The Coaching Edge Podcast

Dr. Steve Jeffs and Erwin de Grave
  • 5.0 (1)
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A Podcast About Coaching, Business and other Interesting Stuff.

  1. 4D AGO

    The Self-Awareness Framework That Shapes Better Leaders: Margaret Andrews on 20 Years of Teaching at Harvard

    Most leaders manage their teams without first managing themselves. Margaret Andrews, Harvard instructor and author of Manage Yourself to Lead Others, has spent nearly 20 years closing that gap. In this episode, she shares the self-awareness framework she teaches at Harvard, covering emotional intelligence, values clarity, feedback patterns, and team resilience. Dr. Steve Jeffs and Erwin de Grave join her for a practical, direct conversation about what it takes to lead well from the inside out.

    45 min

  2. MAR 4

    Why Emotional Presence Separates Great Coaches From Good Ones: Dr. Marcia Reynolds on 30 Years at the Edge of the Profession

    Dr. Marcia Reynolds started coaching in 1995 and helped design the original ICF competencies. Her message today: AI is forcing coaches back to the one thing it cannot replicate — genuine emotional presence. In this episode, Marcia explains how a coach's emotional state co-regulates the client's nervous system, which is the actual mechanism behind coaching breakthroughs. She challenges the idea that following the rules makes you a better coach, and argues that mastery means learning the structure well enough to forget it and be fully present. She also covers why leadership development keeps failing in organizations, what KPIs Maersk used to make coaching skills measurable, and why the profession needs to stop treating human connection as a trend. Her book Coach the Person Not the Problem, second edition, released on March 3rd, 2026.

    48 min

  3. MAR 3

    Why Your Sales Background Is an Asset, Not a Liability: Lisa Carver on Building a Coaching Business That Wins Clients

    Coaches are trained to ask great questions. But most find selling deeply uncomfortable. Lisa Carver spent 16 years as a corporate sales leader before becoming a team and leadership coach, and she has a clear view on why. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Lisa explains why a single LinkedIn message is only the first five minutes of a two-year campaign, how she traveled to meet a cold lead and kept that client for four and a half years, and why case studies are now more valuable than a perfect proposal in an AI world. She also covers how to measure coaching outcomes with simple, client-rated objectives so every engagement produces evidence you can use. Episode page: https://thecoachingedgepodcast.com/why-your-sales-background-is-an-asset-not-a-liability-lisa-carver-on-building-a-coaching-business-that-wins-clients/

    48 min

  4. FEB 18

    Nic Woodthorpe-Wright on Building a 100-Coach Company and Selling What the World Needs

    He built one of the largest coaching companies in the Middle East from nothing. Nic Woodthorpe-Wright spent 20 years educating a market that had never heard of coaching, and today leads a network of over 100 ICF-accredited coaches working with major corporations across the region. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Nic shares his approach to selling coaching through passion rather than persuasion, what organizations look for when they hire coaches, and how to prove ROI in corporate coaching programs. He also addresses where AI fits in the future of coaching and why human connection remains at its core. Watch the full episode here: https://thecoachingedgepodcast.com/nic-woodthorpe-wright-on-building-a-100-coach-company-and-selling-what-the-world-needs/

    47 min

  5. FEB 11

    Steve Hamilton-Clark on Why Heart-Centered Leadership Drives Real Business Results

    Steve Hamilton-Clark spent 27 years as a CEO in the Middle East before founding The 18th Camel, his global executive coaching practice. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Steve shares why self-leadership matters more than business strategy for executives. He reveals the single question he asks at the end of every coaching session, why CEOs are often the least heard people in their organizations, and how vision-first coaching keeps leaders moving forward. Steve explains why presence matters more than technique, how emotional connection drives team ownership, and why the future of successful leadership depends on heart count over head count. The conversation offers practical insights for coaches building their businesses and leaders wanting to show up differently for their teams. Watch the full episode here: https://thecoachingedgepodcast.com/steve-hamilton-clark-on-why-heart-centered-leadership-drives-real-business-results/

    45 min

  6. FEB 4

    Natalie Ledwell on Why Emotion Drives Transformation and How Coaches Should Use AI

    Mind Movies co-founder Natalie Ledwell explains why AI fails at creating emotional transformation. After 9 years traveling with Dr. Joe Dispenza and building a $700K launch week, Natalie brings hard-won wisdom to this conversation with Dr. Steve Jeffs and Erwin de Grave. She shares why affirmations need human co-creation to work. She explains how to build a coaching business without burning out. And she issues a challenge: stop asking "how could they think that?" and start asking "help me understand." Natalie's three keys for coaches: design your life first, build from a solid foundation (not survival mode), and surround yourself with people who lift you up. Watch the full episode here: https://thecoachingedgepodcast.com/natalie-ledwell-on-why-emotion-drives-transformation-and-how-coaches-should-use-ai/

    47 min

  7. JAN 28

    Carly Anderson on Why Structure Creates Freedom in Coaching

    What if the best thing a coach could do is shut up longer? Carly Anderson, a 28-year coaching veteran who trained in Australia's first certification program, joins Dr. Steve Jeffs and Erwin de Grave to discuss why structure creates freedom in coaching. Carly explains why coaches default to proving expertise instead of trusting the process. When coaches stay quiet longer, clients discover wisdom they did not know they had. She shares the example of a CEO who spent 10 months listening before making any changes to his organization. The conversation also explores how AI will filter authentic coaches from those who use technology as a crutch. Carly believes the human presence remains essential for helping clients implement what they learn. Watch the full episode here: https://thecoachingedgepodcast.com/carly-anderson-on-why-structure-creates-freedom-in-coaching/

    46 min

  8. JAN 21

    Tim Brownson: Why Most Coaches Fail at Marketing and How to Fix It

    Most coaches quit within two years without a single paying client. Tim Brownson explains why. After 21 years in coaching and 13 years helping coaches build practices, Tim has seen the patterns. Training programs teach coaching skills but ignore business fundamentals. New coaches create websites filled with jargon like "holding space" and "creating alignment" that mean nothing to potential clients. Tim's advice: stop hiding behind your laptop. Get to networking events. Give talks. Run workshops. One in-person event produces more clients than months of Instagram posts. He also pushes coaches to embrace AI now. Tim uses it two to three hours daily and refuses to take clients who avoid it. The technology will transform coaching, and early adopters will have the advantage. Hosts Dr. Steve Jeffs and Erwin de Grave explore these themes with Tim on The Coaching Edge Podcast. Watch the full episode here: https://thecoachingedgepodcast.com/tim-brownson-why-most-coaches-fail-at-marketing-and-how-to-fix-it/

    47 min
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About

A Podcast About Coaching, Business and other Interesting Stuff.

Information

  • Creator
    Dr. Steve Jeffs and Erwin de Grave
  • Years Active
    2025 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Dr. Steve Jeffs and Erwin de Grave
  • Show Website
    The Coaching Edge Podcast

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