Theo Clarke Podcast

Theo Clarke

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Bi-weekly podcast with eCommerce entrepreneurs: brands, agencies, dropshipping & SaaS recorded in the heart of Dubai.

SEASON 3, EPISODE 42 TRAILER

2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel. He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa. For the past 11 years, Chris has done Meta ads. Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale. What really separates him is his testing discipline. Most brands run a few tests and hope for the best. Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth. In this episode, we break down 11 years of Meta advertising experience into one honest conversation. We cover: - Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything - The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising - A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong) - The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign - How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it This isn’t theory or surface-level, general tactics. It’s a detailed insight into what it takes to build and operate at an elite ecom level. If you care about scaling ecommerce brands through Meta, this episode is a must-watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/chris_erthel/ Guest's Website: https://chriserthel.com/speeches/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands 00:05:30 - How One Local Meetup Created a Global Ecom Advantage 00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You 00:16:12 - Why the Right Viewer Matters More Than Views 00:20:33 - How Brands Fix Ads When Growth Is Failing 00:25:35 - The Ad Testing Process Top Brands Rely On 00:31:19 - How to Make Ads People Can Feel and Trust 00:34:30 - Why Big Brands Fail When They Stop Testing Ads 00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit 00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling 00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows 00:49:41 - Using AI to break down what winning ads have in common 00:54:41 - How to find ads that spent millions and still run 00:59:26 - Why TikTok ads train b

1h 10m
JAN 18

$5M/Month at 23: 8 Years of Dropshipping Knowledge in 59 Minutes | Difaino Harting | Ep.41

In the latest episode of the podcast, I had the chance to sit down with Difaino – who’s now doing $5M per month in ecommerce at just 23 years old. But his story doesn’t start there. At 18, Difaino was €300,000 in debt. He grew up in a shelter home, raised on government support, with no financial safety net and no one coming to save him. Today, Difaino is known for building and scaling multiple high-performing ecom brands. What really separates him is how deeply he understands customer behavior – how people think when buying online and how to communicate with customers at the highest levels. In this episode, we break down 8 years of real dropshipping and brand-building experience into one raw, honest conversation. We cover: • How going from a shelter home and €300k in debt at 18 built the hunger you can’t fake • The mindset shifts and decision-making standards that took him to $5M/month by 23 • Why most ecommerce brands fail because they don’t truly understand their customer • How Difaino builds new brands by speaking directly to people’s emotions, problems, and desires – not trends or surface-level tactics • The biggest mistakes beginners make when launching stores, and what actually matters early on • How to think long-term in ecommerce instead of chasing short-term wins that never last This isn’t a highlight-reel conversation. It’s a real look at what it takes to build brands, stay hungry, and operate at a high level when there’s no plan B. If you care about building real ecommerce businesses, this episode is a must-watch. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=18-1-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=18-1-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Twitter: https://x.com/difaino Guest's Instagram: https://www.instagram.com/difaino/ Guest's Website: https://difaino.com/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Started with nothing, still built an ecom mindset 00:04:28 - The one mental switch that changed his whole sales game 00:09:16 - The dropshipping hamster wheel that burns everyone out 00:13:38 - The secret is the transformation, not the product 00:20:04 - Stop playing roulette, start scaling with real rules 00:24:45 - Why being young gives you a huge edge in ecom 00:30:33 - The discomfort habit that prints results 00:36:28 - The faster path to growth that isn’t just more ad spend 00:41:07 - The founder bottleneck that quietly kills brands 00:47:39 - The real money math: LTV, margins, repeat customers 00:52:43 - Private equity moves that beat building one store 00:57:23 - The real win is making dropshipping last for years #dubai #podcast #entrepreneur

1 hr
12/21/2025

How To Scale To 8-Figures in Ecom With Meta Ads Using UGC & Ai | Robert Passtoors | Ep.40

