Forward One Podcast

Paul Morris & Josh Spitzen
  • 4.9 (90)
  • Entrepreneurship

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

  1. 3d ago

    Stop Waiting for Lower Mortgage Rates

    Ice hockey rink to Los Angeles real estate: Maxim Sidelnik joins Forward One hosts Paul Mark Morris and Josh Spitzen to share how 12 years of competitive hockey built an agent now closing about 1.5 deals a month. Maxim explains why you still need a buyer’s agent even when you found the house on Zillow yourself, plus how to win repair negotiations, price a listing the right way, and get your offer accepted in a multiple-offer battle. When mortgage rates drop, he shows what that really means for your monthly payment, and why waiting on the sidelines can cost you more than the rate does.  Chapters: 0:00 Maxim Sidelnik, Los Angeles real estate agent 2:12 From ice hockey to real estate 4:01 Real estate license exam prep 5:06 Getting your first deal: cold calling 9:51 Tips for new real estate agents 13:57 Athlete mindset in real estate sales 15:30 How many deals an LA agent closes 18:58 Mortgage rates and your monthly payment 23:24 Buying a home in a slow market 25:41 Repair requests after a home inspection 27:52 Real estate negotiation tips 30:46 Do you need a buyer’s agent? 31:55 How to win a bidding war 37:04 Negotiating an $8 million home 41:18 Why agent reputation matters 44:57 Selling a home in a slow market 49:36 How to price your home 53:38 Home appraisal tips for sellers 56:24 Home inspection tips 59:55 Communicating with sellers 1:03:07 Mentoring new real estate agents 1:05:59 Rapid-fire questions #RealEstateTips #HomeBuyingTips #LosAngelesRealEstate

    Stop Waiting for Lower Mortgage Rates

  2. Oct 29

    $130M+ in Sales: Derek Smith’s Real Estate Strategies

    A telecom store manager from Texas got his real estate license in 2018. In 2025, he closed just under $50M, and he has sold more than $130M in his career. On this episode of the Forward One podcast, hosts Paul Morris and Josh sit down with LA agent Derek Smith to break down how he did it. In this episode, he shares his real strategies for getting and closing millions in deals. Timestamps 0:00 Welcome 0:15 How Derek got into real estate 1:20 Reality TV vs. the real work 2:36 $50M in 2025, $130M career 4:08 How he got business as a new agent 4:55 "Follow the money" 6:35 How to stand out with investors 8:32 The cold-call script (live role-play) 11:09 Building trust and the Brentwood deal 12:17 Forcing your way into top neighborhoods 12:58 Niche vs. jack of all trades 16:28 Why new agents should start in a niche 17:37 Branding and negotiation 18:42 Staying accountable without a boss 19:19 Weekly goals: five offers, one or two escrows 21:24 What he does when he misses the week 23:15 Finding inventory through other agents 26:07 The sticky-note accountability idea 28:03 Rapid-fire round

    $130M+ in Sales: Derek Smith’s Real Estate Strategies

  3. Oct 22

    Social Media Strategies to Sell Homes with Lynette Marble

    Lynette Marble joins the Forward One podcast to break down the real estate social media strategies she uses to turn TikTok views into new clients and sold homes. From music and editing tools to her 80/20 content formula, she shares the tested tactics that drive sales and build relationships. But her strategy doesn’t end when she puts her phone down. It ties directly into her face-to-face relationships in Ventura County.00:00 Welcome to Forward One with Lynette Marble 00:11 Her real estate journey: starting from ground zero 01:24 Life events that drive buying and selling 02:28 Why real estate is a relationship business, not "churn and burn" 03:32 Two lead-gen models: high-volume vs. relational 04:59 Ventura County roots and community trust 05:33 Turning relationships into business: authenticity and volunteering 06:53 Starting on social media as a new agent 07:44 Targeting first-time home buyers on TikTok 08:37 The 80/20 content formula 09:14 What is a TikTok duet? 10:15 How much business comes from social media (it took 3 years) 10:58 Tracking analytics to see what works 11:35 Social proof vs. lead generation 12:46 Why 99% of buyers use online tools 14:09 Educating viewers vs. "just listed, just sold" posts 15:29 Meeting your audience where they are 16:06 The "How Did We Do It?" series 16:54 The most affordable one-bedroom in Ventura County post 17:59 Editing tools: CapCut and Canva 19:54 Instagram vs. TikTok vs. Facebook: every platform is a language 21:36 Learning new platforms with YouTube 22:21 Running ads from TikTok content 22:50 Why social media skills win over any client 24:05 Filming listings and timing music to video 25:05 Offering to film other agents' home tours 25:52 TikTok affiliate program 26:43 Why she won't sell to her audience 27:35 The next two years: consistency and phone calls 28:04 Marketing-enhanced prospecting 28:29 Her open house system 29:32 Final thoughts

