Indian Jeweller's How Did You Do It series

Indian Jeweller

  "How Did You Do It?" by Indian Jeweller (IJ) offers a behind-the-scenes look at the journeys of India’s top jewellers. Each episode features industry leaders—both legacy brands and rising names—sharing pivotal moments that shaped their success. Each season is themed around key industry insights, making it a must-listen for jewellers, entrepreneurs, and anyone passionate about the business of jewellery. 

Episodes

  1. How Amrapali Made Heritage Jewellery Cool Again | The Mechanics of Market Adaptation

    MAY 29

    How Amrapali Made Heritage Jewellery Cool Again | The Mechanics of Market Adaptation

    Can a heritage jewellery brand rooted in museum-quality craftsmanship become a household name for India’s new-age buyers? In this episode of Indian Jeweller’s How Did You Do It, we sit down with Tarang Arora, Creative Director and CEO of Amrapali Jewels and Tribe Amrapali, for an insightful and refreshingly candid conversation about what it truly takes to adapt tradition for the modern marketplace.  From crafting one-of-a-kind pieces for Harrods to selling Rs 500 nose rings online through Tribe, Tarang shares how Amrapali scaled a legacy into a vibrant, accessible, and design-driven brand — without losing its artisanal soul. What you'll hear about: Amrapali's white-label strategy and the power of perceived uniquenessThe origins of Tribe as a social media experimentWhy airports, loyalty points, and even photo frames are part of the retail strategyHow Tarang Arora views collaboration, expansion, and marketing in a digital-first worldLessons from running 30+ stores and managing 2000+ craftspeopleHonest thoughts on pricing challenges, logistics, and customer experienceIf you're building a brand that straddles luxury and accessibility, or just love hearing how iconic Indian businesses evolve, this is one you won’t want to miss. #TribeAmrapali #TarangArora #HowDidYouDoIt #IndianJewellerPodcast #JewelleryBusiness #Buzzsprout #AmrapaliJewels #HeritageToModern #LuxuryRetail #IndianDesign #AccessibleLuxury #CraftsmanshipMatters Subscribe to Indian Jeweller for more stories of reinvention, resilience, and retail mastery in the jewellery industry.

    45 min
  2. How Jaipur's Gem Palace Built a Global Legacy | Siddharth & Samarth Kasliwal

    APR 29

    How Jaipur's Gem Palace Built a Global Legacy | Siddharth & Samarth Kasliwal

    Siddharth & Samarth Kasliwal of Jaipur's iconic Gem Palace talk about how the family has successfully elevated their heritage jewellery brand into an internationally acclaimed luxury powerhouse. Explore actionable strategies including leveraging organic storytelling, strategically showcasing jewellery at esteemed venues such as The Met and the Kremlin Museum, and the art of maintaining exclusivity. Gain expert insights into: Building brand prestige organicallyCurating high-end exhibitionsCrafting digital exclusivity strategiesEngaging celebrity clientele authenticallyEnsuring craftsmanship and quality at scaleThis is essential listening for jewellery industry professionals, luxury brand strategists, and entrepreneurs aiming to grow globally while preserving heritage and exclusivity. Subscribe to Indian Jeweller for more stories of reinvention, resilience, and retail mastery in the jewellery industry.

    31 min
  3. Scaling with Strategy: Saurabh Gadgil on PNG's Legacy and its Super-Successful IPO

    MAR 20

    Scaling with Strategy: Saurabh Gadgil on PNG's Legacy and its Super-Successful IPO

    In the debut episode of Indian Jeweller's How Did You Do It? podcast, Dr. Saurabh Gadgil of the renowned PN Gadgil Jewellers charts the inspiring journey of transforming a 200-year-old family legacy into a publicly listed jewellery giant. Sharing insights into pivotal strategic decisions—including launching an IPO that raised over INR 1,100 crore for nationwide expansion—he highlights how the business sustained its deep-rooted family culture amid rapid growth. Dr. Gadgil also candidly addresses how they navigated critical business challenges, offering practical lessons drawn from real experiences like weathering global economic downturns and adapting successfully across diverse Indian markets. This episode is essential listening for jewellers looking to scale sustainably and thrive in India’s dynamic retail environment.  Subscribe to Indian Jeweller for more stories of reinvention, resilience, and retail mastery in the jewellery industry.

    37 min
  • 3 Episodes

About

  "How Did You Do It?" by Indian Jeweller (IJ) offers a behind-the-scenes look at the journeys of India’s top jewellers. Each episode features industry leaders—both legacy brands and rising names—sharing pivotal moments that shaped their success. Each season is themed around key industry insights, making it a must-listen for jewellers, entrepreneurs, and anyone passionate about the business of jewellery. 

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