In this week's podcast, I sit down with Robert who has been in the Ecom game since 2017, running ads before most people even knew what dropshipping or ecommerce was, and scaling million-dollar brands internationally long before UGC became the industry’s favourite buzzword. Today he’s running a 7-figure agency, pioneering a new commission-only model, and helping brands win on Meta using a creative system most marketers don’t even know exists. In this week’s episode, we break down: • Why creative diversity is the new unfair advantage, how to test hooks, angles, and personas the right way, and how this simple system helps you find winning ads faster • How he uses AI to save time by generating new ideas, new angles, and new versions of ads without falling into the “robot-looking content” trap • The commission-only model that lets clients scale without paying a single dollar upfront • The most common mistakes he sees inside ad accounts and the simple fixes that instantly improve performance • How he built a lifestyle across Amsterdam, Dubai, Barcelona, and Miami while staying consistent in business • What he’s learned about building a successful agency, achieving financial and location freedom, and staying sharp in an industry that changes every month If you want to learn the strategies brands are using right now to grow fast and stand out in a crowded market, this episode is a must-watch. Robert breaks everything down in a simple, actionable way. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=21-12-25 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=21-12-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://www.privateprocessing.com/ --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/robertpasstoors/ Guest's YouTube: https://www.youtube.com/@UCzQQxnnwvnpRDMns55Roz1g Guest's Website: https://www.instagram.com/digitalmindsagency.com_/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Building an Ecom Agency for Time and Location Freedom 00:05:16 - Scaling Ecom Brands With UGC and Meta Ads 00:10:03 - The Creative Strategy That Drives Meta Ad Growth 00:16:03 - Smart Growth Strategy for Small Budget Brands 00:21:22 - Common Meta Ads Mistakes Killing Performance 00:26:28 - When Ads Keep Working and When to Scale 00:31:13 - How 50/50 Deals Make Big Money 00:35:19 - The Secret to Scaling Ecom Fast 00:42:05 - How to Build Freedom with Your Business 00:46:25 - Choosing Where to Live: Europe, Miami, and True Freedom 00:50:38 - Defining Success: Balancing Business, Time, and Personal Growth 00:55:41 - Lessons on Happiness: Family, Perspective, and Appreciating Life #dubai #podcast #entrepreneur

1h 3m
12/07/2025

How This 21 Year Old Dropshipper Makes $20M/Year With 5 Ecom Brands | Saamir Mithwani | Ep.39

In this week’s podcast, I sit down with Saamir, who launched his first e-commerce business at just 15! By 18 he was already generating big numbers. Now at just 21, he’s running a portfolio of ecom brands and has scaled past $20M per/year. What stood out to me in this conversation isn’t just the numbers, though… It’s the awareness, the honesty, and the way he thinks about growth on a level most people don’t reach until much later in life. In this week’s podcast, we get into: • How he spots opportunities with new products, before the market wakes up to see them • His creative volume system — 20–30 tests a day, and why speed is the real advantage on Meta right now • How he uses AI to collapse time, cut through noise, and get to “what’s actually working” faster • The mindset behind pushing past plateaus, staying hungry, and surrounding yourself with people who raise your standards What I appreciate about Saamir is that there’s no ego in the conversation. Just clarity, conviction, and a genuine desire to keep leveling up, not just financially, but as a person, operator, and leader. His story is a reminder that your twenties can be the most transformative years of your life if you channel your focus correctly. If you’re interested in making ecom your main vehicle to wealth, this episode will give you the push to take it to the next level. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=video&utm_campaign=academy&utm_term=series&utm_content=12-7-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With Omnisend 👇 Use discount code THEO30 for 30% off your first 3 months https://your.omnisend.com/Theo --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: http://instagram.com/saamirir Guest's YouTube: https://www.youtube.com/@saamirir Guest's Website: www.joinbrandify.com/startnow --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - How Simple Mindset Shifts Turn Dropshipping Into Real Brands 00:05:00 - The 30 Creatives Per Day System and How AI Fuels Ecom Growth 00:10:00 - Product Timing, Testing Rules, and How Branding Wins the Sale 00:16:19 - How Speaking to the Right Customer Changes Everything 00:20:11 - The Real Way to Build a Brand That Lasts 00:25:16 - Why Most Brands Fail When They Try to Scale 00:31:11 - How Buyers Try to Slash Your Exit Deal 00:35:20 - When Money Gets Boring and What Really Drives Success 00:39:50 - The Real Reason Ecom Brands Win: Quantity, Data, and Creatives 00:46:08 - Stop Overhiring and Maximize Your Team for Million-Dollar Months 00:50:03 - How Data Secrets Decide What Works in Your Business 00:53:11 - The Future of Telehealth and Building Long-Term Brands --- #dubai #podcast #entrepreneur

59 min
11/23/2025

How He Made £500K in 1 year Dropshipping & Built A Supplement Brand (Elixir) | Omar Robert Tinsley | Ep.38

