Missed Opportunities for Good

Alana Ficalora
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  • MARKETING

Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.

  1. 12/18/2025

    Creative Conversations with Sarah Gwilliam

    Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria. Follow Sarah on LinkedIn and Solace on Instagram.   RESOURCES + LINKS Solace ConciergeAudosCivic AllianceKroger "The Magical Cookbook”+ Colbie Callait's IG post.Additional Kroger holiday campaigns: “Share Your Food, Share Your Heart”, “Operation: Gingerbread”, “El Regalo de Enseñar | The Gift of Teaching.” We'd love to hear from you: Who would you like to see us interview?What campaign would you like us to audit? Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

    56 min

  2. 12/05/2025

    EOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google Gemini

    The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts).  Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS Episodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie)Bobbie: Bobbie x Cardi B, Bobbie x Moms are the OG influencer pt 2  e.l.f.: Changing the Board Game, Give an elf L’Oreal: Women of Worth, Keely Cat Wells, Making Space John Lewis: Where Love Lives, Marketing to Men Summit, MOG Substack: Inside the Marketing to Men Summit, Elliot Rae LI post,Dunkin Donuts: The Little Holiday Munchkin, The Little Holiday Munchkin BookWicked: For Good: Green for Good  Movember x Google Gemini: Gen A Mo, Jonathan Jacobs LI post Nonprofits & Foundations: Building Happier Futures, Parenting out Loud, Action for Children, HomeStart UK, Who Cares Scotland, Joy in Childhood Foundation, Rewild We'd love to hear from you: Who would you like to see us interview?What campaign would you like us to audit?Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

    1h 5m

  3. 11/13/2025

    Creative Conversations with Jenn Shaw

    Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria. Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com. RESOURCES + LINKS Adidas Running While Black: We Are HereHuggies 'Do it for the Team' Campaign, Sweepstakes & Spotify PlaylistTiny Giant Zero Gravity  We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

    1h 11m

  4. 10/30/2025

    Creative Conversations with Dr. Anastasia Kārkliņa Gabriel

    Today we’re joined by ⁠Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria. Follow Anastasia on ⁠LinkedIn⁠, subscribe to her substack, visit her website⁠ and read her award-winning book “Cultural Intelligence for Marketers”.  RESOURCES + LINKS Advil “Believe My Pain” campaign & websiteAdvil The Pain Equity ProjectBirthFUND Morehouse School of Medicine BLK HLTHDr. Phabinly James Gabriel We'd love to hear from you: Who would you like to see us interview?What campaign would you like us to audit? Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

    1h 7m

  5. 10/15/2025

    Creative Conversations with Michelle O'Grady

    Today we’re joined by ⁠Michelle O'Grady⁠, a communications strategist, academic, and founder of ⁠Team Friday⁠, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria. Follow Michelle on ⁠LinkedIn⁠ and visit ⁠Team Friday⁠ to learn more about Michelle and her company’s work.  RESOURCES + LINKS Victoria's Secret: ⁠Previous re-brand⁠ to ⁠current re-brand⁠. ⁠Victoria’s Secret 2025 Fashion Show⁠ (Oct 15)Book: ⁠Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do⁠ By Clotaire RapailleTeam Friday ⁠Case Studies⁠ We'd love to hear from you: Who would you like to see us interview?What campaign would you like us to audit? Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

    54 min

  6. 09/11/2025

    Creative Conversations with Ellana Sloan

    Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria. Follow Ellana on LinkedIn and check out her website to read her annual earth day musings. RESOURCES + LINKS Leah Thomas, Intersectional EnvironmentalistTaco Bell FoundationRalph Lauren Full Documentary, Social Posts, Design with IntentJames Jeter & Cole Brown LinkedIn postsFilm’s presence at the African American Film FestivalChicago Hearing Society — Caption With IntentionWe'd love to hear from you: Who would you like to see us interview?What campaign would you like us to audit? Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

    1h 11m

  7. 08/28/2025

    Creative Conversations with Jiya Jaisingh

    Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging.  Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline? Follow Jiya on LinkedIn and stay tuned for her new website launching soon!  RESOURCES + LINKS Burger King Foundation Scholars ProgramNike Community Impact FundNike x Dove Our Body Confident Sports ProgramHank Green website + newsletter Rare Beauty perfume launch We'd love to hear from you: Who would you like to see us interview?What campaign would you like us to audit?Follow us on ⁠Instagram⁠, ⁠LinkedIn⁠ & Substack. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

    48 min

  8. 08/14/2025

    Creative Conversations with Hope Freedman

    Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.  Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria. Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.  RESOURCES + LINKS Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠Portion Balance CoalitionVaseline Healing Project⁠Food Recovery Network⁠ ⁠Players Tailgate⁠⁠The Just One Project⁠ Direct Relief We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

    54 min
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Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.

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