The Scout Cast

Ray Hoffman
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  • MARKETING

The Scout Cast is your go-to podcast for expert insights on marketing, branding, and business growth, hosted by Ray Hoffman from Scout Consulting WI. Each episode delivers actionable strategies to help businesses increase visibility, generate leads, and drive sales in today's competitive market. 🚀🎙️ 

Episodes

  1. 05/06/2025

    Community Over Commerce: Why Local Involvement is Good Business

    Send us a text  What does it really mean for a business to “give back”? In this episode of The Scout Cast, we explore why community involvement isn’t just the right thing to do—it’s a smart business strategy. From building brand loyalty and employee pride to creating organic word-of-mouth buzz, showing up locally can have a powerful impact on your bottom line. Plus, I’ll share how a company committee called Current Cares brought internal culture and external reputation to life. Whether you're a small business owner or a growing brand, this episode will inspire you to lead with heart and take action right in your own backyard.  #CommunityOverCommerce  #TheScoutCast  #SupportLocal  #MarketingWithHeart  #BusinessStrategy  #SmallBusinessTips  #BrandLoyalty  #CommunityDriven  #GiveBackGrowForward  #EmployeeEngagement  #SmartMarketing  #LocalImpact  #PurposeDrivenBusiness  #ScoutConsulting  #BusinessWithHeart Support the show

    17 min

  2. 04/29/2025

    The New Playbook: Non-Profit Marketing in 2025

    Send us a text Non-profit marketing has changed — and it's not slowing down. In this episode of The Scout Cast, we explore how non-profits can thrive in 2025 with smarter storytelling, stronger community building, and technology that brings missions to life. Learn why personalization is no longer optional, how micro-stories are winning hearts, and what new tools are making fundraising easier than ever. Whether you’re running a non-profit, volunteering for one, or dreaming about launching your own, this episode will help you market with more heart — and smarter strategy. Get ready to lead your cause with authenticity, impact, and innovation. Let’s scout the future together! 🔔 Don't forget to subscribe, share, and leave a review if you loved this conversation.  #NonProfitMarketing #TheScoutCast #MarketingWithHeart #Fundraising2025 #DigitalFundraising #NonProfitLeadership #StorytellingMatters #CauseMarketing #MarketingStrategy #AIforGood #BuzzsproutPodcasts  Support the show

    10 min

  3. 04/24/2025

    Marketing the Wisconsin Way: Why We’re Not Like the Rest

    Send us a text Why doesn’t New York-style marketing work in Wisconsin? Because we’re not New York. In this episode of The Scout Cast, we explore what makes marketing in the Badger State a breed of its own—from our loyalty to local businesses, to the sacred Packers schedule, to the magic of brat fry sponsorships. Whether you're a local brand or a national marketer trying to “speak Wisconsin,” you’ll learn why authenticity, community ties, and a good flannel matter more than flashy tactics here. It’s relationship marketing with a Midwest twist—served with a side of cheese curds. 👉 Perfect for marketers, small business owners, and anyone trying to crack the code on Midwest messaging. 🎧 Listen now and learn how to market with heart—and humor—in the land of lakes, tailgates, and hyper-local pride. #Hashtags: #TheScoutCast #MarketingWisconsinStyle #MidwestMarketing #WisconsinSmallBiz #HyperLocalMarketing #MidwestCharm #MarketingPodcast #WisconsinPride #SupportLocalWI #SmallTownMarketing #AuthenticBranding #ScoutConsulting #CheeseCurdMarketing Support the show

    17 min

  4. 04/18/2025

    Episode: Know Your Numbers in Marketing – Measure What Matters

    Send us a text 📊 If you don’t know your numbers, you don’t know your marketing. In this powerful episode of The Scout Cast, we’re breaking down the key metrics every business owner and marketer needs to track to make smarter decisions and maximize ROI. From website traffic to conversion rates and customer acquisition cost, we’ll simplify the numbers so you can confidently measure what’s working—and what’s not. 🔍 In This Episode, You’ll Learn: ✅ The most important marketing metrics to track (and why they matter) ✅ How to connect your numbers to real business goals ✅ Tips for using analytics to improve strategy, not just report results 💡 When you know your numbers, you can spend smarter, scale faster, and grow stronger. #TheScoutCast #KnowYourNumbers #MarketingAnalytics #SmartMarketing #DataDrivenStrategy 🚀 Support the show