In the last 12 months, Omar went from launching his very first ad on October 28th, 2024… to generating over £500,000 in revenue, all while raising two kids and building a life completely on his terms. Now scaling his supplement brand Elixir, he sits down with me to break down the real story behind rapid growth, pressure, and staying grounded when your life changes fast. In this episode we cover: • How he went from total beginner to £500K/year inside 12 months • What it’s really like building a business while being a father of 2 • How he’s now scaling his supplement brand Elixir using data, systems, and AI • The mindset, pressure, and comparison that come with growing fast, and how he stays grounded. Omar opens up on the discipline, vision, and internal pressure behind building both a family and a high-performing ecom machine, and why refusing to slow down has become one of his greatest strengths. If you’re building your first store or pushing for your next level, this episode will land deep. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With Omnisend 👇 Use discount code THEO30 for 30% off your first 3 months https://your.omnisend.com/Theo --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/omar_robert_tinsley/ Guest's YouTube: https://www.youtube.com/@omarthefounder/shorts Guest's Website: https://www.instagram.com/elixer_uk/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Shocking Truth Behind What’s Really Inside Supplements 00:05:06 - The Mindset Shift That Turned Struggle Into Big Ecom Wins 00:09:41 - The AI Tools Changing Ecom and Creatives Right Now 00:16:05 - Why Supplement Transparency Is Such a Big Problem 00:20:10 - How This Supplement Was Proven on a Real Illness Case 00:24:20 - The Strategy Behind Educating Buyers and Building Trust 00:31:05 - The Real Challenges of Building an Ecom Brand 00:35:05 - Why Sacrifice and Consistency Decide Your Success 00:39:05 - How Your Environment Shapes Your Growth in Business 00:46:11 - Overcoming Self-Doubt and Taking Responsibility 00:50:12 - Scaling Your Business by Building the Right Team 00:55:17 - Leveraging Time and Money for Maximum Growth 00:59:19 - Mastering Self-Reflection to Improve Focus and Decision #dubai #podcast #entrepreneur

1h 4m
11/09/2025

The £18M/Year Mushroom Brand - Space Goods | Matt Kelly | Ep.37

In this week’s podcast, we sit down with Matt Kelly, the founder of Spacegoods, one of the UK’s fastest-growing functional beverage brands that’s redefining how founders approach health, focus, and performance. From scaling his brand to multiple 8 figures in just three years to building a loyal community around a mission-driven product, Matt’s journey is equal parts raw and real. In this episode we get into: • The truth about comparison, self-doubt, and why success never feels “enough” • How he built Spacegoods into the UK’s #1 mushroom-based coffee brand • Lessons from raising millions in funding and managing investor pressure • Why category timing and market tailwinds matter more than hustle • The mindset shifts that separate high performers from burnout operators • How to scale authentically while staying grounded • The balance between ambition and gratitude when you’re chasing growth Matt opens up about the real mental battle behind building a fast-growing brand, and why chasing external validation will never give you peace. If you’re an ambitious founder trying to scale without losing yourself in the process, this episode will hit deep. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=video&utm_campaign=academy&utm_term=series&utm_content=9-11-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With Omnisend 👇 Use discount code THEO30 for 30% off your first 3 months https://your.omnisend.com/Theo --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/matthucius Guest's YouTube: http://www.youtube.com/@themidnightpod Guest's Website: https://spacegoods.com/en-int --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 – The Real Side of Success and What Really Matters 00:04:24 – From Rock Bottom to Building Space Goods 00:10:03 – The Power of Timing in Ecom Growth 00:16:12 – Turning Your Fashion Brand into a Real Business 00:21:12 – Bootstrapped vs Venture-Backed: Which Path Wins 00:26:27 – The Challenges of Being Transparent Online 00:31:01 – Running a Multi-Million Pound Brand Day-to-Day 00:35:19 – The Hidden Struggles of Scaling 10M to 30M 00:40:08 – How One Wrong Hire Can Cost Millions 00:46:02 – Growing to 18M with Retail & Expansion 00:50:11 – Email Automation & Smart Systems That Boost Profits 00:56:07 – Lessons on Happiness: Material Things vs Experiences 01:01:09 – The Family Crisis That Changed My Perspective 01:05:20 – Building a Network & Leading Like a Founder #dubai #podcast #entrepreneur

1h 9m
10/19/2025

He Built A FREE Ai Dropshipping Store Builder | Ramin Popal | Ep.36

In this week's podcast, Ramin is the founder of AI Store Builder, the world’s #1 automated eCommerce platform integrated with billion-dollar brands like Wix, TikTok, and Omnisend. From building Shopify stores at 16 to forming partnerships with global tech giants before 25, he’s redefining what’s possible in the AI × eCommerce space. In this episode we get into: • How he built AI Store Builder from scratch and scaled it globally • Why the next wave of eCommerce winners are merging AI + product innovation • The mindset shift that separates average founders from 9-figure operators • How to build powerful relationships with billion-dollar founders (without being transactional) • The real reason most people never reach their potential and how to fix it • Why friction, challenges and discomfort are the secret to speed and growth --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=video&utm_campaign=academy&utm_term=series&utm_content=19-10-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With Omnisend 👇 Use discount code THEO30 for 30% off your first 3 months https://your.omnisend.com/Theo --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/raminpopal_/ Guest's YouTube: https://www.youtube.com/@raminpopal Guest's Website: https://www.aistorebuilder.com/ramin? --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - How Seeing Extreme Wealth Changed His Ambition 00:05:23 - The Journey of Building an AI Dropshipping Store 00:10:00 - Staying Focused in Ecom and Growing Through AI 00:16:07 - The Mindset Shift That Changes Everything 00:20:41 - Why Most People Stay Stuck and How to Break Out 00:24:41 - The Secret Behind Building a 7-Figure System 00:31:03 - Why Genuine Connections Beat Transactional Networking00:37:48 - How to Maintain Strong Relationships While Staying Busy00:38:14 - The Future of Ecom: Using AI to Stay Ahead 00:46:20 - Turning Simple Email Flows Into Passive Profit 00:50:45 - Shifting Your Mindset to Handle Challenges Better 00:57:29 - Thinking Bigger and Working Smarter for Success #dubai #podcast #entrepreneur

