Revenue Diaries

Kyle Lacy

Revenue Diaries is a podcast and videocast hosted by Kyle Lacy, offering a raw and unfiltered look into the personal lives of the country's top revenue leaders. They discuss everything but work—no topic is off-limits, and there are no wrong questions or answers. The twist? They never see the questions in advance.

  1. Sep 16

    Two Layoffs, Two Kids, One New House: How To Keep Moving with Anthony Casazza | Carrying Fire

    What do you do when the rug gets pulled out twice? Anthony Casazza knows. He's a senior business analyst at Delta Defense and the Chief Sales and Strategy Officer for Shank It Golf. He's also someone who survived back-to-back layoffs, both while navigating new fatherhood, a new home, and a job market that wasn't cooperating. Anthony and Kyle dig into what it really costs to be laid off twice in short succession, what Anthony learned about remote work and invisible value, and the "fixer identity" that was quietly draining him. Plus: the spiral staircase theory of career growth that Anthony's president shared with him on an eight by ten sheet of paper. This episode is part of the Carrying Fire series, where I sit down with leaders and innovators to explore how they use continuous learning to navigate massive change and come out stronger on the other side.  Jump into the action: (00:00) Intro (01:11) Meet Anthony Casazza (02:27) New baby, new move, first time unemployed against his will (04:39) What the doubt actually feels like and what to do about it (06:27) Upskilling into project management (07:52) The high school connection that changed everything (09:30) Another layoff while at the PGA Expo  (11:11) What the VP of product told him he couldn't quantify (13:08) Shank It Golf: keeping a side hustle alive through career chaos (19:20) The fixer identity and what it cost him (22:54) How to rebuild a value set from the ground up (25:08) How Anthony asked his company president to mentor him (32:08) Advice to past Anthony: the spiral staircase theory of growth Connect with Kyle Lacy: https://www.linkedin.com/in/kylelacy/  Subscribe to Revenue Diaries: https://www.therevenuediaries.com/subscribe  Find Anthony Casazza on LinkedIn: https://www.linkedin.com/in/anthonycasazza/ Check out Delta Defense LLC: https://www.deltadefense.com/  Check out Shank It Golf: https://shankitgolf.com/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

    Two Layoffs, Two Kids, One New House: How To Keep Moving with Anthony Casazza | Carrying Fire
  2. Aug 19

    The Guy Who Dropped Coffee From His Ceiling on a Zoom Call with James Miller | Carrying Fire

    What happens when a radio host, church historian, and enablement leader walk into a Zoom room with a pulley system delivering his coffee from the ceiling? You get James Miller, Senior Manager of Agent Enablement at Zillow and one of the most genuinely curious people Kyle has ever put a mic in front of. James makes the case that your competitive advantage in the AI era isn't your tech stack or your productivity tools. It's the breadth of what you've let into your brain. The inputs. The weird books. The DnD sessions that didn't work out. He also has some things to say about what AI can and can't do, and why the humans who are most replaceable are the ones who only consume what their job title tells them to.This episode is part of the Carrying Fire series, where I sit down with leaders and innovators to explore how they use continuous learning to navigate massive change and come out stronger on the other side.  Jump into the action: (00:00) Intro (00:38) Meet James Miller and the AI magic show explanation (04:21) Why communication theory is the ultimate degree (08:14) What tools cost us when we stop thinking (11:26) Deletion and a historical perspective on fear (12:33) Why reading without interruption is the new gym (14:25) What it actually means to be a polymath (18:36) The pulley system, the Lumiere Brothers, and remote stagecraft (23:26) Taste as the last human advantage AI can’t replicate (26:36) Change is constant, make peace with being included in it (31:54) Freeing your team from the work they hate (36:13) Advice to church-history Jimmy from today’s Jimmy (39:25) The summer camp fun department Connect with Kyle Lacy: https://www.linkedin.com/in/kylelacy/  Subscribe to Revenue Diaries: https://www.therevenuediaries.com/subscribe  Find James Miller on LinkedIn: https://www.linkedin.com/in/j4messmiller/ Check out Zillow: https://www.zillow.com/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

