The FoundHers Podcast

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“Women are great listeners.” - You’ve probably heard this before, but here’s a little secret for you. 🤫Women also have great things to say, and we’re here to give the mic to all of these women! The FoundHers Podcast is your safe space. There is no filter here - be CURIOUS. REAL. RELATABLE. For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experiences and insights! Hinal, our host and the HER of The FoundHers loves talking so anything from business, emotions to news and more - you’ve got her to hold a c

  1. How to Build a Beauty Startup in a Crowded Market | Ghazal Gupta, founder of un:fltrd

    FEB 18

    How to Build a Beauty Startup in a Crowded Market | Ghazal Gupta, founder of un:fltrd

    How do you build a business in a market that already feels overcrowded? In this episode of The FoundHers Podcast, we sit down with Ghazal Gupta, founder of un:fltrd, to decode the Indian beauty market. This conversation goes deep into what actually matters when building a brand today: customer insights, market research, product positioning, and finding your niche in a highly competitive space. Ghazal shares her unfiltered perspective on building a beauty business from scratch, and the technical realities early-stage founders often overlook. Whether you are building a D2C startup or are curious about the economics of the cosmetic industry, this conversation covers the tactical reality of building a brand from scratch. ⏱️ TIMESTAMPS: 00:00 Introduction 01:28 Shade matching in India 04:28 Sampling strategy for customers 06:00 How many customers converted? 07:05 Mom's as an audience segment 08:34 What do you get from an expo? 10:50 How to manage vendors? 12:58 Facing a big loss 14:54 How to find the gap in the market? 17:13 Difference in Indian skin tone 20:40 Building in a niche category 22:48 What's next for un:fltrd? 23:48 Rapid Fire 24:58 Conclusion 📢 Subscribe for more entrepreneur stories, startup lessons, and business insights from Indian founders. #entrepreneur #startup #indianstartups #founderstory #beauty #makeup #womeninbusiness #businesspodcast #businindia About Ghazal Gupta: Ghazal Gupta is the founder of un:fltrd, a community-led beauty brand built for Indian skin tones. She’s known for her unfiltered takes on beauty, shade matching, and the realities of building a brand in your twenties About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Ghazal Gupta, Guest https://www.instagram.com/ghazalguptaa/ https://www.instagram.com/stayunfltrd/

    26 min
  2. She Built a Startup for India’s Public Transport System | Priya Singh, Chalo Mobility

    JAN 14

    She Built a Startup for India’s Public Transport System | Priya Singh, Chalo Mobility

    How do you build a tech giant in India's hardest market? In this episode of The FoundHers Podcast, we sit down with Priya Singh, Co-founder of Chalo Mobility, to break down the reality of building in India’s public sector. From launching a mobility tech app in Bhopal to working closely with government systems, Priya shares honest insights on what it really takes to scale, stay profitable, and create change at a national level. With over 20 years of experience across the government, UN, and startup ecosystem, Priya brings an unfiltered perspective on Indian consumer behaviour, especially in Tier 2 and Tier 3 cities, the truth about working with the government, and what resilience truly means for founders building in complex ecosystems. If you’re curious about public sector startups, urban mobility in India, or building real-world impact, this episode is a must-watch. ⏱️ TIMESTAMPS: 00:00 Introduction 01:45 What is Chalo Mobility? 03:05 Launching the app in Bhopal 07:55 Bus v/s Metro 12:35 How to get profitable in the public sector? 18:40 Is it easy to work with the government? 23:00 How are women treated in government roles? 28:25 3 truths about the Indian consumer 31:48 Why is resilience important? 33:45 What is Priya finding in this journey? 37:20 Conclusion 📢 Subscribe for more entrepreneur stories, startup lessons, and business insights from Indian founders. #entrepreneur #startup #indianstartups #founderstory #chaloapp #publictransport #womeninbusiness #businesspodcast #businindia About Priya Singh: Priya Singh is the Co-founder and Director at Chalo Mobility and serves as Chief Business Officer, leading Public Market business and Brand Advocacy across India and international markets. She oversees a vertical that contributes nearly 80% of Chalo’s revenue, scaling operations to 30,000 buses across 100+ cities. With over 21+ years of experience across government, global institutions, and startup ecosystems, Priya brings deep expertise in building commuter-first, scalable urban mobility systems. About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Priya Singh, Guest https://www.linkedin.com/in/priya-singh-49a96212/ https://chalo.com/

