Forward One Podcast

Paul Morris & Josh Spitzen
  • 4.9 (90)
  • Entrepreneurship

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

  1. 1d ago

    James Harris: School Dropout to Over $6B Real Estate Sold

    Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with James Harris Instagram: https://www.instagram.com/jamesbondst LinkedIn: https://www.linkedin.com/in/jamesbondst https://www.breezy.com/ https://carolwoodre.com/agent/james-harris Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:01 - James’s Start in Real Estate 00:02:03 - Moving to LA and Going All In 00:04:42 - How One Lease Led to a Million-Dollar Deal 00:08:59 - Earning and Keeping Clients’ Trust 00:12:09 - Growth, Service, and a Relationship-Driven Business 00:15:08 - Thriving in a Skill-Based Market 00:15:46 - Healthy Competition and Learning from Success 00:19:52 - How the Team Stays Accountable 00:23:42 - Hiring for Hunger and Keeping Real Estate Simple 00:26:14 - Why James Built Breezy AI 00:29:13 - Breezy’s Growth and UnderBuilt in Action 00:30:27 - How UnderBuilt Helps Agents Spot Opportunities 00:32:56 - Finding Opportunity in a Difficult Market 00:35:49 - Why Positivity Matters in Real Estate 00:36:43 - Fire Round: Balance, Family, and Trust

    James Harris: School Dropout to Over $6B Real Estate Sold

  2. Oct 1

    The Smartest Man in Real Estate: Part 2

    Welcome back to a conversation so full of real estate wisdom, it had to be in two parts! JJ Wallack is not just a guest; he’s a real estate guru with years of experience and a wealth of knowledge. From understanding the market dynamics to mastering the language of real estate, JJ shares invaluable insights that can make or break a deal. We discuss the importance of knowing the absorption rate, average days on market, and how to effectively represent both buyers and sellers. JJ emphasizes the need for agents to be proactive, especially when it comes to financing and insurance, which can often be the hurdles in closing a deal. He also shares personal stories that highlight the significance of building rapport with clients and understanding their needs. If you’re in the real estate business or looking to buy or sell a property, this episode is packed with tips that can elevate your game. Tune in and learn how to navigate the complexities of real estate with confidence and expertise! Connect with Forward One Podcast Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with J.J. Wallack Instagram: https://instagram.com/jjwallack https://jjwallack.com Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ 00:00:01 - Introduction and Meet JJ00:00:48 - Know the Market and How Buyers Qualify00:03:52 - Anticipate Financing and Insurance Hurdles00:08:46 - What Makes a Successful Agent00:10:40 - A Mindset Lesson That Changed an Agent’s Life00:15:33 - Follow the Playbook, Then Find Your Strengths00:19:06 - Prepare for a Listing Presentation00:21:18 - Market a Listing and Create Buyer Urgency00:26:09 - Present the Home at Its Best00:28:43 - Working With Non-Exclusive Buyers00:31:18 - Compete for Listings Through Agent Relationships00:34:44 - Tell the Seller’s Story in Their Own Words00:37:44 - Make Negotiation Part of the Listing Presentation00:41:34 - Personal Reflections and Closing Questions

