NBSO Lyon | South East France Podcast - Business Horizons

NBSO Lyon | South East France
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Are you a Dutch entrepreneur curious about growth opportunities in France? Which sectors offer the most potential, and what steps increase your chances of success? The NBSO Lyon | South East France 'Business Horizons' Podcast answers these questions and more. Featuring Dutch entrepreneurs who have already found success in South East France and key stakeholders from this promising region, we share valuable insights, lessons, pitfalls, and the keys to successful business ventures. A must-listen for anyone looking to explore their business potential in South East France, from Lyon to Grenoble and from Marseille to Nice. The podcast is hosted by Fred Crouzet, a (Tech) journalist based in Lyon, France, and the AURA region, who has worked with both local and national media for the past 30 years. Driven by his deep passion for the region and issues around its appeal, Fred also created the website This is Lyon for expats.

Episodes

  1. Season Finale (Ep. 5): Leveling Up Global Communications from Lyon

    11/24/2025

    Season Finale (Ep. 5): Leveling Up Global Communications from Lyon

    In this season finale of Business Horizons, we sit down in Lyon with Wouter van Vugt, Senior Director of Communications & Community Engagement EMEA at Bandai Namco Entertainment Europe. Wouter shares how global gaming communities are built from Southeast France, why events like EVO Nice highlight the region’s growing role in the industry, and how he leads international teams across cultures. We wrap up the 2025 season with lessons on leadership, creativity, and starting a career in gaming and creative industries. About NBSO Lyon "Business Horizons" The Business Horizons podcast series explores business opportunities and experiences in South East France. It is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the Dutch governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon offers free support to Dutch entrepreneurs aiming to establish or expand their business in South East France. For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr. Stay updated on business developments in South East France – follow us on LinkedIn. Credits Podcast host: Fred Crouzet Podcast coordination: Astrid Laurans and Stefano Oosthof Podcast recording and editing: Supernatifs Lyon

    22 min
  2. Episode 4: Scaling Dutch HealthTech in France

    10/22/2025

    Episode 4: Scaling Dutch HealthTech in France

    Guest: Anna Garrec, Healthcare Consultant Host: Fred Crouzet - Journalist How can Dutch medtech and e-health solutions successfully cross the French border? In this episode, we speak with Anna Garrec, a dynamic consultant and strategist helping digital health innovations scale internationally. With a background in law, business, and healthcare leadership, Anna shares her hands-on experience bringing Dutch solutions into the complex world of French healthcare. You’ll hear about: 🔹 The first steps to take when entering France 🔹 Regulatory and cultural challenges to prepare for 🔹 How to build trust and partnerships in healthcare 🔹 Future trends and opportunities in medtech Whether you're in health innovation or exploring the French market, this episode is full of practical insight. About NBSO Lyon "Business Horizons" The Business Horizons podcast series explores business opportunities and experiences in South East France. It is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the Dutch governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon offers free support to Dutch entrepreneurs aiming to establish or expand their business in South East France. For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr. Stay updated on business developments in South East France – follow us on LinkedIn. Credits Podcast host: Fred Crouzet Podcast coordination: Astrid Laurans and Stefano Oosthof Podcast recording and editing: Supernatifs Lyon

    18 min
  3. Episode 3: Deep Dive in France’s Top Industrial region

    06/12/2025

    Episode 3: Deep Dive in France’s Top Industrial region

    Guest: Damien Giroud, International Project Manager at Auvergne-Rhône-Alpes Entreprises What opportunities exist for Dutch entrepreneurs in one of France’s most dynamic regions? In this episode, we talk with Damien Giroud from Auvergne-Rhône-Alpes Entreprises — the regional economic agency dedicated to helping international companies grow and innovate locally. We explore how they support entrepreneurs, what makes this region attractive for Dutch businesses, and how to bridge the gap between innovation, industry, and local support networks. From soft landing programs to sector-specific opportunities — tune in for a practical guide to doing business in Southeast France. About NBSO Lyon "Business Horizons" The Business Horizons podcast series explores business opportunities and experiences in South East France. It is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the Dutch governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon offers free support to Dutch entrepreneurs aiming to establish or expand their business in South East France. For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr. Stay updated on business developments in South East France – follow us on LinkedIn. Credits Podcast host: Fred Crouzet Podcast coordination: Astrid Laurans and Stefano Oosthof Podcast recording and editing: Supernatifs Lyon

