Theo Clarke Podcast

Theo Clarke
  • 0.0 (0)
  • Education
  • Updated Daily

Bi-weekly podcast with eCommerce entrepreneurs: brands, agencies, dropshipping & SaaS recorded in the heart of Dubai.

  1. Sep 27

    How To Position Your Ecom Brand For BFCM [Q4 & Q5] | Wurqun Soltani | Ep.47

    Last time Wurqun was on, he was doing €2M a month selling orthopaedic footwear. Then he shut the store down. He closed it to go all in on something he could build publicly and stand behind proudly. He has had cluster headaches every day since he was 10. Electrolytes helped. But every powder tasted terrible. So he built what he believes is the first electrolyte lollipop in the world. In this week's podcast, Wurqun breaks down the story behind the product, his plans to launch with paid ads and an influencer army, and how he plans to take it into retail. And the lollipop isn't the real product. He's got it all mapped out, and in the podcast, he breaks it all down. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=27-09-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfillment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/w.rqun/ Guest's YouTube: www.youtube.com/@UCjx708iti1iXp9Cc2WGv26w  Guest's Website: getkelv.com --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Q4 Strategy Starts Before Q4 00:05:10 - Turning a Product Into a Community 00:09:02 - Building an Influencer Army 00:14:36 - Finding Influencers That Fit Your Brand 00:19:07 - Why B2B and Retail Matter 00:23:20 - Using Community to Increase LTV 00:27:04 - Why He Shut Down His Dropshipping Brand 00:32:48 - How to Prepare Your Brand for Q4 00:37:03 - How to Build LTV Without Subscriptions 00:41:47 - Planning New Products Months Ahead 00:47:08 - Building the Right Team to Scale 00:52:18 - Why Every Brand Needs an Omni-Channel Strategy #dubai #podcast #entrepreneur

    How To Position Your Ecom Brand For BFCM [Q4 & Q5] | Wurqun Soltani | Ep.47

  2. Sep 13

    The Marketing Psychology Behind Million $ Ecom Brands | Joel Ringer | Ep.46

    In this week's podcast, Joel shares how he went from struggling with dropshipping to building a successful brand by doing something most e-commerce businesses never do, actually talking to their customers. Six months into dropshipping, he had nothing to show for it. Failure after failure. His ads would break even, only for him to lose the money back on the cost of goods. Then he found a pair of ugly clogs. They sold, but they never took off. Instead of guessing why, Joel started calling his customers one by one and asking them why they bought. The answer changed everything. Every single customer was a healthcare worker. He rebuilt the brand around nurses and made his first few hundred thousand in dropshipping. From there, he went deeper into marketing psychology, Eugene Schwartz, market sophistication, and the idea that you don't create desire—you channel it. We cover: • The exact question he asked customers that completely changed his business • Why desire cannot be created, only channelled, and what that means for your ads • How to build an argument for your product that can survive a level five market • The hair brand he built with a 4-million-follower influencer, why it capped, and the mistake he will never repeat • Why outsourcing your thinking to AI puts you on the same level as everyone else using it • The $3 AliExpress product outselling established brands—and the primal desire behind it If you're stuck at break even or running ads that almost work, you're probably solving the wrong problem. The problem is rarely the product. It's that you haven't spoken to the person buying it. This episode will completely change how you think about customers, marketing, and scaling an e-commerce brand. --- TheoClarkePodcast:  Bi-weekly podcast with top eCommerce entrepreneurs, brands, agencies & dropshippers, recorded in the heart of Dubai. Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=13-09-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfillment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/joelringer/ Guest's YouTube: https://www.youtube.com/@JoelRinger Guest's Website: www.thefounderclub.org/joelringer --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Customer Call That Saved a Winning Product 00:04:24 - From Ecom Failure to the First Winning Product 00:08:50 - The Marketing Shift Behind $100K Months 00:13:13 - Why This Hair Brand Hit an $80K Ceiling 00:18:48 - Your Customers Know More Than You Think 00:23:23 - Why Relying Too Much on AI Can Hurt Your Brand 00:27:36 - How to Find the Real Reason People Buy 00:31:50 - Why Basic Marketing Angles Stop Working 00:35:38 - One Product Can Have Many Winning Angles 00:39:49 - The Real Reason Top Brands Test So Many Ads 00:44:28 - AI Ads Are Changing Consumer Trust 00:49:25 - The Return of Human Connection in Ecom 00:54:26 - The Hidden Skill Behind Better Ad Results 00:59:01 - Stopping Your Learning Can Kill Your Growth 01:03:06 - Find the Strategy That Works for You  #dubai #podcast #entrepreneur

