My Kind of Business

Alex McCarthy Coaching

Welcome to ”My Kind of Business,” a podcast hosted by Alex McCarthy, a Certified Business and Mindset coach dedicated to helping entrepreneurs and business owners build meaningful, purpose-driven businesses. In each episode, Alex dives into the real stories behind successful business owners, sharing their wins, struggles and everything in between. Whether you’re an experienced entrepreneur or just starting out, this podcast offers a blend of expert insights, mindset shifts and actionable tips to help you grow your business on your terms. Join Alex as she speaks with inspiring guests from diverse industries who are breaking boundaries and building businesses that matter. From practical advice to motivational conversations, “My Kind of Business” is the perfect space to feel supported and empowered on your entrepreneurial journey. Tune in for valuable lessons, actionable strategies and the reminder that we’re all in this together.

  1. 4D AGO

    The courage to create your own path with Charlotte Williams

    In this forty-seventh episode of My Kind of Business, Alex is joined by Charlotte, Founder of Healthy Future Marketing and holistic health practitioner, for an honest conversation about courage, reinvention and building a business rooted in purpose. Charlotte’s entrepreneurial journey began long before she started her own company. Growing up around her family’s automotive business, she developed an early understanding of entrepreneurship, sales and the realities of running a company. Those formative experiences shaped her work ethic and gave her valuable insights into the world of business. But Charlotte’s path wasn’t linear. After spending years working within the family business and other roles, she found herself navigating personal challenges with her mental health. Searching for support and balance led her to discover yoga and holistic health practices — tools that ultimately transformed not only her wellbeing but also the direction of her career. Determined to understand these practices more deeply, Charlotte trained with the Academy of Healing Nutrition, where she explored Traditional Chinese Medicine, holistic wellbeing and longevity practices, graduating in 2022. These experiences became the foundation for a new mission: helping others access the support, calm and healing she once searched for herself. Today, through Healthy Future Marketing, Charlotte supports purpose-driven business owners — particularly those in the wellness space — to share their work with confidence. Through marketing guidance, networking events, workshops and community spaces such as Namaste Networking, she helps entrepreneurs connect, grow and dream bigger in ways that feel authentic and sustainable. In this episode, Alex and Charlotte explore the power of trusting yourself, taking courageous action and embracing the slower, more meaningful path in business. Charlotte opens up about stepping away from the family business when her parents retired, the lessons she carried with her from that chapter, and the pride she feels in building something that truly reflects her values. They also discuss the importance of kindness, resilience and patience in entrepreneurship — and why success doesn’t have to come from rushing or forcing growth, but from staying aligned with your purpose. Looking ahead, Charlotte shares her vision for the future, including beginning her yoga teacher training in 2026 and launching residential retreats designed to help more people experience the calm and connection that transformed her own life. If you’re navigating change, building a values-led business or learning to trust your own path — this episode is a powerful reminder that growth often begins with one brave step. In this episode, Alex and Charlotte explore: Charlotte’s childhood influences and early entrepreneurial curiosity Lessons learned from growing up in and working within her family’s automotive business Early ventures, challenges and the realities of starting out in business How mental health struggles led her to discover yoga and holistic health Her training in holistic nutrition and Traditional Chinese Medicine The transition from the family business to building her own brand Moving away and developing independence through life experiences The creation of Healthy Future Marketing and her work supporting purpose-led businesses Building community through networking events and Namaste Networking Moments of challenge, pride and personal growth in entrepreneurship Why slow, sustainable growth can be more powerful than rapid scaling The importance of trust, kindness and resilience in business Future plans including yoga teacher training and residential retreats Timestamps [00:00] Introduction: Charlotte’s entrepreneurial roots [02:13] Childhood influences and learning from the family business [05:24] Early ventures and entrepreneurial curiosity [09:29] Health challenges and discovering wellness through holistic practices [14:11] Choosing a different path from the family business [19:58] Moving away and learning independence [23:31] Reflecting on a decade in the family business [30:32] Navigating change when her parents retired [37:13] Discovering her passion for marketing and supporting small businesses [41:10] Celebrating creative wins and overcoming business triggers [44:38] Trusting yourself and embracing slow growth [47:39] Final reflections: kindness, authenticity and building a meaningful business Key Highlights Building a business after leaving a long-standing family company How personal wellbeing can shape entrepreneurial direction Using marketing as a tool to support purpose-driven businesses The value of slow, sustainable growth in business Creating community through networking and collaboration Trusting yourself when building a values-led career Kindness and resilience as core business principles Connect with Charlotte Charlotte is the Founder of Healthy Future Marketing and a holistic health practitioner from Shropshire with over a decade of experience in sales and marketing. After navigating her own mental health challenges, she discovered lasting support through yoga and holistic practices, which inspired her to train in holistic nutrition and Traditional Chinese Medicine. Today she supports purpose-driven business owners through compassionate and strategic marketing guidance, networking events and workshops that help them share their work both online and offline while building meaningful communities. In 2026, Charlotte will begin her yoga teacher training and plans to launch residential retreats to help more people access the sense of calm she spent years searching for. Business Instagram https://www.instagram.com/healthyfuturemarketing Personal Instagram https://www.instagram.com/healthyfuturecharlotteuk Email https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection Session https://www.alexmccarthycoaching.com/business-connection-sessions

