Clicks and Clarity with Claire

Claire Jarrett
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If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you. I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence. No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend. Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.

  1. JUL 16

    Why Your Competitors Are Getting Better Leads—And How to Fix It

    Send us a text  In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game.  You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages.  Plus, she breaks down the smarter bidding tactics, data-driven testing routines, and expert insights that turn every campaign into a scalable growth machine.  Tune in and transform your Google Ads strategy into your fiercest competitive advantage.  https://www.clairejarrett.com/ Connect with me on LinkedIn

    6 min

  2. JUL 13

    How to Outrank Competitors Using Smarter Ad Strategies

    Send us a text In this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies.  Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement opportunities, and leveraging continuous testing for success.  Learn how data-driven decisions and expert insights can give your business the competitive edge it needs to achieve scalable growth.  Tune in and transform your ad strategy into a powerful tool for dominating your industry! https://www.clairejarrett.com/ Connect with me on LinkedIn

    4 min

  3. JUL 9

    The Biggest Google Ads Mistakes You’re Probably Making

    Send us a text In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns.  From over-relying on Google's automated recommendations to neglecting negative keywords, Claire Jarrett reveals the common pitfalls that drain your budget and attract the wrong leads.  Tune in to learn how to take control, optimize your strategy, and transform your ad spend into profit.  Don't let these mistakes hold you back—discover the secrets to Google Ads success today! https://www.clairejarrett.com/ Connect with me on LinkedIn

    4 min

  4. JUL 6

    Why Your Competitors Are Winning (And How to Beat Them)

    Send us a text In this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shares insights from her in-depth competitor analyses, highlighting what top competitors are doing right and how you can leverage these strategies for your own campaigns. Discover actionable tips on identifying your competitors' strengths, from their bidding strategies to their ad copy consistency and landing page designs. Learn how to reverse engineer these successful elements and incorporate them into your own Google Ads strategy to gain a competitive edge. Tune in to "Clicks & Clarity with Claire" and equip yourself with the knowledge and strategies to beat your competitors and achieve unparalleled success in your digital marketing efforts. https://www.clairejarrett.com/ Connect with me on LinkedIn

    4 min

  5. JUL 2

    Scaling Without Micromanaging: Delegating Google Ads Effectively

    Send us a text In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective delegation not just a choice, but a necessity. Join Claire Jarrett as she explores how to empower your team, set clear expectations, and maintain open lines of communication to ensure your Google Ads efforts are both efficient and effective. Discover the keys to building a trusted partnership with your Google Ads team, allowing you to focus on strategic growth while they handle the day-to-day execution. Learn how to leverage technology for real-time insights, fostering a culture of accountability and innovation. Claire shares actionable strategies to help you delegate with confidence, ensuring your campaigns deliver the results you need without the need for constant oversight. Whether you're a business owner overwhelmed by the complexities of Google Ads or a leader looking to optimize your team's performance, this episode offers valuable insights to help you scale successfully. Tune in to "Clicks & Clarity with Claire" and learn how to delegate wisely, trust your team, and watch your business soar. https://www.clairejarrett.com/ Connect with me on LinkedIn

    4 min

  6. JUN 28

    Why Your Google Ads Aren't Converting (And How to Fix It Fast)

    Send us a text In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast? Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, from inaccurate conversion tracking that inflates your results, to targeting mistakes that attract the wrong audience and drain your budget. You'll discover how to quickly identify and fix these issues, ensuring your ads attract high-intent buyers—not just clicks. Learn how to align your landing pages precisely with your ads, allocate your budget effectively, and finally see the conversions you've been missing. Tune in now to stop wasting money on ads that don't convert—and start generating leads that actually grow your business. https://www.clairejarrett.com/ Connect with me on LinkedIn

    5 min

  7. JUN 25

    The Lazy Ad Group Mistake: Why Structure Matters More Than You Think

    Send us a text In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group. Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your results. You'll discover how proper campaign structure directly impacts your click-through rates, quality scores, and ultimately, your cost per lead. Learn exactly how to structure your ad groups around clear themes, match them precisely to your ads and landing pages, and watch your conversions soar. Stop settling for lazy ad groups. Tune in now and transform your Google Ads performance. https://www.clairejarrett.com/ Connect with me on LinkedIn

    4 min

  8. JUN 21

    Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent

    Send us a text In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting. Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks. You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic. Stop guessing, start targeting, and finally attract clicks from people ready to buy. Tune in now and transform your Google Ads results. https://www.clairejarrett.com/ Connect with me on LinkedIn

    5 min
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About

If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you. I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence. No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend. Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.

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