    38 min
  3. She Lost ₹1 Crore Building Her Startup - What Happened Next

    12/17/2025

    She Lost ₹1 Crore Building Her Startup - What Happened Next

    She lost ₹1 Crore building her startup. But that didn't stop her from building a 50Cr brand!! In this episode of The FoundHers Podcast, Anshita, Founder of Fix My Curls, shares her biggest business failure - losing over 1 crore rupees in her entrepreneurial journey. This raw, unfiltered startup failure story reveals the painful lessons, the emotional toll, and how she bounced back stronger. If you're an entrepreneur or startup founder in India, this story will resonate deeply. Learn what went wrong, how to avoid similar mistakes, and why failure is often the best teacher in business. ⏱️ TIMESTAMPS: 00:10 - The 1 Crore Loss Revealed 01:30 - What Led to the Failure 02:18 - Packaging Error 02:51 - Lessons Learned 📢 Subscribe for more entrepreneur stories, startup lessons, and business insights from Indian founders. Watch the full episode with Anshita here: https://youtu.be/w_VP32f-DTo About Anshita Mehrotra: Anshita Mehrotra, founder of Fix My Curls, turned a personal frustration into a thriving brand, now spanning 11 countries in just 5 years. She saw the gap in affordable curly haircare in India and set out to change that with her brand - Fix My Curls. Fix My Curls is a curly & wavy haircare brand - made to help wavy, curly & coily people embrace their natural hair! #entrepreneur #startup #startupfailure #indianstartups #founderstory About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Anshita Mehrotra, Guest https://www.instagram.com/anshiq/ https://fixmycurls.com/

    4 min
  4. Building a Fashion Brand Gen Z Actually Loves | From Thrift Page to Sold-Out Drops @nefsfinds

    12/03/2025

    Building a Fashion Brand Gen Z Actually Loves | From Thrift Page to Sold-Out Drops @nefsfinds

    What does Gen Z really want from fashion in 2025? If you’re a founder, creator, or brand trying to crack Gen Z - this episode is your cheat code. We sat down with Nefertari Joshi, founder of Nef’s Finds, a brand that started as a private thrift page and grew into one of the most loved Gen Z fashion labels online. In this conversation, Nefertari breaks down how she stays relevant in a brutally competitive market. From concert-themed fashion drops to reinventing Indian wear and accessories for a younger audience, she is standing out. Here’s what we covered: • How to stay relevant in a fast, competitive, trend-driven market • What categories Gen Z is currently shopping • The kind of fashion content Gen Z actually consumes • How to build a loyal customer base purely through Instagram • Actionable Gen Z customer insights for founders and creators • What helps a brand genuinely connect with young audiences Nefertari Joshi is the founder of Nef’s Finds, a fashion label that started as a thrift page and grew into a full-fledged brand known for its bold, experimental, and Gen Z-driven aesthetic. With experience across editorial and retail, she’s built Nef’s Finds into a community-led label that blends creativity, culture, and commerce. Chapters: 00:00 Introduction 01:10 Building a fashion brand with a private account 02:35 Rejecting followers on Instagram 05:37 Facing backlash from customers 07:23 How to retain customers in fashion? 09:05 How to sell to Gen Z? 10:40 Can Gen Z purchasing be influenced? 12:00 Spotted at Coldplay concert 12:56 Westside's Gen Z campaign 16:35 What content does Gen Z consume? 18:56 Funny customer experience 20:00 3 tips for selling to Gen Z 23:35 Rapid Fire with Nef 26:56 Conclusion About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Nefertari Joshi https://www.instagram.com/nefsfinds/ https://www.instagram.com/nefertarijoshi/