    53 min
  2. MAR 3

    Why clients aren’t converting - 5 business actions you can take this month

    In this forty-sixth episode of My Kind of Business, Business Coach Alex McCarthy shares five subtle but powerful ways your business might be unintentionally turning away potential clients and how to refine each one this month to improve client conversion. If you have been visible but not converting consistently, questioning your messaging, your offers or even your direction, this episode will help you step back and assess your business through a more strategic lens. Instead of assuming you need more visibility or a complete rebrand, Alex explains why small refinements in positioning, communication and leadership often create the biggest shifts in sales. Alex explores the quiet misalignments that frequently sit beneath slow business growth, including overly broad positioning, unclear calls to action, feature-led offers, lack of conviction in pricing, and creating content from pressure rather than confidence. She shares practical strategies to strengthen your foundations so you can attract clients with more clarity and ease. This episode is not about doing more, posting more or chasing trends. It is about refining your messaging, strengthening your offer positioning and leading your business with confidence so that the right clients feel safe and ready to invest. If you want to sharpen your approach, increase conversions, and build a sustainable business rooted in clarity and self-trust, this conversation will help you reset and refocus. This episode is perfect for small business owners, service providers, coaches, creatives, freelancers and founders who want consistent client attraction, stronger sales strategy and long-term growth without hustle or burnout. What You Will Learn Why broad or unclear positioning weakens client attraction and reduces conversions How to refine your messaging so your ideal client instantly recognises themselves The difference between creating valuable content and including clear calls to action that drive sales How to position your offer around emotional transformation and tangible results instead of features alone Why conviction in your pricing and messaging directly influences client trust and buying decisions How nervous system regulation and confidence affect your marketing and sales energy The difference between creating from pressure versus leading from clarity and authority Practical steps to strengthen one key area of your business this month Why refining your foundations is often more effective than reinventing your brand How confident leadership supports long-term client relationships and sustainable business growth Connect with Alex Explore 1:1 business coaching online or in person Website: https://alexmccarthycoaching.com Instagram: https://alexmccarthycoaching.as.me/claritycall Book a business connection session; https://www.alexmccarthycoaching.com/business-connection-sessions

