Pillar & Scroll - Law Firm Marketing: Live Q&A

Paul Evans
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Hosted by Pillar & Scroll CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.

  1. LinkedIn Engagement for Lawyers: Personal Profiles vs Firm Pages | Legal Marketing Q&A

    04/03/2025

    LinkedIn Engagement for Lawyers: Personal Profiles vs Firm Pages | Legal Marketing Q&A

    When a Manchester lawyer asked about balancing personal and firm LinkedIn accounts, it opened up an important discussion about an issue many legal professionals face: how to allocate time and resources across LinkedIn platforms. In this practical Q&A response, we explore the complementary roles of personal profiles and company pages in legal marketing, providing actionable guidance for finding the right balance. You'll discover: Why personal profiles consistently outperform company pages for engagement The strategic value of maintaining both platforms with different expectations Practical techniques for cross-promotion between personal and company presence When to consider LinkedIn advertising to amplify company page content How to measure success appropriately across both channels Whether you're a solo practitioner or part of a larger firm, this Q&A provides actionable LinkedIn strategies that enhance both personal reputation and firm marketing objectives. 📝 Read the full article: https://www.pillarscroll.com/insights/linkedin-engagement-for-lawyers-personal-vs-firm-pages/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    5 min
  2. Domain Name Selection Best Practices for Law Firms | Legal Marketing Q&A

    04/03/2025

    Domain Name Selection Best Practices for Law Firms | Legal Marketing Q&A

    When a Singapore-based family lawyer asked about domain name selection for his new practice, it opened up an important conversation about digital foundations that every law firm should consider. In this practical Q&A, we explore the strategic considerations that should inform your domain registration decisions -  from extensions to naming conventions to the critical issue of ownership. You'll discover: Why local domain extensions matter for search visibility Best practices for selecting the portion before the dot Multi-jurisdiction considerations for firms with international presence Brand protection strategies through variant registration The critical importance of maintaining direct domain ownership and control Whether you're establishing a new practice or reevaluating your existing digital presence, this Q&A provides actionable guidance on securing this foundational digital asset. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-domain-name-selection/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎 Pillar & Scroll around the web: ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    7 min
  3. First Impressions Matter: Is Professional Photography Worth the Investment for Law Firms? | Legal Marketing Q&A

    04/03/2025

    First Impressions Matter: Is Professional Photography Worth the Investment for Law Firms? | Legal Marketing Q&A

    When a Canberra practice manager asked whether professional headshots are worth the investment for their 15-person firm, it opened up an important conversation about marketing ROI for law practices. In this practical Q&A, we break down the true costs and benefits of professional photography for law firms of all sizes. You'll discover: The actual cost breakdown of professional photography services Why the per-lawyer investment makes more sense than looking at total cost All the marketing touchpoints where these images deliver value  A strategic approach for managing photography costs as your firm grows Why DIY photography can undermine your firm's professional positioning Whether you're a small practice or a mid-sized firm looking to refresh your visual identity, this Q&A provides actionable guidance on making smart investments in your firm's image. 📝 Read the full article: https://www.pillarscroll.com/insights/professional-headshots-for-lawyers-cost-investment/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    5 min
  4. Law Firm Thought Leadership: Building Your Reputation with Strategic Podcasts | Legal Marketing Q&A

    04/01/2025

    Law Firm Thought Leadership: Building Your Reputation with Strategic Podcasts | Legal Marketing Q&A

    When a lawyer asked about starting a podcast but worried their content might be "too dry," it highlighted a common challenge facing professional service firms: how to create engaging content from technical expertise. In this practical Q&A, we explore how law firms can leverage podcasting to build their reputation while creating content that resonates with their target audience. You'll discover why "boring" topics to the general public can be exactly what your professional audience is seeking. You'll learn: Why starting with video gives you greater flexibility for content repurposing How to determine the optimal episode length for professional audiences Content strategies that consistently engage industry specialists Techniques for structuring interviews to uncover valuable insights The most effective approach to launching your podcast successfully How to use podcasting as a business development tool with referral sources Whether you're a boutique firm or a mid-sized practice looking to build thought leadership, this Q&A provides actionable guidance that actually works. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-podcast-strategy/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    5 min
  5. Making Your AI Sound Human: How Lawyers Can Create Authentic LinkedIn Posts with AI | Legal Marketing Q&A

    03/31/2025

    Making Your AI Sound Human: How Lawyers Can Create Authentic LinkedIn Posts with AI | Legal Marketing Q&A

