The Conscious Cut

Hoiki Liu

This podcast is dedicated to re-thinking sustainability in fashion and beyond. As a second-generation garment manufacturer, host Hoiki Liu has seen the challenges of overproduction, greenwashing, and unsustainable business models firsthand. Through conversations with entrepreneurs, innovators, and changemakers—especially those driving sustainable practices here in Hong Kong—we’ll explore real solutions for a more responsible and transparent future. Let’s cut through the noise and redefine sustainability together.

  1. JAN 12

    Ep. 15 Creating Real Value: Corporate Sustainability Beyond Compliance w/ Joy Phi

    In this eye-opening episode of The Conscious Cut, host Hoiki Liu sits down with Joy Phi, a former global marketing leader at powerhouse brands like Kimberly-Clark, Fossil, Four Seasons, and LVMH, who transformed her high-flying corporate career by pursuing a Master's in Sustainability at Harvard. Joy shares her personal journey—from initially underestimating circular economy concepts like recycling as the ultimate fix, to discovering its profound depth through rigorous, live-interactive studies—and how that revelation inspired her to launch Crimson Impact Collective in Hong Kong. Together, they explore shifting sustainability from a compliance burden to a true value-driver for businesses, the power of supplier partnerships, innovative models like Patagonia's capital investment funds for decarbonization, and upcoming initiatives like webinars on circularity and sustainable finance, plus a value-driven ESG executive masterclass with Harvard professors starting in March 2026. This conversation is an empowering reminder that real change begins with senior leaders rethinking strategy, building resilience against climate risks, and creating win-win impact across fashion and beyond. Enrol in the HKU Business School Executive Education’s ESG Masterclass course Sign-up for the "Sustainable Finance & Green Investing Opportunities For Asia Webinar" Joy Phi is a Corporate Sustainability & Strategic Business Leader and Founder and CEO of Crimson Impact Collective (CIC) Thank you for listening!

    52 min

  2. 12/10/2025

    Ep.14 Digitizing Your Wardrobe: Unlocking Conscious Consumption w/ Debbie Wu

    In this innovative episode of The Conscious Cut, host Hoiki Liu connects with Debbie Wu, the visionary founder of MyMika, a fashion-tech app that's revolutionizing how we interact with our wardrobes. Hailing from a family in retail manufacturing and inspired by her own love for secondhand treasures, Debbie shares her journey from New York back to Taiwan, where she pivoted from a resale platform idea to creating a digital closet that captures your existing clothes, suggests fresh outfits, and uncovers forgotten gems—helping you style smarter without the morning chaos or impulse buys. Together, they dive into MyMika's AI-powered features, from auto-categorizing items and planning travel packs to future integrations for seamless resale, rental, and even recycling through data-rich sorting. Debbie opens up about democratizing personal styling, reducing overproduction by empowering better purchasing decisions, and harnessing tech for good—like turning least-worn pieces into new favorites or linking with sustainable brands for effortless wardrobe updates. Tune in for inspiring stories on rediscovering the power of what you already own, and explore how simple digital tools can spark mindful habits, curb waste, and foster a more circular fashion future. Thank you for listening!

    37 min

  3. 10/20/2025

    Ep.13 Solving Fashion's Pollution: HKRITA's Circular Revolution w/ Leo Cheung & Ryan Wong

    破解時尚污染：HKRITA的循環革命 This episode is in Cantonese (Chinese). Leo Cheung & Ryan Wong are Business Development Managers from HKRITA, a Hong Kong based world renowned research institute for the textiles and clothing industry, focused on R&D efforts to enhance the economic development of the HKSAR, Chinese Mainland and overseas. Thank you for listening!

    39 min

  4. 08/29/2025

    Ep. 12 Building Bridges: Community Power for Sustainable Habits w/ Nicolle Macario & Avey Cortes

    In this collaborative episode of The Conscious Cut, host Hoiki Liu teams up with Avey Cortes and Nicolle Macario, two visionary community builders in Hong Kong dedicated to fostering connection and conscious lifestyles. Avey, founder of the nonprofit Sweat With Us and the podcast Move Sweat Discover, shares how he launched free fitness classes for domestic workers during COVID, growing a supportive network of over a thousand members while promoting accessible wellness and inclusivity. Nicolle, creator of La Lusyon, discusses her shift from supporting sustainable brands like Hula and Fenxiang to helping entrepreneurs craft meaningful events that nurture lasting customer relationships and mindful habits. Together, they explore the power of shared values in overcoming isolation, mediating challenges within groups, and tying community efforts to environmental stewardship—like reducing waste through thoughtful event planning and encouraging reusable practices. Tune in for heartfelt insights on evolving from introverts to changemakers, and discover how building strong networks can inspire sustainable shifts in daily life. Avey Cortes is the founder of Sweat With Us and Move Sweat Discover; Nicolle Macario is the founder of La Lusyon. Thank you for listening!

