This week, Jessica sits down with Howard Hochhauser, President and CEO of Ancestry, to explore how a renewed sense of purpose, customer focus, and organizational culture helped turn around one of the world's leading family history companies. After nearly two decades at Ancestry, including serving as CFO and COO, Howard stepped into the CEO role during a period of declining revenue, falling customer satisfaction, and organizational uncertainty. By refocusing the company on its core mission of discovering, preserving, and sharing family stories, Howard helped lead Ancestry through eight consecutive quarters of growth while rebuilding momentum around the work that makes the company meaningful to its employees and customers. Howard shares why his transition from CFO to CEO required a fundamental shift in mindset, moving from managing financial risk to embracing opportunities for growth and long-term value creation. He explains how redefining Ancestry's mission, establishing a culture centered on customers, candor, and collaboration, and tying employee bonuses directly to customer satisfaction helped align the organization around a shared purpose. He and Jessica also discuss the importance of approachable leadership, creating psychological safety for honest feedback, and demonstrating transparency through actions rather than simply encouraging employees to speak up. The conversation also explores how Ancestry is using AI to transform the customer experience and accelerate international growth. From digitizing millions of historical records to developing personalized audio and video stories about people's ancestors, Howard explains how technology can make family history more accessible, engaging, and emotionally meaningful. He introduces one of Ancestry's most distinctive performance metrics, "time to magic," which measures how quickly customers experience a discovery powerful enough to make them laugh, cry, or share their family story. Howard and Jessica also examine the responsibilities that come with handling sensitive personal information, including DNA data, and why privacy, cybersecurity, and customer trust must remain central to innovation. Throughout the conversation, Howard and Jessica return to the deeper human significance of storytelling, identity, and connection. They explore how understanding the struggles of previous generations can build resilience, why preserving family history creates a sense of belonging, and how personal stories can bring people together across generations and cultures. From navigating organizational change to reflecting on the legacy he hopes to leave as both a father and a CEO, Howard makes the case that meaningful leadership is about more than financial performance. It is about creating experiences that connect people to something larger than themselves and ensuring those stories endure. About Howard Hochhauser Howard Hochhauser is President and CEO of Ancestry, the global leader in family history. Appointed in February 2025, he previously served as CFO and COO after joining the company in 2009, and was interim CEO from 2017 - 2018. During his tenure, he has helped guide Ancestry’s growth from ~$200M in revenue to more than $1B, overseeing its IPO, a go-private transaction, and multiple acquisitions. Today, Howard is focused on accelerating innovation through AI, using advanced technologies to unlock Ancestry’s 70B+ records and transform them into personalized, story-driven experiences for millions of users worldwide. Prior to Ancestry, he was CFO of Martha Stewart Living Omnimedia and held roles at Bear Stearns and KPMG. LinkedIn: https://www.linkedin.com/in/howard-hochhauser-5791b810/ Website: https://www.ancestry.com/ Host: Jessica Kriegel Culture Partners LinkedIn: linkedin.com/company/culturepartners Website: jessicakriegel.com LinkedIn: linkedin.com/in/jessicakriegel Instagram: @jess_kriegel Website: culturepartners.com