Sales as Service

Tamara Smith
  • 5.0 (3)
  • Marketing

Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you. We make sales simple and approachable with practical advice on topics like: Creating opportunities instead of waiting for referralsBuilding relationships through outreach that doesn't feel pushyDeveloping the habits and systems that create a steady pipelineGrowing your business with confidence, consistency, and integrityThis isn't about pressure tactics, bro marketing, or convincing people to buy. It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth. Listen in to discover how a simple shift in perspective can create a lasting change in your business.

  1. 19h ago

    [RE-RELEASE] Stop Selling to Everyone: Build a Brand that Filters for Fit with Jamie Cox

    You don’t need more leads - you need the right ones.  In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t. Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand a filter. One that calls in the work you actually want to do and creates enough of a point of view to repel the rest. Because when your brand is built to be felt - not just seen - it naturally supports your sales process. If you’ve ever found yourself spiraling over your messaging or stuck trying to “do it all” on social, this is a conversation you don’t want to miss. Key Takeaways Why brand clarity isn’t just about visuals - it’s the foundation of a sales strategy that attracts the right people and repels the wrong onesHow to define your not-for list to get clearer on your actual nicheThe referral engine that clarity creates - and how to make it easier for people to talk about your work in rooms you're not inA simple mindset shift that makes visibility feel more like connection and less like performanceThe rhythms and systems that help solopreneurs stay consistent—even when client work takes overSaS Challenge — Join Now! This week, let’s focus on filtering for fit - so your brand can do more of the heavy lifting in your sales process. Pick one platform where you want to build a more consistent presence—whether it’s LinkedIn, your email list, or your website.Set a timer for 30 minutes. Jot down 3 characteristics of your best-fit clients - and 3 warning signs that someone’s not for you.Publish one piece of content this week that speaks directly to the client you want more of.Share with the hashtag #SalesAsService, so I can cheer you on. Links & Resources: Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Download the VIP Power Hour free guide.Learn more about Jamie: jamiercox.com; newsletter.jamiercox.com; linkedin.com/in/jamiercox13Resources mentioned in this episode: Jamie’s Brand Clarity Lab: jamiercox.com/brand-clarity-lab Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    [RE-RELEASE] Stop Selling to Everyone: Build a Brand that Filters for Fit with Jamie Cox

  2. Jul 8

    [RE-RELEASE] Turning Conversations into Clients with Nelson Dickson

    In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales. Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?" Key takeaways: 60-70% of Nelson's business comes from referralsShift your mindset from collecting business cards to making real connectionsGive more value than you gainBe authentic - people can spot "quota breath" from a mile awayDon't be afraid to stand out (like wearing silly Christmas suits!)Nelson also recommends consistent content posting and doing a yearly "relationship audit" to strengthen connections that matter. This week's challenge: Take 15 minutes to reconnect with one contact - no pitch, no agenda, just genuine connection. Want to connect with Nelson? Find him on LinkedIn or visit c3creations.com. Your next client - calculate what it takes. Simply sales with the VIP Power Hour - download the FREE guide. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Have an episode idea? DM me on LinkedIn and let me know! Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    [RE-RELEASE] Turning Conversations into Clients with Nelson Dickson

  3. Jul 1

    [RE-RELEASE] Your Process Problem Is a Sales Problem - Here’s How to Fix It with Devin Lee

    In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to scale efficiently without hitting plateaus. She shares her expertise in streamlining workflows, automating tasks, and implementing effective delegation strategies to enhance client experience and boost revenue. Devin dives into her journey from professional organizing and virtual assisting to becoming a sought-after business management expert, explaining why efficient systems are essential for growth. She also highlights common inefficiencies in service-based businesses, the critical role of first impressions in sales, and the importance of automating client onboarding to create lasting positive experiences. Key takeaways: Effective systems are foundational to scaling a business without burnout.Overly manual processes can harm sales, client relationships, and retention.Automating routine tasks and delegating effectively frees up creative space for strategic growth.Business owners often become bottlenecks by holding onto tasks rather than empowering their teams.Regularly mapping out processes helps identify inefficiencies and areas for improvement.Sales as Service Challenge - Join In!  This week’s Sales as Service Challenge is to do a 15-minute Process Audit in your business. Here’s how to do it:  Choose one core process - this could be client onboarding, scheduling sales calls, or delivering your service. Write down every single step in that process. (You’re likely doing more than you realize!) Identify: - What can be automated? - What can be delegated? - What do you actually need to own? Streamlining even one process can save you time, create a better client experience, and remove unnecessary friction from your sales cycle. Take the challenge and let me know how it goes - DM me on LinkedIn or Instagram! #SASChallenge Want to connect with Devin? Visit her website at DevinLee.com, where you can subscribe to her highly recommended newsletter, or find her on LinkedIn to explore more insights into systematizing your business for sustainable growth. Resources Mentioned in this week’s episode: Airtable Relationship Management Template: https://devinlee6.gumroad.com/l/relationship-database-auto Airtable (Recommended Tool): https://www.airtable.com Zapier (Automation Tool): https://zapier.com Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    [RE-RELEASE] Your Process Problem Is a Sales Problem - Here’s How to Fix It with Devin Lee

