Break the Funnel

Joe Olguin
  • 5.0 (2)
  • Marketing

Real talk on what’s actually working in paid ads. No fluff. No fake gurus. Just strategies, breakdowns, and honest convos for marketers who want better ROAS and less budget waste. 

Episodes

  1. Aug 3

    Consumers Are Still Spending. So Why Aren’t They Buying From You?

    Customers haven’t stopped spending - but they have become more selective. In this episode of Break The Funnel, I break down why businesses may be seeing slower revenue in Q3 even while marketing activity remains high. We’ll cover:  Why cautious buyers need a clearer reason to act  How disconnected measurement can hide the real problem  Why customer behavior should shape what they see next  How retention and lifecycle marketing can unlock overlooked revenue  What businesses should be testing now to prepare for Q4 Because flat revenue isn’t the diagnosis. It’s the symptom. If you want to chat more about this episode, find me on LinkedIn HERE and lets connect.

  2. Jul 24

    Marketing Has Changed. Have We?

    Marketing isn't becoming less human.....it's becoming more human. As platforms like Meta and Google continue automating more of the execution, the real competitive advantage is shifting. It's no longer about knowing every campaign setting or platform update. It's about understanding people. In this episode of Break The Funnel, I share why customer psychology, messaging, positioning, and strategy are becoming the skills that separate great marketers from everyone else and why that's good news for businesses, marketers, and entrepreneurs alike. Because while technology will continue to evolve... People are still people.

  • 2 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Real talk on what’s actually working in paid ads. No fluff. No fake gurus. Just strategies, breakdowns, and honest convos for marketers who want better ROAS and less budget waste. 

Information

  • Creator
    Joe Olguin
  • Years Active
    2025 - 2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Break the Funnel