Business Growth Made Simple: Genesis Business Strategies

Steve Stauffer
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Welcome, I’m Steve. If you’re like I was—overworked, overwhelmed, and stuck in the endless grind of running a business without seeing real rewards—then I get it.  I started my HVAC business on 9/11/01 (yea... THAT September 11th) with a dreaming of NOT working for someone else. But soon, I found myself trapped in the same exhausting routine, missing out on family moments and feeling the stress take its toll. I gained weight, became unhealthily and lost ambition and felt trapped and frustrated. Frustrated that I exchanged a job for a J.O.B. (just over broke) I'm looking to help mission driven, residential service companies  Simplify their BusinessGrow their profits, Take back their time.  If you're making between $250,000 - $1,000,000 youre in the right place.  This is your channel for marketing tips, simple strategies (and maybe some fun along the way). Business can be simple... just not always easy (if it was easy everybody would do it).  A proven, step-by-step plan for service businesses that want healthy margins, a winning team, and a calendar you control. Genesisbusinessstrategies.com #Leadership, #HeatingCoolinggrowth, #growmyservicebusiness, #moreprofits, 

  1. JAN 29

    What's guarding your Business Growth?

    Send us a text Has someone ever asked you to bend the truth? Or has a deal looks profitable, but something about it doesn’t sit right. How about a client who crosses a line, and you’re tempted to tolerate it because the check clears. What about that employee who delivers results but keeps violating the culture you say you care about? In business, and in life, you’re eventually going to run into moments that test you. Those moments are unavoidable. When they show up, the outcome isn’t decided by your strategy or your experience. It’s decided by who you are at a fundamental level. That’s where Immutable Laws come in. In this episode, Steve discuss what immutable laws are and how they can help keep your vision from going off the rails. How it helps grow your business.  When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    15 min
  2. Why “Keeping It in Your Head” Limits your Small Business Growth

    JAN 15

    Why “Keeping It in Your Head” Limits your Small Business Growth

    Send us a text As businesses grow, what once worked starts to strain. Not because people stop caring—but because everything still depends on the owner. In this episode of Business Growth Made Simple, we continue the CLIMB Blueprint series with “M” for Methodization. This conversation focuses on why growing businesses need repeatable systems, not more effort—and how methodization creates consistency, reduces stress, and protects progress. You’ll hear: Why memory becomes a bottleneckWhat happens when every employee does things “their own way”How methodization supports leadership instead of controlWhy sustainable growth requires structureThis episode is for business owners who want their companies to work without everything running through them. When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    8 min
  3. Is your HVAC business standing out enough? The "I" in Climb Blueprint

    JAN 6

    Is your HVAC business standing out enough? The "I" in Climb Blueprint

    Send us a text Most small business owners don’t struggle because they lack skill or effort. They struggle because, in a crowded market, they look and sound just like everyone else. In this episode of Business Growth Made Simple, we continue the CLIMB Blueprint series with the third letter: “I” for Innovation. Innovation isn’t about technology, trends, or chasing the next new thing. The reality is, for small businesses, innovation is the discipline of standing out clearly enough to be seen—by the right customers, for the right reasons. Steve breaks down what innovation really means in practical terms, what happens when it’s missing, and why businesses that fail to differentiate are often forced to compete on price. You’ll hear a real, verifiable example of how focus—not complexity—created long-term advantage, and how the same principles apply to service businesses, local companies, and growing firms today. This episode will help you evaluate whether your business is truly distinct—or simply blending into the noise—and how innovation fits into the larger CLIMB framework. When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    26 min
  4. Small business growth is speaking the customer's language

    12/30/2025

    Small business growth is speaking the customer's language

    Send us a text Climb Blueprint "L" (Part 2 - external language) Most business owners don’t lose customers because they’re bad at what they do — they lose them because their message isn’t clear. In this episode of Business Growth Made Simple, we continue through The CLIMB Blueprint with Letter Two: Language (Part Two), focusing on how to talk to your ideal client in a way that builds trust, clarity, and confidence. You’ll learn why the words you use matter more than your credentials, how customers decide whether a business “gets them,” and how clear language reduces hesitation, price resistance, and confusion. This episode breaks down practical, real-world communication principles that help small business owners connect with the right clients and move conversations toward a confident “yes.” If you’ve ever felt like prospects compare you to everyone else — or walk away without a clear reason — this episode will help you understand why and show you how to fix it. In This Episode, You’ll Learn: Why clear language builds trust faster than experience or credentialsHow customers decide whether a business understands themThe biggest communication mistake most small business owners makeHow to speak from the customer’s perspective instead of your ownWhy clear messaging reduces price objections and comparison shoppingHow better language improves both marketing and sales conversationsWho This Episode Is For: This episode is for small business owners, service-based businesses, and entrepreneurs who want to improve their sales conversations, marketing messaging, and customer communication without sounding scripted or salesy. Join us weekly to discuss business growth and answer some of your questions. Start the week with this powerful hour.  Join the Weekly Front Porch: Coffee Q&A here Looking to go deeper and join the BGMS Cohort? We intentionally keep this group small (no more than 10 people) We want to make sure we are a good fit for you. Click here to schedule your call with us.  When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    11 min
  5. Why Your Team Isn’t Aligned (And It’s Not Their Fault)

    12/24/2025

    Why Your Team Isn’t Aligned (And It’s Not Their Fault)

    Send us a text CLIMB Blueprint – L Is for Language (Part 1: Internal Language) In this episode of Business Growth Made Simple, Steve continues the CLIMB Blueprint series by breaking down the second letter: Language — starting with the language we use inside our businesses. You’ll learn why most team misalignment isn’t a people problem, but a communication problem, and how vision, mission, and purpose—when spoken early and often—help teams make better decisions in the field. Steve also shares a humorous but powerful story about why “saying it once” doesn’t work, and how repeated language becomes the filter your team uses when leadership isn’t in the room. This episode is for business owners who want: Clearer team alignmentBetter decision-makingLess stress and second-guessingA business that feels stable instead of fragileNext up in the CLIMB series: Language Part 2 — how to speak to customers so they feel, “That company is speaking directly to me.” Front Porch: Coffee, Q&A click to join When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    12 min
  6. Clarity on your Why is Key to your Small Business Growth!

