The Circle of Trust

LEXGRO

5.0 (1)
MARKETING

The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.

FEB 6

Legal Marketing: Balancing Tradition and Innovation

Episode 28 In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer, guest Paul Kinne, a partner at Gingras, Thomsen & Wachs Law Firm in Madison, Wisconsin, discusses the intricacies of growing a law firm. They cover an array of topics, including the firm's practice areas, which focus on personal injury and civil rights cases, and the challenges of marketing and case intake. Paul highlights their firm's commitment to personal attention and willingness to go to trial, which sets them apart from other firms. They talk about effective marketing strategies such as leveraging social media, SEO, and billboards, and the ongoing challenge of accurately measuring ROI on TV advertising. Paul also shares his desire to grow the firm gradually over the next decade, emphasizing the importance of maintaining the firm's values and ensuring its future success. The episode wraps up with discussions on improving intake processes and exploring new marketing tactics such as email newsletters.

31 min
JAN 30

Revolutionizing Law Firm Financial Strategies

Episode 27 In this episode of the Circle of Trust Podcast, Keith Dyer, CMO of LEXGRO, interviews Dr. Howie Golden, the owner of Capital Financing based in Atlanta, Georgia. Howie shares his intriguing journey from being a chiropractor to becoming a financier, helping personal injury law firms finance their cases. He discusses the financial challenges faced by contingency law firms, such as cash flow issues and the high costs of litigation. Howie introduces his company's unique solutions, including non-recourse case expense financing, that help law firms maintain cash flow, level the playing field against large insurance companies, and ultimately provide better outcomes for their clients. He also touches on the tax implications of lawyers investing their own money into cases and how his model provides a better alternative. The discussion highlights the importance of addressing the business side of law firms to ensure sustainable growth and success.

26 min
JAN 23

Crafting Content for Legal Visibility

Episode 26 In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and sponsored by LEXGRO, Keith interviews David Arato, the owner of Lexicon Legal Content. David shares his journey from a music major and aspiring professional cellist to a law school graduate and successful content creator for law firms. He explains the services Lexicon Legal Content provides, focusing on compliant, SEO-oriented, and jurisdiction-specific content for law firms. David also discusses the impact of AI on content creation, emphasizing the necessity of human oversight to ensure content quality and differentiation. The conversation highlights the importance of balancing content for potential clients, Google rankings, and professional referrals.

18 min
JAN 16

Marketing Mastery for Law Firm Growth

Episode 25 In this episode of The Circle of Trust Podcast, host Keith Dyer interviews Dallin Groneman, a solo estate planning attorney based in Syracuse, Utah. Dallin shares his journey from working as a prosecutor in Salt Lake County to starting his own estate planning firm in February 2025. He discusses his initial challenges, his experience with probate during personal family events, and the steps he has taken to market his new firm. Dallin highlights the influence of mentors, his community-focused marketing strategies, and his aspirations for the future growth of his practice. He also speaks about balancing family life with professional responsibilities and his goals for financial success.

24 min
JAN 9

The New Era of Legal Referrals

Episode 24 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Keith is joined by Gabriel Stiritz, the founder of Lexamica. Gabriel discusses the innovative platform Lexamica, which facilitates smart referrals between lawyers and clients, streamlining the process of matching, tracking, and managing referrals. The conversation delves into Gabriel's background, how he transitioned from working in a plaintiff’s employment law firm to founding Lexamica, and the impact the platform has made in the legal industry. Gabriel also emphasizes the importance of automation and compliance in managing referrals and shares insights on the evolving landscape of law firm marketing and operations.

17 min
JAN 2

Legal Challenges and Triumphs in the Caribbean

Episode 23 In this episode of the Circle of Trust podcast, hosted by Keith Dyer and sponsored by LEXGRO, civil litigation attorney Faye Finisterre from Barbados shares her journey and experiences in law. Faye discusses her dual citizenship, her education at the London School of Economics, and the challenges she faced increasing her expertise in civil and commercial litigation. She speaks about founding her own firm, Finisterre Attorneys, with her mother and emphasizes the importance of setting boundaries and maintaining a focused intention in growing her practice. Faye also highlights her journey into meditation and coaching through Deepak Chopra’s methodology as a means of coping with professional stress. The podcast delves into her marketing approaches, reliance on referrals, and her future aspirations for scaling her practice by hiring and training new associates.

35 min
12/26/2025

Innovating in Crime and Defense Law

Episode 22 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, we hear from Jaroslaw Kruk, a seasoned attorney specializing in economic crime prevention and detection based in Warsaw, Poland. Jaroslaw discusses his extensive career, the intricacies of navigating Poland's legal landscape, and the unique methods his boutique law firm employs to tackle international fraud and defense industry legalities. He provides valuable insights into the challenges posed by white-collar crime, asset recovery, and the evolving role of technology and artificial intelligence in legal practice.

27 min
12/19/2025

Entrepreneurial Lessons for Lawyers

Episode 21 In this episode of the Circle of Trust podcast, host Keith Dyer from LEXGRO chats with Darren Findling, the founder of The Probate Pro in Detroit, Michigan. Darren shares his unique journey from starting in his father's sole practice to establishing a national probate law firm. They discuss the importance of specialization, the strategic use of referrals, innovative marketing, and constant learning to achieve growth. Darren also emphasizes the role of technology, particularly AI, in reshaping the legal industry. Tune in to discover valuable insights into scaling a law firm and standing out in a competitive market.

31 min

Very Informative

04/29/2025

EmilyCD123

This podcast is very insightful on legal marketing and I enjoyed listening!

The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.

Creator

LEXGRO
Years Active

2025 - 2026
Episodes

28
Rating

Clean
Copyright

© LEXGRO
Show Website

The Circle of Trust