Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Dr. Ayebanoa Sapphire Benwari
  • 0.0 (0)
  • MARKETING

Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scenes.

  1. 3D AGO

    #45: The Email Campaign That Made $8K From a Ghosted List with Chinele Anyanwu

    An email list was ghosted. Engagement was low. Expectations were even lower. Yet one campaign generated $8,000 in revenue. In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers. If you’ve ever worried your email list is too disengaged to convert, this episode will challenge what you think is possible. INSIDE THE EPISODE 1. Research as Revenue – How he used deep audience and competitor research to shape one of his most memorable email campaigns. 2. Open Rates vs. Brand Reputation; Why obsessing over open rates can hurt your long-term credibility and what actually matters more. 3. Competitor Intelligence – The exact research approach he uses to identify opportunities and increase client revenue. 4. Personalization Beyond First Names – How to use behavioral patterns and emotional triggers to create emails that truly connect and convert. GUEST RESOURCES Guest: Chinele Anyanwu Website: https://thebeardedshaman.notion.site/Portfolio-21e4d25bd5c78055ba76d140dda1614e?source=copy_link LinkedIn: https://www.linkedin.com/in/anyanwu-chinele EPISODE TIMELINE [4:43] His most memorable email marketing experience [9:37] His open rates confession: His biggest mistake [17:49] The tools he uses for competitor research [18:27] The strategy behind the $8K campaign [26:42] His top 3 tips for identifying audience behavior patterns [32:58] Balancing logic and emotion in email copy [41:45] His take on real personalization in email marketing [44:31] Key takeaways from the episode [45:41] His course that helps professionals land jobs through LinkedIn [48:44] How to connect and work with him Freebie: Send These Emails to Build Trust Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch. 👉 Download the 12 emails here.

    51 min

  2. FEB 7

    #44: A Behind-the-Scenes Look at Jenn's 2023 Evergreen Launch with Jenn Zellers

    Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn, a sustainable marketing strategist and the force behind the Visibility Ecosystem. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches. From the proactive power of podcast tours to the high-intensity influx of virtual summits, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep. Inside the EpisodeSustainable Marketing Defined: Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.Podcasts vs. Summits: Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.The Launch Post-Mortem: A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.The "How-To" Pitfall: Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.Mindset vs. Instruction: How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales. Guest ResourcesFreebie: Interview Questions Generator — Come prepared for any podcast guest spot.Connect with Jenn: Follow her on Threads (@VisibilityEcosystem) for sustainable growth tips.Website: Visibility Ecosystem — Learn how to land 20-30 podcast guest opportunities. Episode Timeline[02:00] Using collaborations to grow your list without social media.[03:00] Choosing between podcast tours and virtual summits.[07:05] Pre-launch essentials and the reality of "cold" launches.[10:01] Email frequency: When does "too many" actually work?.[10:51] Tracking metrics: Why open rates can be "unreliable" benchmarks.[18:56] The Danger Zone: Oversharing intellectual property in your marketing.[26:57] Short vs. Long launches: Finding the "runway" that fits your lifestyle.li...

    36 min

  3. JAN 15

    #43: Last Call to Join the Email Marketing Mentorship Class of 2026

    This episode is the final call to join the Email Marketing Mentorship Class of 2026. The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing. It's 80% practice and 20% theory. You get to do and get your hands dirty. We give you feedback and push you until something happens in your email marketing journey. For too long you've been circling round this mountain, now it's time to move forward. If you want to start, grow and transition into Email Marketing and you're finally ready to start. This is for you. Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship. To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey. 📌 The mentorship kicks off on the 19th. HIGHLIGHTS FROM EPISODE ⏰ 3:00- A sneak peek into what this episode covers ⏰ 4:00- What the Email Marketing Mentorship is and why it exists ⏰ 4:43- The 3 core industries the mentorship focuses on ⏰ 5:20- Career paths available after completing the mentorship ⏰ 6:29- Key niches within the email marketing industry ⏰ 7:28- A breakdown of the 12-week mentorship curriculum ⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year) ⏰ 17:05- The mentorship through the eyes of BGS, Tena ⏰ 54:48- 7 important things to know before signing up ⏰ 57:31- Dr. Sapphire’s final words for prospective students WHO THIS MENTORSHIP IS FOR 👇 Beginners looking to break into email marketing Creatives and marketers who want a clear structure and accountability Anyone tired of random courses and looking for hands-on mentorship Professionals who want to build confidence, clarity, and real-world skills READY TO JOIN? 🔔 This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close. Join the Mentorship Here👇 https://sapphirelearninghub.com/mentorship Congratulations!!!! Here's the discount code: "GET PAIDPod" It gives you 25% off your ticket price. Before you use the code please note this: Discount expires 11:59pm GMT +1 on the 18th of JanuaryThe code gives you 25% off the price of the ticket.25% = N50,000 off the Regular ticket and N87,500 off the VIP + Ticket Note that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currencies Now here's the breakdown of payment options: (Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only - Pay Once (N200,000/$200) Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2) Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3) Get Your Ticket (VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition Challenge Pay Once...

