The Affluent CEO Show: The Select Circle's Codes to Next Level Scaling with Wealth Sovereignty and Ease

Yuliana Francie
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Welcome to The Affluent CEO Podcast! This isn’t just another business podcast. It’s a transformational journey for high-achieving female entrepreneurs who are ready to stop playing small and start leading with unapologetic power. Each episode delves deep into mindset and energetic mastery, building authentic relationships, winning negotiation skills, and feminine leadership, helping you break free from the stagnation and hustle-and-grind mentality and step into effortless success. If you’ve ever felt stuck in self-doubt, imposter syndrome, or the endless chase for external validation, this podcast will help you rewrite the narrative and claim the abundance you’re truly worthy of. Through raw conversations, real-world strategies, and deep inner work, you’ll discover how to align your business with your soul’s purpose, elevate your financial success, and create a life of freedom on your terms. ✨ Are you ready to fully embody your Affluent CEO self? Hit follow, tune in weekly, and let’s make magic happen. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

  1. 2D AGO

    The Art of Aligned Success

    Send a text In this powerful episode of The Affluent CEO Show, Yuliana sits down with Simone Boer for a deeply honest conversation about what happens when high-achieving women reach a crossroads in business and life. If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is for you. Simone shares her journey from corporate life into entrepreneurship, and how she consciously re-engineered her business around freedom, family, and fulfillment — including her bold belief that the less she works, the more she earns. Together, Yuliana and Simone unpack: ✨ How to redesign your business around your ideal life (not the other way around) ✨ Why your beliefs quietly shape your income, energy, and capacity ✨ The hidden ways high achievers sabotage themselves (procrastination, overloading, analysis paralysis) ✨ A simple “plate exercise” to identify what’s truly serving you — and what’s not ✨ How to apply a powerful version of Pareto’s Law: finding the 4% that creates 64% of your results ✨ Knowing when it’s time to pivot, pause, or simplify — without making it mean you’ve failed ✨ Why chasing too many goals at once keeps you stuck (and how to build momentum with one focused priority) ✨ Letting go of the “I’m not good enough” story by lightening your load and asking for support ✨ Practical strategies for managing timelines, energy, and expectations as a driven woman building multiple visions ✨ And Simone’s beautiful reminder: stay true to yourself — your heart never leads you wrong This conversation is packed with grounded mindset shifts and practical tools you can implement immediately — especially if you’re navigating burnout, expansion, or a season of change.

    33 min

  2. FEB 5

    Breaking the Hustle Cycle: Culture, High-Performing Anxiety & Choosing Yourself

    Send a text In this episode of The Affluent CEO Show, Yuliana is joined by Melissa Ng (New York), founder of Malu Journey, for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside. Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.” They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment. The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.

    29 min

  3. JAN 24

    From Solo to Supported: The 3Ps You Need Before You Hire

    Send us a text If you’re a solopreneur who’s grown “the business baby” with your own hands, delegation can feel terrifying—like everything will fall apart the moment you let go. In this episode of The Affluent CEO Show, Yuliana Francie sits down with Lisa Morey, founder of Mint Agency, to unpack what it really takes to scale sustainably: processes, procedures, and programs. Lisa shares how her passion for building happy, structured workplaces turned into a business during COVID, and why most entrepreneurs don’t need more hustle—they need a centralised system, clear expectations, and a team that can actually follow a repeatable workflow. You’ll learn why “leading by example” is non-negotiable, how to avoid constantly changing the rules, and how tools like a CRM can save hours of wasted time and prevent staff from being set up to fail. If you’ve been resisting structure because you think it will take away your freedom—this episode will reframe that: the right systems create freedom.

    27 min

  4. JAN 3

    How Numbers and Energetics Shape Sustainable Success

    Send us a text What if the numbers you’ve been avoiding are actually the key to your freedom? In this powerful and soul-stirring episode of The Affluent CEO Show, Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like. Nancy shares her extraordinary journey—from five failed businesses, $650,000 in debt, divorce, and raising four children with almost nothing… to building a multi-million-dollar CPA firm, owning commercial property, and creating a deeply fulfilling life on her own terms. This episode is a reminder that success isn’t just about hustle or manifestation alone—it’s about the integration of numbers, mindset, and energy. ✨ In This Episode, You’ll Learn: Why numbers are the heartbeat of your business—and how they quietly tell the truth about where you’re goingThe moment Nancy stopped being a victim and took radical responsibility for her lifeHow to use financial data not for judgment, but for clarity, alignment, and better life decisionsWhy avoiding your numbers keeps you stuck—and how the right advisor can “paint the picture” for youThe real relationship between logic and energetics in businessNancy’s simple but powerful 4-step framework for effortless success:Intend what you truly wantManage your state through gratitudeTake small, consistent baby stepsRelease control and allow supportHow to embed spirituality into everyday business decisions—without losing practicalityA powerful reminder for every female entrepreneur: you are not stuck, and you are far more powerful than you think💭 Key Takeaway: Success is not a destination—it’s the journey of becoming who you truly are.  When you stop resisting, stop blaming, and start trusting both the numbers and your inner guidance, business can become calm, meaningful, and expansive.

