The Final Edit

Maritza Tobon and Hannah Nieves
  • 4.8 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Final Edit Podcast brings you raw, real-time conversations with visionary founders shaping the future as they build it. Unfiltered. Unfinished. Unfolding. Hosted by Maison Social Club co-founders Hannah Nieves and Maritza Tobon, this is where the behind-the-scenes of entrepreneurship meets the edge of innovation.

  1. 6D AGO

    If You're Not Getting Rejected, You're Not Playing Big Enough

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this honest and energizing founder episode, we're talking about the thing no one puts in their highlight reel: rejection. Investors who ghost you. Partners who don't see the vision. Networks that pass. And the 500+ brands we reached out to for the Maison Summit gift bags—many of whom never even replied. We're normalizing rejection as part of the founder's toolkit, because here's the truth: if you're not getting nos, you're not playing big enough. We share our own most memorable rejection moments since launching Maison, the lesson we learned about not drinking our own medicine when it came to leveraging our network, and why some of those early nos have now come back around. We also get into the mindset shift that changes everything—from dreading rejection to collecting it. Because the faster you get comfortable hearing no, the tougher your skin becomes, and the closer you get to the yes that actually matters. This episode is for the founders who are still flinching at the no. It's time to add it to your toolkit. 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:23] Why rejection is a non-negotiable part of the founder journey[00:01:20] Why building a movement gets more nos than selling a service[00:02:03] The list: 500+ brands reached out to for the Maison Summit gift bags[00:04:15] The early Maison launch nos—and why they were actually redirections[00:05:46] The mistake we made: Not drinking our own medicine on proximity[00:06:51] The Canva CEO and why Hannah will email literally anyone[00:08:15] Collecting nos as a strategy: Why you want to hear them faster[00:09:40] Rejection in business and in life—what it teaches you at every stage 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/Apply to Join: https://joinmaison.com/applicationUpcoming Events: https://joinmaison.com/all-events 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobonFollow Hannah: @hannahmnievesFollow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

    10 min

  2. MAR 11

    Most 8-Figure Brands Miss Forecasts by 25% - The Inventory Mistake Costing Millions

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this raw and eye-opening episode, we sat down with Danielle Montague, founding Maison member, inventory forecasting expert, and one of the most candid voices we know—for a conversation that is equal parts business strategy and life wake-up call. Danielle's story starts with a car accident that broke her leg, broke her arm, and ultimately broke open an entirely new way of thinking about how she runs her business and her life. From the hospital bed where she was still texting that she'd make the retreat, to the year-long mental and physical recovery that followed, Danielle shares what it truly means to build a business that can survive without you and why most high performers have no plan for when life forces them to stop. We talked about the legal blind spots hiding in your operating agreement, why high performers are the last to build systems for their own lives, and what "human forecasting" actually looks like in practice. But more than that? We talked about the grace it takes to rebuild, the team you need around you when everything falls apart, and why the inventory sitting too long on the shelf might not be in your warehouse—it might be in your life. This episode is for the founders who are optimizing everything except the thing that matters most. 🎧 EPISODE HIGHLIGHTS 🎧 [00:01:51] Danielle's origin story: From corporate consulting to getting hit by a car[00:04:25] How the accident completely changed how she's building her business[00:05:29] Contingency planning: Wills, operating agreements, and the team you need[00:06:42] Why high performers are the last to build systems for their own lives[00:09:54] The legal trap hiding in your operating agreement[00:11:45] The key people you need to assemble after a life crisis[00:15:37] Human forecasting: Taking inventory of your time, space, and life[00:20:28] Navigating the transition from corporate to entrepreneurship[00:23:12] What corporate sharpens in you that entrepreneurship never could[00:30:29] What's next: The Vault and free resources for product-based brands 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/Apply to Join: https://joinmaison.com/applicationDanielle's Free Resource Vault: DM @theretailoi on InstagramDanielle's Website: www.theretailoi.com 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobonFollow Hannah: @hannahmnievesFollow Danielle: @theretailoiFollow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

    34 min

  3. MAR 4

    Everyone Wants Community. No One Wants to Do This.