    The Guy Who Dropped Coffee From His Ceiling on a Zoom Call with James Miller | Carrying Fire
  3. Jul 22

    You're Never Going to Feel Ready. Change Anyway with Richard Banfield & Devon McDonald | Carrying Fire

    What does a former design agency CEO who lost his wife, his business, and his identity have in common with a high-achieving VC investor whose body was keeping score long before her brain caught up?  Richard Banfield and Devon Warwick McDonald, co-founders of Second Harvest, bring the design thinking principles of MVP and experimentation to one of the most overlooked challenges in professional life: the midlife pivot. They make the case that the same logic that validates a product idea (small experiment, get evidence, build from there) is exactly what works when the thing you're testing is your own second chapter. This episode is part of the Carrying Fire series, where I sit down with leaders and innovators to explore how they use continuous learning to navigate massive change and come out stronger on the other side.  Jump into the action: (00:00) Intro (00:35) Introducing Second Harvest and how it started  (01:57) About OpenView, loss, and pandemic clarity  (06:01) How misalignment shows up in your relationships  (10:48) Why some people see misalignment and still don't act  (11:50) The mantra that changes everything  (17:00) The thin slice experiment: an MVP for your personal life  (19:08) Why your LinkedIn profile is the number one obstacle to change  (23:36) The disease of turning every passion into a business  (26:34) How success is built on dysfunction  (32:31) There's no generic solution and that's the whole point (36:27) Three things only humans can do that machines can't replicate  (41:45) The relationships you have while you're changing are the most important ones  (44:36) The loneliness nobody talks about at the C-suite level Connect with Kyle Lacy: https://www.linkedin.com/in/kylelacy/ Subscribe to Revenue Diaries: https://www.therevenuediaries.com/subscribe Connect with Richard Banfield: https://www.linkedin.com/in/richardbanfield/Connect with Devon Warwick McDonald: https://www.linkedin.com/in/devonemcdonald/ Check out Second Harvest: https://secondharvest.co Produced in partnership with Share Your Genius: https://shareyourgenius.com/

    You're Never Going to Feel Ready. Change Anyway with Richard Banfield & Devon McDonald | Carrying Fire
  4. 10/22/2025

    Episode 17: Parenting, Purpose, and the Drive to Do More with Brendan Hufford

    Success doesn’t come from chasing comfort, it comes from confronting yourself and choosing to grow anyway. In this episode, I sit down with Brendan Hufford, former principal turned content strategist and founder of Growth Sprints. Brendan opens up about the lessons that shaped him, from growing up in a single-parent household and learning the value of drive, to finding balance between ambition, family, and self-awareness. They talk about the discipline that comes from martial arts and CrossFit, the humility of parenting four boys, and how sobriety forced Brendan to face life with clarity and intention. Brendan shares what it means to trade rage for resilience, how writing became therapy, and why strength: physical, emotional, and creative, is only meaningful when it’s used to care for others. Timestamps: (00:00) Intro (01:25) Brendan's background in education (02:33) From principal to content strategist (08:47) Brendan's MMA and Jiu-Jitsu journey (14:26) Balancing ambition and family life (23:59) The chaos of raising boys (24:46) Parenting challenges and reflections (27:44) Teaching and learning psychology (29:21) The world of online marketing (31:42) The power of writing and journaling (37:05) Rapid fire questions Connect with my guest: Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/ Explore Growth Sprints: https://growthsprints.co/ Connect with me: Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/ Explore Docebo: https://www.docebo.com/ Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