    25 min
  3. FEB 24

    Breaking the Therapist Stereotype with Becca Upton

    In this forty-fifth episode of My Kind of Business, Alex is joined by Becca Upton — also known as The No BS Therapist — for a candid conversation about authenticity, individuality and building a private practice that truly reflects who you are. Becca shares her journey from childhood dreams and traditional NHS therapy roles to creating a bold, personality-led private practice supporting organised, type A women navigating burnout, exhaustion and overthinking. Her style is realistic, honest and refreshingly direct — challenging long-held ideas about what a therapist “should” look and sound like. Together, Alex and Becca explore what happens when you stop trying to fit the professional mould. From dyeing her hair and ditching formal dress codes to swearing in sessions and showing up unapologetically online, Becca explains how embracing her true self didn’t repel clients — it attracted the right ones. This episode dives into perfectionism, black-and-white thinking, and the pressure to “get it right” — especially for high achievers building businesses. Becca opens up about balancing ambition with flexibility, managing workload boundaries, and redefining success in a way that prioritises freedom and fulfilment over societal expectations. They also break down what therapy actually looks like behind closed doors — the structure of a typical session, different therapeutic approaches such as CBT, person-centred, attachment and compassion-focused therapy — and how flexibility sits at the heart of meaningful client work. From workshops and retreats to her Destress Membership and live online sessions, Becca shares her vision for growing her impact without losing the authenticity that built her brand. If you’ve ever felt like you don’t quite fit the stereotype in your industry — this conversation is your permission slip to do things differently. In this episode, Alex and Becca explore: Becca’s childhood ambitions and early career influences The shift from NHS therapy to private practice Breaking professional stereotypes in the therapy industry Authentic self-expression in business and marketing How individuality attracts aligned clients Building a “no BS” brand and setting clear boundaries Managing perfectionism and black-and-white thinking The structure and flexibility of therapy sessions Different therapeutic approaches: CBT, person-centred, attachment and compassion-focused Balancing ambition with self-care and lifestyle freedom Redefining success beyond societal metrics Future plans: workshops, retreats, collaborations and expanded offerings The power of community, diversity in personality types and client preference Timestamps [00:00] Introduction: redefining therapy on your terms [01:00] Childhood dreams and early influences [02:30] From NHS to private practice [04:00] Dyeing hair, swearing and casual dress codes [05:45] Industry norms versus authenticity [07:00] Marketing self-expression and attracting the right clients [08:30] Building a no-BS brand [09:45] Breaking therapist stereotypes [11:00] Relatability and connection in therapy [12:30] Authenticity and client retention [14:00] What a typical therapy session looks like [15:45] Different therapy approaches explained [17:45] Overcoming first-session nerves [19:00] First-year lessons in business [20:30] Flexibility and freedom in private practice [22:00] Balancing ambition with self-care [23:45] Future plans and expansion [25:15] Workload balance and perfectionism [28:00] Advice for high achievers [30:00] Redefining success [32:00] Future experiments and growth [34:00] Community and authentic connections [36:00] Individuality in professional spaces [38:00] Letting go of rigid expectations [40:00] Business as an extension of your true self [41:30] Final reflections: My kind of business is… Key Highlights Authenticity as a client attraction strategy Breaking stereotypes in traditional industries Managing perfectionism in business Building flexibility without sacrificing ambition Redefining professionalism on your own terms Creating a business aligned with personality and values Connect with Becca Becca Upton is The No BS Therapist — helping organised, type A women with exhaustion, burnout and overthinking to find balance whilst still getting sh*t done. Her approach is realistic, honest and rooted in helping clients rewire their thinking and find their grey area. Instagram: https://www.instagram.com/the_no_bullshit_therapist Facebook: https://www.facebook.com/profile.php?id=61565579537810 Website: https://beccauptontherapy.co.uk/ Destress Membership (7 day free trial): https://buymeacoffee.com/thenobullshittherapist/membership Free 9-minute breathwork session: https://buymeacoffee.com/thenobullshittherapist/intro-breathing-9-mins Resources Mentioned The Confidence Code by Katty Kay & Claire Shipman Attachment Theory Overview CBT Resources Connect with Alex Website: https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection Session: https://www.alexmccarthycoaching.com/business-connection-sessions