    28 min
  5. How to get your startup funded: The complete roadmap

    11/19/2025

    How to get your startup funded: The complete roadmap

    When is the right time to get funding for your business? That’s where most founders get stuck, and this episode finally answers the question. We sat down with Priyanka Agrawal, who has spent 20+ years helping women founders and early-stage startups get investment-ready. This is just an honest conversation about the questions every early-stage founder has but rarely finds clear answers to. Here's what you will learn: • Key essentials for a winning pitch deck • What investors are actually looking for? • How long does funding take? • Government schemes and programs worth exploring • How to stand your ground as a woman founder If you’re a founder or someone starting their business journey, this episode gives you the answers you’ve been looking for. Our guest, Priyanka Agrawal, is the co-founder of Punt Partners, a marketing and technology company helping brands scale through strategy, data, and creative innovation. She brings extensive experience across marketing, operations, and venture building, having worked closely with startups and large enterprises to drive sustainable growth. Here are the links for the government schemes available for women entrepreneurs: 1. Credit Guarantee Scheme for Startups - https://www.startupindia.gov.in/content/sih/en/credit-guarantee-scheme-for-startups.html 2. Pradhan Mantri MUDRA Yojana - https://www.mudra.org.in/ 3. Stand-Up India Scheme - https://www.standupmitra.in/Home/SUISchemes Chapters: 00:00 Introduction 00:50 Being a rebel kid 02:26 3 things businesses are getting wrong 07:56 When is the right time to get funding? 09:40 How to track PMF? 10:54 Things founders get wrong about funding 13:23 What should your pitch deck have? 16:08 What is the duration of a funding journey? 18:26 The funding story of Bartisans 21:25 Is Shark Tank funding real? 23:08 Government schemes for women founders 25:34 The gap in funding 29:59 Female trait that is a superpower 31:47 What is some advice to your younger self? 33:43 Conclusion About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Priyanka Agrawal, Guest https://www.linkedin.com/in/agrawalpriyanka/

    35 min
  6. Top 10 Startup Lessons Every Founder Should Know

    11/05/2025

    Top 10 Startup Lessons Every Founder Should Know

    Real Indian women founders share what actually works in business, marketing, and scaling. Here’s a compilation of the most powerful startup advice shared by entrepreneurs on The FoundHers Podcast. If you’re building a business, or dreaming of one, these tips are for you. From scaling smart to balancing family and work, each insight comes straight from real founder experiences. Learn how to navigate challenges, scale sustainably, and build a brand that lasts. Sometimes, the best answers are simpler than you think. 🎙️Featured Episodes: 1. Mixing business with family: https://youtu.be/u-Q07sUi_lo 2. Building a ₹50Cr company: https://youtu.be/w_VP32f-DTo 3. How to Design Packaging: https://youtu.be/y-kvn4tK8hw 4. Restaurant Business Success: https://youtu.be/GFYtAYMQcpI 5. How to grow your Personal Brand?: https://youtu.be/y5PfY90xLCc 6. How to build a ₹100Cr business: https://youtu.be/PRamIHdv02o 7. How to tackle B2B and B2C?: https://youtu.be/b9XN1cERqRk 8. Viral Marketing Campaigns: https://youtu.be/CmU4tV5SFoI 9. Consulting at 21: https://youtu.be/FzCZGOAdAo0 10. Building a business as a new mom: https://youtu.be/bxK5xE2kGGo 🔔 New episodes every alternate week on Wednesdays! Chapters: 00:00 Introduction 00:10 #01 Startups give you experience 00:29 #02 The best tip to go global 01:07 #03 This is your best salesperson 02:22 #04 Getting the basics right 03:30 #05 Importance of branding 04:33 #06 Quality over quantity 05:20 #07 The role of a mentor 06:15 #08 Tips on negotiation 07:07 #09 Being a friendly leader 08:00 #10 Finding your customers About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all #StartupAdvice #WomenEntrepreneurs #BusinessTips #IndianStartups #FounderStories #Entrepreneurship #WomenInBusiness #StartupIndia

    9 min
  7. What makes a great festive campaign? Vodafone, Nirma and more examples

