At Home In Waterloo Region with Cheryl Goetz

Cher Goetz

Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow. Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community. Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.

  1. 1D AGO

    Solo Episode | One Year of At Home Podcast

    In this special episode of At Home in Waterloo Region, Cher reflects on one year of sharing local stories and supporting businesses in Waterloo Region. This episode celebrates the milestone of reaching 29 episodes and highlights key lessons learned from interviewing local business owners. Cher also shares her favourite moments from the past year and discusses her hopes for the future of the podcast. In this episode you will hear: [00:37] Cher reflects on how it feels to hit the one-year milestone[02:22] Five things I’ve learned from interviewing local businesses:The power of communityCollaboration over competitionThe importance of taking a leap of faith when starting a businessServing this region with passionThe importance of evolving and pivoting in business[06:10] Cher shares her favourite moments and stories from past interviews[06:28] Ainsley from Harp + Finn shares the importance of measuring success by personal fulfillment.[07:51] Jackie from Den 1880 discusses the rich history of the building and its role in supporting local businesses[08:48] Banter with Sarah from MCAT Social and Amanda from Saltbox Mortgages[09:33] The inspiring origin stories of:Suits and Sawdust (service industry transition)Grazing Daisy (stay-at-home mom to thriving business)Fearless Cookin’ (pivoting to private chef services)Becks Broth (building a successful business with integrity)[17:13] Cher discusses the importance of supporting local businesses like Holly's Cafe and community-owned butchers[19:35] Cher shares her thoughts on slowing down and visiting local spots like farmers markets and butchers[20:20] Cher shares her recommendations for listeners who are looking to try something new this year. There is truly something for everyone.[27:45] Cher’s hopes for the next year of the podcast, including exciting guests and new content that is coming[29:52] Cher thanks listeners and shares her gratitude for the support over the past yearDo you know a business that should be on the podcast? Send me a DM and I would love to shine light on another business who makes our community amazing!! Thank you for celebrating one year of the At Home in Waterloo Region Podcast! Connect with Cher: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    33 min

  2. MAR 5

    Verdure Wellness Clinic | Dr. Kristin Spark, ND

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Dr. Kristin Spark, a passionate naturopathic doctor and the founder of Verdure Wellness Clinic in Uptown Waterloo. Dr. Kristin shares her journey from working in multiple clinics to founding her own business, the challenges she has overcome, and the joy she finds in helping her patients transform their health. The conversation touches on a variety of important health topics, including women's hormonal health, gut health, and holistic approaches to wellness. In this episode you will hear: [01:52] Dr. Kristin’s journey of starting Verdure Wellness Clinic after facing clinic closures, how she pivoted to business ownership, and the importance of surrounding herself with a supportive team.[06:30] The challenges faced when starting the clinic, including navigating commercial real estate and the pandemic.[10:40] Dr. Kristin’s focus on women’s health, specifically hormonal concerns like PMS, menopause, and postpartum issues.[14:31] Hormonal health tips for women, including myths surrounding cortisol, exercise, and dietary recommendations.[20:37] Key dietary recommendations for women, including high-protein, high-fiber foods and the Mediterranean diet.[27:19] Dr. Kristin’s approach to gut health, bloating, and the importance of the microbiome for overall well-being.[40:16] Discussion on weight loss diets, including Dr. Kristin’s take on keto, and the growing trend of GLP-1 medications like Ozempic.[50:17] A personal discussion about Dr. Kristin’s work with Cher on her health journey, addressing blood sugar levels and weight loss resistance.[54:19] Insights into mental health support, including natural remedies for anxiety and depression, especially during postpartum.[55:30] Dr. Kristin’s approach to mental health as a naturopath and the importance of taking a holistic view of health.[58:05] The lack of postpartum care and how Dr. Kristin helps women navigate the challenging postpartum period.[01:02:08] Dr. Kristin’s vision for the future, including offering more affordable group programming to make naturopathic care accessible to more people.[01:04:33] Dr. Kristin’s love for Waterloo Region, highlighting local businesses such as Cyclone Spin Studio, Brightside Yoga, Fiddleheads, and Café Pyrus.Visit the link in Dr. Kristin’s Instagram bio to download her free Gut Health Guide & 7-Day Reset Challenge Connect with Dr. Kristin: Instagram: @drkristinspark Website: verdurewellnessclinic.com Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    1h 10m

