CM-YO

Mike Cottrill

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MARKETING

Want to know what works when it comes to explosive B2B growth? Agency veteran Mike Cottrill gives actionable SMB marketing advice to help you scale. Whether you’re in finance & technology, manufacturing, or professional services, this marketing podcast can help you grow—and fast. Listen to CM-YO on Spotify, Apple Podcasts, Buzzsprout, or your favorite podcast network.

04/17/2025

B2B Marketers: Don't Get Spooked by This Photo Scam

Don't Get Spooked by Photo Scammers: The Latest B2B Email Trap Ever received an email claiming you've stolen someone's photo and demanding compensation? This growing scam is targeting business owners everywhere! In this video, we break down exactly how copyright infringement scammers operate and why B2B companies are their prime targets. You'll discover: • The anatomy of these deceptive emails (with real examples!) • Why business owners are particularly vulnerable to these threats • How to verify if you actually have the rights to your images • Exactly what to do when these "copyright crusaders" come knocking If you've invested in legitimate stock photos or worked with a reputable marketing agency, you're already protected. Don't let random threats compromise your carefully crafted online presence! Watch to the end for our complete guide to handling these scams with confidence. Remember: knowledge and healthy skepticism are your best defenses in the digital world! Have you encountered this scam? Share your experience with us on our blog about this topic: https://ngagecontent.com/content-strategy/dont-get-spooked-by-photo-scammers-the-latest-b2b-email-trap/

6 min
03/06/2025

Marrying Sales and Marketing Part 3 - Measure and Iterate

“How Can I Close More Sales?” An Answer to the Age-Old Problem Many businesses struggle with a common frustration: marketing generates leads, but sales doesn’t close enough deals. The problem? The handoff isn’t seamless, and the wrong metrics are often being tracked. If you’re wondering “how can I close more sales,” this episode is for you. Mike Cottrill, CEO of NgageContent, has helped businesses navigate the divide between marketing and sales. In this episode, he interviews Rob Yoho, a Sandler Sales expert. They break down why measuring the right KPIs — and iterating based on real data — is crucial for marketing success. With years of experience in sales strategy and marketing, they provide real-world insights that can help you fine-tune your approach and close more deals. What you’ll learn: The hidden “side doors” of the funnel and how to combat themHow to track and optimize sales rep performanceDiscover key performance indicators that actually predict success and how to improve weak spotsHow sales and marketing teams can align to convert more leads into revenueIf you’re ready to stop leaving deals on the table, this episode provides the strategies you need to take action. Support CM-YO! If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. About CM-YO The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. About NgageContent NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.

15 min
03/05/2025

Marketing vs. Sales Part 2: Lead Quality vs. Lead Quantity

Lead Quality vs. Quantity: What Should You Be Focused On? Are you struggling to turn leads into sales? Are you chasing more leads but seeing little growth in revenue? Many businesses fall into this lead quality vs. quantity trap. A flooded sales pipeline may look good on paper. But if those leads aren’t ready to buy, your conversion rate will suffer. This can lead to wasted time, frustrated teams, and stagnant revenue growth. If you want to grow your business, you must focus on quality over quantity. Mike Cottrill, CEO of NgageContent, has helped countless businesses overcome this issue. In this episode, he interviews Rob Yoho, a Sandler Sales expert, to get his insight. They dive into how teams can overcome this lead quality vs. quantity problem. What you’ll learn: Why more leads don’t always mean more closed deals — and what to do about itHow to improve lead quality and optimize your sales processHow to align marketing with sales for better resultsA case study of how Mike and Rob fixed the funnel for one of their clientsActionable insights to refine your approach, boost conversion rates, and maximize sales efficiencySupport CM-YO! If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. About CM-YO The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. About NgageContent NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.

16 min
03/05/2025

The Million Dollar Gap - Tackling the Marketing to Sales Handoff with Sandler Sales Part 1

Ace Your Marketing to Sales Handoff with Insights from CM-YO Are your marketing and sales teams frustrated with one another? It’s an all-too-common occurrence. Marketing feels like they’re delivering good leads, but sales says they’re duds. Meanwhile, marketing is frustrated with sales because they don’t give adequate feedback. As a leader, it’s tough to get these two departments on the same page. Luckily, the marketing-to-sales handoff just got a lot easier. Mike Cottrill, CEO of NgageContent, has helped countless businesses close the gap between sales and marketing. In this episode, he interviews Rob Yoho, a Sandler Sales expert, to break down why marketers think they’re driving high-quality leads while sales teams often disagree. Get ready for some eye-opening insights and maybe even a truce between marketing and sales. (Hey, we can dream, right?) What you’ll learn about the marketing-to-sales handoff: Why you need a structured, repeatable process for business developmentWhy marketing teams feel like they’re crushing it, but sales teams still say “the leads suck”How to align marketing qualified leads (MQLs) and sales qualified leads (SQLs)How sales and marketing teams can better communicate to bridge the million-dollar gap between themSupport CM-YO! If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. About CM-YO The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. About NgageContent NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.

14 min

4 Episodes

Creator

Mike Cottrill
Years Active

2K
Episodes

4
Rating

Explicit
Show Website

CM-YO

CM-YO

Episodes

B2B Marketers: Don't Get Spooked by This Photo Scam

Marrying Sales and Marketing Part 3 - Measure and Iterate

Marketing vs. Sales Part 2: Lead Quality vs. Lead Quantity

The Million Dollar Gap - Tackling the Marketing to Sales Handoff with Sandler Sales Part 1

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