Brand Visibility Effect: Tips on Online Marketing, PR Outreach, & Brand Visibility

Laurelyn Ponder
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  • MARKETING

Stop guessing and throwing darts to the wall. If you’re tired of guessing how to Grow your visibility online, then this podcast shows you how to do it. I’m Laurelyn, a brand strategist and marketing consultant who’s helped businesses owners and agencies stop spinning their wheels and start building the visibility they need deserve with strategies that actually work! Think of this as your roadmap. Each week, we’ll share practical strategies to build your authority, content that gets the right audience for you, and builds your trust in the process. ” If you’ve been asking questions like:  How do I get more visibility for my business online? What’s the best way to grow my brand without burning out? How do I create a marketing strategy I can actually stick to? What kind of content builds authority in my industry? How can I get more engagement on social media without chasing trends? What are the most realistic ways to build influence as a small business owner? Then this show is perfect for you.

Episodes

  1. FEB 5

    Analytics Don't Create Clarity: Interpretation Does

    This week on The Brand Visibility Effect, we’re unpacking why analytics often create more pressure than clarity — and how to finally make your data useful. In this episode, host Laurelyn Ponder breaks down why most brands don’t struggle from a lack of metrics, but from misinterpreting them as performance feedback instead of behavioral insight. You’ll learn how to stop reacting to individual posts, which signals actually matter, and how to read analytics in a way that supports long-term strategy rather than short-term panic. If checking your numbers leaves you second-guessing instead of confident, this episode will help you shift from reacting to data to using it as a tool for smarter, more intentional growth. Relevant Questions Answered • Why do my analytics create pressure instead of direction? • Which metrics actually matter — and which ones are just noise? • Why reacting to individual posts leads to inconsistent growth • How to read analytics as behavioral insight instead of performance feedback • How often should I review my data to make smarter decisions? Relevant Links Follow Laurelyn on Instagram → @startingsocialstudios Insights on analytics, messaging, and brand strategy — explained in a way that actually makes sense.

    11 min

  2. FEB 5

    Brands Don’t Stall by Accident: They Stall Without a Brand Foundation

    This week on The Brand Visibility Effect, we’re breaking down why more content, trends, and tactics aren’t fixing your growth problem — and what actually will. In this episode, host Laurelyn Ponder, brand strategist and marketing consultant, explains why most brands stall not because they’re inconsistent, but because their foundations and messaging were never clearly defined to begin with. You’ll learn how brand authority is built through clarity, why visibility without direction leads to burnout instead of sales, and how defining your mission, message, and core topics creates momentum that actually holds. If your brand feels scattered, exhausting to maintain, or invisible despite your effort, this episode is your reset. LISTEN TO THIS EPISODE TO ANSWER THE FOLLOWING QUESTIONS: How do I know if my brand’s foundations are the real reason growth has slowed? Why doesn’t more content automatically lead to more visibility or sales? What role does messaging play in building authority and trust? How do SEO and trends actually work against you when your brand isn’t clear? What foundational steps can I take to create consistent, intentional visibility? RELEVANT LINKS: Follow Laurelyn on Instagram → @startingsocialstudios Daily insights on brand clarity, authority, and visibility built to last.

    8 min

  3. FEB 5

    Welcome to The Brand Visibility Effect: Becoming the Name People Think Of

    This week on The Brand Visibility Effect, we’re breaking down what it really means to build brand authority — and why visibility is a system, not a guessing game. In this episode, host Laurelyn Ponder, brand strategist and marketing consultant, walks you through how to move from being great at what you do to being recognized for it — even if you don’t have a massive following or a PR team behind you. You’ll learn how brand authority is actually built, why being good isn’t enough in a crowded digital space, and how to create intentional visibility that positions you as the go-to in your industry without burning out or chasing trends. If you’re ready to stop feeling overlooked and start showing up with clarity, confidence, and direction, this episode lays the foundation. LISTEN TO THIS EPISODE TO ANSWER THE FOLLOWING QUESTIONS: • How do I start building visibility if I feel late to the game? • What’s the real difference between being skilled at my work and being known for it? • How is brand authority built online — and why does perception matter? • Which platforms actually support authority, not just activity? • What simple weekly actions can I take to grow visibility without overwhelm? RELEVANT LINKS: Follow Laurelyn on Instagram → @startingsocialstudios Daily visibility insights, messaging frameworks, and authority-building strategy for founders ready to be seen and respected.

    10 min

  4. JAN 29

    Brand Visibility Effect: Tips on Online Marketing, Public Relations Outreach & Brand Authority

    Simply stop guessing and throwing darts to the wall. If you’re tired of guessing how to grow your visibility online then this podcast shows you how to do it.  I’m Laurelyn, a brand strategist and marketing consultant who’s helped business owners and agencies stop spinning their wheels and start building the visibility they deserve with strategies that actually work!  Think of this as your roadmap, each week we’ll share practical strategies to build your authority, content that gets the right audience for you and builds you trust in the process. ” If you’ve been asking questions like  How do I get more visibility for my business online? What’s the best way to grow my brand without burning out? How do I create a marketing strategy I can actually stick to? What kind of content builds authority in my industry? How can I get more engagement on social media without chasing trends? What are the most realistic ways to build influence as a small business owner? Then this show is perfect for you.

    2 min

Trailer

About

Stop guessing and throwing darts to the wall. If you’re tired of guessing how to Grow your visibility online, then this podcast shows you how to do it. I’m Laurelyn, a brand strategist and marketing consultant who’s helped businesses owners and agencies stop spinning their wheels and start building the visibility they need deserve with strategies that actually work! Think of this as your roadmap. Each week, we’ll share practical strategies to build your authority, content that gets the right audience for you, and builds your trust in the process. ” If you’ve been asking questions like:  How do I get more visibility for my business online? What’s the best way to grow my brand without burning out? How do I create a marketing strategy I can actually stick to? What kind of content builds authority in my industry? How can I get more engagement on social media without chasing trends? What are the most realistic ways to build influence as a small business owner? Then this show is perfect for you.

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