At Home In Waterloo Region with Cheryl Goetz

Cher Goetz

Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow. Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community. Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.

  1. 2D AGO

    Building Community and Creative Connections in Waterloo Region with Brie Pointer

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes Brie Pointer, a multi-talented artist, brand designer, illustrator, and farm enthusiast living in the Waterloo region. Brie discusses her creative journey, from her early aspirations in high school to becoming a community-driven entrepreneur. She shares her experiences running Wayward Farm with her partner and her extensive work within the region, including murals, branding projects, and building strong local connections. In this episode, you’ll hear: [04:43] From being an artist at heart to the unexpected journey of becoming a brand designer and illustrator.[05:38] Brie reflects on her path, from photography to graphic design, and the importance of being open to change.[08:35] Brie shares her involvement in several community projects, including her work designing murals at Cellar 52 and Gaukel Block, and her branding work for local businesses like Talula Fields and The Conscious Farm Kitchen.[12:24] Brie talks about running the farm with her partner Mike, managing the CSA program, and their journey to new farming methods after relocating to a new property.[14:02] Brie opens up about the intense juggling act between running a business, managing the farm, and raising two kids.[16:02] Brie discusses how recognizing the need to pause allowed her to focus on the farm's soil health and ultimately improve her operations.[26:03] Brie reflects on how starting her career as a freelancer was daunting but led to a greater understanding of the shared experience among creatives and entrepreneurs.[28:35] Brie shares her thoughts on the value of being part of a local community and how working with clients who are starting out offers both creative freedom and learning opportunities.[41:35] Brie talks about her excitement for upcoming projects and her plans for both personal and professional growth in the next few years.[43:16] Brie discusses what makes Waterloo Region special for both business and personal growth, emphasizing the supportive, interconnected community that continues to foster creative collaborations.[1:02:13] Brie shares her favourite local spots in the region, from cafes to hidden gems in Cambridge, Kitchener, and Waterloo.From her journey as a creative entrepreneur to her commitment to building a strong, supportive community, Brie’s story is a beautiful reminder of the power of connection, vulnerability, and following one’s passions.  Connect with Brie Pointer: Instagram: @briepointer @waywardfarm Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    1h 11m

  2. JAN 22

    Empowering Kids Through Food Education with Chef Nicole

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Chef Nicole, a passionate food educator, mentor, and entrepreneur whose journey has taken her to the forefront of hands-on culinary education. As one of the early adopters of the personal chef movement, Chef Nicole built a thriving business that has now evolved into a mission-focused career bringing nutrition, creativity, and curriculum-aligned food programs into local classrooms. With experience serving thousands of students, supporting local organizations, and cooking for Tiny Home Takeout, Nicole shares how food is a tool for connection, empowerment, and joy. In this episode, you’ll hear: [02:35] Chef Nicole’s journey to launching a personal chef business rooted in family experience and food allergies.[03:30] How teaching at the Kitchener Market led to her passion for food education and empowering kids with kitchen skills.[07:05] Insight into her work at Tiny Home Takeout and why it's a fulfilling community-based initiative.[13:09] Behind the scenes of her popular summer cooking camps for kids aged 8–12, and how they help build cooking skills and confidence.[17:40] Chef Nicole shares how embracing pivots and saying “yes” to new opportunities shaped her entrepreneurial journey.[19:25] Her curriculum-aligned school food program for grades K–6, how it works, and the impact it’s making in classrooms.[30:00] Tips for introducing kids to cooking at home, including age-appropriate tasks, starter recipes, and confidence-building techniques.[35:02] Chef Nicole’s personal favourite meals, from tacos to berry salads, and her food philosophy around nutrient-dense eating.[40:26] Bulk buying local meat, freezer prep tips, and how to simplify last-minute dinners with smart planning.[46:59] What Nicole loves most about living in Waterloo Region, including nature trails and favourite local food spots like Color Blend Co. and Darlise Café.This inspiring conversation is full of practical ideas for parents, educators, and anyone looking to connect with others through food. Chef Nicole shows us that cooking isn’t just about meals — it’s about confidence, creativity, and community. Connect with Chef Nicole: Instagram: @chef.nicole Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    53 min