    The Smartest Man in Real Estate: Part 2

  3. Sep 24

    The Smartest Man in Real Estate: Part 1

    Welcome to the Forward One Podcast! For Part 1 of this masterclass conversation, Paul and Josh had the pleasure of chatting with J.J. Wallack, whom they consider the smartest man in real estate. With years of experience and a wealth of knowledge, J.J. shares his journey from tech to real estate and the lessons he's learned along the way. He emphasizes the importance of relationships in this business and how they can lead to success. J.J. also discusses the common pitfalls new agents face and why consistency is key too thriving in real estate. Whether you're a seasoned pro or just starting out, J.J.’s expertise will inspire you to take your career to the next level. Don't miss out on this opportunity to learn from one of the best in the industry! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with J.J. Wallack Instagram: https://instagram.com/jjwallack https://jjwallack.com Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:13 - J.J’s Background and Shift to Real Estate 00:03:55 - Entering Beverly Hills Real Estate Market 00:05:14 - Importance of Relationships in Real Estate 00:07:23 - Knowledge and Application in Real Estate 00:11:04 - Lead Generation Strategies 00:15:55 - Overcoming Objections and Building Confidence 00:22:31 - Team Dynamics and Asking for Business 00:23:11 - Market Knowledge and Listing Presentations 00:31:14 - Market Variability and Micro Markets 00:35:18 - Importance of Mentoring and Coaching in Real Estate 00:40:24 - Consistency and Success in Real Estate 00:43:05 - Educator's Heart in Coaching and Teaching

    The Smartest Man in Real Estate: Part 1

  4. Sep 17

    Body Language and Sales Psychology as Deal Generators

    Welcome to the Forward One Podcast!  This week, Paul Morris and Josh Spitzen welcome the incredible story and real estate know-how of Kevin DaSilva. Kevin shares his unique journey into real estate, which began over 12 years ago when a friend's encouragement led him away from a career in accounting. From door knocking to mastering cold calling, Kevin reveals the strategies that helped him become a local expert in his market. He emphasizes the importance of focusing on a smaller area to build credibility and gain traction, a lesson he learned the hard way. If you're looking to elevate your real estate game or simply want to learn from someone who has navigated the ups and downs of the industry, this episode is packed with actionable advice and inspiration. Tune in to discover how you can unlock your potential in real estate and avoid common pitfalls. Don't miss out on Kevin's wealth of knowledge and experience! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with Kevin DaSilva Instagram: https://www.instagram.com/kevindasilvagroup https://www.kevindasilvagroup.com/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:01 - Meet Kevin DaSilva and His Path into Real Estate 00:02:28 - Starting Small and Dominating a Local Farm 00:05:37 - Modern Prospecting and the Door-Knocking Script 00:10:11 - Ice Cream Open Houses That Generate Clients 00:11:21 - Intentional Language, NLP, and Sales Psychology 00:12:58 - The Body Language Behind Effective Door Knocking 00:15:28 - Equity Reports as a Lead-Generation Pillar 00:18:46 - The Equity Report Texting Script 00:24:20 - Turning Equity Reports into Listings 00:28:03 - The CRM and Technology Stack 00:30:27 - HomeBot, Fellow, and Home Valuation Landing Pages 00:39:17 - Preparing Accurate, Hyperlocal Equity Reports 00:42:08 - Golden Questions That Reveal Seller Motivation 00:44:41 - Why Automated Valuations Miss Critical Nuances 00:48:07 - Micro Market Reports as a Low-Friction Touchpoint 00:51:53 - Kevin's Accomplishments, Values, and Inspirations

    Body Language and Sales Psychology as Deal Generators

  5. Sep 10

    Realtor Collaboration, Client Authenticity, and Other Non-Negotiables for Leslie Romenesko

    Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate. #realestate #podcast #success #networking #inspiration #realestatepodcast Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris Connect with Leslie Romenesko Instagram: https://www.instagram.com/leslielahomes/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/ Timestamps 00:00:05 - Meet Leslie Romenesko 00:00:54 - Why Realtor Relationships Matter 00:05:00 - From Film School to Los Angeles Real Estate 00:07:50 - The First Deal and Building a Business 00:11:11 - Preparation, Persistence, and Believing in Yourself 00:20:51 - Measuring Success and Setting Goals 00:25:02 - A Quality-Over-Quantity Business Model 00:26:04 - Building the Right Support Team 00:31:43 - Building a Client Base From Zero 00:42:01 - Turning Open Houses Into Opportunities 00:42:55 - The Best CRM Is the One You Use 00:46:36 - Authentic Follow-Up Without Rigid Scripts 00:51:56 - Taking Action, Getting Feedback, and Adapting 00:55:15 - A Client-Centered Listing Presentation 00:58:19 - Listen More and Keep Meetings Short 01:02:14 - Personal Values, Happiness, and Family 01:03:32 - Courage, Community, and Let's Go