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this founder episode, we’re taking you behind the scenes on one of the hardest things we’ve ever built: a private, high-touch network. Everyone wants community, but not everyone understands what it means to truly hold one. We’re pulling back the curtain on the unsexy, challenging, and necessary work of architecting influence. We get into the mindset shift required to move from a community manager to an architect—prioritizing depth over scale, lifetime value over vanity metrics, and curation over mass growth. We share the truth about the rigorous filtration systems required to protect a high-caliber room, and why we’re willing to turn away revenue to maintain the integrity of the space. We also talk about the immense energy it takes to make every member feel seen, and how we’re leveraging technology to scale intimacy without losing the human touch. This isn’t about building a bigger audience; it’s about building a better room. This episode is for the community builders, the membership owners, and the founders who are called to create spaces of depth, trust, and real connection. ⚡️ 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:55] Why everyone wants community, but not everyone can hold one [00:02:18] The mindset shift: From community manager to architect of influence [00:03:19] The hard truth about curation and why depth is the new scale [00:04:10] Our filtration system: The importance of income verification, reference checks, and heart-checks [00:05:48] Why turning away revenue is the best long-term strategy [00:07:48] The direct question we ask every potential member to ensure alignment [00:08:22] The energy dilemma: How to sustain a high-touch network without burning out [00:09:29] Leveraging technology to scale intimacy, not just growth ⸻ 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application ⸻ 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison ⸻ Subscribe for more episodes—and meet us inside the vision.

    11 min

  4. FEB 25

    What We Wish Someone Told Us Before We Became Co-Founders

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this candid and revealing founder episode, we're pulling back the curtain on the most requested topic we get: our own partnership. Everyone romanticizes having a co-founder, but few talk about what it actually takes to build a relationship that can withstand the weight of a billion-dollar vision. From our origin story as client-and-mentor to a co-founder "dating" process that involved a literal questionnaire, we're sharing the unedited truth about how we built Maison together. We get into the messy middle of navigating different communication styles (especially under stress), why you can't have an ego, and how to handle the conversations about money, risk, and equity that most partners avoid. But we also talk about the magic—the velocity that comes from dividing and conquering, the freedom of knowing someone has your back, and the profound personal growth that happens when you build with a true partner. This episode is for the lone wolves who think they have to do it all themselves, for the founders considering a partnership, and for anyone who wants to know what it really looks like to be in the trenches with a work wife. 💍✨ 🎧 EPISODE HIGHLIGHTS 🎧 [00:01:59] Our origin story: From mastermind to CMO to co-founders [00:02:47] The co-founder "dating" questionnaire and why it matters [00:03:32] Overcoming the "lone wolf" mentality to embrace partnership [00:05:35] The myth of the 50/50 partnership and navigating financial realities [00:07:01] Why unhealed ego is the #1 partnership killer [00:08:37] How we handle stress, conflict, and communication (aka "Smaug" mode) [00:11:52] Why confrontation avoidance almost killed our partnership [00:15:25] The power of daily realignment on vision and values [00:16:36] The real ROI: Sharing the load and counting the summers [00:18:16] The co-founder questionnaire that changed everything ⸻ 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application Co-Founder "Dating" Questionnaire: https://review.firstround.com/the-founder-dating-playbook-heres-the-process-i-used-to-find-my-co-founder/ ⸻ 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison ⸻ Subscribe for more episodes—and meet us inside the vision.

    20 min

  5. FEB 18

    I Hustled for 32 Years. Then I Realized I Was Doing It All Wrong.

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this raw and revelatory episode, we sat down with Samantha Sloane, multi-passionate founder, builder of ecosystems, and advocate for educational sovereignty, for a conversation that's equal parts origin story and operating system. From growing up with a single mother who taught her that everything is possible to building multiple seven-figure businesses with one unifying mission, Samantha's journey is a masterclass in creating your own leverage. She's the founder behind Hired, Saslow House, and a tech startup with her husband, and the through line? Putting power back in the hands of the people. We talked about managing multiple businesses without burning out, the art of co-creating with your audience, and why vulnerability isn't a weakness, it's a strategy. But more than that? We talked about what it means to move from hustle to harmony, and why the best personal brands don't post at you, they move with you. This episode is for the multi-passionate, the builders, and the women who know that sovereignty isn't given, it's created. 🌙✨ 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:55] Samantha's origin story—creating leverage when you didn't have it [00:02:04] The through line behind her ecosystem of businesses [00:03:17] How growing up without power sparked her mission for sovereignty [00:04:18] From 32 years of hustling to learning how to receive [00:05:28] Building a personal brand through co-creation, not curation [00:06:13] Conscious vulnerability: Why sharing your story matters [00:08:03] The biggest advice for founders evolving their personal brands [00:09:46] What's in the drafts: In-person events and integration ⸻ 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application   ⸻   📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison Follow Samantha: @hiredplaybook  Subscribe for more episodes and meet us inside the vision.

