Over The Bull

Integris Design LLC
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  • MARKETING

Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose. Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.

  1. #52 - Shooting the Bull: Business Advice Without the BS

    APR 17

    #52 - Shooting the Bull: Business Advice Without the BS

    Send us Fan Mail This week, we’re switching things up and just shooting the bull. No script, no fluff—just real, off-the-cuff conversations about the stuff small business owners actually deal with every day. From burnout and hiring to marketing mistakes and pricing struggles, we’re tackling real questions with honest answers. If you’ve ever felt like you’re figuring it out as you go… you’re not alone. Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    35 min
  2. #51 - Stop Guessing: How to Track Calls and Fix Your Marketing

    APR 10

    #51 - Stop Guessing: How to Track Calls and Fix Your Marketing

    Send us Fan Mail Most businesses have no idea where their phone calls are actually coming from—and it’s costing them more than they realize. In this episode, we break down the difference between static numbers and dynamic call tracking (DNI), why guessing your marketing results is a dangerous game, and how improper tracking quietly drains your budget. We also cover: •How to actually track calls from Google Ads, SEO, and more •The right way to balance tracking with your Google Business Profile (NAP) •Common mistakes agencies and business owners make •Simple tests you can run today to see if your tracking is working If you rely on phone calls to grow your business, this is not optional. RESOURCES: Call Tracking Platforms https://www.callrail.com/ Call tracking and attribution platform that ties phone calls back to marketing sources and integrates with Google Ads. https://www.calltrackingmetrics.com/ Advanced call tracking platform with features for attribution, call routing, texting, and automation. ⸻ Dynamic Number Insertion (DNI) https://calltrackingmetrics.zendesk.com/hc/en-us/articles/6516810578061-How-Does-Dynamic-Number-Insertion-Work Explains how dynamic number insertion works and how calls are tied to specific traffic sources. https://www.callrail.com/features/dynamic-number-insertion/ Overview of how CallRail uses dynamic number insertion to track calls from different marketing channels. ⸻ Call Tracking + Marketing Attribution https://www.semrush.com/blog/call-tracking/ Explains how call tracking connects phone calls to campaigns, keywords, and marketing performance. https://en.wikipedia.org/wiki/Call-tracking_software General overview of how call tracking software works, including attribution and session-based tracking. ⸻ Google Business Profile / NAP Consistency https://support.google.com/business/answer/3038177 Google’s official guidance on business information consistency, including phone numbers. https://www.brightlocal.com/learn/local-seo/nap-citations/ Breakdown of NAP consistency and how it impacts local SEO and visibility. Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    17 min
  3. #50 - Why Your Website Isn't Bringing You Leads

    APR 3

    #50 - Why Your Website Isn't Bringing You Leads

    Send us Fan Mail If your website isn’t bringing you leads, it’s not because you need better design. It’s because your website isn’t doing its job. In this episode, we break down the real reasons most small business websites fail—from vague messaging and weak structure to missing trust and no clear path for customers to take action. We also call out a major issue: too many businesses are copying big brands. Clean design and minimal copy might look good, but without clarity and direction, they don’t convert. Success online is simple—but not easy. It requires clear messaging, a strong offer, and a website that actually guides people toward action. If your site isn’t working, this episode will show you where it’s breaking down. SOURCES: https://www.nngroup.com/articles/why-users-leave-web-pages/ https://www.nngroup.com/articles/trustworthiness-websites/ https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/mobile-site-speed-conversions/ https://blog.hubspot.com/marketing/landing-page-best-practices https://blog.hubspot.com/marketing/website-conversion-rate-optimization https://cxl.com/blog/conversion-optimization/ https://www.wordstream.com/blog/ws/2014/11/25/landing-page-best-practices https://neilpatel.com/blog/conversion-rate-optimization-guide/ https://developers.google.com/search/docs/fundamentals/creating-helpful-content https://www.sweor.com/firstimpressions Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    25 min
  4. #49 - AI Images: Shortcut or Liability?

    MAR 20

    #49 - AI Images: Shortcut or Liability?

    Send us Fan Mail AI-generated images are everywhere right now—and depending on who you ask, they’re either a game-changing tool or a risky shortcut. In this episode of Over The Bull, we break down what’s actually true. We cover the real-world pros and limitations of AI images, including where they work, where they fall apart, and why many design and sign companies are pushing back. We also get into the legal gray areas around copyright, what business owners should actually be concerned about, and how to use AI the right way without creating long-term problems. If you’re using AI—or thinking about it—this is what you need to know before it impacts your brand, your marketing, or your bottom line. RESOURCES: https://www.copyright.gov/ai/ai_policy_guidance.pdf https://www.copyright.gov/newsnet/2023/1017.html https://www.reuters.com/legal/litigation/getty-images-lawsuit-against-stability-ai-explained-2023-01-18/ https://www.reuters.com/legal/litigation/artists-file-class-action-lawsuit-against-ai-art-generators-2023-01-16/ https://openai.com/policies/terms-of-use https://docs.midjourney.com/docs/terms-of-service https://creativecommons.org/2023/02/17/understanding-ai-and-copyright/ https://www.uspto.gov/trademarks/laws/artificial-intelligence-and-intellectual-property-policy https://arxiv.org/abs/2112.10752 Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    24 min
  5. #48 - AI Drunk: The New Marketing Hangover

