SmartBug Media Audio Blog

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SmartBug, HubSpot's highest-rated Elite partner and three-time HubSpot North American Partner of the Year, delivers complete marketing, revenue operations, integrations and HubSpot solutions. Join our podcast as we interview industry experts across marketing, sales, customer success, and technology. Get actionable insights from the leaders powering growth for mid-market and enterprise organizations.

  1. 10/16/2019

    5 Bases You Should Cover to Produce an Influential B2B Podcast

    SmartBug Media Audio Blog

    6 min

  2. 09/30/2019

    6 Tips for Collaborating With a Marketing Strategist

    SmartBug Media Audio Blog

    5 min

  3. 09/28/2019

    Handing Leads Off to Sales & the MQL vs SQL Difference

    SmartBug Media Audio Blog

    7 min

  4. 09/28/2019

    The Difference Between Direct and Organic Website Traffic Sources

    SmartBug Media Audio Blog

    7 min

  5. 09/28/2019

    What Is Progressive Profiling and How Does It Work?

    SmartBug Media Audio Blog

    4 min

  6. 07/03/2019

    How to Incorporate Consideration and Decision Stage Content Into Your Site

    How do you incorporate new content into your existing website? Think back to the last piece of marketing content that your team created. Does it target a specific buyer persona? Does it align with a stage of the Buyer’s Journey and move that persona forward to the next stage? If not, chances are that it fell flat because it wasn’t specifically written to resolve the problems people in your audience have at the exact moment they are trying to solve them. Incorporating new content into your existing website isn’t complicated. However, with careful consideration and planning, your new content can be optimized for greater success by delivering exactly what your audience needs, when it needs it.

    13 min

  7. 07/02/2019

    5 Real-World Examples Why Your Senior Communities Should Have Different Marketing Strategies

    When marketing multiple senior living communities, it often makes sense to introduce as much consistency as possible across locations. As a marketer, this is hugely appealing to me. The mantra “Find what works, then do it again” is one that I have shared more times than I can count. But as a marketer, I’ve seen some funny things happen, particularly for senior living communities, when marketing becomes too cookie-cutter—even for communities under the same brand.

    7 min

  8. 06/28/2019

    3 Ways to Marketing Your Small Accounting Firm

    As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. I’ve worked with a lot of small accounting firms on digital and inbound strategies over the past decade, and the advice I have always known to be true is this:  Don’t kill what’s already workingGet rid of what doesn’t workFind new and innovative ways to complement your marketing strategiesA big struggle for most small accounting firms is having the time, budget, and resources needed to be able to execute on all of your business goals. With so many tactics flying around, how do you know which methods will work best for your firm? Here is an approach that I like to call The Three-Legged Marketing Stool, which helps explain the different ways that you should be marketing your small accounting firm.

    5 min
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About

SmartBug, HubSpot's highest-rated Elite partner and three-time HubSpot North American Partner of the Year, delivers complete marketing, revenue operations, integrations and HubSpot solutions. Join our podcast as we interview industry experts across marketing, sales, customer success, and technology. Get actionable insights from the leaders powering growth for mid-market and enterprise organizations.

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