Sales as Service

Tamara Smith
  • 5.0 (1)
  • MARKETING

Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you. We make sales simple and approachable with practical tips on topics like: How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that works Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.  Listen in to discover how a simple change in your perspective can create a complex change in your business. 

  1. 4D AGO

    Season 1 Recap: The 6 Sales Truths I’m Taking Into 2026

    We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about sales and business development?” Their answers were surprisingly aligned—six themes came up again and again, no matter their niche or business model. If you’re heading into a new year thinking you need a brand-new strategy, start here instead. Links & Resources: Apply to join Jamie Cox inside the Brand Clarity LabHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    7 min
  2. Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette

    DEC 17

    Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette

    So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question: Why don’t I feel ready to be seen? In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative and the “Fairy Godmother of Personal Branding.” But this conversation goes beyond visuals. We explore how confidence, clarity, and mindset impact your visibility, your sales, and your ability to truly take up space in your business. Because when your brand doesn’t feel aligned, you hesitate. You overthink. You hold back. But when it does? You lead with clarity. You move with ease. You sell from a place of self-trust. We cover: The hidden mindset blocks that often look like “sales problems”Why branding isn’t about looking polished—it’s about feeling like yourselfHow confidence and clarity shift your presence in every client interactionA simple way to get unstuck if your brand no longer reflects who you areThe real reason you might be avoiding visibility (and what to do about it)Sales as Service Challenge — Start Now! Pick one client-facing touchpoint—your LinkedIn bio, website homepage, or email signature—and give it a gut check. Ask yourself: Does this still reflect who I am and how I want to show up? If the answer is no—or even a hesitant “kind of”—choose one small update to bring it into better alignment. No full rebrand required. Just one small move that feels more like you. If that stirs up resistance or perfectionism? That’s part of the work. Start anyway. Links & Resources: Learn more about Electric Paradise CreativeConnect with Tricia on LinkedIn and InstagramJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    44 min
  3. AI Without the Hype: Practical Wins for Sales, Ops, and Marketing with Ed Weeks Jr

    DEC 10

    AI Without the Hype: Practical Wins for Sales, Ops, and Marketing with Ed Weeks Jr

    If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service, I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what actually matters—practical, real-world applications that help agencies and service pros work smarter and sell more effectively. Ed shares how he rebuilt his business after a major setback by embracing simple AI tools that made his sales, operations, and content workflows faster and easier. We explore the fear many founders feel when they hear the word “AI,” why that hesitation makes sense, and how to start experimenting in ways that feel supportive—not overwhelming. In this grounded, tactical conversation, you’ll hear how AI can become a thought partner, a time-saver, and a powerful ally for small teams who need efficiency without losing the human touch. Inside the episode, we get into: How founders can use AI without feeling behind or “not technical enough”The easiest AI entry points for sales, marketing, and operationsHow to use transcripts, voice notes, and summaries to upgrade your prep and follow-upThe three tools Ed uses daily—and why they matterWhy experimenting beats overthinking when it comes to AISales as Service Challenge — Start Now! Before your next sales conversation, open the voice memo app on your phone. Record a 60–90 second debrief immediately after the call and answer: What went well?What didn’t land?What questions or objections came up?What’s the next step?Upload that transcript into your AI tool of choice and ask: “Act as my sales coach. What did I miss, and what could I improve next time?” One small reflection—amplified by AI—can meaningfully improve the way you sell. Links & Resources: Learn more about Ed Connect with Ed on LinkedInApply to join Jamie Cox inside the Brand Clarity LabHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    35 min
  4. Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe

    DEC 3

    Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe

    As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell. Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultancy helping purpose-led leaders gain clarity on who they are and the value they bring to the world—so they can lead with more presence and impact. We explore how emotional intelligence shows up in the sales process, and why soft skills are your most underrated business advantage. In this episode, we cover: Why your personal brand is already speaking for you—intentionally or notHow emotional triggers show up in sales (and what to do with them)Why EQ matters more than polish when building trustWhat most founders get wrong about visibilityHow to assess your brand with one simple (free) toolSales as Service Challenge — Start Now! This week’s challenge is simple but powerful: Take 10 minutes to complete Jago’s free Personal Brand Health Check. Whether you’re running solo or leading a full team, your personal brand shapes how people connect with you, refer you, and remember you. This tool helps you reflect on where you're aligned—and where your visibility might need a reset. Links & Resources: Learn more about JagoConnect with Ryan on LinkedInHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    41 min
  5. Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz

