Recoded: Upgrade Your Business DNA with AI

Susan Frew

Recoded is a practical AI roadmap for business leaders who need results today. Drawing on her experience scaling a multimillion‑dollar service business and rescuing it from operational chaos, Susan Frew shows how to embed usable AI into every system, process and workflow. Each chapter provides customizable templates, meaningful metrics and real examples from companies that have used this framework to improve efficiency, free up staff and grow. You will learn how to pilot AI projects that prove ROI quickly, scale what works without disrupting what doesn’t, and win over skeptics with measurable outcomes. Frew explains how to recode your operations so your people can focus on strategy and relationships instead of repetitive tasks. With customers expecting smarter, faster service and competitors embracing AI, this playbook equips you to lead the transformation. Whether you’re a CEO, operations leader or entrepreneur, Recoded gives you the tools and confidence to implement AI that makes your organization run better, cost less and stay ahead of the curve.

  1. 06/18/2025 ·  VIDEO

    Compete on Awesome with AI Podcast with Gabriella Parente

    Embracing AI for Business Transformation with Gabriella Parente In this episode of 'Compete on Awesome with AI,' host Susan Frew welcomes Gabriella Parente, an HR veteran with over 20 years of experience, to discuss the real-world applications of AI in business. Susan introduces her journey as an entrepreneur who has successfully leveraged AI to save substantial business costs. The discussion centers around practical AI tools that can boost efficiency and the necessity of ethical AI implementation. Gabriella shares insights on how AI can revolutionize HR and employee engagement, emphasizing the importance of transparent communication and ethical practices. They also explore the challenges and potential benefits of AI, including its role in transforming job functions and supporting employees through change. Packed with actionable strategies and thoughtful discussion, this episode is a valuable guide for business leaders and entrepreneurs aiming to thrive in the AI-driven world. 00:00 Introduction to Compete on Awesome with AI 01:55 Meet Gabriella Perente: AI and Employee Engagement 03:41 The Role of AI in HR and Employee Engagement 04:56 Addressing Employee Concerns and Ethical Considerations 06:53 AI's Impact on Job Roles and Future Workforce 13:08 Practical AI Applications and Personal Stories 16:45 AI Tools for Employee Engagement and Management 20:31 Ethics, Privacy, and Responsible AI Use 28:16 Conclusion and Contact Information

    29 min
  2. 06/10/2025 ·  VIDEO

    Compete on Awesome with AI Podcast with Gina Schreck

    Exploring AI: Practical Implementation for Business Growth In this episode of 'Compete on Awesome with AI', host Susan Frew, a seasoned entrepreneur, welcomes Gina Schreck, founder of the Village Co-working space, to discuss actionable AI strategies for business growth. They explore how AI can transform industries, the importance of practical AI tools in daily operations, and the concept of creating an 'AI Board of Directors' to guide business decisions. The discussion includes the use of tools like ChatGPT, Grammarly, and Google's AI products, and stresses the importance of continuous learning and adaptation, regardless of age or industry. Both experts emphasize the need for businesses to stay ahead of the curve and embrace AI to not only survive but thrive in the modern digital landscape. 00:00 Introduction to Compete on Awesome with AI 01:37 Meet Your Host and Guest 02:21 The AI Learning Journey 05:16 Exploring AI Tools and Strategies 08:25 Practical AI Applications in Business 10:11 Creating an AI Board of Directors 14:51 Strategic Business Decisions with AI 19:34 Deep Research for Identifying Thought Leaders 20:48 Building Your AI Board of Directors 22:05 Practical Uses of AI in Daily Life 23:01 Choosing Between Google and Microsoft Ecosystems 23:43 Meta's Innovations in AI and Wearable Tech 28:36 AI's Role in Mental Health and Therapy 33:25 Adapting to AI in Business and Education 35:15 Embracing Change and Innovation 35:55 Conclusion and Contact Information