    12/19/2025

    Clarity on your Why is Key to your Small Business Growth!

    Send us a text Clarity is the first step in the CLIMB Blueprint—and for good reason. In this episode of Business Growth Made Simple, Steve breaks down why most small business owners feel stuck, overwhelmed, or scattered—not because they lack effort, but because they lack clarity. Using the story of the Wright Brothers vs. Samuel Langley, you’ll learn how clarity of purpose creates focus, resilience, and momentum, while chasing recognition leads to distraction and burnout. This episode explores how clarity helps business owners prioritize the right work, filter out noise, and build momentum in the right direction—before tactics, systems, or growth. If you’re busy but not making progress, this episode will help you reset your focus and take the next right step. When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    16 min
  7. Why are our 1:1 clients succeeding?

    12/17/2025

    Why are our 1:1 clients succeeding?

    Send us a text The CLIMB Blueprint: A Practical Framework for Business Clarity Introducing The CLIMB Blueprint — a practical framework developed through years of 1:1 coachingWhy most small business owners feel busy, overwhelmed, and stuckThe real problem isn’t effort — it’s focus, priority, and sequenceHow working on the right things in the right order reduces stress and creates momentumWhat CLIMB is (and what it isn’t):Not motivation or theoryA clear framework for decision-making and executionReal outcomes business owners have experienced using CLIMB:Reduced stressClearer prioritiesImproved marginsMore predictable cash flowWhat to expect as each part of CLIMB is broken down in upcoming episodesInvitation to the January 60-Day CLIMB CohortSmall groupHigh connectionExecution-focusedLimited seats by designWho This Episode Is For Small business ownersEntrepreneurs and foundersService-based businessesLeaders seeking clarity and focusNext Steps Listen for upcoming CLIMB Blueprint breakdown episodesApply for the January 60-Day CLIMB CohortWhen you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    11 min

  8. 11/26/2025

    Start-Up Money: Why Cash Builds Businesses and Debt Destroys your profits.

    Send us a text Today we’re tackling one of the hottest topics inside every entrepreneur Facebook group right now: how to start a business without going broke, going into debt, or going crazy. If you’ve ever wondered whether you need a loan, investor, or pile of cash to get your next business off the ground—this episode will bring clarity, relief, and maybe a good laugh, too. Steve breaks down the real data behind start-up failure rates, why 82% of businesses collapse due to cash flow problems, why debt-funded businesses fail more often, and why the most successful small businesses today are the ones that grow at the speed of cash instead of drowning in payments and pressure. Packed with relatable stories, lightly faith-rooted principles, and practical how-tos… this episode is designed to calm your nerves and sharpen your strategy. You don’t need a giant loan. You need clarity, discipline, and a plan. In This Episode You’ll Learn: Why “I need start-up money” is usually a mythThe real failure rates small businesses faceHow debt creates pressure that kills young businessesWhy cash-funded businesses survive longer and grow strongerThe mindset shift that separates scrappy winners from overwhelmed borrowersHow to start lean and smart—no matter your industryThe truth behind those “$36 to $300K” success storiesKey Stats & Insights: 82% of businesses fail due to cash flow issues (U.S. Bank)65% of businesses that start with debt fail within 10 years20% fail in year one, 50% by year five (SBA)Businesses started with personal savings last longer (MIT/Kauffman)Owners spend 2–3x more when spending borrowed money vs. cash (HBR)Episode Highlights: “Money multiplies whatever you already are. If you’re disciplined, you’ll get more disciplined. If you’re sloppy, you’ll get sloppier—with nicer equipment.”“Debt demands perfection on day one. Cash allows you to learn.”“You don’t need a loan. You need clarity.”“Grow at the speed of cash, not the speed of pressure.”CTA: Steve’s 90-Day Accelerator kicks off in January — and every seat is already taken. If you want early notification the moment the next cohort opens, join the waitlist today. Spots fill fast for a reason. When you are ready to move forward with help, here are some ways you can work with us. Schedule your 60 minute serve call Get your 2 minute quiz to see if your business is ready to run without you Support the channel (coming soon) Topics include: Small business growth Service business coaching Business Growth Consulting Time management for small business owners Leadership for small business Small Business Growth Strategy

    29 min
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About

Welcome, I’m Steve. If you’re like I was—overworked, overwhelmed, and stuck in the endless grind of running a business without seeing real rewards—then I get it.  I started my HVAC business on 9/11/01 (yea... THAT September 11th) with a dreaming of NOT working for someone else. But soon, I found myself trapped in the same exhausting routine, missing out on family moments and feeling the stress take its toll. I gained weight, became unhealthily and lost ambition and felt trapped and frustrated. Frustrated that I exchanged a job for a J.O.B. (just over broke) I'm looking to help mission driven, residential service companies  Simplify their BusinessGrow their profits, Take back their time.  If you're making between $250,000 - $1,000,000 youre in the right place.  This is your channel for marketing tips, simple strategies (and maybe some fun along the way). Business can be simple... just not always easy (if it was easy everybody would do it).  A proven, step-by-step plan for service businesses that want healthy margins, a winning team, and a calendar you control. Genesisbusinessstrategies.com #Leadership, #HeatingCoolinggrowth, #growmyservicebusiness, #moreprofits, 

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