The Coaching Edge Podcast

Dr. Steve Jeffs and Erwin de Grave

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MANAGEMENT

A Podcast About Coaching, Business and other Interesting Stuff.

1D AGO

Nic Woodthorpe-Wright on Building a 100-Coach Company and Selling What the World Needs

He built one of the largest coaching companies in the Middle East from nothing. Nic Woodthorpe-Wright spent 20 years educating a market that had never heard of coaching, and today leads a network of over 100 ICF-accredited coaches working with major corporations across the region. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Nic shares his approach to selling coaching through passion rather than persuasion, what organizations look for when they hire coaches, and how to prove ROI in corporate coaching programs. He also addresses where AI fits in the future of coaching and why human connection remains at its core. Watch the full episode here: https://thecoachingedgepodcast.com/nic-woodthorpe-wright-on-building-a-100-coach-company-and-selling-what-the-world-needs/

47 min
FEB 11

Steve Hamilton-Clark on Why Heart-Centered Leadership Drives Real Business Results

Steve Hamilton-Clark spent 27 years as a CEO in the Middle East before founding The 18th Camel, his global executive coaching practice. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Steve shares why self-leadership matters more than business strategy for executives. He reveals the single question he asks at the end of every coaching session, why CEOs are often the least heard people in their organizations, and how vision-first coaching keeps leaders moving forward. Steve explains why presence matters more than technique, how emotional connection drives team ownership, and why the future of successful leadership depends on heart count over head count. The conversation offers practical insights for coaches building their businesses and leaders wanting to show up differently for their teams. Watch the full episode here: https://thecoachingedgepodcast.com/steve-hamilton-clark-on-why-heart-centered-leadership-drives-real-business-results/

45 min
FEB 4

Natalie Ledwell on Why Emotion Drives Transformation and How Coaches Should Use AI

Mind Movies co-founder Natalie Ledwell explains why AI fails at creating emotional transformation. After 9 years traveling with Dr. Joe Dispenza and building a $700K launch week, Natalie brings hard-won wisdom to this conversation with Dr. Steve Jeffs and Erwin de Grave. She shares why affirmations need human co-creation to work. She explains how to build a coaching business without burning out. And she issues a challenge: stop asking "how could they think that?" and start asking "help me understand." Natalie's three keys for coaches: design your life first, build from a solid foundation (not survival mode), and surround yourself with people who lift you up. Watch the full episode here: https://thecoachingedgepodcast.com/natalie-ledwell-on-why-emotion-drives-transformation-and-how-coaches-should-use-ai/

47 min
JAN 28

Carly Anderson on Why Structure Creates Freedom in Coaching

What if the best thing a coach could do is shut up longer? Carly Anderson, a 28-year coaching veteran who trained in Australia's first certification program, joins Dr. Steve Jeffs and Erwin de Grave to discuss why structure creates freedom in coaching. Carly explains why coaches default to proving expertise instead of trusting the process. When coaches stay quiet longer, clients discover wisdom they did not know they had. She shares the example of a CEO who spent 10 months listening before making any changes to his organization. The conversation also explores how AI will filter authentic coaches from those who use technology as a crutch. Carly believes the human presence remains essential for helping clients implement what they learn. Watch the full episode here: https://thecoachingedgepodcast.com/carly-anderson-on-why-structure-creates-freedom-in-coaching/

46 min
JAN 21

Tim Brownson: Why Most Coaches Fail at Marketing and How to Fix It

Most coaches quit within two years without a single paying client. Tim Brownson explains why. After 21 years in coaching and 13 years helping coaches build practices, Tim has seen the patterns. Training programs teach coaching skills but ignore business fundamentals. New coaches create websites filled with jargon like "holding space" and "creating alignment" that mean nothing to potential clients. Tim's advice: stop hiding behind your laptop. Get to networking events. Give talks. Run workshops. One in-person event produces more clients than months of Instagram posts. He also pushes coaches to embrace AI now. Tim uses it two to three hours daily and refuses to take clients who avoid it. The technology will transform coaching, and early adopters will have the advantage. Hosts Dr. Steve Jeffs and Erwin de Grave explore these themes with Tim on The Coaching Edge Podcast. Watch the full episode here: https://thecoachingedgepodcast.com/tim-brownson-why-most-coaches-fail-at-marketing-and-how-to-fix-it/