  4. Jun 24

    [RE-RELEASE] Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman

    Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief.  As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth—and replace it with real, repeatable skill. In this episode, we dig into why performance, not personality, drives sales confidence. Whether you're leading discovery calls, pitching investors, or just trying to get through outreach without freezing, Joshua shares practical ways to rehearse your way to clarity—and even enjoy the process. Here’s what we cover: Why being “bad at sales” is just a lack of practice—not a fixed identityHow to gamify key moments in your sales process to reduce pressureWhat acting, chess, and poker teach us about handling objections and staying presentThe Sales Process Flow method that helps founders ditch guessworkOne challenge you can take this week to build communication muscle memorySales as Service Challenge — Start Now! Pick one moment in your sales process—and rehearse it. That’s it. Just one. It could be:  — How you open a discovery call  — The way you introduce your offer  — Or how you handle a common objection Write it down. Say it out loud. Try it a few different ways. Play with tone, pacing, and delivery. The goal isn’t to memorize—it’s to practice being present, so you feel more confident and less reactive in the moment. Links & Resources: Learn more about Schulman Communications Interactive (SCi)Connect with Joshua on LinkedInJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    [RE-RELEASE] Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman

  5. Jun 17

    [RE-RELEASE] Selling Without Selling: Leveraging Podcast Guesting & LinkedIn Engagement for Business Growth with Elizabeth Howell

    In this re-release episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs. Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return on time investment without requiring a massive budget. Key takeaways: Combine podcast guesting with LinkedIn to maximize your marketing ROIOne podcast appearance can generate multiple content pieces across platformsMake marketing fun by leaning into formats that energize youReal results: one guest generated $50,000 in coaching sales from a single podcastComments on LinkedIn can drive more growth than daily postingElizabeth also shares her "Goals + Actions" exercise for creating LinkedIn content, where you map client goals against what they need to know, giving you endless content ideas. This week's challenge: Create five LinkedIn post ideas using Elizabeth's goals + actions exercise. Want to connect with Elizabeth? Find her on LinkedIn: https://www.linkedin.com/in/euh24/ Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    [RE-RELEASE] Selling Without Selling: Leveraging Podcast Guesting & LinkedIn Engagement for Business Growth with Elizabeth Howell

  6. Jun 10

    The Difference Between Running a Business and Building One with Sarah Still

    There's a point in every founder's journey where doing great work stops being enough. The habits that built the business — staying close to delivery, saying yes, solving every problem — quietly become the ceiling. In this episode, Sarah Still, COO and Enterprise Value and Exit Strategist with RAYNE IX, joins Tam to talk about what it actually takes to build an agency that doesn't depend entirely on the founder. Sarah brings close to a decade of experience scaling a women-led agency to nearly $10 million, and the conversation gets specific fast — from how values get operationalized into daily systems, to why most founders are still unknowingly showing up like employees in their own businesses. This one is for any founder who has ever felt like they built a very demanding job instead of a scalable business — and wants a clearer picture of what changes when they start leading it differently. In this episode: Why defining your values means nothing if they aren't embedded into your operations and communicationsThe decision-making framework Sarah used to stop every problem from filtering back to the founderHow the way you show up in a sales conversation is a direct preview of how you'll show up inside the client relationshipThe mindset shift from employee order-taker to expert who leads outcomes — and why it's about reconditioning, not confidenceWhat to do when you've outgrown the version of the business you originally builtFind the complete show notes here →https://studiothree49.com/podcast/ep-50-sarah-still Sales as Service Challenge — Start Now! Identify one place where you're still showing up like a service provider instead of a strategic partner. Maybe it's overexplaining instead of making a recommendation. Waiting for permission before leading the conversation. Reacting to client requests instead of guiding outcomes. Or staying so buried in delivery that you're not thinking strategically about the business itself. Then ask yourself: What would this look like if I approached it as the expert in the room? Practice leading one client conversation differently this week. Be more direct. Make the recommendation. Guide the next step. Own your expertise. If that feels uncomfortable — that's worth paying attention to. This isn't about confidence. It's about reconditioning. Links & Resources: Learn more about RAYNE IXConnect with Sarah on LinkedInYour next client - calculate what it takes Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment CallTam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    The Difference Between Running a Business and Building One with Sarah Still