  3. FEB 19

    Grazing Daisy | Sanum Yousaf

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes Sanum, founder of Grazing Daisy, one of the fastest growing charcuterie companies in Waterloo Region. A stay-at-home mom of two, Sanum launched her business from her condo just under two years ago and has since been featured on CTV Kitchener twice, nominated for Kitchener Waterloo Oktoberfest Women of the Year Rising Star, and recognized by the Greater KW Chamber of Commerce for New Business of the Year. Sanum shares the honest story behind her leap into entrepreneurship, the mindset shifts that helped her grow quickly, and how she balances business with motherhood.  In this episode you will hear: [02:15] The pivotal moment that sparked Grazing Daisy, realizing she had zero income of her own and launching the business within three weeks of the idea.[07:50] Hosting a strategic launch party (without inviting close friends and family) and using that event to generate her first holiday orders.[09:21] Posting in local Facebook groups and sharing consistently on personal social media to secure early clients and build brand visibility.[16:04] The daily mindset practices she relies on, including protecting her mornings and becoming her own cheerleader in business.[19:30] Navigating entrepreneurship and motherhood, including living with her in-laws for six years so she could stay home with her children.[31:42] Her perspective on competition — choosing abundance over scarcity and trusting that what is meant for her business will reach her.[41:24] How her interactive charcuterie workshops evolved into collaborative community events that spotlight other local businesses.[45:00] The workshops selling out, building waiting lists, and becoming a social night-out experience for groups in the community.[48:15] Her commitment to ongoing personal growth and becoming the “next version” of herself to grow alongside the business.[51:03] What makes Grazing Daisy unique, the human connection and turning client relationships into genuine friendships.[52:44] Why Waterloo Region has been an ideal place to grow her business and the balance of community feel and opportunity for scale.This episode is a reminder that building a successful business doesn’t require perfection or massive scale, it starts with courage, clarity, and the willingness to take the first step.  Special Offer: Mention this podcast ATHOME with Cher Goetz and receive a discount off your next charcuterie workshop Connect with Sanum Yousaf: Instagram: @grazingdaisy_ Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    58 min

  4. FEB 5

    Brand Designer & Wayward Farm | Brie Pointer

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes Brie Pointer, a multi-talented artist, brand designer, illustrator, and farm enthusiast living in the Waterloo region. Brie discusses her creative journey, from her early aspirations in high school to becoming a community-driven entrepreneur. She shares her experiences running Wayward Farm with her partner and her extensive work within the region, including murals, branding projects, and building strong local connections. In this episode, you’ll hear: [04:43] From being an artist at heart to the unexpected journey of becoming a brand designer and illustrator.[05:38] Brie reflects on her path, from photography to graphic design, and the importance of being open to change.[08:35] Brie shares her involvement in several community projects, including her work designing murals at Cellar 52 and Gaukel Block, and her branding work for local businesses like Talula Fields and The Conscious Farm Kitchen.[12:24] Brie talks about running the farm with her partner Mike, managing the CSA program, and their journey to new farming methods after relocating to a new property.[14:02] Brie opens up about the intense juggling act between running a business, managing the farm, and raising two kids.[16:02] Brie discusses how recognizing the need to pause allowed her to focus on the farm's soil health and ultimately improve her operations.[26:03] Brie reflects on how starting her career as a freelancer was daunting but led to a greater understanding of the shared experience among creatives and entrepreneurs.[28:35] Brie shares her thoughts on the value of being part of a local community and how working with clients who are starting out offers both creative freedom and learning opportunities.[41:35] Brie talks about her excitement for upcoming projects and her plans for both personal and professional growth in the next few years.[43:16] Brie discusses what makes Waterloo Region special for both business and personal growth, emphasizing the supportive, interconnected community that continues to foster creative collaborations.[1:02:13] Brie shares her favourite local spots in the region, from cafes to hidden gems in Cambridge, Kitchener, and Waterloo.From her journey as a creative entrepreneur to her commitment to building a strong, supportive community, Brie’s story is a beautiful reminder of the power of connection, vulnerability, and following one’s passions.  Connect with Brie Pointer: Instagram: @briepointer @waywardfarm Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    1h 11m