    43 min
  4. FEB 17

    Why Authenticity Is Your Business Superpower with Jodie Faitakis

    In this forty-fourth episode of My Kind of Business, Alex is joined by Jodie Faitakis, COO of Entrepreneurial Spark and Founder of Entspired, for a powerful conversation about authenticity, resilience and the real rhythm of entrepreneurial growth. Jodie shares her journey from childhood creativity and DIY ventures to leading national entrepreneurial operations and building community-led spaces for founders in Bedford. Her story is one of lived experience — from starting her own businesses to returning to Entrepreneurial Spark in a leadership role — proving that growth rarely follows a straight line. Together, Alex and Jodie explore the myth of overnight success and what it truly means to build something sustainable. They talk candidly about juggling motherhood, side projects and full-time leadership, navigating imposter syndrome, and learning to embrace seasons of focus. This episode is a refreshing reminder that entrepreneurship isn’t about doing more — it’s about creating space. Space to think. Space to reflect. Space to grow. Jodie speaks openly about vulnerability as a business superpower, the importance of removing “human blockers”, and why no founder should have to build alone. From the lessons behind the Resilience Festival to the simple power of a brain dump, this conversation is full of grounded wisdom and practical mindset shifts. If you’ve ever questioned your pace, doubted your capability, or felt the pressure to keep up — this episode will remind you that authenticity and patience are your greatest assets. In this episode, Alex and Jodie explore: Jodie’s childhood entrepreneurial spirit and early creative ventures First jobs, retail experiences and university projects Why experiential learning often outweighs rigid frameworks Building confidence through mentorship and real-world exposure The origin and growth of entspired in Bedford The myth of overnight success and the importance of patience Balancing motherhood, full-time leadership and side projects Creating white space to unlock creativity and clarity Managing imposter syndrome and mindset blocks Authenticity as a business advantage Community, local storytelling and founder support Preparing financially and solving real problems Practical tools for overcoming overwhelm and mental clutter Embracing holistic success across life and business Whether you’re at the beginning of your business journey or navigating a new season of growth, Jodie’s story is a powerful reminder that resilience is built quietly, community matters deeply, and your way of doing business is enough. Timestamps [00:00] Introduction to Jodie’s entrepreneurial journey [01:30] Childhood creativity and early ventures [03:45] First jobs and formative work experiences [05:20] University, internships and real-world lessons [07:15] Learning beyond academic frameworks [09:05] Founding entspired and building community [11:45] Patience and the myth of overnight success [13:05] Multiple startups and the challenge of focus [15:20] Financial preparation and solving real problems [17:45] Flexibility and planning with buffer time [19:20] Creativity and the power of white space [21:00] Confidence and imposter syndrome [24:10] Authenticity as a business superpower [26:00] Personal growth through highs and lows [28:10] Resilience and overcoming setbacks [30:15] Testing ideas and identifying community needs [32:00] The power of local entrepreneurial storytelling [34:50] Juggling career, side projects and motherhood [36:35] Tough decisions and working in seasons [38:10] Quality over quantity [40:05] Creating personal rhythm and joy [42:30] Holistic success and alignment [44:15] Mindset tools: brain dumping and mental clarity [45:40] The value of space and the “Harry Potter wand” analogy [47:00] The Resilience Festival story [48:10] Removing human blockers in business [49:00] Final reflections and encouragement Key Highlights Why authenticity creates sustainable success The power of community in entrepreneurship Embracing patience over pressure Balancing ambition with motherhood and life Removing mindset blockers to unlock growth Redefining success beyond hustle culture Creating space as a strategy, not a luxury Connect with Jodie Jodie Faitakis is the COO of Entrepreneurial Spark and founder of entspired, a Bedford-based platform hosting inspirational events and community spaces for entrepreneurs. A lifelong advocate for the entrepreneurial spirit, Jodie has built her career around helping founders turn ideas into reality. From founding her own businesses to coaching startups and now leading national operations, her mission remains the same: ensuring no entrepreneur has to build alone. LinkedIn: https://www.linkedin.com/in/jodiefaitakis Entrepreneurial Spark: https://entrepreneurial-spark.com entspired: https://www.entspired.co.uk Connect with Alex Website: https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection: https://www.alexmccarthycoaching.com/business-connection-sessions

