The New For Purpose CEO

Michelle Cutler and Danielle Ballantine

Ever wondered what happens when CEOs of purpose-driven organisations sit down together for a chat? With 30 years’ of combined experience in the for-purpose space, we knew these conversations should be stored and shared!! We tackle the real questions: How do you build and sustain a thriving organisational culture? How do you manage relationships with your board and your chair? How do you preserve your peace of mind while carrying the weight of responsibility of being a for-purpose CEO. For those who are new to the role or eyeing it on the horizon, the importance of a support network cannot be overstated. This is why this podcast was created - to be a valuable source of information and support, offering ideas and insights you can implement in your organisation immediately. We share the stories and challenges CEOs tell each other when we get together - and chat through how to address issues unique to NFP CEOs in every episode. Wherever you are in your NPF CEO journey, there’s something here for you. We are about our community supporting each other. Creating more impact and driving better outcomes for the sector and those that we serve is what we are all about. LINKS Website: https://thenfpceo.com.au/ This podcast is recorded on country of the Cameraygal and Darramuragal Peoples.

  1. Sep 9

    Non Profit Branding - Your Zone of Unique Value

    What does your brand actually say about your organisation and does it match the experience people have when they deal with you? In this episode of The NFP CEO, we chat with Chelsea Beech, founder of Beech Agency, about why branding, communications and audience engagement matter so much for not-for-profits and for-purpose organisations. Chelsea shares a practical way for CEOs and leadership teams to think about their zone of unique value — moving beyond jargon like “unique value proposition” to ask a much more useful question: what makes our organisation valuable and relevant to the people we most want to reach? We talk about: Finding your organisation’s zone of unique valueWhy understanding your audience is just as important as understanding what you doBringing frontline and operational teams into brand and strategy conversationsCreating consistency across fundraising, marketing, corporate communications and the wider organisationThe changing expectations of donors, particularly younger generationsWhy trust, transparency and accountability are increasingly important in charity communicationsUsing storytelling to explain not just what you do, but how and why you do itWhy brand is much more than a logo, colours or fontsHow CEOs can assess whether their organisation’s messaging is clear, compelling, consistent and confidentHow to make the business case for brand investment to your board One of Chelsea’s most useful reminders is that your brand is ultimately about the place your organisation holds in the hearts and minds of the people you serve, your supporters, your employees and your wider community. For NFP leaders, that makes brand much bigger than marketing. It is about the experience of your organisation and whether everything you do tells the same story. Beech Agency | Strategy & creative for non-profit & for-purpose orgs Connect with us: LinkedIn: The NFP CEO: Overview | LinkedIn Website: thenfpceo.com.au Michelle Cutler: Michelle Cutler | LinkedIn Danielle Ballantine: Danielle Ballantine | LinkedIn

  2. Sep 2

    Your CFO is more than numbers - how the CEO can maximise their skills

    Financial management is about much more than balancing the books. For not-for-profit CEOs and boards, understanding the numbers is critical to financial sustainability, managing risk and delivering on mission. In this episode, Michelle and Danielle are joined by Tom Nisevic, an experienced CFO and business transformation leader, to explore how NFP leaders can use financial insight to make better strategic decisions. In this episode, we discuss:What every NFP CEO should know about their organisation’s financesWhy “no margin, no mission” mattersUnderstanding the true cost of delivering impactManaging funding concentration risk and diversificationHow CEOs should use budgets and forecasts to look forward, not just backwardThe importance of understanding the assumptions behind the numbersBuilding an effective CEO-CFO partnershipThe CFO’s role in board governance and decision-makingWhy every board paper should answer the question: “So what?”Creating a culture where CFOs can challenge thinkingWhy the CFO should be a strategic partner, not the “bad cop” The key messageYour CFO should be much more than the person who reports the numbers. A strong CEO-CFO partnership connects financial performance, strategy, risk, opportunity and organisational impact — helping NFPs make informed decisions and build long-term financial resilience. As Tom puts it, sustainable performance is about: Results × Behaviours Because in the NFP sector, financial sustainability isn't separate from mission — it enables the mission. Connect with us: LinkedIn: The NFP CEO: Overview | LinkedIn Website: thenfpceo.com.au Michelle Cutler: Michelle Cutler | LinkedIn Danielle Ballantine: Danielle Ballantine | LinkedIn

  3. Aug 19

    Secrets of Successful Grant Seeking with Jo Garner

    How do you move beyond “apply for everything” and build a sustainable funding strategy? In this episode, Michelle and Danielle are joined by Jo Garner, CEO and founder of Strategic Grants, to unpack what it really takes to secure grant funding. Jo brings more than 30 years of experience across the for-profit and not-for-profit sectors and has worked with thousands of organisations across Australia and New Zealand. She shares why successful grant seeking starts long before the application is written — with strategy, planning, strong governance, clear priorities and genuine relationships with funders. In this episodeWe explore: What it means to be “funder ready”Why grant seeking should start with your organisation’s strategic plan and missionHow to avoid the “spray and pray” approach to grant applicationsWhy the best grant application is often determined before the writing beginsHow to identify and package projects that are genuinely fundableWhat funders want to see when assessing need, capability, outcomes and impactHow to build a funding prospect pipelineWhy relationships with funders are critical to sustainable philanthropic supportWhat should stay in-house and what can be outsourcedHow CEOs, boards and fundraising teams can manage funder relationships effectivelyUsing AI to improve grant-writing efficiency without losing your organisation’s voice, authenticity and confidentialityHow the rise of AI-generated applications could change the way funders assess open funding roundsWhy brand, reputation and networking may become increasingly important in getting noticed by fundersWhat happens after you win: acquittal, stewardship and nurturing the funder relationshipWhy organisations need to be careful about growing faster than their capacity to deliver Grant writing is only one part of successful grant seeking. The real work starts much earlier: understanding your mission, identifying your priorities, building evidence around need, developing fundable projects, researching the right funding opportunities and building authentic relationships with potential funders. As Jo puts it, the goal is to become “funder ready” creating a proactive, strategic and repeatable approach to funding rather than relying on last-minute applications. Strategic Grants | Secure Grant Funding for Nonprofits Connect with us: LinkedIn: The NFP CEO: Overview | LinkedIn Website: thenfpceo.com.au Michelle Cutler: Michelle Cutler | LinkedIn Danielle Ballantine: Danielle Ballantine | LinkedIn

About

Ever wondered what happens when CEOs of purpose-driven organisations sit down together for a chat? With 30 years’ of combined experience in the for-purpose space, we knew these conversations should be stored and shared!! We tackle the real questions: How do you build and sustain a thriving organisational culture? How do you manage relationships with your board and your chair? How do you preserve your peace of mind while carrying the weight of responsibility of being a for-purpose CEO. For those who are new to the role or eyeing it on the horizon, the importance of a support network cannot be overstated. This is why this podcast was created - to be a valuable source of information and support, offering ideas and insights you can implement in your organisation immediately. We share the stories and challenges CEOs tell each other when we get together - and chat through how to address issues unique to NFP CEOs in every episode. Wherever you are in your NPF CEO journey, there’s something here for you. We are about our community supporting each other. Creating more impact and driving better outcomes for the sector and those that we serve is what we are all about. LINKS Website: https://thenfpceo.com.au/ This podcast is recorded on country of the Cameraygal and Darramuragal Peoples.

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