The Untold Podcast

The Untold Family

UNTOLD Podcast is where business, family, and life collide—raw, unfiltered, and brutally honest. No fluff, no fake success stories—just real conversations about the highs, the struggles, and everything in between.

  1. 13H AGO

    From Side Hustle To Sussex-Wide Savings App

    What if the smartest growth strategy is giving everything away for free? We sit down with Nathan, a 29‑year‑old founder who built Kaiko, a hospitality marketing suite, and Closer, a Sussex‑wide savings app that costs nothing for consumers or businesses. He takes us from late‑night coding in a bedroom to real traction across pubs, cafés, soft play centres, and family‑friendly spots—where a map of local offers turns a day out into real savings and support for independents. Nathan doesn’t sugar‑coat the journey. He left a steady London salary, moved home, and survived on 16‑ to 18‑hour days of selling, setup, and shipping. We unpack the toughest bits most founders hide: failed direct debits, paying staff late, staring down bills, and pushing through doubt. Then we explore why Kaiko ditched lock‑in contracts and setup fees, how Closer earns trust with authentic content and charity work, and why a free model can still power a business ecosystem. The result? Word‑of‑mouth growth, BBC Sussex features, and recognition as one of the UK’s top tech startups—without big ad budgets or influencers. This is a practical blueprint for building in hard times. We get candid on resilience, mental health, and finding headspace through sport. We talk authenticity in marketing, the value of raw social video over polished gloss, and the compounding power of kindness and relationships. Most of all, we focus on outcomes that matter: families saving on meals, venues seeing higher footfall, and a local economy strengthened by everyday choices. If you’re in Sussex, grab Closer on Apple or Google and start saving. If you run an independent, list your business via the app’s More tab and go live within 48 hours. Like what we’re building here? Follow the show, share this with a friend who loves local, and leave a quick review to help more people find these unfiltered business stories. Send a text

    55 min

About

UNTOLD Podcast is where business, family, and life collide—raw, unfiltered, and brutally honest. No fluff, no fake success stories—just real conversations about the highs, the struggles, and everything in between.