Theo Clarke Podcast

Theo Clarke
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Bi-weekly podcast with eCommerce entrepreneurs: brands, agencies, dropshipping & SaaS recorded in the heart of Dubai.

  1. 2d ago

    $9M_Month at 20 & He Will Exit for $1 Billion+ | Damien Lafrance | EP.49

    TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=25-10-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfillment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With TrendTrack 👇 https://go.trendtrack.io/theo2 --- Get Started With TrueProfit 👇 https://trueprof.it/trueprofit/2014ec63-57b2-47db-a312-cab84951a105/theo-clarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/damienlafrance/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- In this week's podcast, Damian shares how he took his two e-commerce brands from $500K–$600K a month to $2M in just six weeks, and why the answer wasn't working harder, but thinking better. At the start of the year, his business had been stuck at $500K–$600K a month for 8 to 10 months. The team was working flat out, trying everything, and burning money without seeing meaningful progress. Then he did something most founders struggle to do. He stopped everything except the one problem that mattered most. Six weeks later, monthly revenue had reached $2M. But halfway through the conversation, Damian turned the question on me. Am I thinking enough? My answer was no. And I admitted it on camera. We cover: • The clarity and intent framework that took his business from $500K–$600K a month to $2M in six weeks • Why he blocks one hour every morning just to think, and why he believes that's where a CEO creates the most leverage • The belief that keeps founders trapped in doing, and how to break the cycle • The Sunday review questions he uses to reflect on his week and identify what needs to improve • How he studied billion-dollar acquisitions and built a checklist to work towards his own $1 billion exit goal • Why brand identity and cultural relevance create long-term business value, with performance marketing there to fuel growth • How he built a team of 55 by investing in people, developing leaders, and creating a culture of personal growth If you're working harder than ever but your numbers aren't moving, you might be solving the wrong problem. More effort isn't always the answer. Sometimes, the biggest breakthrough comes from stepping back, getting clear, and thinking about what actually matters. This episode will change how you think about leadership, decision-making, and scaling an e-commerce business. --- CHAPTERS: 00:00:00 - How a 20-Year-Old Scaled to $9M a Month 00:04:15 - The Framework That Took His Brand From $500K to $2M a Month 00:08:28 - Why Thinking More Can Make You More Money 00:13:09 - The Weekly Review System That Changed Everything 00:17:36 - Why Working Less Can Actually Grow Your Business Faster 00:22:45 - Why Being Focused Beats Working Harder 00:27:08 - The $1 Billion Exit Checklist for Ecom Brands 00:31:23 - Why Building a Real Brand Matters More Than Running Ads 00:35:42 - How He Built a Loyal Team of 55 People 00:40:41 - Why Most Founders Get Stuck Doing Everything 00:45:21 - How Staying Comfortable Is Holding Back Your Growth 00:49:36 - Why Chasing Success Won't Make You Feel Fulfilled 00:54:08 - The Daily Thinking Habit That Gives You an Advantage 00:58:37 - What Changed After Scaling From $500K to $9M a Month 01:02:48 - Why He's Building a Team Brand Instead of a Personal Brand #dubai #podcast #entrepreneur

    $9M_Month at 20 & He Will Exit for $1 Billion+ | Damien Lafrance | EP.49

  2. Oct 11

    Most Founders Never Reach Their Potential | EP.48 | Neil Bannister

    TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=11-10-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfillment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram:  https://www.instagram.com/neil_bannister/ Guest's YouTube:  https://www.youtube.com/@neilbannisterai Guest's Website:  https://sv-partnerhub.com/growth-plan?  Guest's X: https://www.threads.com/@neil_bannister --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- This week’s podcast episode features Neil Bannister, founder and marketing expert with 13 years of experience in marketing. He’s worked with eCommerce brands spending anywhere from $30K to $3M+ a month on ads. And he’s noticed something. The biggest bottleneck in a growing business is often the founder themselves. They stay busy, get caught up in day-to-day tasks, and avoid the work that actually moves the business forward. But scaling a business isn't just about spending more on ads or solving the next problem. It's about knowing where your time matters most, making better decisions, and building a team that can take ownership without relying on you for everything. In this episode, we break down: * Why founders get in their own way and use busyness to avoid what really matters * How to identify the tasks only you should be doing as a founder * Why fear-based decision making can quietly hold back growth * How to build a team that takes real responsibility and ownership * How AI is changing eCommerce and where founders can use it to create leverage Because building a great business isn't just about working harder. It's about becoming a better leader, building the right team, and learning to enjoy the process along the way. --- CHAPTERS: 00:00:00 - Why Founders Feel Alone Even When Business Is Growing 00:04:18 - The Simple Way to Stop Wasting Time as a Founder 00:08:40 - How Fear Can Hold Your Business Back for Years 00:12:42 - Why Solving One Business Problem Creates Another 00:16:50 - The Marketing Mistake That Can Cost You Millions 00:21:00 - The Hard Truth About Selling Your Business 00:25:10 - Stop Worrying About Things You Cannot Control 00:29:20 - How Having Too Many Goals Can Slow Your Growth 00:33:30 - When Hiring an In-House Team Makes Sense 00:37:40 - Why AI Should Help Your Team, Not Replace Its Thinking 00:41:50 - How Better Ad Creatives Can Drive More Sales 00:46:00 - Why E-commerce Marketing Keeps Getting Harder 00:50:10 - Why Reaching Your Goals Will Never Feel Like Enough 00:54:20 - The Hidden Reason Successful Founders Self-Sabotage 00:58:30 - How to Turn Fear and Pain Into Motivation 01:03:17 - Why Buying a Course Means Nothing Without Taking Action 01:08:14 - The One Thing Every Founder Needs: Someone to Talk To #dubai #podcast #entrepreneur

