The Aligned & Thriving Podcast

Jada de Goey
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  • Entrepreneurship
  • Updated Weekly

The Aligned & Thriving Podcast is for ambitious female entrepreneurs who want to grow and scale their business in a way that truly fits them—their vision, their strengths, and their ideal clients.Here, we dive into raw and real conversations about entrepreneurship, business and doing life differently to the masses, along with sharing high-level business strategies, and mindset shifts designed to help you create success in a way that feels good, sustainable, and right for you. We go big picture and tiny detail, and everything in between.Together with guest industry experts, Jada will help you refine, personalise, and align your approach so you can build a thriving business that feels aligned and supports your life, not the other way around. 

  1. Aug 10

    Ep58: The Offer Redesign and Promotion That Generated $50,000 in 2.5 Weeks

    When I stepped into the CEO role of an established business in late 2013, I inherited a very difficult financial situation. Christmas was approaching. The business was about to close for a few weeks. And we needed to create a significant cash injection quickly. What followed was an offer redesign and promotion that generated more than $50,000 in upfront revenue in under three weeks. But this result did not come from one clever promotional tactic. It came from reconsidering what we were offering, listening to what our customers wanted, connecting the promotion to a meaningful moment, and giving people a genuine reason to act. There was also an important leadership lesson within this experience. I was carrying so much pressure that thinking clearly and creatively had become difficult. The idea that shaped the promotion came from someone I trusted who could see an opportunity I could not see at the time. Inside this episode, I explore: ✨ The story behind the promotion and why the business needed it. ✨ Why a stronger promotion can begin with reconsidering the offer itself. ✨ How timing and meaning can make an opportunity more relevant. ✨ The role a genuine deadline played in helping generate this upfront income.. ✨ Why clear and consistent communication mattered. ✨ How pressure can affect our ability to find creative solutions. ✨ What this experience taught me about leadership and asking for support. This promotion did not solve every challenge inside the business. But it created the space we needed to keep moving forward. If you are preparing an online launch, redesigning an offer, or considering your next business promotion, this episode will help you think more deeply about what needs to align before you begin promoting. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you!

    Ep58: The Offer Redesign and Promotion That Generated $50,000 in 2.5 Weeks

  2. Jul 27

    Ep57: Why Your Team Still Depends on You (Even Though You've Delegated)

    Hiring a team doesn't automatically create more freedom. In fact, many founders find themselves with a growing team while still carrying the mental load of every project, every launch and every moving part of the business. If you're constantly checking in, following up, answering questions, or feeling like everything still lands back on your shoulders, this episode is for you. In this conversation, I share one of the biggest leadership shifts I've learnt through building businesses with both in-house and remote teams, and through helping founders grow businesses that scale beyond them. The difference? Delegation and ownership. Because while delegation removes tasks from your to-do list, ownership removes responsibility from your shoulders. When we simply delegate tasks, our team members often don't have the context, clarity or confidence to make decisions without us. But when we intentionally create ownership, we build leaders within our business. People who understand the bigger vision, know how their role contributes to it, and can confidently take responsibility for the areas they've been entrusted with. Inside this episode we explore: ✨ The critical difference between delegation and ownership. ✨ Why simply hiring more people won't automatically reduce your workload. ✨ How founders unintentionally keep themselves at the centre of every project. ✨ Why context, vision and clear expectations are essential for creating ownership. ✨ The leadership shift required to help team members truly step up. ✨ Why letting go of control is just as important as training your team. ✨ How ownership creates more ease, autonomy and sustainable growth for both founders and their teams. ✨ Why scaling your business requires you to evolve as a leader, not just grow your team. Because building a business that grows beyond you isn't just about finding the right people to help you. It's about creating an environment where other people can genuinely own parts of the business alongside you. That's where more ease, more spaciousness and more sustainable growth begin. If you've ever wondered why you still feel like everything depends on you, even though you've delegated, I hope this episode gives you a new perspective on what your business might really need next. If you had a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you. And if you've been enjoying the podcast, I'd be so grateful if you'd hit follow, leave a review and share this episode with another founder who's ready to step further into their CEO role.

    Ep57: Why Your Team Still Depends on You (Even Though You've Delegated)

