Pop Influenced

demelzaleonard

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MARKETING

Where pop culture and marketing meet! Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.

08/10/2025

Episode 11: From Near Bankruptcy To Brick Empire - Lego's Big Rebuild

Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick. In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture partnerships and fan-first strategies that turned Lego into a global icon once again. From Hollywood blockbusters to Adult fandoms, discover how the brand clicked back into place and what marketers can learn from its epic comeback.

19 min
07/16/2025

Ep 10: Influencer to Icon? Inside Addison Rae's Rebrand

From TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from early fame on social media to the release of her critically praised debut album. Plus, explore other iconic female reinventions—think Taylor Swift, Christina Aguilera, Madonna, Britney Spears, and Janet Jackson—and learn the key takeaways for anyone looking to reinvent their own brand or creative identity. Whether you're a content creator, musician, or pop culture obsessive, this episode is your blueprint for a bold and successful rebrand.

20 min
06/24/2025

Episode 9 : Labubu Mania - The Rise Of The Monsters

From blind boxes to billion-dollar brands - Labubu is everywhere. In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart. Is it TikTok's unboxing trend? Celebrity endorsements? The psychology of surprise? Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.

22 min
06/04/2025

Episode 8: From Creepers to Creators - The Cultural Impact of Minecraft feat. Doomcutie

Minecraft is the most popular video game in the world. The movie smashed box office records for video game films and had fans in a frenzy. But what makes this video game have such a significant impact on pop culture? Demelza discusses the gaming phenom with special guest gaming content creator Doomcutie.

29 min
05/27/2025

Episode 7: The Abc's of Sesame Street's Future

Before the recent Netflix deal, the future of Sesame Street was in doubt. Demelza dives into the work and impact the program has worldwide, highlighting what options Sesame Workshop would have had should a deal not have been struck with the streaming platform.

22 min
05/22/2025

Episode 6: Grill'd & The Gatekeeping Tik Tok Strategy

Burger chain Grill'd grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns to date.

21 min
04/16/2025

Episode 5: Body Slams & Brand Stories - WWE's Content Empire

In this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of.

28 min
04/02/2025

Episode 4 - How Skims Has Rewritten The Marketing Rulebook

In this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars.

13 min
03/16/2025

Episode 3: The Case Of The Fake Duolingo Owl Death

In this episode Demelza takes a look at the social media frenzy that Duolingo's fake mascot death created and how the brand uses unhinged content to convert.

15 min
03/16/2025

Episode 2: The Cultural Impact of Charli XCX & Brat

In this episode Demelza looks at the impact Charli XCX's Brat album and marketing had on the zeitgeist in 2024.

13 min
03/16/2025

Episode 1: Kendrick Lamar & The Superbowl Halftime Show

In this episode Demelza discusses Kendrick Lamar's controversial Superbowl Half Time Show and answers the question if it was the worst half time show of all time?

11 min

11 Episodes

Where pop culture and marketing meet! Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.

Creator

demelzaleonard
Years Active

2K
Episodes

11
Rating

Clean
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Pop Influenced