The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

Yuliana Francie
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  • Entrepreneurship

The Affluent CEO Show She didn't build the wrong life. She just built it as the wrong woman. This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her. Not fully. This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding. Because more growth isn't what's missing. Honesty is. Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there. Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is. Not hustle. Not performance. Not another blueprint. Sovereignty. Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins. Follow now. If this found you, you already know why. Follow now. The woman you are becoming is already listening. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

  1. 5d ago

    The Identity Beneath Your Ceiling

    You are not looking for more information. You are recognizing yourself. In this deeply confronting episode, Yuliana Francie explores the hidden identity pattern beneath the exhaustion, heaviness, and emotional disconnection many high-achieving women quietly carry — even after building outward success. This conversation goes beyond burnout, productivity, or time management. Because the real issue is often not operational. It is identity. Drawing from her own experience navigating corporate leadership, high-level negotiations, hyper-independence, and emotional over-functioning, Yuliana unpacks the invisible survival code many successful women unconsciously build their lives from: worth must be earnedstrength is endurancereceiving is unsafeneeding support is dangerousAnd while that identity may create achievement… it often blocks the very things success is meant to give: peace, rest, love, support, fulfillment, ease, and emotional safety. In this episode, you’ll learn: why success can start feeling emotionally heavythe difference between burnout and identity misalignmentthe “11pm moment” many high-achieving women experience privatelywhy understanding the pattern intellectually is rarely enough to change ithow hyper-independence shapes relationships, leadership, and self-worthwhy embodiment changes everythingThis episode is not about becoming less ambitious. It is about no longer building your life from survival. Because the next level of your life may not require more force. It may require becoming safe enough… to receive differently.

    10 min

  2. May 25

    The Woman Who Cannot Receive

    What if the reason success feels heavy has nothing to do with ambition — and everything to do with the identity carrying it? In this deeply personal episode, Yuliana Francie explores the hidden emotional patterns many high-achieving women quietly live inside: hyper-independence, over-functioning, emotional exhaustion, and the inability to fully receive support, rest, love, or ease without guilt. Drawing from her upbringing in a hard-working Chinese family, her decades navigating corporate leadership and high-level negotiations, and her own experience with burnout and emotional disconnection, Yuliana shares the realization that changed her life: The same identity helping her achieve… was also preventing her from receiving. This episode unpacks: why so many successful women secretly feel emotionally exhaustedthe hidden cost of constantly “holding everything together”how survival-based identities shape leadership, relationships, and self-worthwhy hyper-independence often disconnects women from intimacy and supportthe emotional difference between performance and embodimentwhy “the woman who cannot receive love cannot fully receive life”You’ll also hear a deeper conversation around nervous system safety, emotional alignment, and why success eventually becomes unsustainable when it is built from self-abandonment rather than embodiment. This is not a conversation about doing less or becoming less ambitious. It is a conversation about no longer forcing what your nervous system was never designed to carry alone. Because maybe the next level of your life is not asking you to become more impressive. Maybe it’s asking you to become more honest and in alignment with your truths.

    13 min

  3. May 13

    The Art of Receiving & Effortless Success

    For many high-achieving women, the idea of “effortless success” feels almost offensive. Because we were taught that success comes through endurance. Work harder. Carry more. Need less. Keep going. In this deeply personal episode, Yuliana Francie shares the realization that changed her life: what if exhaustion was never the price of success — but the symptom of building from an identity that no longer fits? Drawing from her upbringing in a hard-working Chinese family, her years navigating corporate leadership and billion-dollar negotiations, and her own experience with burnout and hyper-independence, Yuliana explores the hidden survival identity many successful women unknowingly build their lives from. This conversation unpacks: why so many capable women feel emotionally exhausted despite outward successhow hyper-independence disconnects us from love, support, rest, and fulfillmentthe hidden cost of constantly performing strengthwhy embodiment is not a trend, but a deeper alignment with how we live and leadhow success begins to feel lighter when it is no longer carried by survivalYou’ll also hear powerful reflections on identity, receiving, nervous system safety, and the emotional patterns beneath ambition — including why “the woman who cannot receive love cannot fully receive life.” This episode is an invitation to stop asking: “How can I push harder?” And start asking: “What version of me is building this life?” Because maybe the next level of your life is not asking you to become more impressive. Maybe it’s asking you to become more honest. If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    16 min