  3. Jul 20

    Ep56: Why Bringing a New Offer Into the World Feels So Vulnerable

    Everyone talks about strategy. Many people talk about mindset. Some people talk about energetics. But I don't think we talk nearly enough about what it actually feels like to take something deeply personal, an idea, an offer, a message, a movement, and put it out into the world. Because that's what bringing a new offer to life really is. It's standing up and saying: "This is what I believe in." "This is what I want to help people with." "I think this can change lives." “I created / am creating this thing and I think you’ll love it.” Of course that feels vulnerable. And yet, when we find ourselves procrastinating, overthinking, rewriting the sales page for the 20th time, putting off recording the video or wondering why something that "should" take an hour has somehow taken all day, we often assume something is wrong with us. In this episode, I want to offer a different perspective. You're not slow or lazy. Maybe you're not stuck because you don't know enough. Maybe you're not lacking confidence. Maybe it isn't simply a strategy problem. Maybe it isn't just a mindset block. Maybe what you're experiencing isn't something that needs fixing at all. Maybe, it's simply the vulnerability of creating something that matters. Inside this episode we explore: ✨ Why creating an offer is about far more than strategy and execution. ✨ The emotional reality of putting something deeply personal into the world. ✨ How vulnerability often disguises itself as procrastination, perfectionism and overthinking. ✨ Why knowing the strategy doesn't always mean you'll find taking action easy. ✨ Bob Proctor's concept of the "terror barrier" and how it shows up as we grow into the next version of ourselves (a necessity when creating new things). ✨ Why identity shifts are a normal part of building a business. ✨ The importance of trusting yourself, trusting the process and continuing to take small actions forward. ✨ Why surrounding yourself with people who understand your vision matters more than you may realise. ✨ Why every successful entrepreneur has experienced this, and why we need to normalise it instead of judging ourselves for it. Because you're not just creating an offer. You’re sharing a piece of yourself. You're bringing something that matters deeply to you into the world and hoping it finds the people it's meant to serve. And that they love it and want in. That takes courage. And I think it's something we need to normalise. If you've ever found yourself wondering why launching something new feels so emotionally challenging, even when you know exactly what you need to do, I hope this episode reminds you that you're not broken. You're in process. You’re growing. You’re doing something incredibly brave. And it’s a normal part of the process. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to celebrate your takeaways and thank you for your support. 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email if you're ready for personalised support to develop, position, launch or grow your online offer in a way that's aligned with both the business and life you want to create. And if you've been enjoying the podcast, I'd be so grateful if you'd hit follow, leave a review and share this episode with another entrepreneur who needs to hear this conversation.

    Ep56: Why Bringing a New Offer Into the World Feels So Vulnerable

  4. Jul 13

    Ep55: The Hidden Costs of Being Your Own Launch Manager

    If you're still managing every moving part of your launches (or most of them) yourself, this episode is for you. Now, don't get me wrong, we all start there. Wearing all the hats is part of building a business. But there comes a point where continuing to be the person coordinating every task, answering every question, making every decision and carrying the mental load doesn't just cost you time. It starts costing your launch results, your leadership and your ability to scale. In this episode, I unpack ten hidden costs of staying in the role of your own launch manager and why the next level of growth isn't about working harder, it's about changing how you lead. Inside this episode we explore: ✨ Why constantly context switching prevents you from showing up fully in your highest-value roles. ✨ How founder dependency quietly becomes the bottleneck in your business, costing you even more than you realise. ✨ The hidden impact of carrying the operational and mental load of every launch. ✨ Why your team can't truly grow while every decision comes back to you. ✨ How doing everything yourself limits both your leadership and your launch performance. ✨ Why bigger launches don't require more founder effort, they require better systems, ownership and leadership ✨ What it really looks like to step into your CEO era and build launches that scale with more ease If you've reached the point where your launches are working, but they're also exhausting... This episode will encourage you to think differently about what scaling actually requires. Because the goal isn't simply to do less. It's to create the conditions where you can spend more time doing the work only you can do. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to shout out your takeaways and your support! 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you're ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you've found it helpful.

    Ep55: The Hidden Costs of Being Your Own Launch Manager

  5. Jul 6

    Ep54: The Name of Your Launch Event Could Be Hurting Sign-Ups

    When we're creating a launch, we often spend hours refining the title, the hook and the promise of our event. But there's one simple detail that can quietly impact your sign-ups before someone even reads your event title... The name of the container itself. One of the easiest mistakes to make in marketing is using language that makes perfect sense to you... ...but doesn't naturally make sense to your ideal clients. Using the example of naming your launch event to explore why the words we borrow from our industry aren't always the words our audience connects with, and how one simple change could improve your sign-ups, in this episode, I unpack why calling your launch event a "webinar" might actually be creating confusion for your ideal clients. And why choosing language that feels familiar, exciting and aligned with your audience can make a meaningful difference to your registrations. I explore: ✨ Why "webinar" often isn't the best fit for your audience. ✨ How industry language can unintentionally create confusion. ✨ Why the words you choose should feel natural to your ideal clients. ✨ Different launch event container names to consider. ✨ How small changes can improve excitement and sign-up rates. ✨ Why matching your language to your audience is more important than following industry norms. If you're planning a launch anytime soon, this quick episode could save you from making one of the simplest, and often  overlooked, launch mistakes. Because sometimes it's not your event that's the problem. It's simply style of event you’re saying it is. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to shout out your takeaways and your support! 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you're ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you've found it helpful.