    Realtor Collaboration, Client Authenticity, and Other Non-Negotiables for Leslie Romenesko

  6. Aug 31

    From Dog Walker to $600 Million in Sales

    An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia  shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property. Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast  Instagram: https://www.instagram.com/forwardonemedia  TikTok: https://www.tiktok.com/@itspaulmarkmorris  Facebook: https://www.facebook.com/paulmarkmorris  Connect with Neyshia Go Instagram: https://www.instagram.com/neyshiago https://neyshiago.com/ Presented by Forward One Real Estate  Instagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/  Timestamps 00:00:01 - Introduction and Neyshia’s Path into Real Estate 00:03:41 - Building a Business from Scratch 00:06:56 - Why Development Became the Goal 00:10:04 - Creating Lasting Value for Developers 00:11:37 - How to Define and Underwrite a Developer's Buy Box 00:15:07 - Back-of-the-Napkin Deal Analysis 00:20:58 - Why Environment and Proximity Matter 00:23:45 - Turning Proximity into Early Listings 00:25:50 - Pairing New-Agent Hustle with Experience 00:29:34 - Leaving a Long-Term Partnership 00:30:30 - Choosing Sotheby's and Building a Boutique Team 00:32:34 - Maintaining Standards Through Compensation and Training 00:36:14 - Small-Team Production and Quality Over Quantity 00:38:36 - Investing in Leverage and Valuing Your Time 00:39:53 - Bespoke Marketing for Every Luxury Listing 00:44:11 - Personal Reflections and Rapid-Fire Questions

    From Dog Walker to $600 Million in Sales

  7. Aug 24

    Should Your Buyers Wait for Rates to Drop? Paul Morris Has the Answer!

    Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market.  Connect with Forward One Podcast  YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Presented by Forward One Real EstateInstagram: https://www.instagram.com/forwardonerealestate  https://forwardone.com/  Timestamps  00:00:00 - The Rates Question Every Buyer Is Asking 00:00:59 - The Three Numbers Driving the Market00:02:20 - The Fed’s Decision and What Comes Next00:04:01 - Payment Math: Should Buyers Wait or Move Now?00:06:07 - Four Local MLS Numbers Agents Should Track00:09:32 - How to Advise Buyers Who Want to Wait  00:11:30 - Why Record Prices Aren’t Producing Seller Offers00:13:11 - Pricing and Financing Strategies for Sellers  00:15:48 - Weekly Homework: Know Your Local Numbers00:17:13 - Disclaimer and Closing

    Should Your Buyers Wait for Rates to Drop? Paul Morris Has the Answer!

  8. Aug 17

    From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success

    Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry! Connect with Forward One YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris https://forwardone.com/ Guest https://therealjosephtrujillo.com/ Instagram: https://www.instagram.com/therealjosephtrujillo Timestamps 00:00:01 - From Special Agent to Real Estate Entrepreneur 00:02:42 - How Joseph Sold 40 Homes in His First Year 00:11:34 - Adapting Branding and SEO for the AI Era 00:19:32 - Scaling to 100 Deals with a Lean Team 00:23:23 - First Contact, Warm Handoffs, and Communication 00:30:37 - Using Market Data to Maximize Lead Conversion 00:35:13 - Scaling from Government Service to 1,500 Agents 00:42:04 - Returning to Sales to Build a New Model 00:45:36 - Creating New Development Opportunities Through YouTube 00:49:14 - How LA Style Magazine Became a Real Estate Asset 00:57:18 - Fire Round: Faith, Family, and Integrity

    From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success
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4.9
out of 5
90 Ratings

About

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

Information

  • Creator
    Paul Morris & Josh Spitzen
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Explicit
  • Copyright
    © 2026 Paul Morris & Josh Spitzen
  • Show Website
    Forward One Podcast