Marketing and Strategy Unlocked

Nicolas Kfuri

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

  1. 11/13/2025

    Designing Experiences That Win: The Blueprint of Brand Experience Design

    ✨ Great brands aren’t built in ads — they’re built in experiences. This week on Marketing & Strategy Unlocked, I break down how brands like Singapore Airlines, Trader Joe’s, Nespresso, and Decathlon design signature experiences that drive loyalty and differentiation. 🎧 You’ll learn:✅ The Brand Experience Design framework✅ How to create “signature moments” customers remember✅ Why culture is the hidden engine of experience✅ The metrics that actually matter 🔜 Next episode: Brand Rituals — turning repeated actions into emotional loyalty. #BrandExperience #CX #ServiceDesign #Marketing #BrandStrategy #ExecutiveEducation #Leadership #Innovation #MarketingAndStrategyUnlocked

    12 min

  2. 11/09/2025

     Design Thinking for Strategy. Using Design Thinking to Build Better Strategy.

    🎨 Great strategy isn’t just built — it’s designed. This week on Marketing & Strategy Unlocked, I break down Design Thinking for Strategy — how brands like IKEA, Airbnb, and Amazon use empathy and experimentation to drive innovation. 🎧 Learn:✅ The 5 stages of design thinking and how to apply them to strategy✅ How to prototype and test business ideas before scaling✅ How to link creativity with ROI✅ Why empathy is your greatest strategic advantage 🔜 Next episode: Brand Experience Design — turning every customer interaction into a moment of connection. #DesignThinking #Strategy #Innovation #BrandStrategy #ExecutiveEducation #MarketingAndStrategyUnlocked #Leadership #CreativityInBusiness #CX

    12 min

  3. 10/23/2025

    Pricing for Profit: How to Capture the Value You Create. Starbucks. Sealesforce. Dyson. Netflix

    Pricing is where strategy meets reality. In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price. Learn how to: Identify and quantify customer value Segment by willingness to pay Choose the right pricing model Communicate price with confidence Next up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.

    10 min

  4. 10/09/2025

    The Long Game: Mastering Customer Lifetime Value for Profitable Growth. Netflix. Peloton. Adobe. Sephora

    Lifetime value isn’t just a finance metric — it’s a strategy. In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Adobe, Peloton, and Sephora measure and grow Customer Lifetime Value (CLV) to guide marketing spend, product design, and customer experience. Walk away with a step-by-step framework to calculate CLV, link it to acquisition costs, and identify growth levers for long-term profitability. Next up: Pricing Strategy for Value Capture — how to turn value into sustainable revenue.

    12 min

  5. 10/02/2025

    Coca-Cola & the Power of Personalisation. Global. Local. Strategy. Data Analytics. IT.

    Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales. In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how Coca-Cola’s “Share a Coke” campaign and its next-generation AI-driven personalization efforts show that personalization at scale is a core growth strategy. Learn how to: Find the human hook in your own business Enable customer co-creation Personalize at scale without losing brand consistency Measure personalization’s real impact Next up: Pricing Strategy for Value Capture — how to turn customer value into profitable pricing.

    9 min

  6. 09/25/2025

    Employer Branding. Talent is today’s ultimate competitive advantage. L'Oréal. HubSpot. Atlassian. Schneider Electric.

    Talent chooses companies as carefully as customers choose brands. In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers. Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success. Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.

    11 min

  7. 09/18/2025

    Branding in Mergers & Acquisitions.

    M&A success isn’t just about financial synergy — it’s about brand strategy. In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how companies like Disney + Pixar, Microsoft + LinkedIn, and Unilever + Ben & Jerry’s got branding right — and why AOL + Time Warner is still studied as a cautionary tale. You’ll learn a step-by-step framework to evaluate brand equity, choose the right architecture, align culture, and communicate clearly in M&A. Next up: Employer Branding — how to win the war for talent with a compelling brand story.

    8 min

  8. 09/04/2025

    Brand Turnarounds: Reinventing for Renaissance. Burberry, Lego, Marvel, and Nintendo.

    Struggling brands aren’t doomed — some return stronger than ever. In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores legendary brand turnarounds from Burberry, Lego, Marvel, and Nintendo — unpacking the strategies that transformed decline into rebirth. Learn a step-by-step turnaround playbook to refocus, reinvest, and re-energize your brand when it matters most. Next up: Branding in M&A — how to handle identity, architecture, and equity in mergers and acquisitions.

    13 min
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About

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

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