Meeting of the (Strong) Minds

Strong Minded Agency
  • 5.0 (4)
  • Marketing
  • Updated Monthly

Step into the room with the Strong Minded team - Jenny, Luke, and Eric Hersey - for a podcast that feels more like a creative brainstorming session than a marketing lecture. Using real-life stories and pop culture scenarios, they tackle marketing and branding topics in a way that’s as entertaining as it is insightful. It’s not about step-by-step guides—it’s about the sparks of creativity, candid conversations, and unexpected ideas that happen when a team comes together. With occasional guest experts and plenty of laughs, this is a behind-the-scenes look at how great ideas come to life.

  1. Aug 28

    Everyone Has a Podcast. Should Your Business? (Ep. 13)

    Everyone seems to have a podcast, but does every business actually need one? Eric Hersey, Jenny Snyder, and Luke Hladek dig into how podcasting has evolved, why long-form audio still creates unusually strong audience connections, and why businesses may need to rethink what success looks like in an increasingly crowded medium. From social clips and content repurposing to consistency, community, and parasocial relationships, they explore what makes a podcast worth producing in 2026. HIGHLIGHTS Why businesses should temper expectations about building a massive podcast audience or generating immediate sponsorship revenue.How podcast clips, social video, blogs, graphics, and other repurposed content can deliver more value than the full episode alone.Why consistency, expertise, personality, and a willingness to share candidly matter when building an audience.How podcasts create loyal communities and parasocial relationships that can strengthen trust in a person or brand.Why a smaller group of dedicated listeners may ultimately be more valuable than thousands of passive social media impressions.Follow Strong Minded Agency Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠

  2. Jul 22

    Your Logo Is Not Your Brand Identity (Ep. 12)

    A logo may be the most recognizable part of a brand, but it is only the beginning. Eric Hersey, Jenny Snyder, and Luke Hladek explore how voice, values, personality, company culture, and customer experience shape the way people perceive a business. They also discuss building practical brand guidelines, gaining team buy-in, and maintaining a consistent identity across websites, social media, and everyday customer interactions. HIGHLIGHTS Why logos, colors, and fonts represent only one part of a complete brand identity.How businesses can define an authentic voice based on their values, audience, and goals.Why collaborative brand development creates stronger team alignment and consistency.How too many competing voices can make websites and marketing materials feel disjointed.What brands such as Chick-fil-A reveal about customer experience as an expression of identity. Follow Strong Minded Agency Website: ⁠⁠⁠⁠⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠

  3. Jun 1

    More Than Likes: What Actually Matters on Social Media (Ep. 11)

    Social media keeps evolving, but the core challenge for businesses remains the same: how do you show up consistently, build trust, and reach the right audience without wasting time and money? Eric Hersey, Jenny Snyder, and Luke Hladek break down the realities of social media marketing in 2026, from choosing the right platforms and creating authentic content to balancing organic reach with paid promotion. They also discuss common mistakes businesses make, why abandoned social accounts can hurt credibility, and how brands can stay relevant without chasing every trend. HIGHLIGHTS Why having no social media presence can damage a business's credibility.The risks of maintaining inactive or outdated social accounts.How to decide which platforms are worth your time and effort.Why businesses should focus on audience fit instead of trying to be everywhere.The balance between organic content, paid advertising, and long-term brand building.Practical advice for creating authentic, human-centered content that resonates.How brands can stay responsive to current events and avoid tone-deaf messaging.Why engagement metrics don't always tell the full story for business accounts. Follow Strong Minded Agency Website: ⁠⁠⁠⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠

  4. May 15

    What Even Is Content Marketing Anymore? (Ep. 10)

    Eric Hersey is joined by Jenny Snyder and Luke Hladek for a candid conversation about what content marketing actually means in 2026 and why so many businesses struggle to keep up with it. From social media and blogging to short-form video and brand storytelling, the team breaks down why authenticity matters more than chasing trends and how businesses can create meaningful content without burning themselves out. Along the way, they explore consistency, repurposing content, building trust online, and why the best marketing still comes down to genuine human connection. HIGHLIGHTS Why “content marketing” has evolved far beyond blogging and social postsThe danger of creating content just to satisfy an algorithm or posting scheduleHow authenticity and vulnerability help brands stand out onlineWhy consistency still matters even when every post is not a home runThe importance of answering real customer questions in your contentHow repurposing content across platforms saves time and improves brandingWhy businesses should focus less on trends and more on connection and trustLuke explains why “beauty and sincerity” are still powerful marketing toolsFollow Strong Minded Agency Website: ⁠⁠⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠

  5. Apr 19

    When AI Helps (and When It Hurts) Your Marketing (Ep. 9)