    NOV 26

    Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz

    If your services feel hard to explain—or even harder to sell—this episode is for you. Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understand and want to buy. Whether you're stuck in the custom-to-order cycle or unsure how to turn your process into a sellable package, this episode offers the mindset shifts and practical steps you need to create offers that spark demand and make selling feel easier. In this episode, we cover: Why unclear offers are costing you clients (and what to do instead)What it really means to “productize” your services—and why it mattersHow to structure an offer that scales (even if you're just starting)The difference between marketing copy and messaging that sellsWhat to include in your first offer audit Sales as Service Challenge — Start Now! Block 30 minutes this week to audit your current offer. Ask yourself: Is it clear who it’s for and what problem it solves?Is there a defined outcome or transformation?Would someone seeing it for the first time instantly understand what they’re buying?If not, pick one service to start simplifying and packaging. Give it a name. Define the scope. Put it in writing. Clarity sells—and productizing your service is the first step to making it easier to buy, refer, and deliver. Links & Resources: Learn more about RhiVive MarketingConnect with Rhiannon on LinkedIn and InstagramGet Rhiannon’s Cash-Out BlueprintBuilt to Sell: Creating a Business that Can Thrive Without YouJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    32 min

  6. NOV 19

    Minisode: End the Pitch Slap (And What to Say Instead)

    Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing messages that build trust, create dialogue, and convert with integrity. Help turn bad outreach into better sales - Submit a Pitch Slap Links & Resources: Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    9 min
  7. Selling Starts at First Sight: The Brand Psychology Behind Buy-Ready Clients with Emily Paulsen

    NOV 12

    Selling Starts at First Sight: The Brand Psychology Behind Buy-Ready Clients with Emily Paulsen

    If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab, a psychology-based brand studio that helps founders go from "getting seen" to getting chosen. With a background that spans global brands like Abercrombie & Fitch and The Wendy’s Company, Emily brings a grounded, emotionally intelligent approach to branding—one that helps small teams show up with more clarity, connection, and conversion across the entire buyer journey. We dig into the real reasons your brand might be attracting the wrong clients (or none at all), and what it actually takes to build a brand that supports—not sabotages—your sales process. Inside this episode, we talk about: The difference between branding for attention vs. branding for actionHow brand psychology shapes client perception before the first callWhat it really means to “own your brilliance” and show up with clarityThe silent friction points that could be costing you conversionsWhy your brand visuals and messaging need to evolve as you grow Sales as Service Challenge — Start Now! Block 15 minutes for a brand audit. Pick one high-visibility entry point—your homepage, Instagram grid, LinkedIn bio, or email opt-in sequence—and ask: Does this reflect who I really am today as a founder?Is the info current and accurate?Does it clearly communicate who I help and how?Would it make my ideal client feel seen and understood?If the answer is “sort of” or “not really”—choose one small update you can make this week to better align your brand with your buyer’s journey. Links & Resources: Learn more about The Electric Collab. Find Emily and The Electric Collab on Instagram. Connect with Emily on LinkedIn. Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    34 min
  8. Your True Self Sells: How Brand Alignment Builds Trust Before the First Call with Hersh Rephun

    NOV 5

    Your True Self Sells: How Brand Alignment Builds Trust Before the First Call with Hersh Rephun

    In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are with how they show up—so their message connects as naturally as conversation. Together, we explore how humor, self-awareness, and consistency can help brands sound like humans again—and why authenticity isn’t just a value, it’s a strategy. In this episode, you’ll learn: Why your prospects decide to buy long before the first callHow to uncover the real story behind your business strategyThe difference between brand performance and brand truthHow humor and honesty can become your brand’s secret advantageA simple three-step exercise to define your Signature Sales StatementSales as Service Challenge — Start Now! Create your Signature Sales Statement:  Block off 25 focused minutes this week and run through these three steps with your team—or on your own if you’re solo: Write your Signature Sales Statement.  We help [ideal client] achieve [outcome] through [how we do it differently—your competitive differentiator].Make it unmistakably yours.  Add one human detail—a bit of humor, a client story, or a vivid example—so it couldn’t come from any other brand in your space.Test it in the wild—once inbound, once outbound.Inbound: Add it to your LinkedIn headline, website hero copy, or About page.Outbound: Use it to open your next outreach email or discovery call.When your brand voice and values align, selling stops feeling like chasing—and starts feeling like connection. Links & Resources: Learn more about Hersh, and YES BRAND.Connect with Hersh on LinkedinFind Hersch on Facebook, Instagram and YouTube. Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.  Have an episode idea? DM me on LinkedIn and let me know! — Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

    39 min
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Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you. We make sales simple and approachable with practical tips on topics like: How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that works Whether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.  Listen in to discover how a simple change in your perspective can create a complex change in your business. 

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  • Creator
    Tamara Smith
  • Years Active
    2K
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2025 Sales as Service
  • Show Website
    Sales as Service