EVOLVE Podcasts | Global Commerce Insights

EVOLVE Commerce Club

EVOLVE Commerce Club connects senior commerce leaders, founders, advisors and operators across the world. Here you’ll find conversations on Global Commerce, Retail, D2C, B2B, AI, Leadership, Growth and what’s next for global markets. We got 2 series: (1) in EVOLVE Voices, we talked about how people shop and how retail works, with the people powering global commerce today. (2) In EVOLVE Commerce Talks, we explore the systems, tools and solutions that can create the growth of tomorrow. 📩 Want more? Apply to join our communcity at http//: evolve-community.com or subscribe for weekly insights

  1. Oct 9

    Voices 53 - What makes a category a category and how premium emerges

    EVOLVE Commerce Club Voices Podcast is where we explore how people shop and how retail works, with the people behind global commerce today. Categories are the spinal structure of retail: they shape inventory, reporting, team structure, and performance. Every operator has dealt with them from day one. But where do categories actually come from, and what really defines them: seasonality, repurchase cycles, long tail vs short tail, value perception?In this episode, we look at the underlying criteria that group purchases into a category and why those patterns matter for both consumer behaviour and commercial outcomes. We also explore how some retailers build premium on top of pure function, creating experiences that lift the category and deepen its value. Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 53 - What makes a category a category and how premium emerges
  2. Feb 19

    Voices 48 - “I Blew Apart the Outline Multiple Times” Ex-Nike Exec Kevin Ertell on How to Write a Business Book, Publishing & Finding Time

    Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Kevin Ertell. Kevin Ertell has spent over 30 years turning ideas into results at brands like Nike, Sur La Table, Tower Records, and Borders. In this episode, he pulls back the curtain on what it really takes to write a book that delivers value. He shares how he carved out focused writing time amid a packed schedule, structured chapters to make frameworks easy to apply, prioritized which lessons and stories made the cut, and turned interviews with 60+ operators into actionable guidance. He also dives into the behind-the-scenes decisions most people don’t hear about—whether to work with a traditional publisher or go it alone, designing the interior and layout for clarity, and how to maintain quality under tight deadlines.As founder and CEO of Mistere Advisory, Kevin helps teams clarify, align, and act on their strategies. Before founding Mistere Advisory, he led multibillion-dollar retail and digital operations at Nike, tripled e-commerce revenue at Sur La Table, and built the first TowerRecords.com, giving him decades of insight into execution, strategy, and storytelling. When he’s not helping organizations execute, you might find him playing bass, cooking for family, or cheering on Cleveland sports with stubborn optimism.If you’re interested in reading the book that came out of this process, you can pick it up here: https://www.amazon.com/Strategy-Trap-Companies-Execution-Right/dp/1646872320 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 48 - “I Blew Apart the Outline Multiple Times” Ex-Nike Exec Kevin Ertell on How to Write a Business Book, Publishing & Finding Time
  3. Jan 27

    Voices 47 - "I Had a Total Psychological Break": Ex-BCG on Workplace Mental Health, Overachievers & Redefining Success

    Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Michael Stutts. Michael Stutts built a career most would envy, rising through Boston Consulting Group to senior executive roles in consumer brands. Behind the accolades, though, was a private struggle: overachievement, imposter syndrome, and the relentless pressure to prove his worth. Now a mental health advocate, he opens up in this episode about the moments that almost broke him, the coping mechanisms he relied on, and how he ultimately rebuilt his life and career by embracing authenticity and self-validation. He is a senior client service leader and corporate executive with deep experience across consumer industries. He has served as Chief Brand Officer at Dollar Shave Club, Chief Customer Officer at Bloomin’ Brands, and Chief Marketing Officer at Azamara Cruises, after becoming partner at Boston Consulting Group. He has led brand strategy, organizational transformation, and large-scale growth initiatives for over 30 consumer brands. For a deeper look at his journey—from boardroom to breakdown and back—pick up his book "There’s No Room Service at the Psych Ward: From Boardroom to Breakdown and Back" on Amazon. 👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

    Voices 47 - "I Had a Total Psychological Break": Ex-BCG on Workplace Mental Health, Overachievers & Redefining Success

About

EVOLVE Commerce Club connects senior commerce leaders, founders, advisors and operators across the world. Here you’ll find conversations on Global Commerce, Retail, D2C, B2B, AI, Leadership, Growth and what’s next for global markets. We got 2 series: (1) in EVOLVE Voices, we talked about how people shop and how retail works, with the people powering global commerce today. (2) In EVOLVE Commerce Talks, we explore the systems, tools and solutions that can create the growth of tomorrow. 📩 Want more? Apply to join our communcity at http//: evolve-community.com or subscribe for weekly insights