    10/22/2025

    What makes a great festive campaign? Vodafone, Nirma and more examples

    What happens when marketers celebrate Diwali? Chaos and way too many ad references. In this festive special, Hinal sits down with her team members, Shakera and Mehek, to chat about Diwali marketing, nostalgic brand campaigns, and why emotion continues to be the heart of every great Indian ad. The conversation starts with what Diwali really looks like at a startup (hint: chaos), and slowly moves into what it means for brands. Because while Diwali is about family, lights, and endless mithai - for marketers, there’s just one word that defines it all: Emotion. If you love ads, brand strategy, or just want some feel-good festive nostalgia - this one’s for you! Chapters: 00:00 Introduction 02:02 Our favourite Diwali moments 04:41 What do we miss about Diwali? 06:38 Which festival stops Mumbai? 10:58 Washing Powder Nirma! - The jingle we can't forget 12:55 Emotion sells in India 15:57 The Vodafone Diwali ad that defined emotional branding 17:19 Best brand sale 18:05 Best Diwali gift 19:24 Conclusion About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Shakera Reshamvala, Guest https://www.linkedin.com/in/shakera-reshamvala/ https://www.instagram.com/startinc.in/ Mehek Mehta, Guest https://www.linkedin.com/in/mehekmehta12/ https://www.instagram.com/thefoundherspodcast_/

    20 min
  8. The gap in Mental Health awareness in India | ft. Neha Kirpal, Amaha Health

    10/08/2025

    The gap in Mental Health awareness in India | ft. Neha Kirpal, Amaha Health

    1 in 4 people will face a mental health challenge in their lifetime. The question is - how can we support them? Trigger Warning This episode discusses suicide and mental health issues. Please listen with care. We sat down with Neha Kirpal, the woman behind Amaha Health, to understand the acceptance of mental health in India. From the pressure parents unknowingly put on children to the hesitation around seeking therapy, this conversation dives deep into the stigma surrounding mental health and how families can play a stronger role in supporting their loved ones. With over 5 years of experience in the mental health space, Neha shares: •What therapy really looks like in India •How to approach your first therapy session •Why family acceptance is crucial for recovery Neha Kirpal is the co-founder of Amaha Health, India’s largest private sector mental health service. A World Economic Forum Young Global Leader and Nari Shakti Award recipient, she is one of India’s leading voices in mental health advocacy. She recently co-authored Homecoming, a collection of lived experiences of women navigating severe mental health conditions, challenging stigma and reshaping perspectives on healing and wholeness. If you or someone you know is struggling, please reach out for support: 📞 Helpline: 1-800 891 4416 🌐 Online Help: https://www.amahahealth.com/ Chapters: 00:00 Introduction 01:39 Story of building India's leading mental health organisation 03:20 How can a family support someone in need? 05:15 Is mental health genetic? 06:22 Mental health v/s mental illness 09:29 About Neha's book: Homecoming 10:36 What are the different kinds of therapy? 14:21 What should you do on the first therapy session? 15:54 Childhood pressure can lead to mental health issues 19:38 What recovery really looks like 21:36 Stories that inspire 25:04 Actionable mental health tips you can use today 27:28 Conclusion About the show: Bringing women founders, leaders and experts together to share their experience and business journeys. Instagram https://www.instagram.com/thefoundherspodcast_/ https://startinc.in/podcast/ Hinal Mehta, Host https://www.linkedin.com/in/hinalmehta15/ StartInc https://www.instagram.com/startinc.in/ https://www.linkedin.com/company/startinc/posts/?feedView=all Neha Kirpal, Guest https://www.linkedin.com/in/nehakirpal1/ https://www.linkedin.com/company/amaha/

    28 min
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About

“Women are great listeners.” - You’ve probably heard this before, but here’s a little secret for you. 🤫Women also have great things to say, and we’re here to give the mic to all of these women! The FoundHers Podcast is your safe space. There is no filter here - be CURIOUS. REAL. RELATABLE. For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experiences and insights! Hinal, our host and the HER of The FoundHers loves talking so anything from business, emotions to news and more - you’ve got her to hold a c

Information

  • Creator
    StartInc
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © StartInc
  • Show Website
    The FoundHers Podcast