  3. Jul 5

    $0 - $10M in 10 Months With A Beauty Brand | Mislav Beslic | Ep.45

    In this week's podcast, Mislav Beslic shares how he went from losing everything to building a $10M beauty brand in just 10 months.** At 25 years old, he had already hit $100K/month—then lost it all. Cease-and-desist letters. Frozen funds. Payment processors shut him down overnight. He was left with just $7K in the business account. What turned everything around wasn't a winning product. It was learning marketing properly. The skincare product he scaled to **$10M** is one of the most saturated products in ecommerce. He sold the exact same product by speaking to a different customer avatar, positioning the brand differently, and everything changed. We cover: • Why your product is almost never the reason you win—and what actually is • How he scaled one of the most saturated products in ecommerce from **$0 to $10M** • The avatar research method that turns customer feedback into winning marketing angles • Why 90% of his ads use people who don't exist—and how AI helped him outscale brands relying on traditional UGC • The payment processor mistake that wiped out his first business—and how to make sure it never happens to you • The shift that took him from **$100K/month** to building a **$10M** brand If you're still searching for a "winning product," you're probably solving the wrong problem. This episode will completely change how you think about scaling an ecommerce brand. ---  TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=5-07-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke CHAPTERS: 00:00:00 - How AI Built a $10M Beauty Brand 00:04:29 - What Nearly Destroyed the Business 00:08:52 - Why Shopify Checkout Can Hold You Back 00:13:05 - Why Most Customer Avatars Fail 00:17:29 - How Winning Ad Angles Are Created 00:21:55 - Can AI Really Write Better Ads 00:26:12 - Why You Should Not Kill Ads Too Early 00:30:21 - How Creative Strategy Scales a Brand 00:34:44 - How to Turn Buyers Into Repeat Customers 00:39:10 - Is Faster Shipping Always Better 00:45:29 - Why Positioning Beats Product 00:50:05 - The Mindset Behind $100K Days 00:55:23 - Why Founders Must Learn Creative Strategy 01:00:53 - Why AI Is the Biggest Marketing Advantage 01:05:04 - Why Brand Identity Will Win the Future

    $0 - $10M in 10 Months With A Beauty Brand | Mislav Beslic | Ep.45

  4. Jun 21

    23, Pro Footballer & Joga Founder | Zack Chislett | Ep.44

    This week’s podcast episode features professional footballer and ecommerce entrepreneur Zack Chislett. At just 23 years old, Zack is still playing professional football while building football brands that generate eight figures a year. It all started with an order of 2,000 mini shin pads from China stored in his bedroom. With little money and no prior ecommerce experience, Zack spent months posting 10 TikToks a day before anything started moving. Then he went viral. Now he runs @jogaglobal, @jogastarz, and @joga—having partnered with Samuel and Ruben Onuha, with the most recent brand (JOGA Bonito) in January already doing seven figures a month. What really separates Zack isn't the numbers. It's how he builds a brand competitors can't copy. Most people think branding is a nice website and logo. Zack proves it's so much more than that. In this episode, we break down the journey from selling shin pads in a bedroom to building an 8-figure football brand. We cover: * How Zack turned selling shin pads into an 8-figure brand * The MOAT framework that keeps competitors locked out * How to become a leader and align your team with your mission * The power of leveraging brand ambassadors This isn't theory or surface-level branding advice. It's a detailed insight into what it takes to build a brand that stands out in a competitive market. If you have an ecommerce store that makes money but doesn't feel like a brand yet, this episode will show you how to close the gap. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=21-06-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/zackchislett/ Guest's YouTube: youtube.com/@zackchislett Guest's Brands: JOGA Global | Founder: https://www.instagram.com/jogaglobal/ JOGA Starz | Founder: https://www.instagram.com/jogastarz/ JOGA | Co-owner: https://www.instagram.com/joga/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - How A Pro Footballer Built An 8-Figure Brand 00:04:28 - The Shin Pad Idea That Went Viral 00:08:41 - Why Football Players Buy These Products 00:12:43 - What Branding Really Means In Ecommerce 00:16:52 - Why Most Dropshipping Brands Never Win 00:21:18 - How To Find Products Customers Actually Want 00:25:41 - The Team Building Secret Most Founders Miss 00:29:47 - The Ad Strategy Behind Massive Growth 00:34:17 - Why Customers Keep Coming Back 00:38:22 - What A Real Brand Community Looks Like 00:42:30 - The Mindset Shift That Changes Everything 00:46:38 - The Questions Smart Founders Ask 00:50:57 - Why AI Will Destroy Most Ecommerce Stores 00:55:04 - How Ambassadors Make Brands More Trusted 00:59:26 - The Brand Moat Competitors Can't Cross #dubai #podcast #entrepreneur