  7. Jun 3

    Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky

    Natasha Golinsky is the founder of On Purpose Projects, a certified women-owned full-stack web development agency specializing in complex, custom builds — Shopify, WooCommerce, web apps, and API integrations. She's been running it for over 11 years, built it entirely by accident, and has never written a single line of code herself. In 2024, a stage two breast cancer diagnosis forced her to step away from her business entirely. What she found when she came back changed how she understood her own role — and cracked open years of work she'd been quietly doing on the patterns that kept her stuck as a founder. That work is now the foundation of her coaching practice, where she helps female founders identify and move through the trauma blocks showing up in their businesses. In this conversation, Natasha gets honest about what those blocks actually look like in practice — not the dramatic, obvious kind, but the quiet ones that show up as avoidance, perfectionism, and the persistent inability to do the thing you know you need to do. In this episode: Why the standard advice to "list your limiting beliefs" misses the point entirelyThe one question Natasha uses to surface what's actually blocking a goalHow her own trauma block around visibility kept her from creating content until age 43 — and what finally shiftedWhere trauma blocks show up beyond visibility: pricing, hiring, sales conversations, and team buildingWhy mental health and physical health deserve the same level of attention, full stopFind the complete show notes here →https://studiothree49.com/podcast/ep-49-natasha-golinsky Sales as Service Challenge — Start Now! This week's challenge is simple — but it will tell you something. Pick one business development action you've been consistently avoiding. Not the thing you're procrastinating on — the thing that creates a specific, almost physical resistance every time it comes up. Sending a connection request. Following up after a discovery call. Posting something on LinkedIn that actually says something. Got it? Now ask Natasha's question: why can't I have this? Don't filter it. Don't clean it up. Write down whatever comes up first — because that's usually the thing worth looking at. Then take the action anyway. One time. Confidence doesn't come from feeling ready. It comes from doing the thing before you feel ready and learning that you survived it. Links & Resources: Learn more about On Purpose ProjectsConnect with Natasha on LinkedInFollow Natasha on SubstackYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallTam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky

  8. May 27

    Nail Your Offer: Get Clear, Get Specific, Get Results with Becca Camp

    What does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reason offers don't land, and it has everything to do with what's happening in your body when you're in the room. Becca is the founder of Fearless Femmes and a former Silicon Valley product leader who now helps women transition from corporate into consulting businesses built around their authentic strengths. Her approach blends practical business strategy with somatic practice and nervous system training — and the conversation we had was one of those that went well beyond marketing advice. This is a live session, so you'll hear real questions from the room, real moments of recognition, and at least one concept — the glitter — that had me taking notes mid-interview. In this episode: Why 80% of whether your offer converts has nothing to do with the words you're usingThe three-part framework Becca uses to help clients package their expertise — including the question most people never think to askWhat your body is broadcasting in a sales conversation before you say a single wordWhy perfectionism is a physiological symptom, not a personality flawHow to build the nervous system capacity to show up consistently — and why that's the real competitive edgeFind the complete show notes here →https://studiothree49.com/podcast/ep-48-becca-camp Sales as Service Challenge — Start Now! Write your offer in one sentence. Not the polished website version. Not the paragraph. One sentence. "I help ___ achieve ___ by ___." Then use it in three real conversations this week — a networking conversation, a DM, a sales call, a coffee chat, wherever you naturally connect with people. Pay attention to where you hesitate. Where you ramble. Where you soften the value or pull back. Those moments are data. Not proof you're doing it wrong — just a signal pointing to where your next layer of clarity lives. Links & Resources: Learn more about Fearless FemmesConnect with Becca on LinkedInYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallHave an episode idea? DM me on LinkedIn and let me know! Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations. Your next client - calculate what it takes. Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.  Connect with Tam on LinkedIn.  Produced by KNWN Media. Executive Producer: Jess Milanes.

    Nail Your Offer: Get Clear, Get Specific, Get Results with Becca Camp
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Ratings & Reviews

5
out of 5
3 Ratings

About

Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you've ever thought, "I hate selling," or wondered how to get more clients, this show is for you. We make sales simple and approachable with practical advice on topics like: Creating opportunities instead of waiting for referralsBuilding relationships through outreach that doesn't feel pushyDeveloping the habits and systems that create a steady pipelineGrowing your business with confidence, consistency, and integrityThis isn't about pressure tactics, bro marketing, or convincing people to buy. It's about serving, solving problems, and building genuine relationships that lead to sustainable business growth. Listen in to discover how a simple shift in perspective can create a lasting change in your business.

Information

  • Creator
    Tamara Smith
  • Years Active
    2025 - 2026
  • Episodes
    56
  • Rating
    Explicit
  • Copyright
    © 2026 Sales as Service
  • Show Website
    Sales as Service

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