    42 min

  5. 07/23/2025

    Ep. 11 From Bread to Brew: Innovating Against Food Waste w/ Naman Tekriwal

    In this engaging episode of The Conscious Cut, host Hoiki Liu chats with Naman Tekriwal, a dynamic student entrepreneur and advocate for financial literacy and sustainability. A recent HKUST graduate hailing from India, Naman recounts his remarkable path starting at age 13 with a startup teaching high schoolers about investing and saving, evolving into Rural Invest to empower rural communities with practical financial tools. Drawn to Hong Kong by serendipity, he co-founded Breer, an innovative upcycling venture turning surplus bread into craft beer to combat food waste. From dorm-room experiments during COVID to launching flavors like pineapple bun IPA and non-alcoholic cocktail bun brews, Naman shares how conscious capitalism can drive real environmental change. The episode even features a lively beer tasting! Listen in for motivating stories on blending innovation with impact, and explore ways to embrace sustainable habits in everyday life. Naman Tekriwal is the co-founder of Breer and a champion of sustainable entrepreneurship. Thank you for listening!

    1h 18m

  6. 07/11/2025

    Ep. 10 Cleaning Up Hong Kong: Community Action for a Greener Future w/ James Marlow-Smith

    In this empowering episode of The Conscious Cut, host Hoiki Liu sits down with James Marlow-Smith, founder of Green Hour Hong Kong, a community-driven NGO tackling urban waste and environmental challenges. Hailing from the UK and settling in Hong Kong in 2016 as a drama teacher, James shares his evolution into a passionate advocate for sustainability, inspired by litter-strewn streets and surplus food going to waste. From launching "plogging" runs—jogging while picking up trash—to the Bun Run project redistributing bakery goods to street cleaners and the elderly, he discusses innovative ways to combat food waste, foster community connections, and inspire mindful habits. James also dives into beach and kayak cleanups, the realities of recycling in Hong Kong, and how small actions can build a greener city. Tune in for motivating insights on turning awareness into action and joining the fight for a cleaner, more conscious Hong Kong. James Marlow-Smith is the founder of Green Hour Hong Kong. Thank you for listening!

    1h 9m

  7. 06/25/2025

    Ep. 9 Sharing Wardrobes to Shape Sustainability w/ Louisa Dearlove

    In this vibrant episode of The Conscious Cut, host Hoiki Liu welcomes Louisa Dearlove, founder of Fenxiang, Hong Kong’s first peer-to-peer fashion rental and resale platform. With a dynamic background in fashion and tech, Louisa shares her journey from working with brands like Vivienne Tam to launching a solution for the city’s fast-fashion overload. Fenxiang empowers users to share wardrobes, renting high-quality pieces for events or everyday wear, all without the waste of buying new. From tackling consumer stigma around secondhand clothing to building a trusting community, Louisa reveals how her platform fosters circular fashion and mindful consumption. Tune in to discover practical ways to rethink your wardrobe and join Hong Kong’s sustainable fashion movement. Louisa Dearlove is the founder of Fenxiang. Thank you for listening!

    41 min

  8. 06/11/2025

    Ep. 8 Decluttering for Clarity: How Organization Sparks Sustainable Change w/ Nassim Secci

    In this inspiring episode of The Conscious Cut, host Hoiki Liu welcomes Nassim Secci, founder of The Happy Space Co. and Hong Kong’s expert in mindful organization. Transitioning from a high-stakes career as a corporate lawyer, Nassim now empowers families to create calm, functional spaces that spark mental clarity and sustainable habits. She shares practical strategies for decluttering, rehoming preloved items through secondhand sales, and building systems to curb overconsumption in Hong Kong’s fast-paced urban life. From tackling expired food waste to navigating family dynamics, Nassim reveals how an organized home can transform daily living and reduce environmental impact. Tune in to learn how clearing your space can pave the way for a more conscious, sustainable lifestyle. Nassim Secci is the founder of The Happy Space Co. Thank you for listening!

    51 min
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About

This podcast is dedicated to re-thinking sustainability in fashion and beyond. As a second-generation garment manufacturer, host Hoiki Liu has seen the challenges of overproduction, greenwashing, and unsustainable business models firsthand. Through conversations with entrepreneurs, innovators, and changemakers—especially those driving sustainable practices here in Hong Kong—we’ll explore real solutions for a more responsible and transparent future. Let’s cut through the noise and redefine sustainability together.

Information

  • Creator
    Hoiki Liu
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2026 Conscious Cut
  • Show Website
    The Conscious Cut