    23, Pro Footballer & Joga Founder | Zack Chislett | Ep.44

  5. Feb 22

    22 & Making €2M/Month Dropshipping Orthopeadic Footwear | Wurqun Soltani | Ep.43

    In this week's podcast, I sat down with Wurqun - a 22-year-old doing 2 million a month in ecommerce, who only started this journey 2 years ago. From getting 25,000 into debt with credit cards while building a dropshipping store to generating 2M per month in revenue. What changed everything wasn't a viral product or a lucky campaign. It was the decision to stop testing random products, niche down, and build something real instead - a branded orthopedic footwear store. And to truly focus on one customer, understand their needs and speak their language. From there, everything compounded. In this episode, Wurqun breaks down his full journey and what he has learned so far. We cover: - Why he switched from general dropshipping to a branded approach - How he scaled to 2M/month by understanding his precise customer avatar and their needs - How to hire A players - and why EQ matters more than IQ in the selection process - How to organise workflow with your team and start working on the business, not in it - The new brand he just launched - and why he's already thinking about 10M in year one If you want to learn the step by step process behind building a successful branded dropshipping business, this one is a must watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/w.rqun/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - From Losing Money to 2 Million a Month 00:04:30 - Why Branding Wins Over Random Product Testing 00:09:00 - The First Hires That Changed the Game 00:14:00 - Work On the Business Not In It 00:19:00 - The Creative Strategist That Scaled to 1M Plus 00:24:00 - Why EQ Matters More Than IQ in Hiring 00:29:00 - Building a Team That Removes Bottlenecks 00:34:00 - How to Go From 0 to 100K a Month 00:39:00 - The 3 Metrics That Control Your Ads 00:44:00 - Why Long Form Ads Convert Better 00:49:00 - How AI Is Saving Weeks of Work 00:54:00 - From 25K Debt to Smart Investing 00:58:30 - Think Bigger and Scale Like the Top Brands #dubai #podcast #entrepreneur

    22 & Making €2M/Month Dropshipping Orthopeadic Footwear | Wurqun Soltani | Ep.43

  6. Season 3, Episode 42 Trailer

    2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

    This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel. He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa. For the past 11 years, Chris has done Meta ads. Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale. What really separates him is his testing discipline. Most brands run a few tests and hope for the best. Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth. In this episode, we break down 11 years of Meta advertising experience into one honest conversation. We cover: - Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything - The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising - A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong) - The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign - How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it This isn’t theory or surface-level, general tactics. It’s a detailed insight into what it takes to build and operate at an elite ecom level. If you care about scaling ecommerce brands through Meta, this episode is a must-watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/chris_erthel/ Guest's Website: https://chriserthel.com/speeches/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands 00:05:30 - How One Local Meetup Created a Global Ecom Advantage 00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You 00:16:12 - Why the Right Viewer Matters More Than Views 00:20:33 - How Brands Fix Ads When Growth Is Failing 00:25:35 - The Ad Testing Process Top Brands Rely On 00:31:19 - How to Make Ads People Can Feel and Trust 00:34:30 - Why Big Brands Fail When They Stop Testing Ads 00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit 00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling 00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows 00:49:41 - Using AI to break down what winning ads have in common 00:54:41 - How to find ads that spent millions and still run 00:59:26 - Why TikTok ads train better marketers than Meta 01:04:22 - How ads

    2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

  7. Jan 18

    $5M/Month at 23: 8 Years of Dropshipping Knowledge in 59 Minutes | Difaino Harting | Ep.41