    Most Founders Never Reach Their Potential | EP.48 | Neil Bannister

  3. Sep 27

    How To Position Your Ecom Brand For BFCM [Q4 & Q5] | Wurqun Soltani | Ep.47

    Last time Wurqun was on, he was doing €2M a month selling orthopaedic footwear. Then he shut the store down. He closed it to go all in on something he could build publicly and stand behind proudly. He has had cluster headaches every day since he was 10. Electrolytes helped. But every powder tasted terrible. So he built what he believes is the first electrolyte lollipop in the world. In this week's podcast, Wurqun breaks down the story behind the product, his plans to launch with paid ads and an influencer army, and how he plans to take it into retail. And the lollipop isn't the real product. He's got it all mapped out, and in the podcast, he breaks it all down. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=27-09-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfillment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/w.rqun/ Guest's YouTube: www.youtube.com/@UCjx708iti1iXp9Cc2WGv26w  Guest's Website: getkelv.com --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Q4 Strategy Starts Before Q4 00:05:10 - Turning a Product Into a Community 00:09:02 - Building an Influencer Army 00:14:36 - Finding Influencers That Fit Your Brand 00:19:07 - Why B2B and Retail Matter 00:23:20 - Using Community to Increase LTV 00:27:04 - Why He Shut Down His Dropshipping Brand 00:32:48 - How to Prepare Your Brand for Q4 00:37:03 - How to Build LTV Without Subscriptions 00:41:47 - Planning New Products Months Ahead 00:47:08 - Building the Right Team to Scale 00:52:18 - Why Every Brand Needs an Omni-Channel Strategy #dubai #podcast #entrepreneur

    How To Position Your Ecom Brand For BFCM [Q4 & Q5] | Wurqun Soltani | Ep.47

  4. Sep 13

    The Marketing Psychology Behind Million $ Ecom Brands | Joel Ringer | Ep.46

    In this week's podcast, Joel shares how he went from struggling with dropshipping to building a successful brand by doing something most e-commerce businesses never do, actually talking to their customers. Six months into dropshipping, he had nothing to show for it. Failure after failure. His ads would break even, only for him to lose the money back on the cost of goods. Then he found a pair of ugly clogs. They sold, but they never took off. Instead of guessing why, Joel started calling his customers one by one and asking them why they bought. The answer changed everything. Every single customer was a healthcare worker. He rebuilt the brand around nurses and made his first few hundred thousand in dropshipping. From there, he went deeper into marketing psychology, Eugene Schwartz, market sophistication, and the idea that you don't create desire—you channel it. We cover: • The exact question he asked customers that completely changed his business • Why desire cannot be created, only channelled, and what that means for your ads • How to build an argument for your product that can survive a level five market • The hair brand he built with a 4-million-follower influencer, why it capped, and the mistake he will never repeat • Why outsourcing your thinking to AI puts you on the same level as everyone else using it • The $3 AliExpress product outselling established brands—and the primal desire behind it If you're stuck at break even or running ads that almost work, you're probably solving the wrong problem. The problem is rarely the product. It's that you haven't spoken to the person buying it. This episode will completely change how you think about customers, marketing, and scaling an e-commerce brand. --- TheoClarkePodcast:  Bi-weekly podcast with top eCommerce entrepreneurs, brands, agencies & dropshippers, recorded in the heart of Dubai. Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=13-09-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfillment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/joelringer/ Guest's YouTube: https://www.youtube.com/@JoelRinger Guest's Website: www.thefounderclub.org/joelringer --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Customer Call That Saved a Winning Product 00:04:24 - From Ecom Failure to the First Winning Product 00:08:50 - The Marketing Shift Behind $100K Months 00:13:13 - Why This Hair Brand Hit an $80K Ceiling 00:18:48 - Your Customers Know More Than You Think 00:23:23 - Why Relying Too Much on AI Can Hurt Your Brand 00:27:36 - How to Find the Real Reason People Buy 00:31:50 - Why Basic Marketing Angles Stop Working 00:35:38 - One Product Can Have Many Winning Angles 00:39:49 - The Real Reason Top Brands Test So Many Ads 00:44:28 - AI Ads Are Changing Consumer Trust 00:49:25 - The Return of Human Connection in Ecom 00:54:26 - The Hidden Skill Behind Better Ad Results 00:59:01 - Stopping Your Learning Can Kill Your Growth 01:03:06 - Find the Strategy That Works for You  #dubai #podcast #entrepreneur