    37 min
  3. 06/04/2025 ·  VIDEO

    Compete on Awesome with AI Podcast with Jim Harris

    Compete on Awesome with AI Podcast with Jim Harris In this engaging episode of 'Compete On Awesome with AI,' host Susan Fru talks with AI thought leader Jim Harris about the transformative power of AI in business. They discuss practical strategies for implementing AI, including how to identify and prioritize AI projects, and the importance of comprehensive employee training. Jim shares insights on leveraging tools like ChatGPT and Otter for productivity and predictive maintenance. The conversation also covers mitigating risks associated with AI, particularly in cybersecurity, and emphasizes the need for a culture of continuous learning and psychological safety in organizations. Whether you're an innovator, solopreneur, or CEO, this episode offers valuable guidance on thriving in an AI-driven world. 00:00 Introduction to Compete on Awesome with AI 01:40 Meet Jim Harris: AI Thought Leader 02:23 The Evolution and Democratization of AI 03:35 AI's Impact on Business Efficiency 05:32 Strategic Implementation of AI in Business 08:55 AI in Predictive Maintenance and Strategy 17:34 Addressing Employee Concerns and Psychological Safety 19:43 AI in Healthcare and Future Implications 27:36 Repurposing the Healthcare System with AI 28:22 Future Predictions for 2025 28:54 Interview Insights: AI in Education 29:45 Practical AI Tools and Strategies 31:24 Implementing AI in Organizations 36:38 Training and Upskilling for AI 47:56 Cybersecurity and AI Risks 50:07 Conclusion and Contact Information

    53 min
  4. 05/05/2025 ·  VIDEO

    Podcast with Burton Kelso

    Mastering AI and Cybersecurity: Insights from Burton Kelso In this episode of 'Compete On Awesome with AI,' host Susan Frew welcomes AI cybersecurity specialist Burton Kelso. They discuss the importance of breaking down complex AI concepts for better user understanding and practical application. Kelso highlights the security challenges related to AI tools like Chat GPT and emphasizes the need for businesses to choose secure, appropriate tools such as Google Gemini and Microsoft Copilot. They also touch on the significance of creating comprehensive AI usage policies in organizations to prevent data leaks. The conversation evolves to cover the future of AI, including enhanced personalization, AI video capabilities, and the rise of agents in marketing. The episode is packed with practical advice for leveraging AI to enhance productivity while ensuring data security. 00:00 Introduction and Guest Welcome 02:24 Burton Kelso's Background and Mission 03:18 Making Technology Accessible and Relatable 06:15 AI Security Concerns and Solutions 07:21 Choosing the Right AI Tools for Businesses 15:15 The Importance of AI Policies in the Workplace 18:02 Exploring Various AI Tools and Their Uses 20:44 Trust but Verify: Navigating AI Information 21:50 Copyright and AI: Navigating Legal Concerns 23:03 Protecting Corporate Intellectual Property from AI 24:10 Corporate Policies and AI Usage 25:10 AI Adoption in Different Industries 29:02 The Importance of Effective AI Prompting 29:45 Personalizing AI for Better Results 31:21 Innovative Uses of AI in Daily Life 33:19 AI in Multilingual and Manufacturing Contexts 37:29 Conclusion and Contact Information 38:39 The Future of AI: Personalization and Video Integration

    42 min

About

Recoded is a practical AI roadmap for business leaders who need results today. Drawing on her experience scaling a multimillion‑dollar service business and rescuing it from operational chaos, Susan Frew shows how to embed usable AI into every system, process and workflow. Each chapter provides customizable templates, meaningful metrics and real examples from companies that have used this framework to improve efficiency, free up staff and grow. You will learn how to pilot AI projects that prove ROI quickly, scale what works without disrupting what doesn’t, and win over skeptics with measurable outcomes. Frew explains how to recode your operations so your people can focus on strategy and relationships instead of repetitive tasks. With customers expecting smarter, faster service and competitors embracing AI, this playbook equips you to lead the transformation. Whether you’re a CEO, operations leader or entrepreneur, Recoded gives you the tools and confidence to implement AI that makes your organization run better, cost less and stay ahead of the curve.