    In the latest episode of the podcast, I had the chance to sit down with Difaino – who’s now doing $5M per month in ecommerce at just 23 years old. But his story doesn’t start there. At 18, Difaino was €300,000 in debt. He grew up in a shelter home, raised on government support, with no financial safety net and no one coming to save him. Today, Difaino is known for building and scaling multiple high-performing ecom brands. What really separates him is how deeply he understands customer behavior – how people think when buying online and how to communicate with customers at the highest levels. In this episode, we break down 8 years of real dropshipping and brand-building experience into one raw, honest conversation. We cover: • How going from a shelter home and €300k in debt at 18 built the hunger you can’t fake • The mindset shifts and decision-making standards that took him to $5M/month by 23 • Why most ecommerce brands fail because they don’t truly understand their customer • How Difaino builds new brands by speaking directly to people’s emotions, problems, and desires – not trends or surface-level tactics • The biggest mistakes beginners make when launching stores, and what actually matters early on • How to think long-term in ecommerce instead of chasing short-term wins that never last This isn’t a highlight-reel conversation. It’s a real look at what it takes to build brands, stay hungry, and operate at a high level when there’s no plan B. If you care about building real ecommerce businesses, this episode is a must-watch. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=18-1-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=18-1-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Twitter: https://x.com/difaino Guest's Instagram: https://www.instagram.com/difaino/ Guest's Website: https://difaino.com/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Started with nothing, still built an ecom mindset 00:04:28 - The one mental switch that changed his whole sales game 00:09:16 - The dropshipping hamster wheel that burns everyone out 00:13:38 - The secret is the transformation, not the product 00:20:04 - Stop playing roulette, start scaling with real rules 00:24:45 - Why being young gives you a huge edge in ecom 00:30:33 - The discomfort habit that prints results 00:36:28 - The faster path to growth that isn’t just more ad spend 00:41:07 - The founder bottleneck that quietly kills brands 00:47:39 - The real money math: LTV, margins, repeat customers 00:52:43 - Private equity moves that beat building one store 00:57:23 - The real win is making dropshipping last for years #dubai #podcast #entrepreneur

    $5M/Month at 23: 8 Years of Dropshipping Knowledge in 59 Minutes | Difaino Harting | Ep.41

  8. 12/21/2025

    How To Scale To 8-Figures in Ecom With Meta Ads Using UGC & Ai | Robert Passtoors | Ep.40

    In this week's podcast, I sit down with Robert who has been in the Ecom game since 2017, running ads before most people even knew what dropshipping or ecommerce was, and scaling million-dollar brands internationally long before UGC became the industry’s favourite buzzword. Today he’s running a 7-figure agency, pioneering a new commission-only model, and helping brands win on Meta using a creative system most marketers don’t even know exists. In this week’s episode, we break down: • Why creative diversity is the new unfair advantage, how to test hooks, angles, and personas the right way, and how this simple system helps you find winning ads faster • How he uses AI to save time by generating new ideas, new angles, and new versions of ads without falling into the “robot-looking content” trap • The commission-only model that lets clients scale without paying a single dollar upfront • The most common mistakes he sees inside ad accounts and the simple fixes that instantly improve performance • How he built a lifestyle across Amsterdam, Dubai, Barcelona, and Miami while staying consistent in business • What he’s learned about building a successful agency, achieving financial and location freedom, and staying sharp in an industry that changes every month If you want to learn the strategies brands are using right now to grow fast and stand out in a crowded market, this episode is a must-watch. Robert breaks everything down in a simple, actionable way. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=21-12-25 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=21-12-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://www.privateprocessing.com/ --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/robertpasstoors/ Guest's YouTube: https://www.youtube.com/@UCzQQxnnwvnpRDMns55Roz1g  Guest's Website: https://www.instagram.com/digitalmindsagency.com_/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Building an Ecom Agency for Time and Location Freedom 00:05:16 - Scaling Ecom Brands With UGC and Meta Ads 00:10:03 - The Creative Strategy That Drives Meta Ad Growth 00:16:03 - Smart Growth Strategy for Small Budget Brands 00:21:22 - Common Meta Ads Mistakes Killing Performance 00:26:28 - When Ads Keep Working and When to Scale 00:31:13 - How 50/50 Deals Make Big Money 00:35:19 - The Secret to Scaling Ecom Fast 00:42:05 - How to Build Freedom with Your Business 00:46:25 - Choosing Where to Live: Europe, Miami, and True Freedom 00:50:38 - Defining Success: Balancing Business, Time, and Personal Growth 00:55:41 - Lessons on Happiness: Family, Perspective, and Appreciating Life #dubai #podcast #entrepreneur

    How To Scale To 8-Figures in Ecom With Meta Ads Using UGC & Ai | Robert Passtoors | Ep.40
See All (46)

Trailer

About

Bi-weekly podcast with eCommerce entrepreneurs: brands, agencies, dropshipping & SaaS recorded in the heart of Dubai.

Information

  • Creator
    Theo Clarke
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © 2026 Theo Clarke Podcast
  • Show Website
    Theo Clarke Podcast