  5. Jul 5

    $0 - $10M in 10 Months With A Beauty Brand | Mislav Beslic | Ep.45

    In this week's podcast, Mislav Beslic shares how he went from losing everything to building a $10M beauty brand in just 10 months.** At 25 years old, he had already hit $100K/month—then lost it all. Cease-and-desist letters. Frozen funds. Payment processors shut him down overnight. He was left with just $7K in the business account. What turned everything around wasn't a winning product. It was learning marketing properly. The skincare product he scaled to **$10M** is one of the most saturated products in ecommerce. He sold the exact same product by speaking to a different customer avatar, positioning the brand differently, and everything changed. We cover: • Why your product is almost never the reason you win—and what actually is • How he scaled one of the most saturated products in ecommerce from **$0 to $10M** • The avatar research method that turns customer feedback into winning marketing angles • Why 90% of his ads use people who don't exist—and how AI helped him outscale brands relying on traditional UGC • The payment processor mistake that wiped out his first business—and how to make sure it never happens to you • The shift that took him from **$100K/month** to building a **$10M** brand If you're still searching for a "winning product," you're probably solving the wrong problem. This episode will completely change how you think about scaling an ecommerce brand. ---  TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=5-07-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke CHAPTERS: 00:00:00 - How AI Built a $10M Beauty Brand 00:04:29 - What Nearly Destroyed the Business 00:08:52 - Why Shopify Checkout Can Hold You Back 00:13:05 - Why Most Customer Avatars Fail 00:17:29 - How Winning Ad Angles Are Created 00:21:55 - Can AI Really Write Better Ads 00:26:12 - Why You Should Not Kill Ads Too Early 00:30:21 - How Creative Strategy Scales a Brand 00:34:44 - How to Turn Buyers Into Repeat Customers 00:39:10 - Is Faster Shipping Always Better 00:45:29 - Why Positioning Beats Product 00:50:05 - The Mindset Behind $100K Days 00:55:23 - Why Founders Must Learn Creative Strategy 01:00:53 - Why AI Is the Biggest Marketing Advantage 01:05:04 - Why Brand Identity Will Win the Future

    $0 - $10M in 10 Months With A Beauty Brand | Mislav Beslic | Ep.45

  6. Jun 21

    23, Pro Footballer & Joga Founder | Zack Chislett | Ep.44

    This week’s podcast episode features professional footballer and ecommerce entrepreneur Zack Chislett. At just 23 years old, Zack is still playing professional football while building football brands that generate eight figures a year. It all started with an order of 2,000 mini shin pads from China stored in his bedroom. With little money and no prior ecommerce experience, Zack spent months posting 10 TikToks a day before anything started moving. Then he went viral. Now he runs @jogaglobal, @jogastarz, and @joga—having partnered with Samuel and Ruben Onuha, with the most recent brand (JOGA Bonito) in January already doing seven figures a month. What really separates Zack isn't the numbers. It's how he builds a brand competitors can't copy. Most people think branding is a nice website and logo. Zack proves it's so much more than that. In this episode, we break down the journey from selling shin pads in a bedroom to building an 8-figure football brand. We cover: * How Zack turned selling shin pads into an 8-figure brand * The MOAT framework that keeps competitors locked out * How to become a leader and align your team with your mission * The power of leveraging brand ambassadors This isn't theory or surface-level branding advice. It's a detailed insight into what it takes to build a brand that stands out in a competitive market. If you have an ecommerce store that makes money but doesn't feel like a brand yet, this episode will show you how to close the gap. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=21-06-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/zackchislett/ Guest's YouTube: youtube.com/@zackchislett Guest's Brands: JOGA Global | Founder: https://www.instagram.com/jogaglobal/ JOGA Starz | Founder: https://www.instagram.com/jogastarz/ JOGA | Co-owner: https://www.instagram.com/joga/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - How A Pro Footballer Built An 8-Figure Brand 00:04:28 - The Shin Pad Idea That Went Viral 00:08:41 - Why Football Players Buy These Products 00:12:43 - What Branding Really Means In Ecommerce 00:16:52 - Why Most Dropshipping Brands Never Win 00:21:18 - How To Find Products Customers Actually Want 00:25:41 - The Team Building Secret Most Founders Miss 00:29:47 - The Ad Strategy Behind Massive Growth 00:34:17 - Why Customers Keep Coming Back 00:38:22 - What A Real Brand Community Looks Like 00:42:30 - The Mindset Shift That Changes Everything 00:46:38 - The Questions Smart Founders Ask 00:50:57 - Why AI Will Destroy Most Ecommerce Stores 00:55:04 - How Ambassadors Make Brands More Trusted 00:59:26 - The Brand Moat Competitors Can't Cross #dubai #podcast #entrepreneur