  5. JAN 22

    Food Educator | Chef Nicole

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Chef Nicole, a passionate food educator, mentor, and entrepreneur whose journey has taken her to the forefront of hands-on culinary education. As one of the early adopters of the personal chef movement, Chef Nicole built a thriving business that has now evolved into a mission-focused career bringing nutrition, creativity, and curriculum-aligned food programs into local classrooms. With experience serving thousands of students, supporting local organizations, and cooking for Tiny Home Takeout, Nicole shares how food is a tool for connection, empowerment, and joy. In this episode, you’ll hear: [02:35] Chef Nicole’s journey to launching a personal chef business rooted in family experience and food allergies.[03:30] How teaching at the Kitchener Market led to her passion for food education and empowering kids with kitchen skills.[07:05] Insight into her work at Tiny Home Takeout and why it's a fulfilling community-based initiative.[13:09] Behind the scenes of her popular summer cooking camps for kids aged 8–12, and how they help build cooking skills and confidence.[17:40] Chef Nicole shares how embracing pivots and saying “yes” to new opportunities shaped her entrepreneurial journey.[19:25] Her curriculum-aligned school food program for grades K–6, how it works, and the impact it’s making in classrooms.[30:00] Tips for introducing kids to cooking at home, including age-appropriate tasks, starter recipes, and confidence-building techniques.[35:02] Chef Nicole’s personal favourite meals, from tacos to berry salads, and her food philosophy around nutrient-dense eating.[40:26] Bulk buying local meat, freezer prep tips, and how to simplify last-minute dinners with smart planning.[46:59] What Nicole loves most about living in Waterloo Region, including nature trails and favourite local food spots like Color Blend Co. and Darlise Café.This inspiring conversation is full of practical ideas for parents, educators, and anyone looking to connect with others through food. Chef Nicole shows us that cooking isn’t just about meals — it’s about confidence, creativity, and community. Connect with Chef Nicole: Instagram: @chef.nicole Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    53 min

  6. JAN 8

    Suits and Sawdust | Alex + Megan

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Alex and Megan from Suits and Sawdust—a local custom cabinetry, millwork, and outdoor projects company making a name for itself across Ontario. Known for its refined craftsmanship and exceptional client care, Suits and Sawdust has grown from a passion project in a garage to a powerhouse small business led by a tight-knit team. Alex and Megan share what sets them apart: a commitment to hospitality-driven service, standout social media presence, and a mission to challenge the norms in a traditionally male-dominated industry. In this episode, you’ll hear: [02:20] Alex shares how Suits and Sawdust began as a side hustle in her parents’ garage and has now grown into a full-time business approaching its 10-year anniversary.[04:21] Megan and Alex explain how their backgrounds in hospitality shaped their approach to client communication and why Suits is committed to being the “anti-contractor contractor.”[06:38] The team discusses their emphasis on professionalism, reliability, and job site etiquette and how they’ve become known for “fixing” bad contractor experiences.[11:59] Candid conversation on navigating sexism in the trades industry and how Suits has built a reputation as a women-led business with strong values and a supportive, respectful team.[18:23] The secret to their company culture? Hiring based on character, not just credentials.[23:37] How having a team with both male and female energy has opened space for authentic check-ins, mutual respect, and mental health support on the job.[32:54] Why being visible online builds trust: clients feel confident working with Suits because of their transparent, public presence and personality-driven content.[36:45] Alex and Megan reflect on growth goals, including scaling the business without sacrificing freedom, and maintaining work-life boundaries for a more sustainable future.[50:39] How setting clear business boundaries (like not working evenings or weekends) has helped attract dream clients who respect their time and values.[55:13] Why Waterloo Region is the perfect place to grow a small business with a strong community, local support, and endless inspiration from fellow entrepreneurs.[57:19] Local shoutouts include: Holly’s Neighbourhood Cafe, Disko Coffee, Red Bicycle, Nitro Music, Fusion Fitness, and ProActive Training.This episode is a celebration of craft, community, and bold business-building done the Suits and Sawdust way—with intention, creativity, and heart. Special Offer: Mention this podcast ATHOME or Cheryl when booking and receive 10% off any built-in or millwork project. Connect with Alex and Megan: Instagram: @suitsandsawdust Website: https://www.suitsandsawdust.com/ Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    1h 1m

