The Creative Juice Podcast

Matthew Zanazzo (Immature Gamer)

Creative Juice is a bi-weekly podcast dedicated to Fortnite Creative and UEFN game development. It brings together game developers, business professionals, and gamers for authentic, casual, and humorous conversations about creativity, industry insights, and real-world success stories. Episodes are recorded with video using tools like Riverside and later distributed as audio on major podcast platforms. Each episode lasts between 30 minutes and 1 hour and features in-depth interviews with top talent and studios—all while keeping the focus on uncovering what fuels each guest’s creative juice.This is not sponsored, endorsed, or administered by Epic Games, Inc. 

  1. APR 29

    Lee Graham: Inside the Epic Layoffs, the List That Helped 1,000 Devs, and Why He Called It a Blessing

    He Got Cut From Epic. What He Built Next Changed Everything. Lee Graham ran the UEFN Accelerator at Epic Games for six and a half years, helping major brands and game IPs enter Fortnite Creative and build for the creator economy. On March 24th, his Slack went down mid-Zoom. Everyone on the call knew what it meant before a word was said. By that afternoon he had been laid off alongside roughly a thousand colleagues. By that evening, he had already built something to help them. This conversation covers what Lee learned at the intersection of brand strategy and UEFN, why he tells every studio entering this space to start small and build for real player feedback before spending serious money, and what Island Transactions mean for the economics of Fortnite Creative. Lee walks through the Awesome People List from the first Google Sheet to a full web app rebuilt in two days, the SVP of Talent at Rockstar who grabbed it the same afternoon to share with all her recruiters, and why Red Storm Entertainment picked up the same model after their own layoffs just days prior. People from the list are already in final rounds at top studios. Lee closes with the story he clearly most wanted to tell. His stepson Noah has spent years learning to draw characters, build in Blender, work in UEFN, and code in Verse alongside him. Together they are building 20 Aliens, a tower defense game. The layoff opened a door neither of them expected: Noah could not publish islands or participate in creator payouts while Lee was at Epic. That changed the afternoon of the layoff. Lee also shares what he would tell anyone navigating a hard career transition right now. It is honest and worth hearing no matter what industry you are in. Lee Graham LinkedIn: https://www.linkedin.com/in/averageguylee/  Discord: averageguylee  Awesome People List: https://awesomepeoplelist.replit.app/?tag=Unreal+Engine+Fortnite  Noah's Studio: https://offthex.io/ | https://www.fortnite.com/@offthex  UGC Playbook: https://www.ugcplaybook.io/ Please leave a positive review 💚(Helps out a bunch) Watch the video: https://www.youtube.com/@ImmatureG/podcasts Twitter: https://www.x.com/immaturegamer

    40 min
  2. APR 15

    Brainrot Skins, Brand Deals, and Building a Creator Business in UGC - Brendan Stock (Chartis CEO)

    Brainrot skins hit the Fortnite item shop and a UEFN studio built the deal. Brendan Stock is the CEO of Chartis, the company behind over 45 brand integrations inside UEFN in a single year and the team that drove the Brainrot collab from a TikTok search all the way to the Fortnite item shop. This conversation starts with the thesis Brendan has been building around since day one: help creators go from hobbyist to professional. That vision took shape when he noticed early on that Sony once ran a UGC platform with solid tools and an existing player base and still could not survive because it failed to attract enough builders. In UGC, the real currency is not how many people are playing. It is how many people are building. That single insight shaped everything Chartis has done since, including putting creators on the cap table as actual owners rather than treating them as contractors. Brendan breaks down how brand partnerships inside Fortnite actually work, why most brands come in with the wrong frame, and what the real odds look like for a custom game. He covers the Jason Statham Shelter roguelike built in five weeks over the holidays because the team was trusted to lead the creative, why creators with non-combat UEFN maps are sitting on some of the most brand-ready real estate on the platform, and how the Michael Buble collab became Buble's most viewed Instagram post of the year by turning a Christmas song into a game mechanic players could not stop talking about. He also gets into XP Financial, the service Chartis built to help UGC creators handle taxes and business structure before a surprise IRS bill does it for them. Brendan closes with a bold prediction: Fortnite concurrent users trend upward by the end of 2026, mobile becomes a bigger growth driver than most people in this space are accounting for, and the next Mario or Pokemon level IP is going to come out of Fortnite or Roblox because that is where the attention already lives. Vote in the first ever UEFN Community Awards here: https://www.uefncommunityawards.com/ X: https://x.com/BrendanStock LinkedIn: https://www.linkedin.com/in/brendanstock/?skipRedirect=true Chartis: https://www.chartis.gg Please leave a positive review 💚(Helps out a bunch) Watch the video: https://www.youtube.com/@ImmatureG/podcasts Twitter: https://www.x.com/immaturegamer

    56 min

Ratings & Reviews

About

Creative Juice is a bi-weekly podcast dedicated to Fortnite Creative and UEFN game development. It brings together game developers, business professionals, and gamers for authentic, casual, and humorous conversations about creativity, industry insights, and real-world success stories. Episodes are recorded with video using tools like Riverside and later distributed as audio on major podcast platforms. Each episode lasts between 30 minutes and 1 hour and features in-depth interviews with top talent and studios—all while keeping the focus on uncovering what fuels each guest’s creative juice.This is not sponsored, endorsed, or administered by Epic Games, Inc.