  3. JAN 8

    Suits and Sawdust | Alex + Megan

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Alex and Megan from Suits and Sawdust—a local custom cabinetry, millwork, and outdoor projects company making a name for itself across Ontario. Known for its refined craftsmanship and exceptional client care, Suits and Sawdust has grown from a passion project in a garage to a powerhouse small business led by a tight-knit team. Alex and Megan share what sets them apart: a commitment to hospitality-driven service, standout social media presence, and a mission to challenge the norms in a traditionally male-dominated industry. In this episode, you’ll hear: [02:20] Alex shares how Suits and Sawdust began as a side hustle in her parents’ garage and has now grown into a full-time business approaching its 10-year anniversary.[04:21] Megan and Alex explain how their backgrounds in hospitality shaped their approach to client communication and why Suits is committed to being the “anti-contractor contractor.”[06:38] The team discusses their emphasis on professionalism, reliability, and job site etiquette and how they’ve become known for “fixing” bad contractor experiences.[11:59] Candid conversation on navigating sexism in the trades industry and how Suits has built a reputation as a women-led business with strong values and a supportive, respectful team.[18:23] The secret to their company culture? Hiring based on character, not just credentials.[23:37] How having a team with both male and female energy has opened space for authentic check-ins, mutual respect, and mental health support on the job.[32:54] Why being visible online builds trust: clients feel confident working with Suits because of their transparent, public presence and personality-driven content.[36:45] Alex and Megan reflect on growth goals, including scaling the business without sacrificing freedom, and maintaining work-life boundaries for a more sustainable future.[50:39] How setting clear business boundaries (like not working evenings or weekends) has helped attract dream clients who respect their time and values.[55:13] Why Waterloo Region is the perfect place to grow a small business with a strong community, local support, and endless inspiration from fellow entrepreneurs.[57:19] Local shoutouts include: Holly’s Neighbourhood Cafe, Disko Coffee, Red Bicycle, Nitro Music, Fusion Fitness, and ProActive Training.This episode is a celebration of craft, community, and bold business-building done the Suits and Sawdust way—with intention, creativity, and heart. Special Offer: Mention this podcast ATHOME or Cheryl when booking and receive 10% off any built-in or millwork project. Connect with Alex and Megan: Instagram: @suitsandsawdust Website: https://www.suitsandsawdust.com/ Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    1h 1m

  4. 12/25/2025

    New Moon Counselling | Ivonne Hammoud

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ivonne Hammoud, registered social worker and founder of New Moon Counselling, to talk about her journey from agency work to building a thriving private practice in Waterloo Region. Ivonne shares her honest experiences as a business owner, mother, and therapist, offering insights into the emotional work that happens both inside and outside the therapy room. With a passion for providing accessible, client-centered mental health care, Ivonne discusses the growth of her practice, the realities of supporting others while managing personal roles, and the deep value of human connection. In this episode, you’ll hear: [01:12] Ivonne shares her journey from agency work to launching New Moon Counselling, inspired by the need for more immediate support and encouragement from former clients.[04:41] The name “New Moon” represents new beginnings and embracing every phase of life, an intentional metaphor for the therapeutic process.[05:40] Ivonne talks candidly about being both a therapist and a mom, navigating human imperfections while holding space for others.[11:00] The energy and warmth of the New Moon Counselling team is central to the client experience, designed to offer safety and comfort from the moment they walk in.[14:01] Ivonne gives insight into how therapists care deeply about their clients, even outside of sessions, often putting in unseen emotional and practical work.[31:59] Loneliness and lack of authentic connection are major struggles among women Ivonne sees in her practice, alongside burnout and perfectionism.[39:47] For men, common issues include wanting deeper friendships, emotional processing, and unlearning emotional suppression tied to societal expectations.[43:51] Ivonne introduces her podcast, Outside the Therapy Room, which explores real-life mental health topics like mom guilt, fear, and friendship dynamics.[45:21] A nuanced take on forgiveness, explaining it isn’t always necessary, but learning to move forward is, especially when we can’t control others’ actions.[52:08] Looking ahead, New Moon will host community events like “Clay and Connect” to help reduce isolation and build connection.[53:12] Ivonne shouts out her favourite local businesses, including Mediterraneo Family Restaurant and fun family spots like The Museum.This episode offers an honest look at the realities of therapy, the challenges of building meaningful connections, and the passion behind creating a supportive mental health practice, be sure to listen for insights that might just resonate with your own journey. Connect with Ivonne: Instagram: @newmooncounsellingkw Website: newmooncounselling.com Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    56 min