  4. May 2

    There Is No Later

    This is a special episode. On the same day my book was released, my father passed away. Two defining moments, one ending, one beginning. And in between them, a realization I can’t ignore: A life unlived doesn’t disappear. It becomes regret. In this episode, I reflect on:  The complexity of losing someone you were never fully connected to  The weight of words left unspoken  The quiet truth that most people aren’t running out of time—they’re delaying what mattersWhat are you still holding back? What are you waiting to say, choose, or become? Because the time isn’t later. It’s now. If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    15 min

  5. Apr 17

    From Overgiving to Overflow with Chelsea Norton

    What if scaling your business wasn’t about pushing harder… but learning how to receive differently? In this episode of The Affluent CEO Show, I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow. Because most women don’t have an offer problem. They have an embodiment gap. We’ve been conditioned to:  over-deliverover-proveover-function…believing that more effort equals more results. But real expansion doesn’t come from force. It comes from alignment. This conversation explores what happens when you stop operating from pressure—and start leading from presence. If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    27 min

  6. Apr 13

    You Don’t Have a Strategy Problem. You Have an Identity Problem.

    You’ve done the courses. You’ve followed the strategies. You’ve refined, optimised, and executed.  So why does it still feel… off?  In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy.  After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau:  It’s not strategy. It’s identity.  This episode explores:   Why strategy is no longer your bottleneck  The hidden cost of overthinking and over-refining  How burnout is a symptom—not the problem  The shift from performing to embodying  Why your business will only grow to your level of consciousness  If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns…   This is your turning point.   Because your next level isn’t built by doing more. It's built by becoming more.   → Start your next level: yulianafrancie.com/embody   If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    19 min

  7. Apr 8

    Reinventing First Aid: From Toxic Overload to Plant-Based Power with Jodi Scott

    What if the products you trust to heal you… are quietly harming you? In this episode of The Affluent CEO Show, I sit down with Jodi Scott, founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.” Jodi’s journey didn’t start in business. It started in the medical world — studying health psychology and working alongside physicians to improve how we understand healing. But everything shifted in a moment of awareness. Pregnant. Conscious. Living clean. Yet surrounded by products filled with ingredients she wouldn’t knowingly put in her body. That moment sparked a mission: To reinvent first aid using plant-based, effective, and truly safe solutions. This conversation goes deeper than products. We explore:  The hidden toxicity in everyday “health” products  The gap between traditional medicine and holistic healing  How questioning the system leads to true innovation  Building a purpose-led business rooted in integrity  The power of listening to your inner knowing — even when it disrupts the norm This is not just about skincare or first aid. It’s about reclaiming sovereignty over your body, your choices, and your business. If you’re a woman building wealth, impact, and legacy — this episode will shift how you think about what you consume… and what you create. Ready to go deeper into Jodi’s world and explore her work? → Visit her special collaborative page here: yulianafrancie.com/greengoo If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    21 min

  8. Mar 30

    Legacy Is Not What You Leave Behind. It’s the Fire You Pass On Today.

    In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy. Not the kind measured by followers, revenue, or recognition. But the kind that lives on in people, in patterns, and in possibilities long after you’re gone. Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means. This episode is a powerful invitation to shift from building for visibility… to building something that moves without you. Because legacy isn’t about being remembered. It’s about what continues because you existed. 🧠 Key Takeaways  Visibility without multiplication is just performance  People don’t connect with perfection—they connect with truth  Legacy is not what you leave to people, but what you awaken in them  If everything depends on you… you don’t have a business, you have a dependency  Movements—not audiences—are what create generational impact⚡ The Question That Changes Everything What are you deciding? Not what you’re learning.  Not what you understand. What are you deciding to become? If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    15 min
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The Affluent CEO Show She didn't build the wrong life. She just built it as the wrong woman. This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her. Not fully. This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding. Because more growth isn't what's missing. Honesty is. Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there. Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is. Not hustle. Not performance. Not another blueprint. Sovereignty. Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins. Follow now. If this found you, you already know why. Follow now. The woman you are becoming is already listening. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

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