1h 5m
09/14/2025

The $13M Email Marketing Blueprint for Ecom Businesses | Boyuan Zhao | EP.35

In this week's podcast, Boyuan runs an email marketing agency tracking $13M in monthly revenue across 50+ brands. He's seen companies go from startup to 9-figure exits... and others crash into bankruptcy. In this upcoming podcast we get into: • Why most dropshippers fail (and it's not what you think) • The volume vs quality trade-off in email marketing that most get wrong • Black Friday strategy: Why brands start in July & send 3 campaigns daily • Building systems that let you step away from operations (9-figure client dashboard secrets) • The psychology behind scaling: When to focus on email vs when it's pointless • Why giveaways & lead magnets actually destroy your business Boyuan breaks down the real difference between brands that scale and those that crash, from unit economics, to team building, to the mindset shifts that separate 7-figure from 9-figure operators. If you're tired of guessing what actually moves the needle in ecom, this episode cuts through the noise. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=video&utm_campaign=academy&utm_term=series&utm_content=14-09-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With Omnisend 👇 Use discount code THEO30 for 30% off your first 3 months https://your.omnisend.com/Theo --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/realboyuanzhao/ Guest's YouTube: https://www.youtube.com/@boyuanism Guest's Website: https://www.emailmarketer.com/?fbclid=PAZXh0bgNhZW0CMTEAAacvM9uMVL9J6THnxMJ_of5aC-A420f4vsRPYaz4MKQcTKcDcxlT51yFQc6iWQ_aem_m8Uee6Fv__7wwSrtkn_kVg --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast CHAPTERS: 00:00:00 - Stop Wasting Time on Emails Too Early 00:05:25 - The Real Reasons Ecom Brands Collapse 00:11:19 - How Pro Email Tracking Unlocks Scale 00:16:18 - Learning by Watching Others 00:20:01 - Marketing and Hiring Secrets That Scale 00:24:47 - Smarter Ways to Grow Your Email List 00:31:37 - How China Could Take Over Western Markets 00:36:03 - The Truth About Emails Under 100k 00:42:12 - Black Friday Sales Start Earlier Every Year 00:46:00 - How Email Frequency Really Drives Sales 00:51:34 - 3 Automated Flows That Boost Revenue 00:57:02 - Post-Purchase Tricks That Max Out Lifetime Value 01:01:22 - Long Term Goals and 5 Year Vision 01:06:01 - Why Hobbies Improve Productivity #dubai #podcast #entrepreneur

1h 10m

TRAILER

2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel. He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa. For the past 11 years, Chris has done Meta ads. Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale. What really separates him is his testing discipline. Most brands run a few tests and hope for the best. Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth. In this episode, we break down 11 years of Meta advertising experience into one honest conversation. We cover: - Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything - The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising - A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong) - The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign - How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it This isn’t theory or surface-level, general tactics. It’s a detailed insight into what it takes to build and operate at an elite ecom level. If you care about scaling ecommerce brands through Meta, this episode is a must-watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/chris_erthel/ Guest's Website: https://chriserthel.com/speeches/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands 00:05:30 - How One Local Meetup Created a Global Ecom Advantage 00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You 00:16:12 - Why the Right Viewer Matters More Than Views 00:20:33 - How Brands Fix Ads When Growth Is Failing 00:25:35 - The Ad Testing Process Top Brands Rely On 00:31:19 - How to Make Ads People Can Feel and Trust 00:34:30 - Why Big Brands Fail When They Stop Testing Ads 00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit 00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling 00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows 00:49:41 - Using AI to break down what winning ads have in common 00:54:41 - How to find ads that spent millions and still run 00:59:26 - Why TikTok ads train b

S3, E42

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1h 10m

Bi-weekly podcast with eCommerce entrepreneurs: brands, agencies, dropshipping & SaaS recorded in the heart of Dubai.

Creator

Theo Clarke
Years Active

2025 - 2026
Episodes

42
Rating

Explicit
Copyright

© 2026 Theo Clarke Podcast
Show Website

Theo Clarke Podcast