The Sacred Shitshow®️ 💩🌈

Hannah Strange

The Sacred Shitshow® hosted by Hannah Strange, founder of The Strange Apothecary, 16x award-winning holistic wellbeing and spiritual brand. This is the podcast for the woman who is done following someone else's healing blueprint and ready to find her own. Rooted in nervous system regulation, herbalism, naturopathy, spirituality and ritual magic, where ancient wisdom meets modern science. No bypassing or performing. Just real transformation. Find your own way home and SUBSCRIBE today.

  1. 23h ago

    The Evidence Is Already There | Stop Waiting to Feel Ready | S6E3

    What if the thing you've been waiting for… has already happened? Maybe you're waiting for confidence before you take the next step. Maybe you're waiting for certainty before choosing what business to build. Maybe your customers are already telling you they love what you do, but you're still waiting for more proof before you're willing to put yourself out there. In Episode 3 of The Sacred Shitshow® – Season 6: Plot Twist, Jess Gelling explores two real business stories that look completely different on the surface, but underneath, they're driven by the same pattern. One entrepreneur wants to start a business but has no idea what that business should be. They've already experimented with affiliate marketing and Etsy, yet they're still searching for the right idea before committing. The other already has happy customers and has received referrals organically but freezes at the thought of actually asking a satisfied client for one. One is waiting for certainty. The other is waiting for confidence. And through the RUNE lens, we uncover the plot twist: Neither of them actually needs more evidence. They need to start trusting the evidence they've already collected. In this episode: ✨ Why clarity usually comes from action, not before it ✨ How the nervous system can turn a desire for certainty into endless searching ✨ Why previous business attempts aren't failures - they're evidence ✨ How to choose a business based on the life you actually want to create ✨ The three things to look for when exploring a business idea: interest, ability and demand ✨ Why opportunities often begin with problems rather than brilliant ideas ✨ How your existing skills and experiences may contain clues you're overlooking ✨ Why asking happy customers for referrals can feel so uncomfortable ✨ How to ask for referrals without feeling pushy, awkward or "salesy" ✨ Why specificity makes referrals easier ✨ How systems can reduce the emotional weight of uncomfortable business tasks ✨ And why confidence usually arrives after you've done the scary thing - not before. 🌀 The Plot Twist Neither entrepreneur needed another sign. They didn't need more qualifications, another strategy, more experience or some magical burst of confidence. The evidence was already there. The challenge was learning to believe it. ✍️ This Week's Reflection Where in my business am I ignoring evidence because I'm waiting to feel confident instead? Maybe people are already telling you how valuable your work is, but you're afraid to raise your prices. Maybe you've already created incredible results, but you're hesitant to talk about them. Maybe something you tried taught you exactly what you needed to know, but you've labelled it a failure. Sometimes the next step isn't finding more proof. It's finally trusting the proof you've already earned. 🧠 About RUNE Throughout Season 6, we're taking real entrepreneurial stories and looking beneath the surface through RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs. Because sometimes the question isn't simply: "What should I do next?" It's: "What's really stopping me?" Follow The Sacred Shitshow® to join Jess throughout Season 6: Plot Twist, and if this episode reminds you of someone who's still waiting for permission to believe they're ready, send it their way.

