The Après Business Podcast

Rebecca Babicz
  • 5.0 (2)
  • Business
  • Updated Biweekly

At the end of the day, business—like skiing, climbing, or any real challenge—is about pushing yourself, learning from the experience, and celebrating the journey. On this show, we go behind the scenes with the founders, marketers, and operators building some of the most exciting brands in the outdoor industry. Hosted by Rebecca Babicz, founder of Fall Line Digital, who has spent the past eight years helping emerging e-commerce brands grow profitably, we dive deep into what it really takes to build something from the ground up.

  1. May 19

    Embracing AI in Business and Wild Survival Stories with Serial Entrepreneur Josh Sprague

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Josh Sprague, founder of outdoor hydration and gear brand Orange Mud, to explore how artificial intelligence is reshaping the daily operations of running a modern business. From automating complex Amazon PPC campaigns to auditing Meta and Google Ads, Josh shares his hands-on experience using AI tools like Claude, Grok, and Gemini as high-level business co-workers. Rebecca Babicz and Josh discuss why clearly defining the problem is the true secret to getting great AI outputs, why human taste and distribution remain irreplaceable, and how entrepreneurs can leverage AI to work smarter instead of harder. Beyond the technology, the conversation shifts to the importance of balancing the intense grind of entrepreneurship and parenting with the vital need to step back and simply "play." Josh also recounts an incredible, near-death survival story involving a runaway boat, a harrowing overnight trek across the Texas wilderness, and a massive search-and-rescue mission. Whether you're looking to integrate AI into your marketing workflows or just love an epic story of resilience and adventure, this episode of the Après Business Podcast is packed with actionable takeaways.

    46 min

  2. May 12

    Serial Entrepreneur Josh Sprague on EOS, SOPs, and Entrepreneurial Freedom

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Josh Sprague, founder of Orange Mud, Seven Clay, and Anvil Maker, to explore how he built multiple businesses that can operate without him being stuck in the day-to-day chaos. From scaling Orange Mud into a respected endurance sports brand to implementing EOS systems, SOPs, delegation frameworks, and AI-driven operations, Josh Sprague shares the real operational strategies that helped him transition from founder bottleneck to business owner freedom. Josh Sprague breaks down how Orange Mud was built from “innovation out of frustration,” the lessons he learned scaling direct-to-consumer brands, and the operational systems that now allow him to manage multiple companies simultaneously. Rebecca Babicz and Josh also dive deep into entrepreneurship, leadership, AI automation, fraud prevention, marketing analytics, organizational clarity, and the realities of running modern businesses in today’s rapidly changing environment. If you’re an entrepreneur, founder, operator, or business owner trying to scale without burning out, this episode of the Après Business Podcast delivers an honest behind-the-scenes look at what it actually takes to build systems that create freedom.

    39 min

  3. Mar 31

    How Title Nine Built an Impact Engine with Lisa Gilliland

    In this episode of the Après Business Podcast, Rebecca Babicz sits down with Lisa from Title Nine to unpack how a mission-driven brand can build a powerful ecosystem around women in business, sports, and community.Lisa shares how Title Nine has evolved beyond a traditional retail company into a community engine—supporting women through Pitch Fest, nonprofit grants, partnerships, and hands-on mentorship. From nonprofit grant models to founder support systems and the philosophy of saying “no” to stay aligned, this episode reveals what it really takes to build a brand rooted in purpose—not just profit. Subscribe to the Après Business Podcast for more conversations with founders, operators, and brand leaders building the future of outdoor and performance brands.#Oiselle #WomensRunning #RunningApparel #DirectToConsumer #RebeccaBabicz #RobinVieiraBrower #ApresBusinessPodcast #WomenOwnedBusiness

    40 min

  4. Mar 23

    Inside Title Nine’s Community Strategy and Women-Led Growth Model

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Lisa Gilliland, Manager of Community at Title Nine, to break down how Title Nine has built a mission-driven outdoor brand centered around women, community, and long-term impact.Lisa Gilliland shares how Title Nine, the women-led outdoor apparel brand founded by Missy Park, has grown into a powerful hybrid of retailer and product company while staying deeply rooted in its mission to get more women outside. Rebecca Babicz and Lisa Gilliland explore how Title Nine approaches community building, influencer marketing, and partnerships in a way that prioritizes authenticity over scale.About Title NineTitle Nine is a women-led outdoor apparel brand founded in 1989 by Missy Park. Built on the belief that women belong in sports and the outdoors, Title Nine creates high-performance gear while also partnering with and promoting other women-owned brands.Connect with Rebecca BabiczHost of the Après Business Podcast, Rebecca Babicz interviews founders, operators, and brand builders shaping the future of outdoor, retail, and consumer brands.

