The Jeff Payne Show

Jeff Payne
  • 5.0 (1)
  • Marketing

A  podcast designed to help business owners and entrepreneurs prosper and grow their business. 

  1. 13h ago

    Episode 20: The Search Engine Nobody's Optimizing For

    Send us Fan Mail When you think about YouTube, what do you see? A video platform? A secondary line item on your marketing calendar somewhere between LinkedIn and TikTok? It’s time for a radical reframe: YouTube is the second-largest search engine on Earth. It’s owned by the first. And almost nobody treats it that way—which means almost nobody is actually competing for it. In this episode, we break down why the game of online visibility has fundamentally shifted from "rented" attention to compounding search assets. Thanks to massive data drops from Semrush and Surfer SEO, we now have proof that AI models like Gemini, ChatGPT, and Google AI Overviews disproportionately turn to YouTube video to back up their answers. If you aren't optimizing for video as a core SEO channel, you're leaving your biggest organic AI visibility opportunity on the table. What You'll Learn This Episode: Rented vs. Compounding Visibility: Why posting on traditional social networks is just renting attention from a landlord, while YouTube builds an evergreen asset that works for years.The AI Citation Data: A look into the numbers proving YouTube is the single most-cited domain across Google AI Overviews, beating out Wikipedia and Google itself.The "Found vs. Believed" Loop: How to ensure the depth behind your website matches the confidence in front of your videos so you don't lose buyers downstream.The Trust Multiplier: Why AI doesn't cite you just because you post more volume, and how third-party trust signals multiply your visibility by 75x.

    7 min

  2. 1d ago

    Episode 19: The Two Currencies of AI Visibility: Citations vs. Mentions

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    9 min

  3. 2d ago

    Episode 18: The One-Sentence Test

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    11 min

  4. 4d ago

    The Value Gap and Brand Storytelling

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    11 min

  5. 6d ago

    10 SEO Trends I've Experienced Firsthand in 2026 (With Data)

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    24 min

  6. Jun 23

    Your Website Is A Stage: Are You Creating A Show?

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    11 min

  7. Jun 16

    Your Authority Isn't Invisible — It's Just Aimed at the Wrong Target

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    9 min

  8. Jun 14

    Is AI Recommending Your Business -- Or Skipping Right Past You?

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    14 min
See All (17)

About

A  podcast designed to help business owners and entrepreneurs prosper and grow their business. 

Information

  • Creator
    Jeff Payne
  • Years Active
    2025 - 2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © 2026 The Jeff Payne Show
  • Show Website
    The Jeff Payne Show