  5. 10/09/2025

    Episode 16: Free Speech, Sobriety, and Creative Discipline with Adam Singer

    "Being remarkable in marketing doesn’t mean playing it safe, it means standing out in a world that’s become too comfortable with bland." In this episode, I sit down with Adam Singer, VP of Marketing at AdQuick, longtime digital thinker, and the writer behind Hot Takes on Substack. Adam opens up about his path through tech and marketing: from early days on FriendFeed to leading at Google, to now challenging how brands approach creativity and culture. We talk about the dangers of marketing blandification, the balance between free speech and corporate identity, and how sobriety reshaped his persistence and clarity. Adam shares how hobbies like music became an anchor, why transcendence matters in a world of outrage culture, and what he’s learned about living with purpose instead of numbing. Timestamps: (00:00) Intro (04:47) Navigating controversial opinions online (12:19) The “blandification” of marketing (14:11) Sobriety and persistence (17:46) The impact of substance use on creativity (19:49) Personal journey to sobriety (21:14) Finding and valuing hobbies (22:12) The importance of family and personal growth (25:59) The role of transcendence in modern life (31:29) Marketing narratives vs. real-world impact Connect with my guest: Adam Singer on LinkedIn: https://www.linkedin.com/in/adamsinger/ Explore AdQuick: https://www.adquick.com/ Connect with me: Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/ Explore Docebo: https://www.docebo.com/ Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

  6. 08/14/2025

    Episode 15: Music, Keeping Skills Sharp, and Balancing Work with Life with Joe Ciarallo

    "You have to live well to be productive and work well.” In this episode, I chat with Joe Ciarallo, VP of Communications at Wellhub, as we talk about how balancing passions like music and fitness impacts mental well-being and work performance. Joe opens up about his career journey from Buddy Media to Salesforce and now WellHub, and how staying connected to music and exercise has been key to maintaining his mental health in high-pressure environments. We discuss the importance of creating boundaries between work and personal life, the lessons he’s learned from fatherhood, and how music serves as a creative outlet and emotional reset. Joe shares his perspective on the benefits of routine, the impact of moving across the country, and why self-care practices can lead to a better, more sustainable work life. Timestamps: (00:00) Intro (01:15) Music and fitness in daily life (03:02) Career shifts: Buddy Media to Salesforce (05:45) Boundaries in work and life (08:30) Fatherhood, leadership, and growth (11:00) East Coast to West Coast perspective shift (14:50) Music as creative outlet and reset (17:40) Routine, self-care, and mental health (21:12) Fatherhood: Patience and self-awareness Connect with my guest: Joe Ciarallo on LinkedIn: https://www.linkedin.com/in/joeciarallo/ Explore Wellhub: https://wellhub.com/ Connect with me: Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/ Explore Docebo: https://www.docebo.com/ Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

  7. 07/22/2025

    Episode 14: Workplace Vulnerability, Childhood Lessons, and Mental Clarity with Mark Huber

    "Just because you go to therapy doesn’t mean something’s wrong with you—it means you’re building tools to navigate life." In this episode, I sit down with Mark Huber, VP of Marketing at UserEvidence, former hockey captain, and one of the most thoughtful voices in B2B. Mark opens up about the experiences that shaped him—from hiding his ADHD diagnosis to embracing therapy after personal and professional burnout. We talk about how routine and team sports built grit, the pressure of competitive environments, and the silence around mental health at work. Mark shares the story of losing a close friend to suicide before college, how that grief changed his perspective, and why remembrance is key to healing.  Timestamps: (00:00) Intro (02:00) Discovering ADHD and embracing it (05:40) Daily routines and structure (07:39) What hockey teaches you about grit (13:20) The turning point that led to therapy (18:18) Finding the right therapist (19:40) Remembering a friend and honoring his legacy (26:01) Grief, perspective, and personal growth (29:21) Walking as escape, clarity, and creativity Connect with my guest: Mark Huber on LinkedIn: https://www.linkedin.com/in/markehuber/ Explore UserEvidence: https://userevidence.com/ Connect with me: Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/ Explore Docebo: https://www.docebo.com/ Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

About

Revenue Diaries is a podcast and videocast hosted by Kyle Lacy, offering a raw and unfiltered look into the personal lives of the country's top revenue leaders. They discuss everything but work—no topic is off-limits, and there are no wrong questions or answers. The twist? They never see the questions in advance.