Most home service owners think their growth problems are tactical. Laura Kelly would argue they’re psychological. She’s helped hundreds of contractors grow 30% year over year, and what consistently holds owners back isn’t effort or opportunity, it’s owner dependency, unexamined rules, and decisions that aren’t aligned with the life they actually want. Laura is the co-founder of Clover Growth Partners, where she works with HVAC, plumbing, and electrical businesses to drive revenue, profit, and quality of life at the same time. Her background in psychology shapes how she approaches growth, leadership, and performance, focusing on systems that reduce burnout, increase accountability, and create momentum without chaos. In this episode, we dig into why knowing your numbers isn’t enough if you’re not acting on them early, how daily scorecards force better decisions, and why missing goals repeatedly creates cultural damage. Laura explains her DP Report framework, why teams should see the scoreboard, and how leaders should pivot quickly instead of hoping the month fixes itself. We also get into the real reason owners stay stuck in the field, how unconscious rules and identity traps keep them there, and why defining a “rich life” is the first step to breaking owner dependency. Laura shares how values and rules shape behavior, why most people make fulfillment harder than it needs to be, and how changing the rules can change everything. This conversation is for owners who are growing but feel more trapped than free, want better performance without burnout, and are ready to build a business that supports their life instead of competing with it. What You Will Learn in This Episode Why growth problems are often psychological, not tacticalWhy knowing your numbers without action still leads to missed goalsHow daily scorecards force faster, better decisionsWhy missing targets repeatedly damages cultureThe real reason owners struggle to get out of the fieldHow unconscious rules keep owners stuckWhat defining a “rich life” actually meansHow values and rules shape leadership behaviorWhy venting kills performance and resolution builds itHow to build systems that grow the business without burning you outMore From Profit & Grit Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here: http://cfointrocall.com Learn more at http://cfomadeeasy.com Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades. If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group 🎙️ Profit & Grit by Tyler Martin Real stories. Real strategy. Real results for service-based business owners. 🔗 Website: ProfitAndGrit.com 📍 LinkedIn: linkedin.com/in/thinktyler 📸 Instagram & TikTok: @profitandgrit Tyler Martin, a fractional CFO for home services and the trades 📅 Want to grow your business with smarter financial strategy? Book a free intro meeting