    59 min

  4. JAN 12

    #42: Why I'm Allergic to Email Marketing with Michelle Wintersteen

    In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building. If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally. GUEST RESOURCES: Guest: Michelle Wintersteen Website: http://mkwcreative.co Instagram: https://www.instagram.com/mkwcreative.co/ Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg LISTEN OUT FOR 👇 ✅ How Michelle uses her podcast to support and grow her business ✅ How people subscribe to and enter her email ecosystem ✅ A practical breakdown of email segmentation and why it matters ✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing HIGHLIGHTS FROM EPISODE ⏰ 2:36- Michelle’s journey into business and entrepreneurship ⏰ 11:17- Her relationship with email marketing over the years ⏰ 14:20- Why she feels resistant to email marketing ⏰ 17:29- What would actually make email marketing easier for her ⏰ 28:50- What makes her open an email ⏰ 31:25- Email habits she wishes brands would stop ⏰ 37:25- Different email segmentation styles explained ⏰ 40:20- How to connect and work with Michelle Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Instagram: https://www.instagram.com/dr.sapphire_/

    45 min

  5. 12/31/2025

    #41: Email Marketing Predictions For 2026: What’s Changing & How to Prepare with Dr. Sapphire

    In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert. If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy. LISTEN OUT FOR ✅ How email personalization has evolved over time ✅ A behind-the-scenes glimpse into her welcome sequence ✅ Understanding email marketing as a system, not in isolation ✅ How audience awareness has changed the way personalization works HIGHLIGHTS FROM EPISODE ⏰ 2:52- Her first prediction for email marketing in 2026 ⏰ 4:34- What personalization really means today ⏰ 7:25- How she uses birthday automations for personalization ⏰ 10:24- Three things to focus on in 2026 when it comes to personalization ⏰ 10:41- Her second email marketing prediction for 2026 ⏰ 12:50- Why email marketing must be treated as a system We would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇 https://forms.fillout.com/t/kLP1rmm3Hrus Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayeb anoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/

    16 min

  6. 12/29/2025

    #40: Email Marketing Advice You’ll Need in 2026 From Industry Experts

    In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026. From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply. Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results. EPISODE TIMESTAMPS ⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time ⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing ⏰ 3:57- Chijioke’s deliverability tip for new email marketers ⏰ 6:02- Candace on maintaining your brand voice and tone while using AI ⏰ 8:03- Rhianna’s advice on experimenting with email marketing ⏰ 8:38- Elohor’s best subject line tip to improve open rates ⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real results Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/

    13 min

  7. 12/25/2025

    #39: Send These Emails in 2026 by Dr. Sapphire

    In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently. She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email. If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently. Click here to get access now and start sending emails with clarity and confidence.👇 Get a Taste of the STE 2026 with this Freebie: https://sapphirelearninghub.com/resources/sendtheseemails/ Sends These Emails (STE) in 2026: Know what to send, when ad why in each month of 2026. Pre-order: https://sapphirelearninghub.com/sendtheseemails/ LISTEN OUT FOR ✅ The biggest challenge email marketers struggle with ✅ The ANCO framework for effective email marketing ✅ The goal of Nurture (N) emails in the ANCO framework ✅ The LEAH framework, its role, and how it works HIGHLIGHTS FROM THE EPISODE ⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system ⏰ 6:53- Understanding Nurture (N) emails to connect and convert ⏰ 9:01- The four cardinal emails that drive connection and conversion ⏰ 9:20- L (Lead Generation) in the LEAH framework ⏰ 10:36- E (Engagement) in the LEAH framework ⏰ 11:30- A (Authority) in the LEAH framework ⏰ 12:27- H (Humanity) in the LEAH framework ⏰ 18:54- Inside the Send These Emails offer and what it includes ⏰ 23:58- Quick recap and final thoughts Important Link👌 The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list. https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/ Start, Grow or Transition into Email Marketing ad Build Your Career : https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing Connect With Us👇 LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/

    27 min

  8. 12/07/2025

    #38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo

    In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists. If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you. Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗  GUEST RESOURCES  Guest: Margaret Etudo   Website: http://www.marketinghollow.com TikTok: http://tiktok.com/@margaret_etudo Link to community: https://lms.marketinghollow.com/step/mh-paid-community LISTEN OUT FOR ✅ How email marketing made her stay committed (shortened) ✅ Why getting the right people from the start matters ✅ The role of consistent marketing in better email results ✅ Behind-the-scenes look at her marketing processes ✅ How she builds and sends her sequences ✅ Quality audience vs. big numbers HIGHLIGHTS FROM EPISODE ⏰ 3:28- How she discovered email marketing ⏰ 7:03- The job description she would give email marketing ⏰ 9:13- What she considers a “conversion” ⏰ 12:15-  How she knows when an offer will convert  ⏰ 17:36- Why she didn’t use a tripwire offer ⏰ 19:17- Other things she has tried to increase conversions ⏰ 24:50- Long emails vs. short emails: which performs better? ⏰ 30:38- Extra conversion tip from Margaret ⏰ 38:05- Where to connect and find her Important Links👌 Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/ Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/

    41 min
See All (46)

About

Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scenes.

Information