    When a Perth-based lawyer and migration agent asked about making AI-generated LinkedIn posts less robotic, it opened up an important conversation about maintaining authenticity while leveraging technology. In this practical Q&A, we explore how legal professionals can guide AI assistants to create social media content that genuinely reflects their unique voice and communication style. You'll discover: Why AI-written content often sounds robotic on platforms like LinkedIn The advantages of Claude over ChatGPT for creative writing tasks How to create an effective style guide for your AI assistant The power of using your own content examples to train AI  Setting up dedicated AI projects for consistent, authentic results Practical before-and-after examples showing the dramatic difference Whether you're just starting with AI tools or looking to refine your approach, this Q&A provides actionable guidance that maintains your professional authenticity. 📝 Read the full article: https://www.pillarscroll.com/insights/improving-ai-generated-linkedin-content-for-lawyers/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    4 min
  6. Canva for Law Firms: When to Self-Design vs Hiring a Professional | Legal Marketing Q&A

    03/28/2025

    Canva for Law Firms: When to Self-Design vs Hiring a Professional | Legal Marketing Q&A

    When an Adelaide managing partner asked about using Canva for everything from client alerts to pitch decks, it highlighted a common challenge for law firms: balancing cost-effective design with maintaining a professional image. In this practical Q&A, we explore the strategic approach to design tools that won't compromise your firm's reputation while still managing resources effectively. You'll discover: What Canva actually is (and isn't) as a design tool Why generic templates often create an amateur impression The hybrid approach that combines professional design with in-house execution When to definitely bring in professional designers  A practical analogy comparing design choices to legal service options Implementation steps for creating a sustainable design system Whether you're a boutique practice or a mid-sized firm looking to optimize your marketing resources, this Q&A provides actionable guidance that works for legal professionals. 📝 Read the full article: https://www.pillarscroll.com/insights/graphic-designer-or-canva-for-law-firm/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    5 min
  7. Law Firm Email Marketing: Why Campaigns Outperform Newsletters | Legal Marketing Q&A

    03/19/2025

    Law Firm Email Marketing: Why Campaigns Outperform Newsletters | Legal Marketing Q&A

    When an operations manager at a Melbourne litigation practice asked whether monthly newsletters were worth the effort, it opened up an important conversation about email marketing effectiveness for law firms. In this practical Q&A, we explore why targeted email campaigns often deliver better results than traditional newsletters, and when each approach might be most appropriate. You'll discover: The critical differences between newsletters and campaigns Why many law firm newsletters fail to generate meaningful engagement The real goal of email marketing for lawyers (it's not about open rates) How to triple your communication touchpoints without creating more content The specific circumstances where newsletters can still be effective Practical strategies for implementing a more effective email approach Whether you're managing marketing for a boutique practice or a mid-sized firm, this Q&A provides actionable guidance that can transform your email marketing results. 📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-newsletter-effectiveness/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    7 min
  8. LinkedIn Posting Frequency for Lawyers: Quality Over Quantity | Legal Marketing Q&A

    03/19/2025

    LinkedIn Posting Frequency for Lawyers: Quality Over Quantity | Legal Marketing Q&A

    When a Brisbane commercial lawyer asked about the optimal frequency for sharing content on LinkedIn, it opened up an important conversation about a challenge many legal professionals face: how to maintain visibility without it becoming overwhelming. In this practical Q&A, we explore why standard LinkedIn advice often fails lawyers and provide a more realistic approach based on working with thousands of successful practitioners. You'll discover: Why posting too frequently can actually damage a lawyer's professional reputation The optimal 2-5 week posting frequency that maintains visibility without suggesting an empty calendar Why 10-15 high-quality posts per year is sufficient for most busy lawyers How to create content that naturally emerges from your practice rather than manufacturing updates The reality of what LinkedIn can and cannot deliver for legal professionals Whether you're a partner at a mid-sized firm or a principal at a boutique practice, this Q&A provides actionable guidance specifically calibrated for the realities of legal practice. 📝 Read the full article: https://www.pillarscroll.com/insights/linkedin-posting-frequency-for-lawyers/  💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com 🌎  Pillar & Scroll around the web:  ► Visit the Pillar & Scroll website https://www.pillarscroll.com ► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/ ► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/ ► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/ ► Follow Pillar & Scroll on X https://x.com/PillarScroll ► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

    8 min
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Hosted by Pillar & Scroll CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.

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