    MAR 13

    #48 - AI Drunk: The New Marketing Hangover

    Send us Fan Mail RESOURCES: https://developers.google.com/search/docs/fundamentals/creating-helpful-contenthttps://developers.google.com/search/docs/fundamentals/using-gen-ai-contenthttps://developers.google.com/search/docs/fundamentals/seo-starter-guidehttps://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/https://searchengineland.com/demonstrate-e-e-a-t-ai-generated-content-394227https://ahrefs.com/blog/eeat-seo/https://hastewire.com/blog/google-seo-and-ai-generated-content-guidelines-explainedhttps://seo.ai/blog/googles-position-policy-ai-text-contenthttps://koanthic.com/en/google-ai-content-guidelines-complete-2026-guide/https://futureseolabs.com/googles-eeat-standards/https://www.proceedinnovative.com/blog/eeat-google-ai-search-optimization/https://www.allbusiness.com/google-eeat-guidelineshttps://cdn.openai.com/pdf/d04913be-3f6f-4d2b-b283-ff432ef4aaa5/why-language-models-hallucinate.pdfhttps://aclanthology.org/2023.emnlp-main.155/https://arxiv.org/abs/2510.06265https://www.livescience.com/technology/artificial-intelligence/ai-hallucinates-more-frequently-as-it-gets-more-advanced-is-there-any-way-to-stop-it-from-happening-and-should-we-even-tryhttps://www.ft.com/content/7a4e7eae-f004-486a-987f-4a2e4dbd34fbSupport the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    26 min
  6. #47 - The Game Is Rigged. Here’s How to Survive It.

    FEB 27

    #47 - The Game Is Rigged. Here’s How to Survive It.

    Send us Fan Mail Here’s the reality most business owners eventually face: The system favors scale. Large companies are not built on fairness. They’re built on optimization — for margin, protection, and legal defensibility. And when you enter into agreements with entities that have more capital, more legal infrastructure, and more time than you, you are not operating on equal ground. In this episode, I break down: •Why “legal ethics” is not the same as moral ethics •How vendors lure you in with polish and lock you in with policy •Why calculated losses are built into big-company models •And why assuming fairness is one of the most expensive mistakes small businesses make This is not bitterness. It’s pattern recognition. Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    41 min
  7. #46 - Already Obsolete

    FEB 20

    #46 - Already Obsolete

    Send us Fan Mail What worked in January might already be dead. The half-life of strategy is shrinking. AI tools evolve monthly. Search behavior shifts. Paid ads tighten. Privacy rules expand. Algorithms adjust. And most businesses are still running last quarter’s playbook. In this episode, we break down hard data on: • Google Ads decay and why generic landing pages burn money • The real relationship between press releases and SEO • Why email marketing is still one of the highest ROI channels • First-party data as the new currency ...and more! SOURCES: https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/ https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate https://unbounce.com/conversion-benchmark-report/ https://www.salesforce.com/resources/research-reports/state-of-marketing/ https://privacysandbox.com/ https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/first-party-data-strategy/ https://www.litmus.com/resources/email-marketing-roi https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/ https://developers.google.com/search/docs/advanced/guidelines/link-schemes https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links https://developers.google.com/search/docs/appearance/google-discover https://developers.google.com/search/docs/fundamentals/creating-helpful-content https://developers.google.com/search/blog https://www.ibm.com/think/topics/sentient-ai https://www.scientificamerican.com/article/could-a-machine-ever-be- Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    32 min
  8. #45 - Reputation vs. Results: History Isn’t a Strategy

    FEB 13

    #45 - Reputation vs. Results: History Isn’t a Strategy

    Send us Fan Mail Legacy media isn’t collapsing because digital exists. It’s struggling because it’s trying to sell digital services it wasn’t built to deliver. Newsrooms are shrinking. Journalists are being laid off. Entire sections are disappearing. At the same time, many historic media brands are expanding into SEO, website development, social media management, and digital advertising. The question is simple: Does a 100-year-old reputation automatically translate into digital competence? In this episode of Over The Bull, Ken Carroll breaks down: •The structural decline in newsroom employment •The pivot from journalism to digital sales •Why brand equity is being used as a substitute for operational capability •The difference between selling digital and actually executing digital This isn’t an attack on journalism. It’s an examination of misalignment — systems built for one era attempting to monetize another. History built trust. But trust alone doesn’t produce measurable results. If you’re a business owner evaluating digital services, this episode will help you separate reputation from real execution. SOURCES: Washington Post cuts a third of its staff: https://apnews.com/article/923f87d4bd319c8a64b278165d0a6e27   U.S. newsroom employment has fallen 26% since 2008 (Pew Research Center): https://www.pewresearch.org/short-reads/2021/07/13/u-s-newsroom-employment-has-fallen-26-since-2008/   Media Layoffs & Employment (Pew Research Center topic page): https://www.pewresearch.org/topic/news-habits-media/news-media-trends/media-industry/media-layoffs-employment/   US Newsroom Staffing Has Dropped 26% in 12 Years (TheWrap summary of Pew data): https://www.thewrap.com/us-newsroom-staffing-has-dropped-26-in-12-years-research-shows/   Newspaper newsroom employment fell 57% since 2008 (Pew data summary): https://mustreadalaska.com/newspaper-newsrooms-have-shed-57-jobs-since-2008/   Washington Post layoffs continued criticism and context (The Guardian): https://www.theguardian.com/media/2026/feb/06/bob-woodward-washington-post-layoffs   Mass layoffs at The Washington Post reported internationally (Le Monde): https://www.lemonde.fr/en/international/article/2026/02/05/the-washington-post-legendary-american-daily-is-shaken-by-mass-layoffs_6750173_4.html Support the show This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

    31 min
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About

Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose. Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.

Information

  • Creator
    Integris Design LLC
  • Years Active
    2025 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © 2026 ©2025 Integris Design LLC.
  • Show Website
    Over The Bull