    13 min

  5. 04/15/2025

    Episode 5: Content is King

    Send us a text 🎙️ Episode 5: Content is King – Creating High-Converting Marketing Campaigns 📝 Great content doesn’t just build awareness—it drives real results. In this episode of The Scout Cast, we’re diving into the strategies behind creating content that actually converts. From blogs and videos to emails and case studies, learn how to craft a content marketing plan that educates, engages, and sells. 🔍 In This Episode, You’ll Learn: ✅ The top-performing types of content for small businesses ✅ A simple 5-step framework to plan and execute your content strategy ✅ Tips for writing, designing, and distributing content that brings in leads 💡 If you’re ready to stop guessing and start creating content with purpose, this one’s for you. #TheScoutCast #ContentMarketing #MarketingStrategy #SmallBizGrowth 🚀 Support the show

    19 min

  6. 04/11/2025

    SEO – How to Rank & Stay Relevant

    Send us a text 🎙️ Episode 4: SEO – How to Rank & Stay Relevant 🔍 Want to show up on the first page of Google? Let’s talk SEO. In this episode of The Scout Cast, we're breaking down what it really takes to boost your website's visibility and stay competitive online. Whether you're new to SEO or looking to sharpen your strategy, this episode will help you understand the core tactics that drive results. 🔍 In This Episode, You’ll Learn: ✅ What Google actually looks for when ranking websites ✅ How to optimize for voice search, mobile devices, and user experience ✅ Simple, actionable SEO updates you can make right now to get more traffic 💡 Search traffic is free, powerful, and totally within your reach—let’s get your business found! #TheScoutCast #SEOtips #SearchEngineOptimization #MarketingMadeSimple 🚀 Support the show

    13 min

  7. 03/25/2025

    The Power of Personal Branding in Business Growth

    Send us a text ✨ People don’t just buy products—they buy from people they trust. In this episode of The Scout Cast, we’re diving into the power of personal branding and how it can help you build credibility, attract new opportunities, and grow your business. Whether you're a business owner, freelancer, or aspiring thought leader, developing a strong personal brand can set you apart in your industry. 🔍 In This Episode, You’ll Learn: ✅ What personal branding really is—and why it matters more than ever ✅ How to define your niche, clarify your message, and connect with your ideal audience ✅ Actionable tips to build your presence on LinkedIn, social media, and beyond 💡 It’s time to position yourself as the expert you are. Let’s build a brand that grows your business! 🎧 Listen now → https://thescoutcast.buzzsprout.com #TheScoutCast #PersonalBranding #BusinessGrowth #MarketingStrategy 🚀 Support the show

    21 min

  8. 03/18/2025

    Mastering Social Media for Lead Generation

    Send us a text 🎙️ Episode 2: Mastering Social Media for Lead Generation 🚀 Turning Followers into Customers – The Social Media Playbook Social media isn’t just for likes and shares—it’s one of the most powerful tools for generating leads and driving sales. In this episode of The Scout Cast, we’re breaking down how businesses can strategically use social media to attract, engage, and convert potential customers. 🔍 In This Episode, You’ll Learn: ✅ The best social media platforms for lead generation (and which ones to focus on!) ✅ Proven strategies to turn engagement into real sales opportunities ✅ How to use DMs, interactive content, and retargeting ads to build relationships and close deals 💡 Stop posting without a plan—start using social media as a lead-generating machine! #TheScoutCast #SocialMediaMarketing #LeadGeneration #SmallBizGrowth 🚀 Support the show

    23 min

  9. 03/11/2025

    AI & Automation – The Future of Marketing

    Send us a text 🚀 AI is revolutionizing marketing—are you keeping up? In this first episode of The Scout Cast, we’re diving into how artificial intelligence and automation are changing the game for businesses. Whether you’re a small business owner or a marketing pro, AI-driven tools can save you time, personalize customer experiences, and skyrocket your marketing efficiency. 🔍 In This Episode, You’ll Learn: ✅ How AI-powered tools like chatbots, predictive analytics, and automation software can transform your marketing ✅ The biggest AI trends in 2025 and how to use them in your business ✅ Actionable strategies to streamline social media, email marketing, and ad campaigns with automation 💡 Ready to work smarter, not harder? Tune in now and take the first step toward AI-powered marketing success! #TheScoutCast #AIinMarketing #MarketingAutomation #SmallBizSuccess 🚀 Support the show

    11 min
  • 9 Episodes

About

The Scout Cast is your go-to podcast for expert insights on marketing, branding, and business growth, hosted by Ray Hoffman from Scout Consulting WI. Each episode delivers actionable strategies to help businesses increase visibility, generate leads, and drive sales in today's competitive market. 🚀🎙️ 

Information

  • Creator
    Ray Hoffman
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2025 The Scout Cast
  • Show Website
    The Scout Cast