Marketing for Therapists - Inspiring Mental Health Professionals

KIAI Agency
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Are you a therapist struggling to market your practice without feeling ‘salesy’? Marketing for Therapists is your go-to podcast for actionable branding, website optimisation, and marketing strategies designed specifically for mental health professionals. Join us as we break down SEO, content marketing, social media, and business growth strategies—without the jargon, overwhelm, or gimmicks. Whether you’re a solo practitioner or running a clinic, we’ll help you attract the right clients and build a thriving, purpose-driven practice.

Episodes

  1. 10/01/2025

    Intentional Positioning: Growth Strategies for Therapists

    In this episode, we dive into the power of Intentional Positioning—a bold branding strategy that embraces clarity, specificity, and the courage to exclude. Instead of trying to appeal to everyone, we’ll show you why narrowing your focus and speaking directly to the right people can transform your practice.Discover how intentional, strategic positioning not only strengthens your brand but also drives growth, attracts your ideal clients, and ultimately boosts your sales. You don’t need to hold back or water down your message. We’ll explain why being assertive in your brand positioning is one of the smartest moves you can make—and how it can unlock the next level for your business.

    15 min

  2. 08/19/2025

    Building Your Practice When You're New or Just Starting Out

    This episode of “Marketing for Therapists” tackles the post-graduation hurdles faced by new counsellors. Hosts Daniela Torres and Rod Pancine address listener questions about transitioning to full-time practice, managing different personality types (entrepreneurial vs. introverted), and building a successful therapy practice without the need for relentless “hustling.” The podcast emphasizes the importance of self-awareness, strategic planning, and identifying core services. Practical advice includes a “learn or hire” approach to managing practice tasks, A/B testing marketing efforts, and considering a clinic association for mentorship, experience, and reduced initial risk. The hosts stress the significance of authenticity, passion, and overcoming self-doubt through self-reflection and avoiding perfectionism. Ultimately, the episode encourages listeners to take action, experiment, and trust their intuition in navigating their career path. Want to go deeper? Read the full blog post with org chart examples and task breakdowns here: https://kiaiagency.com/launching-your-therapy-practice/

    13 min

  3. 07/22/2025

    Therapist Client Ecosystem (a.k.a. Funnels – But Better) - EP.007

    Most therapists cringe at the word “funnel”—and we get it. In this episode of Marketing for Therapists, Rod Pancine and Daniela Torres unpack a more human, authentic approach to attracting and engaging clients: your practice ecosystem. You’ll learn how to build a nurturing path that helps potential clients connect with your brand over time—not just convert. From newsletters to CRMs, we explore how to create small wins (like free PDFs, audio, or video content) that build trust. This episode breaks down the basics of funnels and how to create a client journey that feels personal, intentional, and aligned. 🔗 Want us to build your client ecosystem? Get a Free consultation

    13 min

  4. 06/25/2025

    How Social Proof Fuels Therapy Practice Growth - EP.006

    What does real social proof look like for therapists—and how can you use it without breaking the rules? In this episode, Rod Pancine and Daniela Torres unpack how solo practitioners, associates, and clinic owners can build trust and grow their practice by creating a culture of feedback. We go beyond traditional testimonials and explore ethical, strategic ways to collect and showcase client experiences. 🔗 Read the full blog and explore tools:https://kiaiagency.com/social-proof-for-therapists/

    11 min

  5. 06/03/2025

    The Secret Ingredient Behind Magnetic Brands

    What makes a brand magnetic? In this episode of Marketing for Therapists, we dive into the art and strategy of brand positioning—what it really means, why it matters, and how to get it right. Whether you’re just starting out or looking to elevate your practice, you’ll discover the secret ingredient behind brands that naturally attract the right clients Spoiler: branding is not just your logo… and after this, it’ll finally make sense. 🔗 Learn more about us at kiaiagency.com📅 Book a free consultation: kiaiagency.com/consult

    15 min

  6. 05/14/2025

    Solopreneur, Associate, or Clinic Owner? Choosing the Right Path for Your Therapy Practice

    This podcast episode of "Marketing for Therapists" explores the intersection of therapist personality types and business models. It outlines three primary models: solopreneur, associate, and clinic owner, highlighting the varying levels of marketing responsibility and resource allocation in each. The episode emphasizes the importance of aligning one's career stage and personality with the chosen model. Key takeaways include the time-intensive nature of solopreneur marketing, the benefits of outsourcing for solopreneurs, the strategic importance of consistent branding (beyond just design), and the need to focus marketing efforts on addressing real client needs and questions. The episode concludes by encouraging therapists to consider their individual goals and preferences when selecting a business model.

    13 min

  7. 04/04/2025

    From Local to Global: What happens when your therapy website works?

    Can a client from halfway around the world find you through your website? Yep—it happened. In this episode, Rod and Dani share two real stories that show how smart design, SEO, and clear messaging can transform your therapy practice. You’ll hear how one hypnotherapist reached global clients, and how a child chose a clinic simply because the website “felt right.” These aren’t just marketing wins—they’re moments of connection made possible by intentional branding. If you’re still wondering whether your website really matters… this episode is for you. Learn more at kiaiagency.com

    14 min

  8. 03/21/2025

    Convert or Confuse? Website Tips Therapists Need.

    In this episode of Marketing for Therapists, Rod Pancine and Daniela Torres dive into the dos and don’ts of therapist websites. From cluttered layouts and confusing navigation to missed opportunities for connection and conversion, we break down the most common mistakes people make when building their own sites—and how to fix them. You'll also hear practical tips to make your website more than just a digital business card: a powerful tool that attracts, engages, and converts the right clients. Thinking of refreshing your site or starting from scratch? This one’s for you. 💡

    13 min

  9. 03/03/2025

    Episode 1: Meet the Hosts & The Power of Positioning

    Welcome to the first episode of Marketing for Therapists! Meet your hosts, Rod Pancine and Daniela Torres, as they share their journey in helping therapists build thriving practices through strategic marketing. In this episode, we break down the basics of positioning—why it matters, how it impacts your practice, and the key steps to create a brand that attracts the right clients. Whether you’re just starting out or looking to refine your approach, this episode lays the foundation for sustainable growth. Let’s set your practice up for success! 🚀 by kiaiagency.com

    13 min
  • 9 Episodes

About

Are you a therapist struggling to market your practice without feeling ‘salesy’? Marketing for Therapists is your go-to podcast for actionable branding, website optimisation, and marketing strategies designed specifically for mental health professionals. Join us as we break down SEO, content marketing, social media, and business growth strategies—without the jargon, overwhelm, or gimmicks. Whether you’re a solo practitioner or running a clinic, we’ll help you attract the right clients and build a thriving, purpose-driven practice.

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