  2. Aug 14

    There Isn’t a Secret Way | The Business Secret Everyone’s Looking For | S6E2

    What if everybody else *doesn't* know something you don't? What if there isn't a secret platform, marketing strategy, sales technique or perfectly timed decision that's going to suddenly make everything fall into place? In Episode 2 of The Sacred Shitshow® - Season 6: Plot Twist, Jess Gelling takes two very different real business stories through the RUNE lens to explore our obsession with finding the thing that will finally make business work. First, we meet a 25-year-old content creator who's generated more than 30 million organic views and built audiences of thousands, yet can't seem to find their next client. If they're clearly good at what they do, why isn't the work simply following? Then we meet a founder asking a much bigger question: What actually makes a small business last? Is it a brilliant product? Great marketing? Loyal customers? The right strategy? Or is the answer far less exciting and far more powerful? Using RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs - Jess explores what can happen when uncertainty sends us searching for the one answer that will finally make us feel like we know what we're doing. Because sometimes searching for the perfect strategy stops us noticing the ordinary things that are already working. In this episode: Why being brilliant at what you do doesn't automatically mean you'll attract clientsThe difference between competence and confidenceWhy your nervous system craves certainty in businessHow urgency can convince us that more effort is always the answerWhy 100 unanswered DMs might be telling you to change the strategy - not send another 100The difference between looking for clients and becoming easier for the right clients to findWhy relationships, positioning and trust matter as much as technical abilityWhat actually helps a small business survive long-termWhy profit, customer loyalty, reputation and systems matterThe difference between consistency and stubbornnessWhy sustainable businesses gradually reduce their dependency on the founderAnd why extraordinary businesses are usually built through very ordinary decisions 🌀 The Plot Twist There isn't one major decision that builds a successful business. There isn't one magical platform. There isn't one marketing tactic everyone else secretly knows. There isn't one habit that guarantees longevity. It's hundreds of ordinary decisions, made consistently, that eventually make extraordinary results look inevitable. ✍️ Today's Reflection What ordinary decision could future me thank me for making today? Maybe it's following up with someone. Looking at the numbers you've been avoiding. Asking for the testimonial. Documenting the process that's currently living entirely inside your head. Creating the content. Looking after the customers you already have. Or simply continuing with something that's working instead of abandoning it because it stopped feeling exciting. Don't dismiss the decision because it feels small. It might be exactly the point. 🧠 About RUNE Throughout Season 6, we're taking real business stories and exploring them through RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs. RUNE brings together Hannah's nervous system expertise with Jess's experience in business strategy, marketing, systems, community and sustainable growth. Because sometimes you don't need another strategy. You need to understand *what's happening beneath the strategy. If this episode made you think of another business owner who's convinced everyone else has discovered the secret formula, send it their way. https://strangeapothecary.co.uk/main-shop/personal-development/nervous-system-leadership/ And follow The Sacred Shitshow® so you don't miss the rest of Season 6: Plot Twist. Because there isn't a secret way. There's the next decision. The next conversation. The next improvement. And then you do it again tomorrow.

  3. Aug 7

    Who Told You That? | The Hidden Rules Running Your Business | S6E1

    Real business stories. Nervous system insights. Practical business strategy. Have you ever stopped to ask yourself... Who told you that? Who told you that being a good business owner means worrying about everything? Who told you that you need another qualification, another system or another piece of software before you're allowed to sell? In the very first episode of The Sacred Shitshow® - Season 6: Plot Twist, Jess Gelling explores two real anonymous business stories that reveal something far deeper than business strategy. Using RUNE, our exclusive AI companion built around the Regulated Understanding of the Nervous System for Entrepreneurs, Jess unpacks the hidden nervous system patterns that could be shaping the way founders think, lead and make decisions. The first story follows a profitable coffee shop owner questioning whether they should sell everything after years of carrying the emotional weight of their business. The second follows a founder who landed six paying customers using nothing more than a Google Sheet and a handful of direct messages, but still believed it "didn't count." At first glance, they couldn't be more different, but beneath the surface... They're both being driven by invisible rules they've never stopped to question. In this episode: Why responsibility and hypervigilance are not the same thingThe hidden emotional cost of carrying your business aloneWhy preparation can quietly become procrastinationWhat confidence really looks like in businessHow nervous system patterns influence decision-makingWhy simple action often beats perfect strategyThe question every entrepreneur should ask themselves:"Who told me that?" Today's Reflection What pressure am I carrying simply because I believe I should?Where did that belief come from? Is it helping you build your business... ...or simply making it heavier to carry? About RUNE Throughout Season 6 we'll be using RUNE, our exclusive AI companion built around the Regulated Understanding of the Nervous System for Entrepreneurs. RUNE combines Hannah Strange's expertise in nervous system regulation with Jess Gelling's experience in business strategy, systems, marketing and sustainable growth to help entrepreneurs understand what's really happening beneath the surface, before deciding what to do next. Because sometimes the problem isn't your business. It's the way you've learned to carry it. Connect With Us 🌿 The Strange Apothecary 💫 Join RUNE and learn how nervous system regulation can transform the way you lead your business. 📲 Follow The Sacred Shitshow® for weekly episodes throughout Season 6. If You Enjoyed This Episode... ⭐ Follow the podcast so you never miss an episode. ⭐ Share this with a business owner who needs to hear it. ⭐ Leave a review, it helps more entrepreneurs discover the show.

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The Sacred Shitshow® hosted by Hannah Strange, founder of The Strange Apothecary, 16x award-winning holistic wellbeing and spiritual brand. This is the podcast for the woman who is done following someone else's healing blueprint and ready to find her own. Rooted in nervous system regulation, herbalism, naturopathy, spirituality and ritual magic, where ancient wisdom meets modern science. No bypassing or performing. Just real transformation. Find your own way home and SUBSCRIBE today.