From Booth to Booked: Winning the Wedding Show Sales Game

Lindsay J. Williams
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  • MARKETING

A Private Training Series for Wedding Pros

Episodes

  1. 03/21/2025

    Training 1: More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket

    Let’s kick off the series with a mindset shift that can change everything: you don’t have a leads problem, you might have a sales problem. In this training, I’ll show you how to spot the hidden leaks in your sales process, why more inquiries won’t help if your follow-up isn’t solid, and how to plug the gaps so your booking rate grows. 👉 Dive deeper and complete the reflection prompts here: LindsayJWilliams.com/Training1

    26 min

  2. 03/21/2025

    Training 2: Sales Isn’t Just About Smooth Talking: How to Improve Every Step of Your Sales Cycle

    Being a good salesperson has nothing to do with being persuasive or having the perfect script. It’s about understanding *and optimizing* each stage of your sales cycle. In this training, we’ll walk through the six phases of a successful sales process and how small, strategic tweaks can create a big impact on your results. 👉 Reflection prompts + next steps: www.LindsayJWilliams.com/Training2

    22 min

  3. 03/21/2025

    Training 3: Not a Natural at Sales? Here’s Why You Don’t Need to Be!

    You don’t need to be outgoing or charismatic to be successful at sales, you just need a strategy that plays to your strengths. In this training, I’ll share how I went from struggling through conversations to closing 96% of my consultations. If you’re a great listener, thoughtful communicator, or someone who thrives one-on-one, this one’s for you. 👉 Explore the reflection prompts here: www.LindsayJWilliams.com/Training3

    19 min

  4. 03/21/2025

    Training 4: When Compliments Turn Into Clients: The Power of Sales Skills

    If you’ve ever heard “Your work is amazing!” but never heard back again… this training is for you. Compliments don’t close sales... you do. Today, we’ll talk about how to respond to admiration in a way that builds trust and guides your leads toward a clear next step (like booking the appointment!). 👉 Turn compliments into conversations: LindsayJWilliams.com/Training4

    21 min

  5. 03/21/2025

    Training 5: The Missing Link: Why Word-of-Mouth Alone Won’t Grow Your Business

    Referrals are amazing, but they’re not a plan. In this training, we’ll talk about why relying on word-of-mouth alone puts your business at risk, and how to turn those warm leads into consistent bookings by pairing trust with a strong, repeatable sales system. 👉 Map out your strategy here: LindsayJWilliams.com/Training5

    16 min

  6. 03/21/2025

    Training 6: How to Overcome the ‘Can’t Afford It’ Objection: Closing the Price Gap

    We’re wrapping up the series with one of the most common objections: “I love your work, but I just can’t afford it.” Spoiler: it’s rarely about the price. In this training, you’ll learn how to close the price gap, communicate your value with confidence, and help couples prioritize what truly matters... without lowering your rates. 👉 Work through your reflection prompts here: LindsayJWilliams.com/Training6

    14 min
  • 6 Episodes

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A Private Training Series for Wedding Pros

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