  7. 12/25/2025

    New Moon Counselling | Ivonne Hammoud

    In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ivonne Hammoud, registered social worker and founder of New Moon Counselling, to talk about her journey from agency work to building a thriving private practice in Waterloo Region. Ivonne shares her honest experiences as a business owner, mother, and therapist, offering insights into the emotional work that happens both inside and outside the therapy room. With a passion for providing accessible, client-centered mental health care, Ivonne discusses the growth of her practice, the realities of supporting others while managing personal roles, and the deep value of human connection. In this episode, you’ll hear: [01:12] Ivonne shares her journey from agency work to launching New Moon Counselling, inspired by the need for more immediate support and encouragement from former clients.[04:41] The name “New Moon” represents new beginnings and embracing every phase of life, an intentional metaphor for the therapeutic process.[05:40] Ivonne talks candidly about being both a therapist and a mom, navigating human imperfections while holding space for others.[11:00] The energy and warmth of the New Moon Counselling team is central to the client experience, designed to offer safety and comfort from the moment they walk in.[14:01] Ivonne gives insight into how therapists care deeply about their clients, even outside of sessions, often putting in unseen emotional and practical work.[31:59] Loneliness and lack of authentic connection are major struggles among women Ivonne sees in her practice, alongside burnout and perfectionism.[39:47] For men, common issues include wanting deeper friendships, emotional processing, and unlearning emotional suppression tied to societal expectations.[43:51] Ivonne introduces her podcast, Outside the Therapy Room, which explores real-life mental health topics like mom guilt, fear, and friendship dynamics.[45:21] A nuanced take on forgiveness, explaining it isn’t always necessary, but learning to move forward is, especially when we can’t control others’ actions.[52:08] Looking ahead, New Moon will host community events like “Clay and Connect” to help reduce isolation and build connection.[53:12] Ivonne shouts out her favourite local businesses, including Mediterraneo Family Restaurant and fun family spots like The Museum.This episode offers an honest look at the realities of therapy, the challenges of building meaningful connections, and the passion behind creating a supportive mental health practice, be sure to listen for insights that might just resonate with your own journey. Connect with Ivonne: Instagram: @newmooncounsellingkw Website: newmooncounselling.com Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    56 min

  8. 12/11/2025

    Saltbox Mortgage Agent | Amanda Walczyk

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes back sponsor and returning guest Amanda Walczyk, a licensed mortgage agent at Saltbox Mortgages. Together, Cher and Amanda share updates from the real estate and mortgage markets, break down current financial trends affecting homeowners, and reflect on takeaways from a recent women’s financial conference. This episode focuses on strategies for navigating mortgage renewals, consolidating debt, and taking control of your financial future with practical and approachable advice. Amanda brings her deep knowledge and warmth to conversations that are often stressful, and Cher compliments this with real talk from the housing market. In this episode, you’ll hear: [01:29] Amanda shares that interest rates are finally coming down, but most mortgage renewals are more complex now due to additional debts, car loans, and renovations added during COVID.[02:07] Many clients are seeing $400+ increases in monthly payments, Amanda explains why it’s crucial to plan renewals at least 90 days in advance.[06:30] Amanda introduces OwnWell, a personalized monthly report for clients that shows their equity, payoff progress, and opportunities to save on their current mortgage.[07:47] Cher and Amanda discuss the benefits of 30-year amortizations and the power of being in control of your cash flow rather than being overwhelmed by multiple high-interest payments.[17:55] Cher breaks down her current approach to setting realistic price expectations in today’s housing market and how she helped clients successfully sell their homes this year.[22:31] Cher highlights the importance of managing days-on-market for listings and shares how her pricing and marketing strategies outperformed local medians.[26:17] Real estate tip: buyers should explore listings slightly above their budget, sellers are increasingly open to negotiation and price drops.[27:57] Amanda and Cher recap key insights from a recent women's investment conference, including the importance of understanding different investment tiers and tools like TFSAs and RRSPs.[37:40] Amanda advises clients to move cryptocurrency investments out of crypto platforms 90+ days before using funds for a down payment.[40:55] Final takeaway: Financial literacy is power. Amanda and Cher urge listeners to learn one new thing, start a conversation, and reach out for help without shame.This episode is full of empowering insights and practical tools for navigating your finances and real estate decisions with clarity and confidence. Tune in to hear Amanda and Cher’s expert perspectives and stories from the field! Connect with Amanda: Instagram: @saltboxmortgage_agent Let's Connect: Instagram: https://www.instagram.com/at.home.co Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/podcast Contact: hello@athomecompany.ca Thank you to our Sponsors: • Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360 Instagram: https://www.instagram.com/saltboxmortgage_agent Contact: Amanda@saltboxmortgages.com 519.497.9256 • Den1880 Website: https://www.den1880.co Instagram: https://www.instagram.com/den1880.co

    44 min
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About

Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow. Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community. Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.

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