Forward One Podcast

Paul Morris & Josh Spitzen
  • 4.9 (90)
  • Entrepreneurship

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

  1. 1d ago

    Body Language and Sales Psychology as Deal Generators

    Welcome to the Forward One Podcast!  This week, Paul Morris and Josh Spitzen welcome the incredible story and real estate know-how of Kevin DaSilva. Kevin shares his unique journey into real estate, which began over 12 years ago when a friend's encouragement led him away from a career in accounting. From door knocking to mastering cold calling, Kevin reveals the strategies that helped him become a local expert in his market. He emphasizes the importance of focusing on a smaller area to build credibility and gain traction, a lesson he learned the hard way. If you're looking to elevate your real estate game or simply want to learn from someone who has navigated the ups and downs of the industry, this episode is packed with actionable advice and inspiration. Tune in to discover how you can unlock your potential in real estate and avoid common pitfalls. Don't miss out on Kevin's wealth of knowledge and experience! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with Kevin DaSilva Instagram: https://www.instagram.com/kevindasilvagroup https://www.kevindasilvagroup.com/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:01 - Meet Kevin DaSilva and His Path into Real Estate 00:02:28 - Starting Small and Dominating a Local Farm 00:05:37 - Modern Prospecting and the Door-Knocking Script 00:10:11 - Ice Cream Open Houses That Generate Clients 00:11:21 - Intentional Language, NLP, and Sales Psychology 00:12:58 - The Body Language Behind Effective Door Knocking 00:15:28 - Equity Reports as a Lead-Generation Pillar 00:18:46 - The Equity Report Texting Script 00:24:20 - Turning Equity Reports into Listings 00:28:03 - The CRM and Technology Stack 00:30:27 - HomeBot, Fellow, and Home Valuation Landing Pages 00:39:17 - Preparing Accurate, Hyperlocal Equity Reports 00:42:08 - Golden Questions That Reveal Seller Motivation 00:44:41 - Why Automated Valuations Miss Critical Nuances 00:48:07 - Micro Market Reports as a Low-Friction Touchpoint 00:51:53 - Kevin's Accomplishments, Values, and Inspirations

    Body Language and Sales Psychology as Deal Generators

  2. Sep 10

    Realtor Collaboration, Client Authenticity, and Other Non-Negotiables for Leslie Romenesko

    Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate. #realestate #podcast #success #networking #inspiration #realestatepodcast Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with Leslie Romenesko Instagram: https://www.instagram.com/leslielahomes/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:05 - Meet Leslie Romenesko 00:00:54 - Why Realtor Relationships Matter 00:05:00 - From Film School to Los Angeles Real Estate 00:07:50 - The First Deal and Building a Business 00:11:11 - Preparation, Persistence, and Believing in Yourself 00:20:51 - Measuring Success and Setting Goals 00:25:02 - A Quality-Over-Quantity Business Model 00:26:04 - Building the Right Support Team 00:31:43 - Building a Client Base From Zero 00:42:01 - Turning Open Houses Into Opportunities 00:42:55 - The Best CRM Is the One You Use 00:46:36 - Authentic Follow-Up Without Rigid Scripts 00:51:56 - Taking Action, Getting Feedback, and Adapting 00:55:15 - A Client-Centered Listing Presentation 00:58:19 - Listen More and Keep Meetings Short 01:02:14 - Personal Values, Happiness, and Family 01:03:32 - Courage, Community, and Let's Go

  3. Aug 31

    From Dog Walker to $600 Million in Sales

    An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia  shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property. Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris  Connect with Neyshia Go Instagram: https://www.instagram.com/neyshiago https://neyshiago.com/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/  Timestamps 00:00:01 - Introduction and Neyshia’s Path into Real Estate 00:03:41 - Building a Business from Scratch 00:06:56 - Why Development Became the Goal 00:10:04 - Creating Lasting Value for Developers 00:11:37 - How to Define and Underwrite a Developer's Buy Box 00:15:07 - Back-of-the-Napkin Deal Analysis 00:20:58 - Why Environment and Proximity Matter 00:23:45 - Turning Proximity into Early Listings 00:25:50 - Pairing New-Agent Hustle with Experience 00:29:34 - Leaving a Long-Term Partnership 00:30:30 - Choosing Sotheby's and Building a Boutique Team 00:32:34 - Maintaining Standards Through Compensation and Training 00:36:14 - Small-Team Production and Quality Over Quantity 00:38:36 - Investing in Leverage and Valuing Your Time 00:39:53 - Bespoke Marketing for Every Luxury Listing 00:44:11 - Personal Reflections and Rapid-Fire Questions

  4. Aug 24

    Should Your Buyers Wait for Rates to Drop? Paul Morris Has the Answer!

    Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market.  Connect with Forward One Podcast  YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Presented by Forward One Real EstateInstagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/  Timestamps  00:00:00 - The Rates Question Every Buyer Is Asking 00:00:59 - The Three Numbers Driving the Market00:02:20 - The Fed’s Decision and What Comes Next00:04:01 - Payment Math: Should Buyers Wait or Move Now?00:06:07 - Four Local MLS Numbers Agents Should Track00:09:32 - How to Advise Buyers Who Want to Wait  00:11:30 - Why Record Prices Aren’t Producing Seller Offers00:13:11 - Pricing and Financing Strategies for Sellers  00:15:48 - Weekly Homework: Know Your Local Numbers00:17:13 - Disclaimer and Closing

  5. Aug 17

    From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success

    Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry! Connect with Forward One YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris https://forwardone.com/ Guest https://therealjosephtrujillo.com/ Instagram: https://www.instagram.com/therealjosephtrujillo Timestamps 00:00:01 - From Special Agent to Real Estate Entrepreneur 00:02:42 - How Joseph Sold 40 Homes in His First Year 00:11:34 - Adapting Branding and SEO for the AI Era 00:19:32 - Scaling to 100 Deals with a Lean Team 00:23:23 - First Contact, Warm Handoffs, and Communication 00:30:37 - Using Market Data to Maximize Lead Conversion 00:35:13 - Scaling from Government Service to 1,500 Agents 00:42:04 - Returning to Sales to Build a New Model 00:45:36 - Creating New Development Opportunities Through YouTube 00:49:14 - How LA Style Magazine Became a Real Estate Asset 00:57:18 - Fire Round: Faith, Family, and Integrity

  6. Aug 10

    NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!

    Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater. *More from Paul*Paul: https://www.instagram.com/paulmarkmorris/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/ Timestamps00:00:00 Buyers Are Waiting00:00:47 This Week’s Market Setup00:01:51 Key Numbers Dashboard00:04:55 Mortgage Rates Explained00:09:33 The Standoff Opportunity00:14:53 Why Rates Moved00:18:47 Fed Meeting Watch00:23:09 Local Metrics That Matter00:27:41 Client Conversation Frameworks00:36:32 Crash Talk With Data00:41:08 Wrap Up And Next Week

    NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!

  7. Aug 3

    BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!

    In this Forward One podcast, Jeffrey Saad joins hosts Paul and Josh to discuss managing major career pivots—from restaurants to real estate—by prioritizing authenticity, presence, and enjoyment of the day-to-day over fixation on outcomes. Saad describes his upcoming book with Steve Shull, The Reduction, built around doing less to live better, clarifying one’s story, focusing on the circle of control, stopping “storytelling,” and creating a personal constitution to guide decisions. He emphasizes responsibility, gratitude, open-mindedness, sustainable work habits, and boundaries, including reducing time with toxic people. The conversation also covers practical real estate principles—competing on value, telling clients the truth, asking better questions, consistency, and systematic client follow-up—ending with a rapid-fire round on Saad’s values, fears, and purpose. *Jeffrey Saad* Instagram: https://www.instagram.com/chefjeffreylsaad/ Website: https://www.compass.com/agents/jeffrey-saad/  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps: 00:00:00 Podcast Welcome 00:00:41 Motorcycle Safety Talk 00:02:49 Pivoting Careers Authentically 00:04:43 Process Over Outcomes 00:06:02 Passion Meets Practicality 00:10:59 Finding Your Real Passion 00:12:15 Consistency Through Authenticity 00:17:43 Doing Less Better 00:19:03 Open Mind Learning 00:24:43 Circle of Control 00:27:52 Tools for Moving Forward 00:29:08 Discovering Your True Self 00:32:01 Joy Starts Within 00:32:40 Give First Get More 00:33:41 Value Creation Pays 00:35:10 Own Your Choices 00:37:16 Respond Dont React 00:38:57 Cut Toxic Ties 00:41:44 Reduce to Essence 00:48:28 Flow State Focus 00:49:25 Personal Constitution 00:51:07 Book and Reduction Method 00:57:41 Quiet Time Truth 01:00:21 Speak Truth Kindly 01:02:03 Price Beats Marketing 01:02:13 Hard Truth Listing Reset 01:03:50 Commission Objections 01:04:58 Value Over Price 01:07:28 Local Expert Myth 01:09:56 No Trash Talking 01:13:39 Ask Dont Sell 01:15:39 Walking Away Standards 01:21:09 Closing Gifts Connection 01:23:01 CRM Daily System 01:25:00 Consistency Not Personal 01:27:07 Fire Round Finale

    BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!

  8. Jul 27

    STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!

    In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game. * Rod Watson*Instagram:  https://www.instagram.com/rodwatson23/ Website: https://www.zillow.com/profile/RodWatson  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/ Timestamps:00:00:00 Welcome and Introductions00:00:41 Infomercial Spark00:02:57 From Coaching to License00:03:08 Investing in Texas00:04:26 Short Sales Crash Era00:05:10 Lessons from Distress Deals00:09:02 Lead Generation Playbook00:15:16 Long Game Client Story00:17:30 Modern Buyer Expectations00:20:53 Boutique Brokerage Today00:22:33 Going the Extra Mile00:26:57 LA San Diego Strategy00:29:19 Long Game Leadership00:30:25 AI Assistant Ace00:32:21 Automating Database Follow Up00:33:22 Family Legacy Vision00:37:07 Daily Routine Discipline00:39:08 Protecting Your Time00:42:16 Riches In Niches00:44:29 Superpower Strategy00:51:53 Patience And Long Game00:54:08 Fire Round Finale

    STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!
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4.9
out of 5
90 Ratings

About

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

Information

  • Creator
    Paul Morris & Josh Spitzen
  • Years Active
    2025 - 2026
  • Episodes
    55
  • Rating
    Explicit
  • Copyright
    © 2026 Paul Morris & Josh Spitzen
  • Show Website
    Forward One Podcast