    19 min

  5. 12/28/2025

    Identity-led scaling, nervous system capacity, and why “more strategy” isn’t the answer.

    Send a text In this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level. You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth. In this episode, we cover: Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)Nervous system regulation + money capacity (why income can feel like a rollercoaster)The shift from hustling for success to becoming the successA family-first approach to scaling without guiltIdentity work using the “be–do–have” modelWant it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook? My new book, Embody. Elevate. Expand., addresses what every other business book skips: the nervous system underneath the strategy. Download the first two chapters free for first 50, grab your copy now at https://join.yulianafrancie.com/book

    45 min

  6. 12/17/2025

    From Corporate to Startup: Real Marketing, Real Money & Building Borderline

    Send a text In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency. Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads. This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money. In This Episode Why Borderline was created and who it’s forThe truth about investor money vs. bootstrappingWhy marketing starts with story, not adsHow to think about funnels, customer experience, and retentionThe biggest mindset shift when leaving corporate life Connect with Julie Matzen on https://www.instagram.com/the.boarderline/ My new book, Embody. Elevate. Expand., addresses what every other business book skips: the nervous system underneath the strategy. Download the first two chapters free for first 50, grab your copy now at https://join.yulianafrancie.com/book

    27 min

  7. 12/11/2025

    Slowing Down to Rise Higher

    Send us a text In this episode of The Affluent CEO, Yuliana sits down with Anni Eza, a co-founder of Seeds of Bliss, a healer for high-achieving women and leaders who are ready to slow down, reconnect with their truth, and build a life and business that feel truly aligned. Anni shares the story behind Seeds of Bliss, the movement she co-founded with her husband to support humans in remembering that they deserve a happy, healthy, and fully expressed life. She speaks to the reality of burnout in powerful women, why linear, masculine productivity doesn’t work for cyclical beings, and how slowing down can actually increase productivity, clarity, and fulfilment. You’ll hear about her 3-stage process for transformation: Radical Acceptance – getting honest about where you are without guilt.Inner Gardening – dismantling conditioning from family, society, and the workplace.Crafting a New Reality – rebuilding your life and work around your true needs, gifts, and values.Anni also redefines soulful success as the bridge between your natural gifts and what you offer the world — creating both financial freedom and the freedom to be who you really are.

    19 min

  8. 12/01/2025

    Too Late Does Not Exist If You Are Still Breathing

    Send us a text In this episode, Yuliana sits down with Kristin-Marie, founder of KMP Consulting and fractional COO, to talk about what really scales a business—and what quietly breaks it. From building Goldman-level operations inside growing companies to navigating a rare, aggressive breast cancer diagnosis, KP shares how systems, leadership, and legacy all collide. You’ll hear: Why most founders stay “indispensable” and accidentally cap their own growthThe hidden cost of avoiding your numbers—and how simple dashboards change everythingHow Christine rebuilt her business mid-chemo and finally stepped out from behind her clientsWhat it means to lead “from any seat” and ask for help without losing your powerThe reminder every woman leader needs: too late does not exist if you’re still breathing

    22 min
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About

Welcome to The Affluent CEO Podcast! This isn’t just another business podcast. It’s a transformational journey for high-achieving female entrepreneurs who are ready to stop playing small and start leading with unapologetic power. Each episode delves deep into mindset and energetic mastery, building authentic relationships, winning negotiation skills, and feminine leadership, helping you break free from the stagnation and hustle-and-grind mentality and step into effortless success. If you’ve ever felt stuck in self-doubt, imposter syndrome, or the endless chase for external validation, this podcast will help you rewrite the narrative and claim the abundance you’re truly worthy of. Through raw conversations, real-world strategies, and deep inner work, you’ll discover how to align your business with your soul’s purpose, elevate your financial success, and create a life of freedom on your terms. ✨ Are you ready to fully embody your Affluent CEO self? Hit follow, tune in weekly, and let’s make magic happen. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

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