    23, Pro Footballer & Joga Founder | Zack Chislett | Ep.44

  7. Feb 22

    22 & Making €2M/Month Dropshipping Orthopeadic Footwear | Wurqun Soltani | Ep.43

    In this week's podcast, I sat down with Wurqun - a 22-year-old doing 2 million a month in ecommerce, who only started this journey 2 years ago. From getting 25,000 into debt with credit cards while building a dropshipping store to generating 2M per month in revenue. What changed everything wasn't a viral product or a lucky campaign. It was the decision to stop testing random products, niche down, and build something real instead - a branded orthopedic footwear store. And to truly focus on one customer, understand their needs and speak their language. From there, everything compounded. In this episode, Wurqun breaks down his full journey and what he has learned so far. We cover: - Why he switched from general dropshipping to a branded approach - How he scaled to 2M/month by understanding his precise customer avatar and their needs - How to hire A players - and why EQ matters more than IQ in the selection process - How to organise workflow with your team and start working on the business, not in it - The new brand he just launched - and why he's already thinking about 10M in year one If you want to learn the step by step process behind building a successful branded dropshipping business, this one is a must watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/w.rqun/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - From Losing Money to 2 Million a Month 00:04:30 - Why Branding Wins Over Random Product Testing 00:09:00 - The First Hires That Changed the Game 00:14:00 - Work On the Business Not In It 00:19:00 - The Creative Strategist That Scaled to 1M Plus 00:24:00 - Why EQ Matters More Than IQ in Hiring 00:29:00 - Building a Team That Removes Bottlenecks 00:34:00 - How to Go From 0 to 100K a Month 00:39:00 - The 3 Metrics That Control Your Ads 00:44:00 - Why Long Form Ads Convert Better 00:49:00 - How AI Is Saving Weeks of Work 00:54:00 - From 25K Debt to Smart Investing 00:58:30 - Think Bigger and Scale Like the Top Brands #dubai #podcast #entrepreneur

    22 & Making €2M/Month Dropshipping Orthopeadic Footwear | Wurqun Soltani | Ep.43

  8. Season 3, Episode 42 Trailer

    2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

    This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel. He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa. For the past 11 years, Chris has done Meta ads. Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale. What really separates him is his testing discipline. Most brands run a few tests and hope for the best. Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth. In this episode, we break down 11 years of Meta advertising experience into one honest conversation. We cover: - Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything - The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising - A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong) - The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign - How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it This isn’t theory or surface-level, general tactics. It’s a detailed insight into what it takes to build and operate at an elite ecom level. If you care about scaling ecommerce brands through Meta, this episode is a must-watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/chris_erthel/ Guest's Website: https://chriserthel.com/speeches/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands 00:05:30 - How One Local Meetup Created a Global Ecom Advantage 00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You 00:16:12 - Why the Right Viewer Matters More Than Views 00:20:33 - How Brands Fix Ads When Growth Is Failing 00:25:35 - The Ad Testing Process Top Brands Rely On 00:31:19 - How to Make Ads People Can Feel and Trust 00:34:30 - Why Big Brands Fail When They Stop Testing Ads 00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit 00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling 00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows 00:49:41 - Using AI to break down what winning ads have in common 00:54:41 - How to find ads that spent millions and still run 00:59:26 - Why TikTok ads train better marketers than Meta 01:04:22 - How ads

    2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42
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Bi-weekly podcast with eCommerce entrepreneurs: brands, agencies, dropshipping & SaaS recorded in the heart of Dubai.

Information

  • Creator
    Theo Clarke
  • Years Active
    2025 - 2026
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
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