  5. 12/11/2025

    Saltbox Mortgage Agent | Amanda Walczyk

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes back sponsor and returning guest Amanda Walczyk, a licensed mortgage agent at Saltbox Mortgages. Together, Cher and Amanda share updates from the real estate and mortgage markets, break down current financial trends affecting homeowners, and reflect on takeaways from a recent women’s financial conference. This episode focuses on strategies for navigating mortgage renewals, consolidating debt, and taking control of your financial future with practical and approachable advice. Amanda brings her deep knowledge and warmth to conversations that are often stressful, and Cher compliments this with real talk from the housing market. In this episode, you’ll hear: [01:29] Amanda shares that interest rates are finally coming down, but most mortgage renewals are more complex now due to additional debts, car loans, and renovations added during COVID.[02:07] Many clients are seeing $400+ increases in monthly payments, Amanda explains why it’s crucial to plan renewals at least 90 days in advance.[06:30] Amanda introduces OwnWell, a personalized monthly report for clients that shows their equity, payoff progress, and opportunities to save on their current mortgage.[07:47] Cher and Amanda discuss the benefits of 30-year amortizations and the power of being in control of your cash flow rather than being overwhelmed by multiple high-interest payments.[17:55] Cher breaks down her current approach to setting realistic price expectations in today’s housing market and how she helped clients successfully sell their homes this year.[22:31] Cher highlights the importance of managing days-on-market for listings and shares how her pricing and marketing strategies outperformed local medians.[26:17] Real estate tip: buyers should explore listings slightly above their budget, sellers are increasingly open to negotiation and price drops.[27:57] Amanda and Cher recap key insights from a recent women's investment conference, including the importance of understanding different investment tiers and tools like TFSAs and RRSPs.[37:40] Amanda advises clients to move cryptocurrency investments out of crypto platforms 90+ days before using funds for a down payment.[40:55] Final takeaway: Financial literacy is power. Amanda and Cher urge listeners to learn one new thing, start a conversation, and reach out for help without shame.This episode is full of empowering insights and practical tools for navigating your finances and real estate decisions with clarity and confidence. Tune in to hear Amanda and Cher’s expert perspectives and stories from the field! Connect with Amanda: Instagram: @saltboxmortgage_agent Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    44 min

  6. 11/27/2025

    Four All Ice Cream | Ajoa Mintah

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ajoa Mintah, chemical engineer turned ice cream entrepreneur and founder of Four All Ice Cream. Ajoa shares her journey from a 15-year engineering career to launching an inclusive ice cream brand built on the values of creativity, science, and community connection. From sourcing A2 milk locally to designing flavours based on her family of four, Ajoa discusses how she’s built an ice cream company that is thoughtful, accessible, and uniquely Waterloo Region. The conversation also highlights her reflections on entrepreneurship, local collaborations, and the joy of serving simple pleasures to all. In this episode, you’ll hear: [01:47] Ajoa’s career shift from chemical engineering to founding Four All Ice Cream.[04:49] The story behind the name “Four All” and how it reflects her family and inclusive values.[08:46] How her technical background informs the science of making ice cream, including balancing flavours and textures.[11:08] Early obstacles in starting her business, including licensing challenges and finding motivation to keep going.[14:20] The evolution of Four All’s retail spaces and how customer connection became her favorite part.[17:15] Working with local farms and suppliers to source A2 dairy and create clean-label, gluten-free, and plant-based ice cream.[25:32] Unique sourcing stories, like sea buckthorn from a Shakespeare farm and matcha from a student-led venture.[28:50] The freedom and satisfaction of entrepreneurship and creating without limits.[30:33] Programs like “Behind the Scoop,” advent calendars, and kids’ birthday parties that bring people behind the scenes.[34:15] Where to find Four All Ice Cream in KW and beyond, and their goal to expand across Ontario.[35:22] Ajoa’s future goals for growth, feeling “unlimited,” and advice for new entrepreneurs: keep talking about your idea.[40:54] How community generosity and creativity shape her business, from artist collaborations to local partnerships.[42:54] Social content initiatives like Free Scoop Friday and reflections on being based in Waterloo Region.[45:17] Stories of community support during the pandemic and local businesses she loves collaborating with.This episode is a heartfelt look at how passion, science, and community come together to build a business that truly serves everyone, one scoop at a time. Connect with Ajoa: Instagram: @fourallicecream Website: shop.fourall.ca2 Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    50 min

