A Little Automotive Sales Training

Daniel Little Jr
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"A Little Training delivers bite-sized, actionable automotive sales strategies for today's rapidly evolving car market. Each episode arms dealership professionals with proven techniques to boost sales performance and enhance customer relationships. Join us as we interview innovative vendors showcasing game-changing tools that streamline both dealer operations and the customer journey. Plus, our special buyer's guide series demystifies the modern car-buying process, giving you insights from both sides of the desk. Whether you're a seasoned sales pro looking to sharpen your skills or a dealership leader aiming to modernize your approach, we'll help you navigate the intersection of traditional sales expertise and emerging automotive retail technology."

Episodes

  1. OCT 3

    Revolutionizing Automotive Sales with AI

    In this conversation, Daniel Little Jr. and Collin Ulvund discuss the transformative impact of AI in the automotive industry. They explore various benefits of AI, including productivity optimization, data aggregation, automation in marketing, ultra-personalization, and the elimination of human bias. The discussion also covers the tools available for dealerships to implement AI effectively, the importance of customer data platforms, and the future potential of AI in the industry. Throughout the conversation, they address common concerns about AI's role in the workforce and emphasize the importance of human interaction in automotive sales. Takeaways AI optimizes productivity, allowing smaller dealerships to compete. Data aggregation is essential for cohesive marketing strategies. AI can automate digital marketing, increasing ad output significantly. Ultra-personalization improves customer engagement and conversion rates. AI helps eliminate human bias in inventory and sales decisions. AI tools can manage leads and customer interactions 24/7. AI should be seen as a supplement to human roles, not a replacement. Service scheduling can be made more efficient with AI. Customer data platforms provide a comprehensive view of shopper interactions. The future of AI in the automotive industry is full of potential and innovation. Chapters 00:00 Introduction to AI in Automotive Sales 00:35 Optimizing Productivity with AI 01:23 Data Aggregation and Its Importance 02:58 Marketing Automation and AI 05:31 Ultra-Personalization in Customer Interactions 06:58 Eliminating Human Bias with AI 08:19 AI Tools for Dealerships 08:26 Agentic Tools: Chatbots and Lead Handling 09:12 Lead Handling Software 12:23 Service Scheduling and AI 14:19 Customer Data Platforms (CDPs) Explained 17:39 Marketing Automation Platforms 19:39 The Future of AI 23:36 Addressing Common Concerns About AI

    27 min

  2. AUG 12

    Essential Tips for Effective Dealer Websites

    Essential Tips for Effective Dealer Websites -  Summary - In this episode, Dan Little Jr. and Steve Davern discuss essential tips for improving website performance for car dealerships. They emphasize the importance of simplicity in design, mobile optimization, and the integration of website tools. Personalization is highlighted as a key factor in enhancing user experience, while effective lead management is crucial for conversion success. Steve shares insights on how to create a cohesive website that meets customer needs and drives sales. Takeaways: Simplicity is key for website design.Mobile optimization is crucial as 90% of users are mobile.Website tools should be cohesive and integrated.Personalization enhances user experience and comfort.Lead management is essential for converting leads into sales.A healthy business development center is vital for success.Understanding SRP and VDP is important for navigation.Data collection can improve customer service and personalization.The partnership between website and marketing companies is crucial.Continuous improvement and feedback are necessary for website performance.Keywords: website performance, conversion tips, dealer websites, personalization, lead management, user experience, mobile design, website tools, customer service, digital marketing Follow us to see our next episode. If there is a vendor in the auto industry that you would like to know more about, let us know. If your team could benefit from sales training, contact me. With over 20 years in automotive sales and management, both online and on the showroom floor, I would be happy to help bring your team to the next level. Daniel Little Jr -  President - A Little Training - (708) 969-2799 or alittletraining@gmail.com  Steve Davern - Strategic Account Director - Dealer eProcess - (773)415-8453 or steve.davern@dealereprocess.com

    8 min

  3. MAY 5

    Mastering Customer Acquisition in Sales!

    In this episode of A Little Sales Training, hosts Dan Levy and automotive expert Dan Little Jr. tackle one of the biggest questions in the car sales world: Where do you find customers? Whether you’re new to sales or a seasoned pro, this episode breaks down 7 powerful customer sources—from walk-ins and phone-ups to equity mining, referrals, and social media. Learn actionable strategies to drive traffic, build relationships, and increase conversions in today’s digital-first marketplace. 0:00 Introduction 2:00 Walk-In Customers 4:26 Phone Ups 6:15 Internet Leads 9:36 Equity Mining 12:04 Approaching Service Customers 15:12 Referrals 18:55 Social Media and Self Promotion 26:12 Exit & Contact Info.

    27 min

  4. APR 11

    9 Steps to Closing the Deal: Mastering Car Sales

    In this premiere episode of Little Training, Big Sales, we break down the 9 essential steps to success when selling a car—perfect for anyone thrown into a sales role without formal training. Whether you're working in a dealership, running your own small business, or just want to sharpen your people skills, this episode gives you a simple, relatable, and proven framework to guide your conversations and close more deals. We’ll walk through: Greeting with energy & authenticityBuilding trust and connectionAsking real, open-ended questionsListening (and we mean really listening)Matching needs with the right offerReading the cues and body languageHandling objections without pressureAsking for the sale—confidentlyFollowing up with care (because referrals matter)This is the real-world sales playbook that actually works—even if you’re not a “salesperson.” 🛠️ No fluff. No jargon. Just honest advice to help you sell with confidence. 📱 Want more tools and personal sessions? Visit: [alittletraining.com] 📧 Contact Dan: dlittle@alittletraining.com | 📞 708-969-2799

    27 min

  5. SEASON 1, EPISODE 1 TRAILER

    Lease vs Finance (Short)

    Lease vs Finance (Short)

    3 min

Trailer

About

"A Little Training delivers bite-sized, actionable automotive sales strategies for today's rapidly evolving car market. Each episode arms dealership professionals with proven techniques to boost sales performance and enhance customer relationships. Join us as we interview innovative vendors showcasing game-changing tools that streamline both dealer operations and the customer journey. Plus, our special buyer's guide series demystifies the modern car-buying process, giving you insights from both sides of the desk. Whether you're a seasoned sales pro looking to sharpen your skills or a dealership leader aiming to modernize your approach, we'll help you navigate the intersection of traditional sales expertise and emerging automotive retail technology."

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