    20 min
  4. Episode 2: Cross-Cultural Leadership in France with Madelijn Vervoord

    04/28/2025

    Episode 2: Cross-Cultural Leadership in France with Madelijn Vervoord

    Guest: Madelijn Vervoord, Area General Manager at InterContinental Lyon – Hotel Dieu and Honorary Consul for the Netherlands in Lyon Madelijn Vervoord is Area General Manager at the InterContinental Lyon – Hotel Dieu and serves as the Honorary Consul for the Netherlands in Lyon. With extensive international experience in hospitality management and cross-cultural leadership, Madelijn offers valuable insights into navigating business dynamics in France. What are her experiences leading multicultural teams? How does she approach cultural integration and leadership challenges? Join us for an engaging conversation filled with practical advice, inspiring stories, and a deeper understanding of succeeding in the French business environment.   About NBSO Lyon "Business Horizons"The Business Horizons podcast series explores business opportunities and experiences in South East France. It is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the Dutch governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon offers free support to Dutch entrepreneurs aiming to establish or expand their business in South East France. For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr. Stay updated on business developments in South East France – follow us on LinkedIn.CreditsPodcast host: Fred CrouzetPodcast coordination: Astrid Laurans and Stefano OosthofPodcast recording and editing: Supernatifs Lyon

    26 min
  5. Episode 1 "Meet NBSO Lyon: Pioneering Dutch Business in France”

    03/03/2025

    Episode 1 "Meet NBSO Lyon: Pioneering Dutch Business in France”

    Guest: Stefano Oosthof, Director | Chief Representative NBSO Lyon | South East France In late 2024, Stefano Oosthof took on the position of Director | Chief Representative at the Netherlands Business Support Office (NBSO) in Lyon | South East France. With over 20 years of entrepreneurial experience in business development and marketing strategy, he brings a wealth of expertise. From The Hague to Amsterdam, from Turin to Berlin… and now Lyon. What are his insights on doing business in France? What advice and challenges does he share? And how can the NBSO Lyon | South East France office support entrepreneurs? Discover it all in this inspiring episode. NBSO Lyon: Your partner for Business Growth in South East France The 'Business Horizons' Podcast is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the global NBSO network, we support Dutch entrepreneurs with ambitions to succeed in South East France by providing free of charge first-line assistance. From our office in Lyon, we combine local expertise with access to an extensive international network in the region. About NBSO Lyon "Business Horizons"The Business Horizons podcast series explores business opportunities and experiences in South East France. It is an initiative of the Netherlands Business Support Office (NBSO) in Lyon. As part of the Dutch governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon offers free support to Dutch entrepreneurs aiming to establish or expand their business in South East France. For more information about how NBSO Lyon | South East France can support you or to schedule an introductory call, email us at info@nbso-lyon.fr. Stay updated on business developments in South East France – follow us on LinkedIn.CreditsPodcast host: Fred CrouzetPodcast coordination: Astrid Laurans and Stefano OosthofPodcast recording and editing: Supernatifs Lyon

    26 min
  • 5 Episodes

About

Are you a Dutch entrepreneur curious about growth opportunities in France? Which sectors offer the most potential, and what steps increase your chances of success? The NBSO Lyon | South East France 'Business Horizons' Podcast answers these questions and more. Featuring Dutch entrepreneurs who have already found success in South East France and key stakeholders from this promising region, we share valuable insights, lessons, pitfalls, and the keys to successful business ventures. A must-listen for anyone looking to explore their business potential in South East France, from Lyon to Grenoble and from Marseille to Nice. The podcast is hosted by Fred Crouzet, a (Tech) journalist based in Lyon, France, and the AURA region, who has worked with both local and national media for the past 30 years. Driven by his deep passion for the region and issues around its appeal, Fred also created the website This is Lyon for expats.

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