    49 min
  5. FEB 10

    Building a Human Law Firm with Rachel McGrath

    In this forty-third episode of My Kind of Business, Alex is joined by Rachel McGrath, family solicitor and founder of RJS Family Law, for an honest and powerful conversation about resilience, values and building a business in one of the most emotionally demanding industries. Rachel shares her non-traditional journey into law, from leaving home at 17 and working full-time while studying part-time, to qualifying as a solicitor alongside raising a family. Her story is one of grit, determination and a deep belief that there had to be a more human way to practise family law. She opens up about the realities of working in family law, including the emotional toll of supporting clients through divorce, child arrangements and domestic abuse, and how learning to manage her own emotions has been essential to both her wellbeing and her leadership. This episode explores what it really looks like to step away from the “stuffy old solicitor” stereotype and build a modern, values-led legal practice rooted in empathy, clarity and strong representation. Rachel reflects on the leap of faith it took to start her own firm, the loneliness that can come with entrepreneurship, and the mindset shifts that helped her push through fear and comparison. From outsourcing and strategic support to celebrating milestones and hiring her first team member, Rachel’s journey is a powerful reminder that success doesn’t have to mean scaling fast or losing yourself. Instead, it can mean building something boutique, intentional and deeply aligned with who you are. This conversation is grounding, inspiring and reassuring for anyone building a business in a high-pressure industry, navigating self-doubt, or carving out a path that truly reflects their values. In this episode, Alex and Rachel explore: Rachel’s childhood and unconventional route into law Qualifying as a solicitor while working full-time and raising a family The resilience and mindset required to overcome setbacks Why family law felt aligned, and the emotional landscape of the work Navigating a male-dominated industry and empowering women The decision to start her own practice and take the leap Building a boutique law firm rooted in empathy and trust Managing comparison and embracing the strengths of small business Outsourcing, support and sustainable business growth Balancing success, wellbeing and life outside of work Defining “my kind of business” as client-first and purpose-driven Whether you’re running a service-based business, working in an emotionally demanding role, or feeling the pull to do things differently, Rachel’s story offers perspective, encouragement and a reminder that there’s no single right way to build a successful business. Timestamps [00:00] Introduction and Rachel’s journey into family law [02:13] Childhood experiences and discovering law [03:08] Qualifying part-time alongside family life [05:43] Resilience, determination and self-belief [07:42] Choosing family law and supporting clients emotionally [11:04] Deciding to start her own practice [14:01] Launching the business and early foundations [17:30] Competition, comparison and boutique business strengths [22:44] Hiring her first staff member and celebrating growth [28:37] Outsourcing, support and working smarter [33:39] Emotional resilience and personal wellbeing [37:33] Future plans and maintaining a boutique ethos [44:31] Defining “My Kind of Business” Key Highlights Building a business rooted in values and empathy Redefining success beyond traditional legal norms The emotional realities of people-focused work Why independence and control matter in business How support and outsourcing create sustainability Success as alignment, impact and integrity Connect with Rachel Rachel McGrath is a family solicitor and the founder and director of RJS Family Law, an independent specialist firm supporting individuals and families through some of life’s most challenging transitions. Her work is grounded in empathy, clear advice and practical solutions, alongside robust and fearless representation when it matters most. Website: https://www.rjsfamilylaw.co.uk Instagram: https://www.instagram.com/rjsfamilylaw/ Facebook: https://www.facebook.com/rjsfamilylaw/ LinkedIn: https://www.linkedin.com/company/75015479/ Connect with Alex https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection; https://www.alexmccarthycoaching.com/business-connection-sessions