    11 min

  6. FEB 9

    Why the Best Leaders Stop Pretending They're Strong

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this powerful and intimate episode, we sat down with Ashley Jappe, marketing director, wine connoisseur, and movement maker for a conversation that is both a masterclass in brand building and a lesson in authentic leadership. Recorded live from our wellness and longevity retreat in Maine, this conversation explores the profound connection between internal identity work and external brand success. From challenging the traditions of heritage industries to pioneering the non-alcoholic wine movement,  Ashley’s story is a testament to leading with vulnerability, passion, and a deep commitment to human connection. We talked about building culturally relevant brands from the inside out, managing up with emotion, and the courage it takes to create change when no one in the room understands your vision. This episode is for the leaders, the innovators, and the women who know that the most powerful brands are built on a foundation of truth. 🥂✨ 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:00] Ashley’s origin story: The search for self and its impact on her career. [00:07:15] Why true brand culture starts with your internal team. [00:13:30] The power of vulnerability and emotion in managing up. [00:18:45] How to break through resistance and find allies for your vision. [00:24:00] Honoring heritage while building a culturally relevant brand. [00:38:10] The art and science behind the non-alcoholic wine movement. [00:49:00] Ashley’s final edit: Creating a new, connection-based business model. ⸻ 📚 RESOURCES 📚 Maison Network:  Maison | The Premier Private Network & Visibility Platform for Affluent Women joinmaison.com Apply to Join:  Maison | The Premier Private Network & Visibility Platform for Affluent Women joinmaison.com/application Try Luminara: https://www.luminarawines.com/   ⸻   📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison   Subscribe for more episodes and meet us inside the vision.

    33 min

  7. 07/02/2025

    The Different Stages of Motherhood as Founders

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this real and raw episode, Hannah and Maritza crack open one of the most honest convos yet: building billion-dollar visions while raising babies. From toddler meltdowns and sleepless nights to teenage driving lessons and identity resets, this episode dives deep into the stages of motherhood and how they evolve alongside your ambition, your business, and your sense of self. They talk burnout, guilt, boundaries, discipline (with a rebrand), and why doing both isn’t about balance. It’s about alignment. If you’ve ever felt like you had to choose between being present and being powerful, this episode is your permission to stop choosing. You get to be both. _____ 🎧 EPISODE HIGHLIGHTS [00:00:00] Why sourdough culture isn’t the only model of motherhood [00:02:52] Ambition, identity shifts, and rediscovering purpose post-baby [00:08:56] Navigating seasons: toddlers vs. teens [00:10:07] Building billion-dollar visions while physically and emotionally tapped [00:12:33] The guilt trap of modern motherhood [00:15:05] Community, support, and rewriting the motherhood narrative ⸻ 📚 RESOURCES 📚 Maison Network: joinmaison.com Apply to Join: joinmaison.com/application Upcoming Events: joinmaison.com/all-events ⸻ 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison ⸻ Subscribe for more conversations that pull back the curtain on building something real.

    20 min

  8. 06/25/2025

    Intuition to Innovation: Lyrik Fryer on Building Tech and a 7-Figure Brand with Her Mom

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this wildly energizing episode, we sat down with Lyrik Fryer, serial entrepreneur, systems queen, and visual brand disruptor, for a convo that’s equal parts business blueprint and creative liberation. Lyrik’s story is anything but traditional. From homeschooling herself in high school to scaling four businesses with her mom (yes, her mom), she’s built a full-blown ecosystem of brands rooted in innovation, ease, and aesthetic. Workplay Branding. Gloss Up. A million ideas in the vault. She’s proof you don’t need a 5-year plan to build something powerful—you just need vision, flow, and the guts to go first. We talked building brands that don’t burn you out, how to launch multiple ventures without losing your mind, and why “discipline” might just need a rebrand. This one’s for the founders who feel too big for one box and are ready to own that. If you’ve ever wanted to scale without the pressure, embrace creative chaos, and make your brand feel like you, this episode is your permission slip. ⸻ 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:00] Lyrik’s self-taught path from blogs to billion-dollar rooms [00:08:32] Building multiple brands (and doing it with her mom) [00:14:33] Systems, scaling, and lazy marketing [00:22:35] Creating pattern interrupts with personal branding [00:27:17] The vision (and brilliance) behind Gloss Up [00:30:45] Why not having a 5-year plan is the strategy [00:43:21] Redefining discipline and alignment ⸻ 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application Upcoming Events: https://joinmaison.com/all-events ⸻ 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison Follow Lyrik: @lyrik.fryer Follow Workplay Branding: @workplaybranding Follow Gloss Up: @joinglossup Subscribe for more episodes and meet us inside the vision

    48 min
See All (15)

4.8
out of 5
12 Ratings

About

The Final Edit Podcast brings you raw, real-time conversations with visionary founders shaping the future as they build it. Unfiltered. Unfinished. Unfolding. Hosted by Maison Social Club co-founders Hannah Nieves and Maritza Tobon, this is where the behind-the-scenes of entrepreneurship meets the edge of innovation.

Information

  • Creator
    Maritza Tobon and Hannah Nieves
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2026 The Final Edit
  • Show Website
    The Final Edit