Want to find out how your FP&A function stacks up against the best in class? Take our FREE FP&A Assessment and get personalised insights. 👉 https://bit.ly/fpand-a-maturity-assessment ********************************************************************* In this episode of the FP&A Unboxed Podcast, host Tejas Parikh is joined by Asif Masani, a Finance Professional, Author, Educator, and Program Director at FP&A Professionals Institute. With experience spanning audit, banking, FP&A, and the EdTech industry, Asif has built a strong reputation for helping finance professionals transition into FP&A through practical learning, personal branding, and career-focused education. Asif shares his journey from spending over three years in audit to discovering FP&A almost by accident, eventually moving into strategic finance and leadership roles across large corporations and mid-sized organisations. He reflects on the defining moments that shaped his career, the differences between working in large enterprises versus smaller companies, and why business partnering and strategic thinking are becoming increasingly important for finance professionals. The discussion also explores practical advice for accountants and auditors looking to transition into FP&A, including the importance of mindset, financial modeling, data visualisation, and understanding how finance outputs drive business decisions. Asif further shares real-world examples of scenario analysis, pricing strategy insights, automation, and how finance teams can shift from operational execution to strategic influence. This episode is essential for finance professionals looking to transition into FP&A, strengthen their strategic capabilities, and build long-term career resilience in a rapidly evolving finance landscape. Key Takeaways Transitioning from Audit to FP&A: Asif explains how dissatisfaction with audit work pushed him to explore new career paths, eventually leading him into FP&A despite initially knowing very little about the function.Importance of Mindset: Successful transitions into FP&A begin with believing the move is possible. Professionals from accounting, audit, engineering, and even non-finance backgrounds can build successful FP&A careers.Core Skills for FP&A: Financial modelling, data visualisation, and business understanding are identified as the three critical skills finance professionals should develop to become strong FP&A practitioners.Large Companies vs Mid-Sized Organisations: Large organisations provide specialization and structure, while mid-sized companies offer broader ownership, greater business exposure, and more strategic responsibility.Business Understanding Creates Value: Finance professionals must understand how reports and analysis are ultimately used by stakeholders in order to become true business partners rather than just report generators.Strategic Impact Through Insights: Asif shares how identifying low conversion rates and misuse of financial aid programs in an edtech company led to pricing experiments and strategic business changes.Automation Creates Strategic Capacity: Automating repetitive reporting, budgeting, and commentary tasks frees finance teams to spend more time on strategic initiatives and value-adding projects.Building Personal Visibility Matters: Personal branding and visibility on platforms like LinkedIn not only create external opportunities but also improve visibility and influence within organisations.Career Resilience in the AI Era: Asif highlights how increasing technological shifts and AI-driven productivity changes are making continuous upskilling and visibility more important than ever for finance professionals. Noteworthy Quotes “Mindset is the first thing. You have to convince yourself that transitioning into FP&A is possible.” – Asif Masani “FP&A requires three key skills: financial modelling, data visualisation, and understanding the business.” – Asif Masani “Most accounting professionals stop after sending the report. FP&A begins when you understand what decision the business will make using that report.” – Asif Masani “Automation allows finance teams to free up time for more strategic and business-facing work.” – Asif Masani “Your job is to provide insights and recommendations. The business may not act on all of them, and that’s completely normal.” – Asif Masani “Visibility matters. Building your personal brand makes you more resilient in a changing job market.” – Asif Masani Key Timestamps 00:00 – Introduction to guest – Asif Masani06:10 – Differences between working in large corporations versus mid-sized organisations07:22 – The inspiration behind Asif’s FP&A books and helping professionals transition careers11:21 – Practical advice for accountants and auditors moving into FP&A13:20 – Financial modelling, Power BI, and data visualisation as essential FP&A skills16:06 – Real-world examples of scenario analysis and strategic business impact21:53 – Pricing experiments and conversion insights from the edtech industry23:15 – Shifting FP&A teams from operational reporting to strategic influence27:04 – Importance of personal branding, visibility, and LinkedIn for finance professionals FOLLOW OUR GUEST ASIF MASANI ON: LinkedIn: https://www.linkedin.com/in/asifmasani/ FP&A Professionals Institute: https://www.linkedin.com/company/fpa-professionals/ FOLLOW OUR HOST TEJAS PARIKH ON: LinkedIn: https://www.linkedin.com/in/tejasparikh/ Website: https://aksharconsulting.com/ FOLLOW FP&A UNBOXED PODCAST ON: Website: https://aksharconsulting.com/ LinkedIn: https://www.linkedin.com/company/aksharconsultingltd/ Instagram: https://www.instagram.com/aksharbusinessconsulting X: https://x.com/AksharBusiness TikTok: https://www.tiktok.com/@aksharbusinessconsulting YouTube: https://www.youtube.com/@aksharbusinessconsultinglt8099