    AI is everywhere, but is it actually making your marketing better—or just faster? Eric Hersey is joined by Jenny Snyder and Luke Hladek to unpack how AI is reshaping content creation, web design, and media production. They share real-world workflows, where AI saves time, where it falls short, and why the “gray area” matters more than ever. From brainstorming and automation to trust, creativity, and brand voice, this episode explores how to use AI without losing what makes your work human. HIGHLIGHTS First encounters with AI tools like ChatGPT, DALL·E, and Midjourney - and why early outputs were roughHow AI speeds up workflows in web design, content writing, and production tasksUsing AI as a brainstorming partner vs. relying on it as a crutchThe risk of “AI slop” and how it can erode brand trust and authenticityReal-world use cases: transcripts, image expansion, and content generationThe creative dilemma: efficiency vs. originality in marketing and designWhere AI crosses the line - from helpful tool to potential replacementWhy human oversight, editing, and voice still matter more than everFollow Strong Minded Agency Website: ⁠⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠Strong Minded Agency⁠

  6. Mar 26

    Local Web Design That Actually Converts: What Small Businesses Get Wrong (Ep. 8)

    A great-looking website doesn’t always mean a high-performing one. In this episode, Eric Hersey leads a practical conversation with designer Jenny Snyder and creative Luke Hladek about what actually makes a local business website work. From user experience and real photography to mobile optimization and clear calls to action, they break down why some sites convert and others quietly lose customers. If your website feels more like a digital brochure than a business tool, this episode shows you what to fix. HIGHLIGHTS Why polished websites can still fail if they lack clear purpose, updated content, or usabilityThe critical difference between a website and social media - and why you need both working togetherHow real photos of your business outperform stock imagery in building trust and connectionWhat users actually look for first: fast load times, easy navigation, and clear informationWhy “set it and forget it” websites no longer work and how to keep your site freshHow strong user experience design guides visitors toward booking, buying, or contacting youThe importance of clear calls to action and interactive elements that build trustWhy mobile optimization is essential - and how poor mobile UX drives customers awayHow to use your website to communicate your brand’s vibe, personality, and target audienceThe role of customization in standing out from templated sites like Wix or SquarespaceSimple ways to improve your site with better photography using angles, lighting, and real environmentsFollow Strong Minded Agency Website: ⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠Strong Minded Agency⁠

  7. Feb 10

    The Inbox Is Broken, Not Email Marketing (Ep. 7)

    Email marketing has been “dead” for decades - at least according to the internet - and yet it refuses to go quietly. In this episode, Eric, Jenny, and Luke get brutally honest about their own overflowing inboxes, ancient Yahoo accounts, and thousands of unread messages, then dig into why email marketing still works when it’s done with intention. From spam fatigue and unsubscribe guilt to subject lines, frequency, and real value, this is a ground-level look at how real humans actually use email today. HIGHLIGHTS Why inboxes are more crowded than ever - and how old email addresses become spam magnetsThe difference between useful emails and ones that get instantly deleted (or resented)How value-driven emails like presales, discounts, and reminders actually break throughFrequency fatigue - when brands email too often and lose trustWhy personalization, clarity, and intent matter more than everFollow Strong Minded Agency Website: ⁠⁠⁠strongmindedagency.com⁠⁠⁠Facebook: ⁠⁠⁠Strong Minded Agency⁠⁠⁠Instagram: ⁠⁠⁠@StrongMindedAgency⁠⁠⁠LinkedIn: ⁠⁠⁠Strong Minded Agency⁠⁠⁠YouTube: ⁠⁠⁠Strong Minded Agency⁠

  8. Jan 15

    SEO Isn’t Dead, It’s Just Complicated (Ep. 6)

    Kicking off the new year, Eric Hersey, Jenny Snyder, and Luke break down why SEO still matters in 2026 and why it has never been as simple as buying a package or stuffing keywords into a homepage. From local search behavior and map packs to AI overviews, YouTube results, and TikTok clips showing up in Google, this conversation digs into how people actually search today. The group focuses less on hacks and more on mindset, clarity, and practical ways small businesses can stop feeling overwhelmed and start being visible online. HIGHLIGHTS Why SEO is not a product you buy but an ongoing process tied to how people searchThe key differences between local SEO and national SEO and why most small businesses overthink itHow map packs, organic listings, directories, videos, and ads all compete on the same results pageThe growing role of AI tools like ChatGPT and Google AI Overviews in shaping search behaviorA simple but powerful takeaway - answer the real questions customers ask you every day on your websiteFollow Strong Minded Agency Website: ⁠⁠strongmindedagency.com⁠⁠Facebook: ⁠⁠Strong Minded Agency⁠⁠Instagram: ⁠⁠@StrongMindedAgency⁠⁠LinkedIn: ⁠⁠Strong Minded Agency⁠⁠YouTube: ⁠⁠Strong Minded Agency⁠

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Ratings & Reviews

5
out of 5
4 Ratings

About

Step into the room with the Strong Minded team - Jenny, Luke, and Eric Hersey - for a podcast that feels more like a creative brainstorming session than a marketing lecture. Using real-life stories and pop culture scenarios, they tackle marketing and branding topics in a way that’s as entertaining as it is insightful. It’s not about step-by-step guides—it’s about the sparks of creativity, candid conversations, and unexpected ideas that happen when a team comes together. With occasional guest experts and plenty of laughs, this is a behind-the-scenes look at how great ideas come to life.

Information

  • Creator
    Strong Minded Agency
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Strong Minded Agency
  • Show Website
    Meeting of the (Strong) Minds