Empowered Selling

empoweredselling

Join seasoned Sales Enablement consultant & Sales Leader coach, Emily Drew, in conversation with some of the most influential, successful and inspiring Sales leaders in the world. We’ll discuss the hottest topics in sales, sales leadership and selling today and provide you with actionable insights and game-changing tips and guidance to amplify your success as a sales leader!

  1. 11/25/2025

    From Leadership Lessons to AI Agents: Niamh McArdle’s Take on What’s Next - Episode 9

    In this episode of Empowered Selling, I sit down with Niamh McArdle, Head of SMB at Salesforce Ireland, to trace a career journey that runs from a Dublin department store shop floor to leading one of the most dynamic SMB businesses in tech. Niamh shares how a “rite of passage” retail job became an accidental masterclass in sales culture and customer experience, why her chaotic early days in a fast-growing Irish SMB still shape how she sells to and supports SMBs today, and what six years at IBM (including winning the prestigious Best of IBM award) taught her about brand, sponsorship, and stepping into leadership before you feel “ready”. Niamh and I also dig into: How SMBs can punch above their weight by using AI and agents to operate like an enterprise—without enterprise headcount A real customer story of deploying an agent to deflect repetitive service queries and free humans for higher-value work The leadership shift from “let my work speak for itself” to intentionally building your brand and network Why resilience is now a core sales skill—and how Niamh hires for it (including from high-performance sport) How to build a genuine coaching culture where feedback is frequent, safe, and expected Niamh leaves listeners with two powerful challenges: start acting for the role you want long before the title arrives, and get intentional about how you’ll use the time AI gives you back—to double down on the deeply human skills that truly differentiate great sellers and leaders.

  2. 10/07/2025

    Fixing Poopy Pipeline, Building Your Personal Brand & Improving Forecast Accuracy - Episode 8 with Lindsay Rios

    I’m very excited to share this episode - a (super!) candid conversation with Lindsay Rios—a true sales leadership enigma (in the best way) who was also recognized as one of the  "Top 100 Sales Queen to Follow." During our conversation Lindsay shares her incredible journey from nearly becoming a paediatric neurologist to crushing it in automotive sales, tech, and scaling startups. She opens up about her authentic approach to building her personal brand, embracing her unique personality, and sharing real struggles and victories. We dive into practical advice on owning your confidence, sharpening your sales strategies, and fostering true leadership that’s all about people. Whether you’re looking for insights on overcoming challenges like forecasting, building resilience, or just being unapologetically yourself, Lindsay’s got you covered. What you can look forward to: Why being authentic and true to yourself is a game changer in sales and leadership The value of building a personal brand that’s honest, raw, and relatable Tips on defining and evolving your ideal customer profile—spoiler: it’s a game changer How to improve forecasting accuracy by creating a healthy culture and alignment Avoiding the perils of "Poopy Pipeline" The importance of celebrating your wins and owning your achievements Lessons on resilience, tenacity, and trusting your strengths How being recognized as a top sales influencer has fueled Lindsay’s passion for supporting women in the workplace Practical advice for supporting neurodivergent team members and leading inclusively Hoping you'll enjoy this honest, inspiring chat as much as I did. Lindsay’s insights are truly empowering, and her approach to leadership and authenticity is something we can all learn from.

About

Join seasoned Sales Enablement consultant & Sales Leader coach, Emily Drew, in conversation with some of the most influential, successful and inspiring Sales leaders in the world. We’ll discuss the hottest topics in sales, sales leadership and selling today and provide you with actionable insights and game-changing tips and guidance to amplify your success as a sales leader!