47 min
JAN 14

DeAnna Murphy: Why Self-Leadership Is the Foundation Every Leader Needs

Your ability to lead others depends on how well you lead yourself. DeAnna Murphy, Chief People Officer at Thriven with 2,500+ hours of executive coaching experience, joins Dr. Steve Jeffs and Erwin de Grave to break down the fundamentals of self-leadership. DeAnna shares the four levels of leadership model and explains why psychological safety is your responsibility, not your boss's. She introduces practical tools including the "story you're telling" coaching question and the three agreements that build trust in any relationship. The conversation gets personal when DeAnna reveals how she wasted six months in frustrating meetings before taking responsibility for her own needs. Her breakthrough moment offers a lesson every coach and leader needs to hear. Whether you coach executives or lead teams, this episode delivers frameworks you can apply immediately. Watch the full episode here: https://thecoachingedgepodcast.com/deanna-murphy-why-self-leadership-is-the-foundation-every-leader-needs/

47 min
JAN 7

How Meridith Grundei Helps Leaders Tell Stories That Create Connection and Get Remembered

Former Second City instructor Meridith Grundei teaches leaders how to become unforgettable presenters through storytelling. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Meridith shares practical frameworks for presentation skills and communication. She explains why structure frees you to speak naturally, how to find stories using a timeline exercise, and why focusing on your audience removes the pressure of performing. One standout insight: Meridith describes helping a client sell an AI tool using a personal story about his son learning to climb stairs. The audience remembered him because they felt connection, not because they remembered the product features. Whether you coach executives, lead teams, or speak from stages, this episode delivers specific techniques for telling stories that create lasting impact. Watch the full episode here: https://thecoachingedgepodcast.com/how-meridith-grundei-helps-leaders-tell-stories-that-create-connection-and-get-remembered/

51 min
12/31/2025

Master the Basics, Build the System: What Coaching Needs Next

In this special year-end episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave reflect on launching the show in 2025, the unexpected depth that emerged from “coffee-style” conversations, and the recurring theme that coaching impact comes less from doing more and more from presence, patience, and responsiveness. They revisit a core insight heard repeatedly across guests: tools and methodologies matter—but what matters more is who the coach is in the moment, and how coach and client co-create outcomes from what’s emerging. From the business side of C-squared (Coach + CEO), they underline the importance of clear structure—enough to get moving, like steering a ship that must first be in motion—while still leaving space for creativity. They clarify distinct roles many coaches blur: the coach delivering, the CEO building systems, and the business owner focused on profit and return. They also tackle the “selling” tension coaches often face, reframing it from a transactional exchange into a celebrated investment in outcomes, shifting from selling sessions to selling a journey from Point A to Point B. Looking ahead to 2026, they explore AI as a tool (not a replacement for human connection), predict a renewed emphasis on mastery of basics (black-belt-level fundamentals), and call for greater professionalization and community in coaching—less lone-wolf, more connected learning and shared wisdom. The episode closes with a powerful reflection practice: not just reflecting on the year, but reflecting on your reflection—“As I read this, I notice…”—as a way to carry forward real learning into what’s next. Watch the full episode: https://thecoachingedgepodcast.com/master-the-basics-build-the-system-what-coaching-needs-next/

36 min

A Podcast About Coaching, Business and other Interesting Stuff.

Creator

Dr. Steve Jeffs and Erwin de Grave
Years Active

2025 - 2026
Episodes

51
Rating

Clean
Copyright

© Copyright 2024 Dr. Steve Jeffs and Erwin de Grave
Show Website

The Coaching Edge Podcast