    Social Media Strategies to Sell Homes with Lynette Marble

  4. Oct 15

    The Price of Luxury with Gary Gold

    How do you price a home when there’s nothing to compare it to? Gary Gold has the answer, and he’s sharing his system. Gold is the legendary agent behind the Playboy Mansion sale, the first home in Los Angeles to sell for $100 million, as well as the $150 million Chartwell Estate and the Hearst Estate. In this episode, he joins Paul Morris and Josh Spitzen to explain how he prices the most unusual homes on the market. It starts with doing away with the term “comps” and rethinking what a premier blue chip property brings to the table. Connect with Gary Gold https://soldbygold.net/ https://www.instagram.com/soldbygold/ Timestamps 00:00 Meet Gary Gold: from Hilton & Hyland to record-setting sales 04:55 The challenge of pricing a home with no comparables 07:15 Why Gary banned the word “comps” 11:50 Why “How’s the market?” is a meaningless question 16:35 The two-part answer to pricing luxury 21:50 Creating urgency without faking it 26:00 Pricing 5% high vs. 5% low 31:10 Gary’s AI-assisted valuation system 34:10 Quantifiable value vs. the “it factor” 40:20 The seller who wanted $26 million 43:30 When listings become billboards 48:40 The off-market offer that raised a tough question 51:50 The buyer who walked away from the house they wanted 55:50 The real purpose of the price of luxury 1:00:50 The restaurant waiter analogy 1:02:40 Finding the buyer for a $15 million Malibu listing

    The Price of Luxury with Gary Gold

  5. Oct 8

    James Harris: School Dropout to Over $6B Real Estate Sold

    Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with James Harris Instagram: https://www.instagram.com/jamesbondst LinkedIn: https://www.linkedin.com/in/jamesbondst https://www.breezy.com/ https://carolwoodre.com/agent/james-harris Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:01 - James’s Start in Real Estate 00:02:03 - Moving to LA and Going All In 00:04:42 - How One Lease Led to a Million-Dollar Deal 00:08:59 - Earning and Keeping Clients’ Trust 00:12:09 - Growth, Service, and a Relationship-Driven Business 00:15:08 - Thriving in a Skill-Based Market 00:15:46 - Healthy Competition and Learning from Success 00:19:52 - How the Team Stays Accountable 00:23:42 - Hiring for Hunger and Keeping Real Estate Simple 00:26:14 - Why James Built Breezy AI 00:29:13 - Breezy’s Growth and UnderBuilt in Action 00:30:27 - How UnderBuilt Helps Agents Spot Opportunities 00:32:56 - Finding Opportunity in a Difficult Market 00:35:49 - Why Positivity Matters in Real Estate 00:36:43 - Fire Round: Balance, Family, and Trust

    James Harris: School Dropout to Over $6B Real Estate Sold

  6. Oct 1

    The Smartest Man in Real Estate: Part 2

    Welcome back to a conversation so full of real estate wisdom, it had to be in two parts! JJ Wallack is not just a guest; he’s a real estate guru with years of experience and a wealth of knowledge. From understanding the market dynamics to mastering the language of real estate, JJ shares invaluable insights that can make or break a deal. We discuss the importance of knowing the absorption rate, average days on market, and how to effectively represent both buyers and sellers. JJ emphasizes the need for agents to be proactive, especially when it comes to financing and insurance, which can often be the hurdles in closing a deal. He also shares personal stories that highlight the significance of building rapport with clients and understanding their needs. If you’re in the real estate business or looking to buy or sell a property, this episode is packed with tips that can elevate your game. Tune in and learn how to navigate the complexities of real estate with confidence and expertise! Connect with Forward One Podcast Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with J.J. Wallack Instagram: https://instagram.com/jjwallack https://jjwallack.com Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ 00:00:01 - Introduction and Meet JJ 00:00:48 - Know the Market and How Buyers Qualify 00:03:52 - Anticipate Financing and Insurance Hurdles 00:08:46 - What Makes a Successful Agent 00:10:40 - A Mindset Lesson That Changed an Agent’s Life 00:15:33 - Follow the Playbook, Then Find Your Strengths 00:19:06 - Prepare for a Listing Presentation 00:21:18 - Market a Listing and Create Buyer Urgency 00:26:09 - Present the Home at Its Best 00:28:43 - Working With Non-Exclusive Buyers 00:31:18 - Compete for Listings Through Agent Relationships 00:34:44 - Tell the Seller’s Story in Their Own Words 00:37:44 - Make Negotiation Part of the Listing Presentation 00:41:34 - Personal Reflections and Closing Questions