    Ep54: The Name of Your Launch Event Could Be Hurting Sign-Ups

  6. Jun 29

    Ep53: The Strategic Sequence That Makes Your Marketing Work

    When something isn't working in our marketing, it's natural to jump straight to changing the words. Rewriting the opt-in page. Tweaking our emails. Changing our social media messaging. Or feeling like we need to choose a completely different launch event. But what if the problem isn't coming from your messaging? What if the problem is that your messaging is trying to communicate something that hasn't yet been strategically clarified? In this episode, I unpack one of the biggest shifts I take my private Aligned Launch Coaching & Consulting clients through when we begin working together. While many people expect us to start with launch event planning and messaging, we actually start further back. We start with positioning. At the offer. Because your messaging should flow from your positioning, not the other way around. Your launch event needs to be a match for where your offer is positioned. Inside this episode, I explore: ✨ The difference between positioning and messaging. ✨ Why positioning is the strategic thinking that underpins all of your marketing. ✨ The sequence I use with private clients before we ever plan their launch event, write messaging or create launch assets. ✨ Why your launch event positioning should flow directly from your offer positioning. ✨ How strong positioning makes messaging significantly easier. ✨ Why great copy can't compensate for weak positioning. ✨ The questions I encourage you to ask before rewriting another email, landing page or launch event. If you've been feeling like your messaging just isn't landing no matter how hard you work on it, this episode may encourage you to look one step further back. Because sometimes the challenge isn't what you're saying. It's what you're trying to communicate. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to shout out your takeaways and your support! 💬 Let's connect! Instagram: @jada.businessmentor 📨 Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you're ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you've found it helpful.

    Ep53: The Strategic Sequence That Makes Your Marketing Work

  7. Jun 22

    Ep52: Why the Best Launches Aren't Always the Biggest

    When we're growing an online offer, it's easy to become focused on numbers. More leads. More registrations. More attendees. More sales. And yes, those things matter. But the bigger opportunity isn't just attracting more people? It's attracting more of the right people. In this episode, I explore why the best launches aren't always the biggest and why attracting people who are the best fit for your course, membership, program or mastermind creates higher conversions, better retention, improved results, more referrals, stronger communities and ultimately more sustainable growth. I share: ✨ Why quality should be a focus from the very beginning of growing an offer. ✨ How to identify the prerequisites of your ideal offer participant. ✨ The difference between your broader business avatar and your offer avatar. ✨ Why your messaging should attract some people and intentionally repel others. ✨ How attracting better-fit people improves retention, referrals and client outcomes (plus your enjoyment in delivery!). ✨ Why refining who you're speaking to creates more ease and more profitability. ✨ How to think about the people most likely to thrive inside your offer. If you've ever felt like you simply need more people, more leads or more registrations to grow your online offer, this episode may encourage you to think about growth differently. Because the fastest path to growth isn't just attracting more people. It's attracting more of the right people. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! 💬 Let’s connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

    Ep52: Why the Best Launches Aren't Always the Biggest

  8. Jun 17

    Ep51: 6 Moves for Happier, Healthier & More Successful Launches That Have Nothing to Do With Strategy

    When people think about improving their launches, they usually focus on strategy. The launch event. The emails. The messaging. The opt-in page. The customer journey. The conversion. And while all of those things matter, there are a number of other factors that can dramatically impact both your launch experience and your launch results. In this episode, I'm sharing six moves that have nothing to do with the strategy or structure of your launch, yet make a huge difference to your energy, capacity, wellbeing and ability to show up at your best throughout the process. These are the same things I  support my Aligned Launch Coaching & Consulting clients to implement before, during and after a launch. Inside this episode we explore: ✨ Why you should pre-emptively organise more support during a launch period. ✨ The importance of protecting your energy and emotional wellbeing. ✨ Why every launch deserves a pre-planned reward or celebration. ✨ How keeping your launch in perspective can improve both your wellbeing and your results. ✨ The often-overlooked importance of decompression and recharging after a launch. ✨ Why delegation, outsourcing and team support become essential as you grow. If you've ever finished a launch feeling exhausted, overwhelmed or like your entire life was consumed by it… Or you never want to! This episode is for you. Because successful launches aren't just built on strategy. They're built on the energy, capacity and support of the person leading them. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I'd love to shout out your takeaways and your support! 💬 Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co → DM me on Instagram @jada.businessmentor or send me an email to jada@jadadegoey.co if you're ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create, grow or scale an online offer (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you've found it helpful.

    Ep51: 6 Moves for Happier, Healthier & More Successful Launches That Have Nothing to Do With Strategy
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About

The Aligned & Thriving Podcast is for ambitious female entrepreneurs who want to grow and scale their business in a way that truly fits them—their vision, their strengths, and their ideal clients.Here, we dive into raw and real conversations about entrepreneurship, business and doing life differently to the masses, along with sharing high-level business strategies, and mindset shifts designed to help you create success in a way that feels good, sustainable, and right for you. We go big picture and tiny detail, and everything in between.Together with guest industry experts, Jada will help you refine, personalise, and align your approach so you can build a thriving business that feels aligned and supports your life, not the other way around. 

Information

  • Creator
    Jada de Goey
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 2026 The Aligned & Thriving Podcast
  • Show Website
    The Aligned & Thriving Podcast

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