanding the business aspects of their practice. He shares his experience of moving to the UK and the differences in healthcare culture. Cameron discusses the challenges of starting a business in a new country. He emphasises the importance of treating all clients equally, regardless of their social status. Cameron discusses the importance of having a clear vision for the future. He advises young professionals to take risks and not wait for the perfect moment to start their careers. Cameron shares his experience of managing multiple clinics and the challenges that come with it. He emphasises the need for work-life balance and being present for family.  Chapters 00:00 Introduction to the Healthcare Business Thrivecast 01:50 Cameron Tudor's Journey in Physiotherapy 05:13 The Importance of Patient Experience 10:01 Transitioning to the UK: Challenges and Opportunities 15:24 Starting a Business in a New Country 20:17 Catering to VIP Clients in Healthcare 25:36 Expanding and Managing Multiple Clinics 30:19 Reflections on Business Decisions and Future Goals

    33 min

  7. 10/28/2025

    Own It - Or Don’t: The Truth About Running a Health Business

    Summary In this episode of the Healthcare Business Thrivecast, hosts Randall Cooper, Michael Kinnerhan, and Anthony Hurst discuss the various aspects of owning a healthcare practice. They explore the benefits and challenges of practice ownership, the importance of maintaining a positive mindset, and strategies for navigating difficulties. The conversation also touches on the significance of mentorship, the satisfaction derived from helping others, and the planning required to exit a practice. Ultimately, the hosts encourage listeners to embrace the opportunities that come with being a practice owner and to take control of their professional journeys. Takeaways Owning a practice allows for greater control over one's career. It's essential to focus on the positives of practice ownership. Mentorship plays a crucial role in professional development. A positive mindset can influence a practice's success. Practice owners should reflect on their satisfaction and happiness. Planning is key when considering an exit strategy. It's essential to seek professional help when selling a practice. Practice ownership can lead to financial rewards if managed well. Not everyone is suited for practice ownership, and that's okay. Life should be enjoyable, not just a slog.  Chapters 00:00 Introduction to Healthcare Business Thrivecast 02:51 The Benefits of Owning a Practice 05:46 Mastering Your Own Destiny 08:34 Finding Satisfaction in Practice Ownership 11:15 The Importance of Mentorship and Growth 14:10 Overcoming Challenges in Practice Management 16:45 Planning for Exit Strategies 19:39 The Power of Positivity in Practice Ownership 22:33 Final Thoughts and Encouragement

    32 min

  8. 10/14/2025

    From Physio to Founder: Ibrahim Samaan on Building Purifas

    Summary In this episode of the Healthcare Business Thrivecast, Randall Cooper interviews Ibrahim Samaan, a physiotherapist-turned-entrepreneur who founded Purifass, a company focused on enhancing hygiene in healthcare settings. Ibrahim shares his journey from clinical practice to product development, discussing the challenges he faced, the impact of COVID-19 on his business, and the importance of market testing. He reflects on the differences between running a clinical practice and a product-based business, the significance of awards in building trust, and offers advice for aspiring entrepreneurs in the healthcare sector. The conversation highlights the importance of believing in one's product, the significance of a solid support network, and the value of business education. Takeaways Ibrahim transitioned from being a clinician to an entrepreneur. Purifass focuses on improving hygiene in healthcare settings. The first product was a face shield developed for personal use. Ibrahim faced challenges in product development and manufacturing. COVID-19 increased awareness and demand for hygiene products. Running a product-based business requires different strategies than a clinical practice. Awards can help build trust and credibility in the market. Market testing is crucial before launching a product. Balancing clinical work and business can be challenging. Business education can provide valuable insights for entrepreneurs. Chapters 00:00 Introduction to Healthcare Business Thrivecast 01:27 Ibrahim Samaan's Journey from Clinician to Entrepreneur 05:24 The Birth of Purifass: Identifying a Market Need 10:53 Navigating the Challenges of Product Development 17:07 The Impact of COVID-19 on Business 18:20 Comparing Clinical Practice and Product Entrepreneurship 20:16 Winning Awards and Building Trust 21:49 Balancing Clinical Work and Business Growth 22:50 Advice for Aspiring Product Entrepreneurs 25:12 Reflecting on Business Education and Growth 26:09 Future Goals and Innovations for Purifass

    28 min
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About

Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you're a clinic owner or health professional, tune in and take your business to the next level!

Information

  • Creator
    Healthcare Business Thrivecast
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Healthcare Business Thrivecast
  • Show Website
    Healthcare Business Thrivecast