    The Smartest Man in Real Estate: Part 2

  7. Sep 24

    The Smartest Man in Real Estate: Part 1

    Welcome to the Forward One Podcast! For Part 1 of this masterclass conversation, Paul and Josh had the pleasure of chatting with J.J. Wallack, whom they consider the smartest man in real estate. With years of experience and a wealth of knowledge, J.J. shares his journey from tech to real estate and the lessons he's learned along the way. He emphasizes the importance of relationships in this business and how they can lead to success. J.J. also discusses the common pitfalls new agents face and why consistency is key too thriving in real estate. Whether you're a seasoned pro or just starting out, J.J.’s expertise will inspire you to take your career to the next level. Don't miss out on this opportunity to learn from one of the best in the industry! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with J.J. Wallack Instagram: https://instagram.com/jjwallack https://jjwallack.com Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:13 - J.J’s Background and Shift to Real Estate 00:03:55 - Entering Beverly Hills Real Estate Market 00:05:14 - Importance of Relationships in Real Estate 00:07:23 - Knowledge and Application in Real Estate 00:11:04 - Lead Generation Strategies 00:15:55 - Overcoming Objections and Building Confidence 00:22:31 - Team Dynamics and Asking for Business 00:23:11 - Market Knowledge and Listing Presentations 00:31:14 - Market Variability and Micro Markets 00:35:18 - Importance of Mentoring and Coaching in Real Estate 00:40:24 - Consistency and Success in Real Estate 00:43:05 - Educator's Heart in Coaching and Teaching

    The Smartest Man in Real Estate: Part 1

  8. Sep 17

    Body Language and Sales Psychology as Deal Generators

    Welcome to the Forward One Podcast!  This week, Paul Morris and Josh Spitzen welcome the incredible story and real estate know-how of Kevin DaSilva. Kevin shares his unique journey into real estate, which began over 12 years ago when a friend's encouragement led him away from a career in accounting. From door knocking to mastering cold calling, Kevin reveals the strategies that helped him become a local expert in his market. He emphasizes the importance of focusing on a smaller area to build credibility and gain traction, a lesson he learned the hard way. If you're looking to elevate your real estate game or simply want to learn from someone who has navigated the ups and downs of the industry, this episode is packed with actionable advice and inspiration. Tune in to discover how you can unlock your potential in real estate and avoid common pitfalls. Don't miss out on Kevin's wealth of knowledge and experience! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with Kevin DaSilva Instagram: https://www.instagram.com/kevindasilvagroup https://www.kevindasilvagroup.com/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:01 - Meet Kevin DaSilva and His Path into Real Estate 00:02:28 - Starting Small and Dominating a Local Farm 00:05:37 - Modern Prospecting and the Door-Knocking Script 00:10:11 - Ice Cream Open Houses That Generate Clients 00:11:21 - Intentional Language, NLP, and Sales Psychology 00:12:58 - The Body Language Behind Effective Door Knocking 00:15:28 - Equity Reports as a Lead-Generation Pillar 00:18:46 - The Equity Report Texting Script 00:24:20 - Turning Equity Reports into Listings 00:28:03 - The CRM and Technology Stack 00:30:27 - HomeBot, Fellow, and Home Valuation Landing Pages 00:39:17 - Preparing Accurate, Hyperlocal Equity Reports 00:42:08 - Golden Questions That Reveal Seller Motivation 00:44:41 - Why Automated Valuations Miss Critical Nuances 00:48:07 - Micro Market Reports as a Low-Friction Touchpoint 00:51:53 - Kevin's Accomplishments, Values, and Inspirations

    Body Language and Sales Psychology as Deal Generators
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4.9
out of 5
90 Ratings

About

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

Information

  • Creator
    Paul Morris & Josh Spitzen
  • Years Active
    2025 - 2026
  • Episodes
    62
  • Rating
    Explicit
  • Copyright
    © Paul Morris & Josh Spitzen
  • Show Website
    Forward One Podcast