    45 min
  6. JAN 27

    Holding Life’s Thresholds with Merryn Tenalach

    In this forty-second episode of My Kind of Business, Alex is joined by Merryn Tenalach – death doula, funeral celebrant, writer and space holder – for a grounding, honest and deeply human conversation about grief, intuition and building a business that honours life’s thresholds. Merryn’s work sits at the meeting point of grief, ritual, psychology and the living world. She is the guardian of Soulton Long Barrow, an ancient burial place in Shropshire, where she facilitates seasonal gatherings, art-led programmes and threshold ceremonies that invite people into deeper relationship with land, loss and meaning. With a background in psychology and ongoing studies towards a Clinical Doctorate in Counselling Psychology, Merryn weaves evidence-based understanding with intuitive, earth-connected practice. Her work supports individuals and communities to navigate life’s great thresholds, including death, birth, illness, identity change and spiritual reorientation. She is particularly interested in how we might reclaim ceremony as a living, relational act rather than a rigid tradition. In this episode, Merryn shares her journey from a nurturing childhood and an early fascination with psychology, to starting a business straight out of university and supporting children and families. She opens up about burnout, the moment she knew something had to change, and how that transition eventually led her to her work as a doula and death doula. This conversation explores authenticity, intuition and self-care, the quiet power of word of mouth, and what it really looks like to build a business rooted in compassion rather than hustle. Merryn also shares her vision for the future, including her doctoral studies, her writing and her ongoing exploration of ceremony as something deeply human, embodied and shared. This episode is a gentle reminder that success doesn’t have to be loud, fast or polished to be meaningful – and that allowing your work to change as you do can be one of the most powerful choices you make. In This Episode, Alex and Merryn Explore: Merryn’s nurturing childhood and early interest in psychology Starting a business straight out of university Supporting children and families and the path to burnout Recognising when something needs to change Transitioning into work as a doula and death doula Grief, ritual and reclaiming ceremony in modern life Balancing evidence-based psychology with intuition Building a business rooted in compassion, care and presence The role of word of mouth in sustainable business growth Studying towards a Clinical Doctorate and future visions Timestamps [00:00] Introduction and Merryn’s background [03:00] Early nurturing instincts and psychology [06:00] Starting a business and early career choices [09:00] Supporting children and families [12:00] Burnout and the moment of change [15:00] Becoming a doula and death doula [18:00] Word of mouth and organic growth [21:00] Ceremony, study and future work Key Highlights Burnout as an invitation to realign Why ceremony still matters in modern life Blending psychology with intuitive practice Redefining success beyond hustle culture Building meaningful work that evolves with you Connect with Merryn Merryn Tenalach is the founder of a Community Interest Company dedicated to compassionate presence, end-of-life care and education for those who hold space for others, including celebrants, therapists and volunteers. She also works one-to-one, offering accompaniment through grief, anticipatory loss and periods of profound transition. She is the author of Guided, a reflective and ritual-based book exploring how we might meet life’s thresholds with intention, tenderness and courage. Across her writing, teaching and spoken work, Merryn invites people to slow down, listen deeply and remember that transformation is rarely neat, but it can be meaningful, held and shared. Find Merryn’s work here: Guided (book): https://www.merryntenalach.com/product-page/guided Shropshire Grief Tending (CIC): https://www.shropshiregrieftending.com/ Independent work and current offering The Turning Year: https://www.merryntenalach.com/ Connect with Alex here: https://www.alexmccarthycoaching.com/ Book a business connection session here; https://www.alexmccarthycoaching.com/business-connection-sessions

    44 min
  7. JAN 6

    If I were starting my business again in 2026, here’s what I’d do differently

    In this thirty-ninth episode of My Kind of Business, Business Coach Alex McCarthy reflects on the past eight years of running her business and shares what she would do differently if she were starting again in 2026. With the new year often bringing pressure to move fast, set big goals, and have everything figured out, Alex invites you to slow down and take a more intentional, grounded approach instead. She talks honestly about the lessons that only come with experience — the things she rushed, the mistakes she learned from, and the shifts she’d make now with clearer boundaries, stronger self-trust, and a deeper understanding of how seasons of life impact the way we do business. This episode isn’t about dramatic reinvention or forcing change. It’s about thoughtful reflection, realistic planning, and choosing growth that actually feels sustainable. Alex encourages you to look back before you leap forward, using your own experiences as valuable data to shape what comes next. If you’re feeling the weight of a new year, questioning your direction, or craving a calmer way to approach business growth, this episode will help you reset your mindset and start 2026 with clarity and intention. This episode is perfect for business owners, creatives, freelancers, and anyone who wants to build a business that supports their life — not the other way around. What You’ll Learn Why starting the year with intention matters more than rushing into action How reflecting on past experiences can guide smarter, more aligned decisions What eight years of business has taught Alex about growth, pace, and priorities Why a seasonal approach to business planning creates sustainability How personal growth and business growth are deeply connected The cost of rushing into new year resolutions — and what to do instead How to learn from past mistakes without judgement or regret Why realistic goals often lead to better long-term results How to balance motivation with a grounded, steady mindset Why long-term success comes from clarity, not constant pressure Connect with Alex Explore 1:1 business coaching (online or in person) Website: alexmccarthycoaching.com Instagram: @alexmccarthycoaching Book a free clarity call; https://alexmccarthycoaching.as.me/claritycall