  7. 11/13/2025

    FoodZen | Destiny Moser

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes Destiny Moser, founder and executive chef of FoodZen. After 17 years in the tech industry managing mergers and acquisitions, Destiny pivoted during the pandemic to launch a personal chef and pre-made meal service rooted in Indigenous values. As a working mother of three, she’s built a business focused on making whole, locally sourced food accessible to busy families while advocating for greater awareness of what true Canadian food means. Destiny shares her passion for sustainable eating, cultural reconnection, and community collaboration through food. In this episode, you’ll hear: [04:22] How FoodZen began by solving her own family’s food challenges.[06:34] The FoodZen approach: from reducing waste to offering customizable, sustainable meal options.[09:09] What sets FoodZen apart: following Indigenous food philosophies and cutting out processed ingredients.[11:08] The role of hyperlocal, ultra-seasonal eating and surprising local ingredients like sumac.[15:07] Challenges of sourcing Indigenous foods due to colonial laws and limited access in urban areas.[20:02] Why rethinking industrial farming and supporting Indigenous food systems matters for sustainability.[24:06] Barriers in marketing and misconceptions about meal delivery services.[29:10] Introducing FoodZen’s kids’ meal program - nutrition-packed versions of childhood favorites.[37:15] Upcoming programs and FoodZen’s teaching kitchen launching in May 2025.[43:31] Destiny’s mission to remove the label “exotic” from Indigenous foods in Canadian legislation.[45:55] Why Waterloo Region’s access to farmers and markets is ideal for hyperlocal cooking.Connect with Destiny:  Instagram: @foodzen.ca Website: foodzen.ca Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    52 min

  8. 10/30/2025

    The Social Snippet | Kristina Bartold

    In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real talk, humour, and tons of wisdom, this episode is packed with insight for anyone growing a business in Waterloo Region, or beyond. In this episode, you’ll hear: [04:33] How a few early coaching clients and a friend stepping away from her agency unexpectedly sparked the birth of The Social Snippet. [05:28] Kristina’s creation of High Vibe Women, a powerful in-person and online community that brings ambitious women together to connect, expand, and grow.[10:33] The honest side of entrepreneurship: navigating people-pleasing, burnout, failed partnerships, and why business is personal growth in disguise.[21:35] What makes The Social Snippet different, why they won’t run your account for you, and how focusing on community over virality builds real trust and sales.[27:10] Kristina’s top hot takes on social media, including why weird job titles, inconsistent bios, and vague business descriptions hurt your brand.[33:16] The myth of needing to show up like everyone else online, and why being yourself consistently is still the most powerful strategy.[40:32] What’s next: expanding High Vibe Women to new cities and the dream of seeing more female-founded businesses hit 7-figures.Kristina’s journey is a testament to building with intention, showing up with heart, and being bold enough to do things differently. Whether it’s leading with relationships, investing in the right rooms, or staying rooted in your “why,” her approach proves that community isn’t just a nice-to-have, it’s the strategy. Special Offer:  Visit thesocialbusinessclub.ca and use code PODCAST to get your first month for $1 CDN. If you have big podcast dreams, Kristina would love to offer you 10% off your podcast launch, just tell her Cher sent you!Connect with Kristina:  Instagram: @kristina.bartold Website: www.thesocialsnippet.com/ Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    48 min
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About

Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow. Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community. Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.

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