    35 min

  5. Mar 17

    Building a Dual Career as a Pro Athlete and Marketing Leader with Robin Vieira Brower of Oiselle

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Robin Vieira Brower, professional trail runner and Marketing Director at Oiselle, to discuss the unconventional path of building a dual career as both a professional athlete and a marketing leader inside the same brand. Robin shares how she approached Oiselle leadership about continuing her professional racing career while working in a senior marketing role, and how the company embraced the idea as a way to support women showing up as their full selves. What started as a bold personal conversation has evolved into a potential model for helping athletes develop business careers while they compete. Subscribe to the Après Business Podcast for more conversations with founders, operators, and brand leaders building the future of outdoor and performance brands. #Oiselle #WomensRunning #RunningApparel #DirectToConsumer #RebeccaBabicz #RobinVieiraBrower #ApresBusinessPodcast #WomenOwnedBusiness

    42 min

  6. Mar 10

    Building Oiselle While Racing at the Elite Level with Robin Vieira Brower

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Robin Vieira Brower, Professional Runner and Marketing Director at Oiselle, the women-owned performance running brand, to explore how Oiselle is redefining what a modern women’s running brand looks like. Robin Vieira Brower shares how she balances competing as a professional athlete while leading marketing strategy at Oiselle — a brand founded in 2007 to advocate for women in sport and build performance apparel designed specifically for women’s bodies. Together, Rebecca Babicz and Robin Vieira Brower discuss Oiselle’s growth strategy, its evolution through the pandemic, the shift between wholesale and direct-to-consumer (DTC), and why community-driven marketing is reshaping the running industry.

    25 min

  7. Jan 27

    How Branwyn Built a Trending DTC Brand Through Sustainability, Seamless Wool, and Women-Led Values

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Deanne Buck, co-founder of women-led apparel brand Branwyn, to unpack what it really takes to build a sustainable, high-growth direct-to-consumer brand in the fashion industry. Topics covered in this episode: Branwyn’s seamless merino wool technology Sustainability tradeoffs in the fashion industry Direct-to-consumer vs wholesale apparel models Building a community-first brand without influencers Ethical wool sourcing and factory partnerships Women-led leadership and regenerative business values

    38 min

  8. Jan 20

    Building a Women-First Brand: How BRANWYN Is Redefining Performance Innerwear with CEO Deanne Buck

    In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Deanne, CEO of women-founded performance brand BRANWYN, to explore how a women-first approach to product design, leadership, and sustainability is reshaping the performance innerwear industry. Deanne shares her unconventional path from conservation and nonprofit leadership into the role of CEO at BRANWYN Performance Innerwear, a direct-to-consumer brand known for seamless merino wool bras, underwear, and leggings designed by and for women. Together, Rebecca and Deanne discuss why BRANWYN remains a women-only brand, how trust and transparency drive long-term customer relationships, and what it really takes to build a values-led business in today’s DTC landscape. This conversation dives deep into women’s performance base layers, the health and comfort benefits of merino wool, and why BRANWYN believes women’s underwear and bras are the true foundation of performance apparel. Deanne also opens up about leading without prior product experience, the power of soft skills in executive roles, and why BRANWYN prioritizes community, sustainability, and radical customer trust over fast growth. If you’re interested in brand-building, women-led companies, sustainable fashion, or how BRANWYN is redefining performance innerwear for women, this episode offers practical insight and honest perspective from inside the business.

    32 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

At the end of the day, business—like skiing, climbing, or any real challenge—is about pushing yourself, learning from the experience, and celebrating the journey. On this show, we go behind the scenes with the founders, marketers, and operators building some of the most exciting brands in the outdoor industry. Hosted by Rebecca Babicz, founder of Fall Line Digital, who has spent the past eight years helping emerging e-commerce brands grow profitably, we dive deep into what it really takes to build something from the ground up.

Information

  • Creator
    Rebecca Babicz
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Rebecca Babicz
  • Show Website
    The Après Business Podcast