    27 min
  8. 12/09/2025

    Choosing Joy; How Sanne Van Der Ende built a supportive, inclusive fitness community

    In this thirty-eighth episode of My Kind of Business, Alex is joined by Sanne van der Ende – personal trainer, community-builder, and founder on a mission to bring kindness, compassion, and joy back into fitness. Sanne shares her journey from growing up in an entrepreneurial household to completely rebuilding her life after years of depression, negative body image, and an unhealthy relationship with exercise. She talks about the pivotal moments that shaped her path: transitioning from hospitality to personal training, moving abroad to create a fresh start, rediscovering movement as something nourishing, and ultimately stepping into a business that reflects her values and belief in accessible, kind fitness. This conversation is honest, grounding, and full of real insight for anyone navigating self-doubt, early-stage entrepreneurship, or the pressure to fit into an industry that doesn’t always feel aligned. In this episode, Alex and Sanne explore: How Sanne’s upbringing shaped her entrepreneurial spirit The transition from hospitality to becoming a personal trainer in 2019 Rebuilding her relationship with exercise after years of struggle Navigating self-doubt, comparison, and fear in the early days of business How COVID became the unexpected catalyst that allowed her to grow The role of therapy in building confidence and managing negative thoughts The importance of community in her bootcamps and business model How motherhood has influenced her work-life balance and mindset Her vision to reach more women globally through accessible home workouts Why kindness can be your business strategy Whether you’re starting out in business, rebuilding confidence, or wanting to create something more aligned with your values, Sanne’s story is both grounding and inspiring. Timestamps [00:00] The roots of entrepreneurship [03:08] Transitioning from hospitality to personal training [06:11] Early business challenges, fear and comparison [08:59] Motherhood and finding balance [11:57] Building confidence and community [15:03] Therapy and rewiring negative thoughts [18:01] Growing a business during COVID [21:03] A vision for global impact [24:00] The power of kindness and community in business Key Highlights The entrepreneurial influences that shaped Sanne’s belief that she could work for herself Turning her own struggles with mental health and body image into her mission Allowing movement to become joyful rather than punishing The messy early days of self-doubt and comparison Therapy as a powerful tool for confidence and clarity Community as the heart of her bootcamps and online presence Building a business aligned with kindness, accessibility, and empowerment Holding a bigger vision without losing authenticity Connect with Sanne YouTube (Strong Squad – 15-minute workouts): https://www.youtube.com/@sanne.personaltraining Instagram: https://www.instagram.com/sanne.personaltraining/ https://www.instagram.com/strongsquad.london/ Website: https://sannevanderende.com/ Connect with Alex Instagram: @alexmccarthycoaching LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ Website: alexmccarthycoaching.com

    37 min

About

Welcome to ”My Kind of Business,” a podcast hosted by Alex McCarthy, a Certified Business and Mindset coach dedicated to helping entrepreneurs and business owners build meaningful, purpose-driven businesses. In each episode, Alex dives into the real stories behind successful business owners, sharing their wins, struggles and everything in between. Whether you’re an experienced entrepreneur or just starting out, this podcast offers a blend of expert insights, mindset shifts and actionable tips to help you grow your business on your terms. Join Alex as she speaks with inspiring guests from diverse industries who are breaking boundaries and building businesses that matter. From practical advice to motivational conversations, “My Kind of Business” is the perfect space to feel supported and empowered on your entrepreneurial journey. Tune in for valuable lessons, actionable strategies and the reminder that we’re all in this together.